Marketing Presentation: The Body Shop Business Analysis and Strategies

This presentation provides an in-depth analysis of The Body Shop, a British cosmetics company. It begins with an introduction, followed by an overview of the business, including its ethos and values, such as a focus on female leadership and providing quality products. The presentation then delves into the marketing mix, covering product, price, place, and promotion strategies. A SWOT analysis is provided, highlighting the company's strengths, weaknesses, opportunities, and threats. Finally, a creative plan idea for 2021 is presented, focusing on price reduction and innovative cosmetic products. The presentation concludes with a brief summary and a list of references.

Presentation

Table of Contents
 Introduction
 Introduction to the business
 Ethos and Values of the business
 Business Marketing Mix
 SWOT analysis
 Creative plan idea for 2021
 Conclusion
 References

Introduction to the Business
The Body Shop is a
British Company which
deals in providing
products and services
related to cosmetics to the
customers. It is a reputed
company which has a
good brand image among
the customers.

Ethos and Values of the Business
Ethos and Values of The Body Shop are as follows-
Self-esteem- The brand focuses on enhancing the self-esteem of the
brand in an effective manner by providing them the right beauty
products.
Female leadership- The brand has a focus on female leadership and
in this way promotes taking charge by females.

Continued...
The USP of the company is as follows-
Quality products- The brand
provides quality cosmetic products
to its customers at a fair price
which is its USP.
Wide range of products- The
company has a wide range of
products which it provides to the
customers. Therefore it becomes
the USP of the firm.

Business Marketing Mix
Business Marketing Mix-
Product- The Body Shop provides a wide range of beauty and cosmetic
products to the customers catering to a wide range of their needs and
requirements.
Price- The Body Shop makes the use of penetrative pricing strategy so
that it is able to effectively penetrate the market by providing these
products to the customers.

Continued...
Place- The Body Shop has its stores located all over different countries
in the world and thus in this way it has ensured that it has a global
presence.
Promotion- The Body Shop makes the use of traditional promotional
strategies like Sales Promotion, Press Releases etc. and modern
promotional strategies like Internet Ads, Social Media to attract the
customers.

SWOT analysis
Strengths Weaknesses
 Better positioning of the
products in the market as
compared to other brands.
 Female empowerment as the
majority of employees in the
company are women.
 The Company has set high
prices for certain products
and thus it is creating an
impact on its sales.
 The Company has been slow
to adapt to certain changes in
the market and thus has lost
business to some of the
brands.
Opportunities Threats
 The natural products of the
company gives it an
opportunity to target the
health-conscious customers.
 The brand has an
opportunity to innovate and
bring new products.
 Higher-level of competition
acts like a threat for the
brand as due to it there has
been a loss of business for it.
 Higher-level of tax rates
levied by the government
can impact the level of
profits earned by the brand.

Creative plan idea for 2021
 For the year 2021, the brand is hoping to target the customers by
reducing prices for its products to target more customers.
 For the year 2021, the brand's strategy is to bring creative
cosmetic products focusing on the needs and requirements of the
customers and giving it a change to enhance the profits.

Conclusion
From the above presentation, it can be concluded that planning is an
essential component for the businesses. They have to make sure that
they carry out a proper and thorough analysis which covers the various
types of details about the business to identify the strategy to be adopted
in the future.

References
Komarova, A. and et.al., 2019. Organisational educational systems and
intelligence business systems in entrepreneurship education.
Journal of Entrepreneurship Education. 22(5). pp.1-15.
Lema, M. A. and et.al., 2017. Business case and technology analysis for
5G low latency applications. IEEE Access. 5. pp.5917-5935.

Thank You