BTEC HNC Business: Exploring Marketing Functions and Interrelations

This report examines the critical role of marketing within organizations, particularly focusing on Sainsbury's, a leading UK supermarket chain. It details how marketing functions are integral to both B2B and B2C operations, encompassing consumer relations, direct marketing, events, and digital strategies. The report highlights the importance of aligning marketing with other functional units like finance, HR, and production to achieve organizational goals efficiently. It emphasizes the marketing department's responsibility in brand management, campaign execution, and social media oversight. Furthermore, the study underscores the interrelationship between marketing and other departments, ensuring budget alignment, talent acquisition, and product development are in sync with consumer demands, ultimately contributing to the company's success. Desklib provides a platform for students to access this and other solved assignments.

Marketing Essentials
PART 1

TABLE OF CONTENTS
 INTRODUCTION
 Marketing function plays an important role in the wider
organizational context
 The role of marketing department in business environment
 The interrelation between marketing and other functional unit
 The key elements of marketing function and interrelationship
with other units of the company
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is an important function for an organization. For
the success of any product, it is essential that it is
communicated to the right people, time, place and way.
 They are essential elements of the marketing. Sainsbury is
the company of UK, which is the second largest
supermarket's chain. Company is founded in 1869. The
founder of the company is John James Sainsbury. It is a
retailing industry.
 This presentation covers the role of marketing at wider
context and in business environment, the interrelationship
between marketing and other functional unit.

Task 1: Marketing function plays an important role in the wider organizational
context
 For both types of business, i.e., B2B and B2C, functions of marketing
remain the same. Both the types of business include the same marketing
function, they are relationship with consumers, direct marketing, events,
campaigning, internet, advertisements and etc.
 This is very essential for an organisation to coordinate with the other
organizational function. This helps organization in achieving the goal
effectively with the respect of B2B and B2C activities. The interrelationship
between the marketing function results in the development.
 The key role of the marketing is to gather the information from the
consumers in market and analyse it. Marketing helps in identifying the
demands and desires of costumers. It helps in achieving objectives of the
company. It also plays an important in designing the products for the
sainsburry.

The role of marketing department in business environment
Marketing department plays a very important role in the promotion of the business.
As it helps company in promoting its brand through different strategies and styles.
The main job of the department is to reach the customers and market to identify the
needs and demands. The main roles of marketing department are as follows:
Defines and manages brand: It refers to the defining who are you, what you do and
how your company acts. Basically it defines the experience with your customers
when they communicate with you.
Conduct marketing campaign: The key role of marketing department is to identify
the demands and products to be more focussed for the sales cycle and accordingly
produces the products that gets word out.
Monitors and manages the social media: Social media should be managed and
maintained on regular basis.

The interrelation between marketing and other functional
unit
The functions of marketing are interrelated to the other functions of unit, which is
beneficial for an organisation in following ways:
Marketing and finance: The budget of marketing strategies and their plans should be
preplanned accordingly. It means company should keep in mind the profit and margin of
any products.
Marketing and Human resource: Main function of HR department is to select the
deserving candidates in the budget given and also to look after welfare of employees. The
HR department and marketing department linked with each other and ensures the
vacancies are filled on time.
Marketing and production department: Main function of production department is to
develop new products. The marketing department and production department ensures the
development of new products, which helps min fulfilling the needs and demands of the
consumers.

The key elements of marketing function and interrelationship
with other units of the company
 In sainsbury, the key elements of marketing is involvement of other functional unit in the
implementation of marketing models. The main functions involve, planning, controlling,
designing and implementing the market strategies.
 The interrelationship with other functional unit of department jointly working
towards achieving the goals of the organisations effectively.
 The marketing department coordinate with production department, to make sure that the
demanded products are to be produced, it helps in reduction of wastage of available
resources.

CONCLUSION
Therefore, this can be concluded that, marketing and other functional units together plays an
important and efficient role for an organization, as it promotes the products of the company
systematically and helps in achieving organizational goals.

REFERENCES
 Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
 Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
 Chaffey, D., 2019. Digital marketing. Pearson UK.
 Mandal and et. al., 2019. Responsible Marketing and Its Impact on Business Performance:
A Longitudinal Study. Journal of Nonprofit & Public Sector Marketing. 31(2). pp.115-
138.