Analysis of Burger Advertisement and Recommendations for Improvement

This report provides an analysis of a burger advertisement, focusing on its strengths and weaknesses. The advertisement's clarity regarding product details, such as the type of burger and its price, is evaluated. Recommendations are offered to improve the advertisement's effectiveness, including providing clear information about the ingredients, pricing, and overall value proposition. The report also discusses the application of persuasive advertising theories, highlighting how the advertisement attempts to influence consumer behavior. The analysis references relevant academic sources to support the evaluation and recommendations. The aim is to provide a comprehensive understanding of the advertisement's impact and offer actionable strategies for enhancing its appeal to consumers.

Advertisement analysisAdvertisement analysis
REFERENCES
The text in this advertisement is problematic as
this does not clearly state the name of the
product.
•The customers will not be able to understand
whether this is a chicken or beef burger.
•The quality of the food in this advertisement is
not clearly detailed so that the consumers can
understand the quality of the Coca-Cola served
in this meal or the size of the burger.
•The customers get no idea about the price of
this meal so that they understand how mush
they have to pay in the stores for this meal.
1. Hernandez, J.M.D.C., Wright, S.A. and Ferminiano Rodrigues, F., 2015. Attributes versus benefits: The role of construal levels and appeal type on the persuasiveness of marketing messages. Journal of
Advertising, 44(3), pp.243-253.
2. Mbaskool.com (2018). Cooperative Advertising Definition | Marketing Dictionary | MBA Skool-Study.Learn.Share.. [online] MBA Skool-Study.Learn.Share. Available at: https://www.mbaskool.com/business-
concepts/marketing-and-strategy-terms/13317-cooperative-advertising.html [Accessed 7 Nov. 2018]..
• The main focus should be on the
burger which is the chief
attractive product
• The advertisement should be
revised so that it can clearly
detail the quantity of food and
the price.
• The choice of stuffing in the
burger must be present so that
the customers get a clear picture
of the food and the price they are
paying for.
• The conditions which the
company has put in the
advertisement should be clearer
so that the customers have
proper understanding of the
product
The persuasive theory of advertising can be
discussed where the advertisement or product
promotion attempt to influence the consumers in
favour of purchasing the particular product
(Hernandez, Wright and Ferminiano 2015).