Marketing Essentials: Strategic Analysis and Evaluation Report

This report explores the essential concepts of marketing, focusing on the roles and functions within a business. It defines marketing, outlines the functions of a marketing manager, and examines the role of the marketing department within an organization. The report uses Burberry as a case study to illustrate marketing strategies, including strategic marketing plans, brand value development, and promotional strategies. It delves into the interdepartmental relationships, particularly with HR, finance, and production. The report includes a critical evaluation of marketing processes and concludes by emphasizing the importance of customer satisfaction and effective marketing practices. The report also provides references to support the findings and analysis.

Marketing Essentials

Table of Content
 Introduction
 Define marketing
 Role and functions of marketing
 Role and functions of marketing manager
 Organization Structure
 Role of marketing department
 Critical Evaluation
 Conclusion
 References

Introduction
Marketing essential refers to a strategic term that is used to creating
the value for the customers. It is an activity that every organisation
can undertakes to advertise their goods and services for the motive
of satisfying the demands of the customers. It also helps in
managing the relations with the customers by proper controlling,
directing and managing all the activities within the business firm. In
this organisation that is taken to complete this report is Burberry
that is luxury fashion house in the UK, headquartered in London,
England. It provides the various types of products like cosmetics,
perfumes, clothing, accessories, sunglasses etc.

Define marketing
 Marketing: Marketing refers to the jobs of the business
association which encourages it to distinguish the effective
items for advertise. These capacities are basic in associations
and incorporate statistical surveying, arranging of item, deals,
advancement, and account and so on. By these capacities
organization can without much of a stretch extend its business
in different nations. There are a few jobs and duties of
promoting capacities:

Role and functions of marketing
 Strategic marketing plans: This course of action is a record which incorporates systems, approaches,
and targets, etc are discussed for the thing which should be executed by the advancing division.
Advancing arrangement is significant for the displaying division in giving the different pieces of thing
to employees and various workplaces as well.
 Brand value: Brand is a depiction of things, organizations and companions' offers. Checking is a kind
of publicizing methodology which is regulated by the CEO or the senior organization and advancing
heads as well. Likewise, advancing division is subject for making the image and musings that passes on
the brand regards in a fitting way. Burberry must ensure that the publicizing division must pass on these
contemplations in an anticipated and united manner.

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 Promotional strategies: It depicts that the advertising office should develop these methods to finish the
headways to pull in the customers. These methods turn around the monetary arrangement, coordinated
group and movement plan. Every affiliation needs to choose the examples among customers by
watching them by means of online systems administration media for working up their movement plan.
In like manner, Burberry needs to focus on the social campaign for making care among customers
concerning their thing. It is considered as the social framework in which associations get in people
through truly or persuade them. It is a kind of open headway which is dynamically important in
attracting customers to purchase things.

Role and functions of marketing manager
 Social responsibilities: It incorporates social obligations of an association towards society like creation
the items for society, recyclable bundling, and spare characteristic assets by diminishing wastage and
spread mindfulness about cultural issues. For instance, each association should lead a mindfulness
intend to raise the consciousness of social and natural issues. It depicts that the organization how
socially answerable for their country or for clients.
 Customer support service: On the off chance that an association needs to get achievement in the
market, at that point consumer loyalty is their fundamental target since client is the ruler of the market.
In this way, every association needs to perform different promoting capacities with regards to clients,
for example, after deals administrations, taking care of client’s protests and data and so forth.

Organization Structure
 Marketing and HR department: HR division is answerable for the enlistment in an association with
respect to the empty post though advertising office advances work opening on various stages to draw
in the clients. Both the division need to work in coordination so as to pick up the accomplishment for
business since offices are associated on one another. Along these lines, in Burberry both the divisions
satisfy each other's necessity as HR office give able workforce to promoting office and guarantee their
legitimate improvement as indicated by the activity position.
 Marketing and Finance department: Finance department gives a satisfactory spending plan to the
exploration and advancement of advertising division with no money related issues. While promoting
office direct the exploration for getting various kinds of information for the business activities, for
example, assortment of assets, bank credits and so on.

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 Marketing and Production department: Marketing department gathers data about the
necessities and prerequisites of the clients. For this, they do study and set up a report
which is further forward to the creation division and they utilize the report so as to deliver
item as indicated by the prerequisites of the clients inside the sensible cost. These divisions
are interrelated with their names as though one office doesn't satisfy their obligation then
their work gets deferral and it can diminish the development of an association.

Role of marketing department
Marketing department assumes different jobs and obligations regarding guaranteeing the accomplishment of
association and consumer loyalty. This department is likewise liable for playing out a few jobs in the
profoundly contending showcasing condition with the goal that they can give assets to the association to
remaining in front of the opponent firms in the market. A few jobs and duties are talked about underneath:
 Defining and managing the brand: It incorporates characterizing the points, vision, strategic targets of the
organization and clients too. It is critical to pull in the clients with the goal that they don't buy the results of
opponent organization.
 Market research: This job is performing to decide the necessities of clients. This examination is helpful in
deciding the interest and desires for the market from the organization through which the contributions can be
provided.

Critical Evaluation
 Marketing is a procedure which helps in trading the items and administrations in the business condition. It
depicts the jobs and obligations of advertising chief which they have to consider or satisfy before presenting or
propelling another item in the market. Research is the most significant on the grounds that it helps in
examining the practices, requests and needs of their clients. For this, promoting division needs to facilitate with
other utilitarian units which help in smooth working and running of an association. Coordination and
collaboration among these units are significant on the grounds that they satisfy each other's prerequisites, in
general they are related. On the off chance that one office doesn't work appropriately, at that point it can defer
underway or dynamic.

Conclusion
 From the above presentation it is to be concluded that the marketing is an essential term to
direct, control, manage all the activities within the organisation so that they can fulfils the
demands of the customers in an effective way. It can explain the roles, responsibilities and
functions of the marketing departments of the business firm. The main motto of this
functional department is to satisfy the customers’ demands and promote the goods and
services in an effective way. It also suggests the interrelations of other departments of the
organisation with the marketing departments.