Marketing Principles Report: An Analysis of NEXT PLC's Approach

This report delves into the core principles of marketing, using NEXT PLC as a case study. It begins with an introduction to the marketing process, outlining its various elements and evaluating the benefits and costs of a marketing orientation for an organization. The report then explores segmentation, targeting, and positioning, analyzing macro and micro environmental factors influencing marketing decisions. It proposes segmentation criteria for different markets, chooses a targeting strategy, and examines how buyer behavior impacts marketing activities. Furthermore, the report discusses the marketing mix, including product development, distribution, pricing, and promotion, along with the additional elements of the extended marketing mix. Finally, the report plans marketing mixes for consumer markets and illustrates the differences between marketing products and services to businesses versus consumers, and domestic versus international marketing.

MARKETING
PRINCIPLES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1Explain the various elements of the marketing process.........................................................1
1.2Evaluate the benefits and costs of a marketing orientation for a selected organisation.........2
TASK 2............................................................................................................................................3
Be able to use the concepts of segmentation, targeting and positioning.........................................3
2.1 Macro and micro environmental factors which influence marketing decisions....................3
2.2Propose segmentation criteria to be used for products in different market............................4
2.3Choose a targeting strategy for a selected product/service....................................................4
2.4 Buyer behaviour affects marketing activities in different buying.........................................5
2.5Propose new positioning for a selected product/service........................................................5
TASK 3............................................................................................................................................6
3.1Products are developed to sustain competitive advantage.....................................................6
3.2Distribution is arranged to provide customer convenience....................................................6
3.3Prices are set to reflect an organisation’s objectives and market condition...........................7
3.4Promotional activity is integrated to achieve marketing objectives.......................................7
3.5Analyse the additional elements of the extended marketing mix .........................................7
TASK 4............................................................................................................................................7
4.1Plan marketing mixes for two different segments in consumer markets...............................8
4.2llustrate differences in marketing products and services to businesses rather than
consumers....................................................................................................................................8
4.3Show how and why international marketing differs from domestic marketing....................8
Conclusion ......................................................................................................................................9
References .......................................................................................................................................9

INTRODUCTION
Above this marketing principles to described under the Next plc company. To
marketing principles hoe to effect into the organisation. A marking is the process to creating the
deliver same goods offerings and influences the buyers to purchases a products and under this
process buys and seller to meet a particular target market to exchanges same goods and sevices .
A marketing principles there roles in a effective fundamental effective process which evolves
within the society to facilitates the effective and efficient role playing into the organisation. To
main objectives of marketing principles to need for exchanges of consumers values in to the
business environments(Jobber and Ellis-Chadwick,2012 ). A marketing principles to effect on
the target markets a product, price place promotion, to effective down the marketing
managements into the organisation. To0 set of product and achieving same objectives of the set
of target markets to achieving product related issues. To any sis the customers needs and wants
to sanctification,the main objective to business to provides a product to minimum cost maximum
profit. The detained study of the report to management same activity and principles to affected
the various targets markets.
TASK 1
Understand the concept and process of marketing
1.1Explain the various elements of the marketing process
 conduct market research
 develop marketing strategies
 plan marketing activities
 mange marketing promotions
 optimise sales activities
 manage customers feedback
 reviewing marketing effectiveness
analysis marketing opp unties to find out the same current and futures marketing trends current
resources and capabilities to involves the internal and external markets.
The next step is the element is choosing of the target marketing and customers to adopt and
services and goods(Kubach , 2015). To set of the best service and best good into the customers
depends. Third one step to marketing mix decision into tactical tools to attract same customers ,
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in cares the sales and provides same better value proposal segments and positioning of services
of the goods. The marketing strategies to effect down the vision of the achieving the goals where
it want-to be the organisation. the fourth step to the marketing mix the tools of the product price
places promotion to effective key issues of elements of the marketing process and this includes
the how it is going to tool its customers about the product and services. it is also includes the
physical evidences, propel,process(French, 2010) The five step of the implementation of the
marketing process to editing same target market market to set of same affects the planning to be
the performances digitate through productions in orders to be satisfy the customers to right
marketing elements marketing approaches and mix.
