University of Roehampton: Marketing Operations Analysis and Report
VerifiedAdded on  2022/09/08
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AI Summary
This report analyzes marketing operations, focusing on objectives, target markets, and marketing strategies. It identifies objectives such as influencing customer buying behavior, improving market scope, and increasing product knowledge. The target markets include millennials and baby boomers, with tailored marketing strategies for each group. The marketing mix covers product (voice-controlled earbuds), pricing (penetration pricing), promotion (traditional and digital media), and distribution (multi-channel). The report further explores operational, tactical, and strategic business decisions, emphasizing internal performance audits, market surveys, and corporate governance for long-term success. The report provides a comprehensive overview of marketing operations and decision-making processes within a business context.
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