This report provides a comprehensive overview of marketing strategies, encompassing the entire marketing planning process. It begins with an analysis of the external environment using PESTEL and competitive forces models, followed by segmentation, targeting, and positioning (STP) strategies. The report delves into the development of a compelling vision statement and explores the significance of branding, including brand identity, benefits, and management. Furthermore, it examines digital marketing ecosystems, detailing paid search, social media, affiliate marketing, SEO, and email marketing techniques. Finally, the report addresses service marketing principles, emphasizing the service profit chain and the importance of people, processes, and physical evidence. The report highlights the integration of these elements to create effective marketing plans.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