1.2Evaluate the benefits and costs of a marketing orientation for a selected organisation
A production orientation is the makes the same production that the effective affordable and
available into the organisation. The techniques should be evolving same care of NEXT PLC
management to use full the order to makes the sure the organisation is the effective role plying to
possible in the production and distribution same techniques to more effective. second one is the
product orientation belies to the focus on mainly customers to adopt same facts and need to
required for the selling of the marketing activities. It mean the enterprise is the more interesting
on the sling of the goods rather than the customers needs it is the opposite customer to oriented
the target market to set of same effective rules. Th rid one is the selling oriented to st of the
organisation structures its business by focus on the need acquirements t the selling of the
marketing g activities(Coduto, 2015). fourth one is the societal oriented the business prospectives
the by which a company to operates the interest coding's as a whole and also effective the
marketing orientation is the focus on the product design according to the customers to fulfil ng
the needs and wants to be required. basic the focus on the customers needed and want to be
fulfilling the all desire needs wants think right to customers. To creates a buyer values and the
increasing the customers loyalty to developing the product and services that gives the
competitive markets.
TASK 2
Be able to use the concepts of segmentation, targeting and positioning
2.1 Macro and micro environmental factors which influence marketing decisions
there are the two kind of the external marketing micro and macro. There factors are beyond the
control of market ors and evaluating same facts to still creating the decisions. Creating the
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strategies to operating the business environments that the classing as micro and macro
environments which the have characteristic influences on the marketing decisions.
Macro environment: a micro environments to the suppliers can the control of the success to
business activities supplier to hold the power to the markets. The supplier the hold the powers
only the large suppliers to there goods and services the suppliers is a core part of the buyers
finished the goods(Nwankwo and Gbadamosi, 2010). The customers who the responsa of the
product will ply of the same approaches the marking of its products services to the marketing the
competitors : the competitors is the most to the simplifier product to sell the market and similar
services and product as are its competitors prices and product different role plying In to the
organisation competitors goal as well and also includes the general publishes has a duty to satisfy
the public. The public have the powers to help the enterprise to reach the goals
Macro environment factors: they are many factors to effected to the macro environments that
will also effected the decision of marking mangers of the any Nest plc the political environments
to the government policy such as the innervations in the economy(Sheth, Jand Sisodia, 2015).
The impact on the many vitriol area for the business and product to the market. The economic
factors the are including rates and taxations changes and economic growth rates impact on the
currency and the demand of the employee.
The hight income of the growth may demand for the firm product and taking a decision to
the price of the product. Sales factors the change of the social tends can be impact on the demand
for firm product(Pérez-Escamilla, 2012). It the sales factors to direct impact on the product
markets to influences the willingness of in dividing to work it also effect on the production and
distribution methods.
Tech logical factors: the new technological factors top adopt the new product and new process. A
new materials created the technological advances. Online shopping and bar coding and
computers add the new design the all implementation respond the market activity and better
technology. And impact all environmental factors to same facts to effective on the business
decision and achieving goals.
2.2Propose segmentation criteria to be used for products in different market
the segment market refers to the process of dividing the sub group and dividing the characteristic
of the customers. The marketing is the based on the two types consumer marketing and
organisation markets. A customers marketing to sell the products or services between to the
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business there are various types of criteria in the including the consumer markets segmentation
behavioural,psycho graphic , demographic and the organisation markets to includes the size ,
locutions, and industry(Parker, Hunter .et.all., 2011). Are the including into the business and
marketing related activity to the target markets the segments a markets in a numbers of ways
such as by geographical regions ages and income. The market segments based on the broad two
step to identify the micro segments and micro segments the conman method to evaluates to the
markets today. A segments to defined to the buyer and same groups with the smilier need and
wants and it allow foe better allocations of a firm, resources. A segments a markets is the
demand s by the organisation the manufactures to goods foe the provides services in the order to
the segments deal with each individual(Izvercianu, Seran and Buciuman, 2012). And sales
including to the behavioural segmentation based on there knowledges attitudes user and reposes
of the product , behavioural segments the sales inducing the behaviours geographic and
demographic psycho graphic segments the about of the marketing strategies in which the
customers to dividing into the different group based on the lifestyle the approaches dines to the
help to the markets understands influencing the purchase decisions in the different attitudes and
expectation.
