Holmes Institute HK2011 Buyer Behavior Report and Analysis

This report evaluates the buyer behavior of the Huawei Mate 20, analyzing it from both consumer and marketer perspectives. It examines the consumer decision-making process, including need identification, information search, alternative evaluation, purchase, and post-purchase behavior. The report explores internal influences like attitude and personal motives, and external influences such as culture, impacting purchasing decisions. It also provides recommendations for competitors, emphasizing the importance of understanding customer purchasing patterns and incorporating innovative technologies. The analysis is supported by references to academic sources and industry reports, providing a comprehensive overview of consumer behavior in the context of the mobile phone market.

MARKETING
Buyer Behavior

INTRODUCTION
 The purpose of the power point
presentation is to evaluate a
new mobile phone from the
perspective of different
consumer and marketer.
 The new phone of Huawei that
is Mate 20 is gaining the
attention of the customers
present in the market.
 Since the launch of the product
it is gaining the market which
makes it essential to analyse
the different concepts related
to the consumer behaviour for
produce.

DECISION-MAKING PROCESS
Need identification: - While purchasing the mobile phone
the customers require to identify their needs so that they
can meet the same.
 From the mobile phone generally customers demand for
the some specification like its attractive looks, design,
battery life, additional features, durability, cost effective
and many others.
Information search: - Then, the market research is done
by the customers so that they can meet their needs and can
purchase the products.
 They search for the brands in which they can get all the
features in order to meet their needs for the products.
 In this process, they shortlist the brands who can meet
their needs which will further help them to conduct the
purchase of product.

CONTINUE…
Alternative evaluation: - The brand which are
majorly selected by the company are evaluated so
that they can take their final step. The evaluation
in the mobile phone has been done by the
customers on the basis of brand, its features and
many others.
 After the evaluation they make the final decision
for purchasing the product according to their
personal needs and this evaluation will lead to
the purchase of products.

CONTINUE…
 Purchase: - Purchase is one of the most
important stage of the decision making
process in which they consider the evaluation
done by the customer for making the
purchase of the products. The purchase of
the product is done by the company to meet
the needs of the customers.
 Post-purchase: - Once the product is
purchased by the customer then they expect
the satisfaction from the mobile phone. This
post purchase helps the consumer to become
the loyal customer for the company as the
brand try to provide the excellent services to
their customers.

CONSUMER MAY BE INFLUENCED
TO BUY THE HUAWEI MATE20
There are different factors that can
influence to purchase the Mate 20
which include both internal as well as
external factors.
 Internal influence
The internal influence majorly include
the consumer lifestyle, the way of
thinking, their thoughts, attitudes,
motivation and many other.
 External influence
The internal influence majorly include
the consumer lifestyle, the way of
thinking, their thoughts, attitudes,
motivation and many other.

INTERNAL INFLUENCE
Attitude
 The attitude of the customers shows the
feeling of the individual person as well as
their buying pattern for the Huawei Mate20.
 The individual maintain a different pattern of
purchasing the product. Some of the people
demand for the features in products that
include 6.53-inch IPS 18.7:9 screen sports a
teardrop notch and an 88% screen to bezel
ratio and other.
 In addition, some of the people have good
perception for the Huawei Mate20 due to
which they purchase the products.

CONTINUE…
Personal motive
 Personal motive of the people is to fulfil their
needs for the mobile phone.
 The motive of the new product varies a lot and
for iMate 20 it can be attractive features,
specification, looks with OLED screen
technology that will influence the customers to
purchase the products.

EXTERNAL INFLUENCE
 Culture
The culture includes the individual values,
belief, and opinion that can influence in
purchasing the product like iMate 20.
Mate 20 is one of the excellent phones into
something that is different such as offers more
screen and has a headphone jack, cutting-edge
bells and whistles the Pro packs, battery life
and many others that change the values and
belief towards the product and lead to the
purchase of product by the customers.
Many people like friends, family, and many
others influence for purchasing the products.

RECOMMENDATION FOR
COMPETITORS OF THE IMATE 20
The major competitors of the Huwaie iMate 20
include: -
 Oppo Reno 5G
 Vivo X27 pro
 Google pixel 3a and many others.
Recommendations to the competitors: -
 The competitors of the company deals in the
same market due to which they need to
understand the purchasing pattern of the
customers as the behaviour of the customers
can change due to the internal as well as the
external influence.

CONTINUE…
 In addition, the competitors of the iMate 20
should consider the drawbacks of the
existing products in the market so that they
will not make the same mistake while
manufacturing the product in competition to
the iMate 20.
 Further, they will try that their employees
don’t face any issue in their products.
 The competitors should make use of the
innovative and advance technology to
provide the excellent services. the use of the
technology like virtual reality, IOT, sensors
and many other can help then to add more
features.

SUMMARY
 In the end of the report, this can be said that
customer purchasing behaviour change for
every product as it depends on different
factors.
 Further, Huawei new product is available in
the market with exclusive features due to
which they can easy meet the needs of the
customers.
 The factors include personal motive, climate
and attitude that influence the customers
while purchasing the products.
 The recommendations to the competitors has
been given that helps them to make different