Marketing Essentials Report: Roles, Mix, and Business Objectives

This report delves into the core concepts of marketing, emphasizing the roles and responsibilities within an organization. It examines how marketing functions contribute to achieving business objectives, focusing on the marketing mix elements: product, price, place, promotion, and people. The report uses Coconut Bliss as a case study to analyze marketing strategies. It explores market research, product design, pricing policies, and promotional techniques. The report highlights the importance of marketing planning, standardization, grading, and effective communication to enhance brand image, attract customers, and achieve market share. The analysis covers how these elements work together to create effective marketing strategies. The report also emphasizes the importance of effective packaging, labeling, and branding to enhance the overall function of the business environment.

MARKETING
ESSENTIAL

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO 1 ................................................................................................................................................3
P1 Description on the various roles and responsibilities of marketing functions........................3
P2 define the various roles and responsibilities in order to have organizational wider context.. 5
TASK 2 ...........................................................................................................................................5
P3 Description on the various ways of marketing mix in relation to achieve the business
objectives. ....................................................................................................................................5
LO 3 ................................................................................................................................................7
P4 Description on the basic marketing plan on the performance of the business objectives.......7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The marketing essential is very important in order to perform the business activities in the
effective and efficient manner. With the help of the activities of the marketing the firm can
perform its business activities in the smooth manner (Bharambe and Dharmadhikari, 2016). This
kind of activities is very helpful in order to maintain the brand image of the firm. The marketing
and selling are two differed term but in this marketing, is very crucial process in order to
maintain the momentum of customers. With the help of this kind of activities the firm is able to
grow their activities in the large manner. The present report is focusing on the various kind of
activities such are as coconut bliss, Being the marketing manager it essential is crucial concept
which is helpful in order to frame effective strategies and policies so that all activities can be
conducted effectively. It is essential to frame the effective marketing plan and strategy so that
proper conclusion can be made. With the help of this kind of the activities the company need to
expand the business activities in the effective manner. This kind of activities are very helpful in
relation to stiff competition in market (Campanella, Mustilli and D’Angelo, 2016). The main
object of this firm is to have smooth functioning so that they can achieve the market share. By
delivering good services the enterprise is able to provide better services.
LO 1
P1 Description on the various roles and responsibilities of marketing functions.
Coconut bliss is the world largest company in relation to maintain the whole working so
that they can able to perform the various kind od services to have better and effective services.
Being the manager, it is essential to expand the activities of business so that brand image of firm
can be maintained. In order to recruit the new officers, the company need to take various
effective steps. With the help of this marketing plan need to be considered effectively. The
marketing function of the organization plays the effective roles in the following manner are as-
Collecting and analysing marketing information- This kind of the activities is need to be
performed so that marker research can be undertaken so that target customer can be identified.
The all information is need to be collected so that firm can achieve the profitability and
productivity of business enterprise (Park and Kim, 2016.). This kind of activities are very helpful
in relation to make the decision so that effective decision can be taken product, price, quality and
the size. The market research is need to be conducted so that demand of the product can be

enhanced. In order to make the improvements the various kind of the advertisement can attract
the large number of customers. The marketing and selling are two differed term but in this
marketing, is very crucial process in order to maintain the momentum of customers. With the
help of this kind of activities the firm is able to grow their activities in the large manner.
Marketing planning, product designing and development- the marketing planning is very
essential in order to make the activities of the firm in effective manner. In relation to achieve the
target it is required to change the product and services. The various kind of the promotional
strategies is need to be taken so that market share can be increased. The product designing need
to be developed so that large number of customers can be attracted. To have increment in the
market share the customers is need to deliver the good services. This function of marketing plays
the effective role in order to attend the objectives.
Standardized and grading- the standardization and grading is the effective steps in relation to
achieve the objectivity (Bharambe and Dharmadhikari, 2016). The size, weight, colour, raw
material need to be change effectively. This kind of the activities is very helpful in order to
maintain firm profitability and productivity. This function plays effective role in order to have
increment in the business activities. The product need to be standardised so that the customer can
get attract with the product and this kind of the feature can attract the large number of the
customer. With the help of effective understanding of the need of the customers the customer
will able to enhance the brand image in the market. This kind of activity is very essential to
attract the large number of the customers.
Pricing and selling- with the help of the effective pricing policies the various kind of the
strategies is need to be taken so that firm is able to develop the various kind of the activities. The
quality of the product is need to be considered. Selling and pricing are interdependent on each
other. Pricing and selling is the effective strategy in order to attract the large number of the
customers. With the help of effective pricing firm is able to gather the large amount of
profitability. This kind of factor will help in order to enhance the brand image of the firm.
Packaging, labelling and branding- with the help of the effective handling of all the work it is
very essential in order to manage the whole working of the business enterprise. With the help of
the effective packaging, labelling and brand can develop the overall function of the business
environment (Krstic, Radivojevic and Stanisic, 2016). In order to make the innovation in the
product it is essential to frame the effective strategies so that firm can achieve the higher