2.3Choose a targeting strategy for a selected product/service
the targeting strategies to mean how to business top select the potentials customers to whom it
wishes to sell its the products or services to the organisation. The targeting strategies to the
require more segments to the markets and choosing the segments of the markets are appropriates
and determining the products the offers in each segments to the product. In general organisation
to the different products and services of the certain of the people or customers. And the
different targetting strategies the different or selected concentrations marketings and mass and to
useful to the UN different marketing to the organisation. The niche marketing to negative
impacts and influences of the marketing based. and forces marketing is the form of the required
that marketing to carefully study to the their organisation th mainly focus on the marketing
impact of growth of the business environments. A customer marketing us the particular product
the specify the need to individual customers and need to each customer to fulling. To final form
the targeting marketing unique product to destitute to the target marketing.
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2.4 Buyer behaviour affects marketing activities in different buying
a organisation marketing activities depend upon the buying behaviours of the customers. A
customers becomes involves or low with the organisation products and services and its depends
on the tangibles and intangibles value of the product. There are various types of buying
behaviours to effective on the organisation
 complex buying behaviours : the complex buying behavioural are greatly involves they
spend a lot of time before buying the production and services. the major impact on the
customers to the product are precious and customers other expertise before buying
behaviours .
 Habitual buying behaviours:the customers haves involves there are same quality of the
products available ion the markets but very essentials life products and prices likes the
drinks.
 Variety of seeing behaviour : this buying behaviours to involves the too much options for
the same types of the products. Customers to makes those products at different channel of
distribution affecting the places to manipulators have offer to different offences to the
customers to sell their product to the attain competitiveness(Allyson Dooley,Jones and
Iverson, 2012)
There are facts of the buying behaviours to adopt same customer to different criteria to the target
marketing to influence the need and want to create a better decision to the organisation to
achieving same objectives to the enterprise.
2.5Propose new positioning for a selected product/service
The positing of the study of organisation to coving the makes the company product and
services to the product excellent. The different those offered by the competitive essentials the
way of carries out positioning of the promotional distinct attributes or benefits that the enterprise.
Positing the images repositions this means no changes the product promo to the use into he
images. Product reposting be modification to the products and brands. Integrable reposition the
target the markets in the different segments with the same products and repositioning strategies
involves various ways and to the means that markets utilising the the developing an images on
the firm productions or services in the mind of the customers or consumers. Product reposting
the is marketing of the segments to the the product positing according to the product deciding the
different values and segments(Wright and Watkins,2010). The product positing depends upon
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the manipulating the symbols and the success or the product of positing largely depends upon the
techniques expert expert advice the carves idea ton Crete same highly quality of goods creating
attitudes and low prices emotional support to the valuable of the organisation. To maintain the
same factors to the data of the product.
TASK 3
Understand the individual elements of the extended marketing mix
3.1Products are developed to sustain competitive advantage
the production are developed to sustainable competitive marketing mix is very important role
plying into the organisation. Currently company area using the different types of the techniques
to achieve competitive advantages. the organisation can be developing its exiting products or it
can intruding the new product to the targeting marketing(Bose, 2010).Kiel, I.H., 2014). to
developing method various befits to related down the market research and and any sis the
product design and involution of the new product. the important part of the product to creating
same facto frequently otherwise it is relay tough to get competitiveness. Product to developing
and generating same idea and flow of the product implementation and commercialisms and
developing process of the product pricing of the new product.
