This report provides a comprehensive analysis of BMW's marketing practices, focusing on its promotional activities across various platforms. The report examines in-store displays, curb-side displays, staff interactions, and in-store events as key strategies to attract customers. It further explores BMW's use of external spaces through billboards, transit advertising, street furniture, and point-of-sale displays. Digital marketing strategies, including social media marketing, email marketing, content marketing, mobile phone marketing, video narration, and SEO positioning, are also discussed. The report also highlights how BMW leverages third-party methods such as news articles and news analysts to enhance its brand image and reach its target audience. The report also covers how marketing strategies have been implemented effectively with the help of theories.
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