profitability. Thus the demonstrate and effective services need to be drawn so that with the help
of which brand image of they firm can be maintained. To have increment in the market share the
customers is need to deliver the good services. This function of marketing plays the effective role
in order to attend the objectives. This kind of the factor will able to enhance the bran image of
the firm.
P2 define the various roles and responsibilities in order to have organizational wider context.
The various effective role and responsibilities is need to be considered effectively so that
all function can run the business activities in the effective manner. It will be helpful to the
coconut bliss in order to achieve the business objectives in the effective manner. In this relation
the various kind of activities is need to be considered (Nguyen, and Simkin, 2012). With the help
of this the various kind of the marketing strategies is need to be develop so that they can manage
overall performance of work. In addition to this the various kind of the effective strategies is
need to be developed. With the help of this kind of the activities the all work need to perform in
the effective manner. With the help of this kind of the activities the positive result can be
achieved. This kind of activities is very effective in relation to enhance the operation of the
business enterprise. With the help of this kind of the various develop various kind of the business
activities. In order to make the innovation in the product it is essential to frame the effective
strategies so that firm can achieve the higher profitability (Nguyen, and Simkin, 2012). Thus, the
demonstrate and effective services need to be drawn so that with the help of which brand image
of they firm can be maintained. To have increment in the market share the customers is need to
deliver the good services. This function of marketing plays the effective role in order to attend
the objectives.
TASK 2
P3 Description on the various ways of marketing mix in relation to achieve the business
objectives.
In order to achieve the organizational objectives, the proper managerial activities are
need to be considered. The market mix is the element which is very helpful in relation to provide
the profitability in the market. this kind of factor will be helpful in order to attract the large
number of the customers. In order to make the all function in the smooth manner the various kind
of the marketing mix activities is need to be considered are as-

Product- the product plays the very effective role in relation to have various kind of the
modification so that customer can get attracted towards it. The preferences of the consumer can
be change in day to day manner. In order to meet the organization activities, the various kind of
the effective steps is need to be taken (Krstic, Radivojevic and Stanisic, 2016). In order to meet
the effective strategies, the firm can able to introduce the new products and replace with the
existing products. This kind of the activities are very helpful in relation to have changes in the
product so that customer momentum in the market. The effective strategies will help to modify
the products so that the customer will able to attract the large number of the customer.
Price- with the help of this kind of the activities the effective marketing strategies is need to be
framed so that high quality of the product is need to be maintained. This are the effective steps in
relation to achieve the higher amount of profitability and productivity. This is the effective
strategies which is need to be developed (Newswire, 2016). The affordable prices is need to be
developed so that the good price with the effective strategies always attract the various number
of the customers so that larger number of the product can be achieved. if the business charge
high price, it will generate negative impact on the company operations as customers feel that
products are too costly. Thus, chosen enterprise have to demonstrate their brand through making
right pricing strategy for products. The process and all other activities is need to be considered so
that organization is able to maintain the firm profitability and productivity.
Illustration 1: Marketing mix
(Sources: THE MARKETING MIX, 2017)
Place- Place is the effective in manner to establish the firm objectives. The place is to be taken in
relation to have the physical consideration. With the help of the emphasizes the various kind of

ranges process is need to be taken. The place is need to be decided effectively so that the better
strategies is need to be made. This kind of activities is very essential in relation to attract the
large number of the customers. This thing is to need to be considered effectively so that the large
number of the customer will be able to attract with the location of the firm.
Promotion- with the help of this kind of the activities the various kind of the promotional
strategies is need to be maintain so that firm need to draw effective strategies (Krstic,
Radivojevic and Stanisic, 2016). They are various kind of the promotional technique is need to
be taken so that various approaches are need to be taken so that firm can able to perform its
activities in the effective manner. With the help of better promotional facilities, the firm can
make the good advertisement so that they can enhance the larger amount of the profitability and
the productivity. The various kind of the promotional strategies is need to be taken such are as
sales, magazines and various kind of the other things. It is to be taken in the effective manner so
that with the help of this firm will able to develop its profitability in the large manner.
People- The people of the organization plays the effective role in relation to achieve the higher
amount of the productivity (Khajeheian, 2016.). The organization coconuts bliss is impressive so
that the proper strategies and polices need to be framed. In this manner the various effective
strategies is need to be taken so that people to the firm can perform their role in the coordinated
manner.
Physical evidence- The physical evidence plays the crucial role in relation to maintain the firm’s
profitability and productivity. The various kind of the activities such are as online things, video
and the various other things. With the help of this kind of the factor the customer is able to work
with the online marketing activities.
LO 3
P4 Description on the basic marketing plan on the performance of the business objectives.
The term marketing plan is essential in order to make the various kind of the effective
strategies so that firm is able to perform the business functions effectively. This kind of the
activities are very helpful in relation to achieve the higher productivity and profitability. It also
helpful in relation demonstrate the marketing activities within the given framework. The
following activities is need to be considered in the following manner are as-