3.2Distribution is arranged to provide customer convenience
the distribution is arrangement to role plying the customers convenience and en-ching. The
distribution system of a Next plc major content for the company. There are marking mix to
including to the distribution system like product, price ,place, promotion. A next plc company to
caring a distribution system because the costumer sequences the potential sales for the nest plc
company. Types of distribution channel can be used into the improve the customers
conveniences. The product and services sells to customer directly, and a customers directly sell
the own brands. The quality of the product is the important role plying the customers
conveniences.
3.3Prices are set to reflect an organisation’s objectives and market condition
A prices set to reflects an organisation to set of the objectives and the marketing conditions to
goals and marketing conditions in the mind. A price to establishing the product and pricing is an
important part to achieving same objectives. In orders to properly price the product the business
and marketing strategies are required to the price. The price to needs worth of value of the
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product management decides the marketings strategies set of the organisation goals and
objectives and desires the product lines and services to befits to the lead the organisation.
3.4Promotional activity is integrated to achieve marketing objectives
The promotional activity are interesting makes to connections into the leads and sales son that
they way it promotion activity its brands is importance , marketing is the objectives to promotes
only the met through reaching out its target markets and audiences and coving into the its brands
to the effective. Must be clears about the exactly promotes to achieving same objectives to the
organisation. Next plc company to promotes to clothes into the markets the main objectives this
report to obtain the retains customers(Donovan and Henley, 2010) Objectives same of the of
which successful campaign must fulfilling.
3.5Analyse the additional elements of the extended marketing mix
the extended marketing mix to adopt same elements to regarding make up and comping to sell
product. It is a expansion on the original of the marketing mix of the product, prise,
place,promotions adding same factors that the can influences the success of a cam gin. The three
elements are the added people, process physical evidences
 people : people can be effect and influences company products in any constructions and
channels . P's without performances considering about the sales could not be really
maximalism.
 Physical evidences: this is the grates p which extended from the traditional 4ps in to the
past. Next plc cam effect many as satisfactions to all potentials customers and clients in
the markets
 process : if every P's is applied to business product but it process was week the failures
are waiting ahead process is a key to fully success in promoting in the all markets.
TASK 4
Be able to use the marketing mix in different contexts
4.1Plan marketing mixes for two different segments in consumer markets
marketing mix has even relents to product,price,places,promotions,people, and physical
evidence marketeer based on the customers behaviours physiology graphic demographic and
geophysically process to involves the targeting marketing. the marketing process and physical
evidences to promotion offers are not. People to arrangements and employees are not a product.
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The product to identify the same concept and different prices are different for those products to
involves the product and services different demographic segments on the organisation to adopt
same effect of the customers to management same product related activity.
4.2llustrate differences in marketing products and services to businesses rather than consumers
different business organisation have different types of the product . Product are divided in
different sectors to provides a clothes into the different activity for the promotes for planing
their product but they targeting customers are almost same a targeting marketing customers and
product and services to business rather then customers. Clear find in the marketing products and
services to customers as all those companies targets(Bühler, and Nufer, 2015).
4.3Show how and why international marketing differs from domestic marketing
Domestic marketing is the international marketing sea same facts fundamental principles of
marketing marketing is an integrable organisation to reach out theirs potential customers a dined
to the create a process of planing and executive the conceptions pricing promotions nd
distribution of idea goods and services to crates exchanges that satisfy the individual and
organisation goals. There are various aspect to the to the domestic and international marketing
scope the scopes of domestic I limited and will eventually befits and sharing of techniques,
political relations, barriers and needs want to be described the demand. Scope of international
marketing, profits of the international marketing,offering of engineering to the effective use of
the international marketing to adopt same facts and creating same attract satisfy and ration
customers.
Conclusion
From this report to any sis the marketings necessarily based on the marketing generations but
also defined the thoughts synthetic means based on the marketings mangers must devise an
affective mix product prise, position and creates the formulating that is best suitable for the
company goods and services. To contact the various activities to involves to the various actives
to help on the various aspect on the effect on the various aspect to alternatives to use into
principles to aspect of the different way.
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