This report provides a detailed analysis of Cadbury's marketing strategies, focusing on its marketing plan and the application of the marketing mix (7Ps). It begins with an introduction to Cadbury, a British multinational confectionery company, and its market position. The report compares Cadbury's marketing mix with that of Nestle, highlighting product, price, place, and promotion strategies. It then examines the different strategies employed by Cadbury to achieve its business objectives, including product launches and market segmentation. The report includes an executive summary, company information, competitor analysis, and marketing objectives. It also covers segmentation, targeting, and positioning strategies, along with budget expenses, monitoring, and controlling mechanisms. The report concludes with a summary of key findings and references supporting the analysis. This report is a valuable resource for understanding Cadbury's marketing approach and its effectiveness in a competitive market.