Marketing Brochure Project: Infant Care Services Overview

This document presents a marketing brochure for Infant Care, a childcare center. It outlines the center's vision, goals, and service philosophy, emphasizing a safe, inclusive, and developmental environment. The brochure details the types of staff available, including babysitters, early childhood educators, and center managers, along with the programs offered, such as early child care and development, educational activities, and special activities like 'Tummy Time' and 'On a Roll'. The center also provides services like free transport, nappies, and meals. Operational details include the operating hours, management structure, and fee structure for various services. The brochure highlights the center's achievements and commitment to quality service and parent education. References include Google images and academic publications related to child care and marketing.

CREATING A MARKETING BROCHURE
Service: opening the child care centre for the babies of age 6 months to 3 years and will also
educate the parents about the high quality of child care which will help to them in upbringing
the child. A child will also be provide with the service of early learnings which will help the
base of their education.
Operating hours: Child care centre will remain open from 8 am to 8 pm with the six days of
working from Monday to Saturday.
Management: The centre is based on the good management and the managing level of the
centre is highly skilled. A centre is managed by the highly skilled managers and employees
with the high degree of experience. The centre has effects levels of communication and is
reliable in case of taking care of children. The employees in the centre are skilled for taking
care of children and possess quality knowledge in order to take care of children. Management
is good in time management strategies and good in delegation of the authorities to the
employees of newly setup child care centre.
Fee Structure: The Admission fee for admitting the child in any of child care centre is 500$
for infants and 1000$. For providing the child care facility ranges from $10 to $15 per hour
and if the services is availed for home the price ranges from $15 to $20 per hour. The price
range for babysitter is $20 to $30 per hour.
Staffing levels: There are more 150 members available in the staff in every branch of the
centre which are highly skilled and are professional in their work. Staffs are provided
with the high levels of training and education in order to provide an effective child care
services. The staffs are so skilled and experienced that there is no space for any
complaints about the services rendered by the staff of the centre.
Service philosophy: Service philosophy of the child care centre is that to provide an
effective and quality service and to maintain and build relationships which are based
upon honesty, respect and trust. A company believes in two way communication and also
the participation in decision makings. Quality service is the prime concern and culture of
the child care centre.
Programme: INFANT CARE provides various child care programmes which includes
early child care and development which is focused with the age group of 6 months to 3
years. Child rights and child protection are conserved within the centres. Centre also
provides various educational programmes which will help in building the strong base of
the child. Also, there are various learning activities which will enhance the learning
capabilities of the child.
Special activities: Child care centres will provide special activities which will be
provided are Tummy time which includes 5 to 10 minutes materials none direction
playing from the tummy position another activity which will be provided in the centre is
Pile Them High a 5 to 10 minute activity of piling the flat empty boxes, On a Roll where
the babies learn how to roll and there are other activities which are provided by the
centre.
Achievements: Services provided by INFANT CARE is considered as one of the best
child care services in Australia and company has received various awards in this
REFERENCES
Google images. 2019. [Online]. Accessed through: <https://www.google.com/search?
q=early+childhood+center&source=lnms&tbm=isch&sa=X&ved=0ahUKEwikneH7-
JfhAhV273MBHRt_DqUQ_AUIECgD&biw=1777&bih=841#imgrc=Fmo8_r1ZTGLarM:>.
Roy, R and et.al., 2016. The effect of energy labelling on menus and a social marketing campaign on food-
purchasing behaviours of university students. BMC public health. 16(1). p.727.
Strengers, Y and et.al., 2017. Smart home control devices: Summary and assessment of energy and lifestyle
marketing claims.
Name : INFANT CARE
Contact Details:
Infant Care
Suite 12, 11 Park Avenue
Drummoyne NSW 7402
PO Box 654 Drummoyne NSW 7041
Telephone: [phone]
For all enquires, please contact us below.
Call us: (2) 44472179
[e-mail]
Vision Statement: To provide safe, inclusive and developmental environment for toddlers and school
age children.
Goals:
 To maintain a clean safe and healthy environment for children.
 To encourage and promote life skills and confidence.
 To work in partnership with families.
 To ensure that children are cared, educated and respected.
Types of Staff: Type of childcare staff available are Babysitters, Early childhood Educators,
Childcare workers, Office administrator and Centre Manager.
Offers: Providing free transport facilities and free nappies to toddlers for 3 months. Free breakfast and
lunch for 1st 6 months.
Figure 1: Infant care
[Source: Google images]
Figure 2: Infant care
[Source: Google images]