Marketing Tutorial 1: Exploring the Importance of Good Marketing

This assignment, "Marketing Tutorial 1: There is No Luck, Only Good Marketing," delves into the crucial role of effective marketing in achieving business success. It emphasizes that businesses must focus on innovation and strong marketing campaigns to build a robust brand reputation and gain a competitive edge. The assignment highlights the importance of marketing in showcasing product details and services to customers, leading to profitability and long-term business growth. Examples like Tesco and Marks & Spencer illustrate how innovative marketing strategies contribute to global brand recognition and customer loyalty. The assignment stresses that marketing is a fundamental investment for brand strength and customer satisfaction. The assignment refers to relevant academic literature to support the arguments, with references to books and journals on marketing management and digital marketing.

Marketing - tutorial 1

“THERE IS NO LUCK, ONLY GOOD MARKETING”
Marketing has becomes one of the biggest concern of dynamic business world among
companies to reach global market share position , the competitive force which enables brand to
share their product devices and strategies. There is no luck in business to gain success which
explains companies need to focus on innovation parameters with which they can leverage strong
goodwill among industry. Marketing of brands define the edge of competitive efficiency with
which they can elaborate their product details, services among customers for high profitability
levels, long term business expansion (Deepak and Jeyakumar, 2019). This can be understood
with the fact that companies globally such as Tesco for example, being one of the biggest retail
brand in retail industry has innovative marketing campaigns of all products, services which have
enabled to leverage strong goodwill. Marketing is fundamental investment to make a brand
strong and largely effective to serve customers expectations, vividly develop its portfolio and
leverage large stability within its financial services. Another example can be taken of M & S
company which is one of the most repudiated global brand of clothing, fashionable apparels and
various other fundamental arenas of innovative products. Brand has strong marketing tools
within business which has helped in establishing high position among consumers worldwide, and
has various partnerships on marketing with various companies which also adds to the portfolio
structure to make it highly effective. There has been long goodwill and legacy attached with
company force with strong marketing, innovative promotion tools (Chaffe and Ellis-
Chadwick,2019),

REFERENCES
Books and Journals
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Deepak, R. K. A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.