Current market analysis- in relation to this kind of the activities the market size of the firm is
need to be considered (Campanella, Mustilli and D’Angelo, 2016). With the help of this kind of
the various develop various kind of the business activities. In order to make the innovation in the
product it is essential to frame the effective strategies so that firm can achieve the higher
profitability. Thus, the demonstrate and effective services need to be drawn so that with the help
of which brand image of the firm can be maintained. In addition to this it can be true to said that
business need to take those step with the help of which firm need to develop the profitability and
productivity. The good and services should be design effectively so that it can full fill the
expectation of the consumer in large manner.
Competition- the major competition is plays the effective role in relation to manage the overall
working of the business enterprise. This kind of factor play the effective role in order to enhance
the profitability of the business enterprise. In the present market there are lot of competition
which is need to be faced by the firm and they need to adopt various challenges so that there can
be growth in the firm can be achieved. To earn the more competition it is essential to understand
the need of the customer (Bharambe and Dharmadhikari, 2016). In order to make this process
effective it is very essential to frame the various kind of the activities such are as-
Strength- The various kind of the things is need to be defined in the following manner are as-
 The high reputation in the firm need to maintained.
 The company is very much experienced.
 The market is capturing the market share.
 The friendly environment is need to be considered.
 The company is taking various kind of the innovation facilities in the market.
Weakness- the various kind of the things is need to be considered are as-
 Low advertisement is need to be made so that business enterprise can be achieved.
 Lack of the corporate directions.
 The taste and health issues are need to be considered.
In this manner the proper segmentation is need to be considered are as-
Marketing plan for segmentation- in order to make the effective and better strategies the firm
need to considered the better and proper STP process. The segmentation is based on the various
kind of the factors such are as demographic, psycho, behavioral and geographic. The business
need to frame the effective strategies so that firm can achieve the higher success. In order to

make segmentation criteria on the basis of psycho graphic cited firm demonstrate their plan for
all types of people such as middle, lower and uppers (Arguello, 2013). This is the effective
process in order to attract more number of the customer so that that firm is able to attract the
large number of customer. This kind of the factor is very essential to grow the size of the market.
Market plans for target- There are various kinds of the business activities in order to have
various approaches so that proper profitability can be maintained. This kind of the strategy is
very helpful in relation to maintain the growth and development opportunities. This kind of the
strategy is also known as the marketing segment strategy. The target is to earn the qualified
product to the customers so that they are able to compete in the market. This kind of strategy are
helpful to attract the large number of the buyers. In this manner the firm can gain the brand
image in the market.
Marketing price strategy: in this manner the Pricing objective of coconut bilss has the highest
market share. In this manner there should be effective using of the they use penetration pricing
strategy in which company can put the lowest price due to sensitive price. In order to make this
all process effective the firm need to deal with the pricing in term of customer, their value, price,
cost and product (Adler, Yeh and Nguyen, 2016). The role of marketing function is to provide
productive qualified services so that customer can attract to the commodities available in market.
This kind of activities are very helpful to maintain the brand image of the company. The
marketing management of the coconut bliss is responsible for attracting the large number of
customers for managing and monitoring the activities of the business So that they are able to run
the operation of firm in effective manner. With the help of this kind of the activities firm can
maintain the brand image if the organisation.
CONCLUSION
Hereby it has been concluded that the marketing essential is very important in order to
perform the business activities in the effective and efficient manner. With the help of the
activities of the marketing the firm can perform its business activities in the smooth manner. This
kind of activities is very helpful in order to maintain the brand image of the firm. The marketing
and selling are two differed term but in this marketing, is very crucial process in order to
maintain the momentum of customers. With the help of this kind of activities the firm is able to
grow their activities in the large manner. The present report is focusing on the various kind of the

various activities such are as marketing pan and marketing mix. The term marketing plan is
essential in order to make the various kind of the effective strategies so that firm is able to
perform the business functions effectively. This kind of the activities are very helpful in relation
to achieve the higher productivity and profitability. It also helpful in relation demonstrate the
marketing activities within the given framework. With the help of this kind of the various
develop various kind of the business activities.

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