Marketing Essentials: Cadbury's Marketing Strategies and Analysis

This presentation provides a comprehensive overview of Cadbury's marketing essentials. It begins with an introduction to marketing and its significance, followed by an analysis of Cadbury's roles and responsibilities in relation to marketing. The presentation delves into Cadbury's market information gathering, its relation with the wider organizational context, and the impact of the marketing environment, including the significance of interrelationships between departments like marketing and finance. Key elements of the marketing function, such as market research and product development, are discussed in detail, highlighting how Cadbury identifies market trends and customer needs. The presentation concludes by emphasizing the importance of promotion and advertising, and the need for interdepartmental connectivity within the organization. References to relevant academic sources are included.

Marketing essentials

 Introduction
 Roles and responsibilities
 Relation with wider organizational context
 Relation with marketing environment
 Significance of interrelationship
 Key elements of marketing function
 Conclusion
 References
Table of contents

 Marketing is the most important
element for every organizaton. In
accordance with this, different
strategies need to be implemented
so that maximum number of
customers can get attracted.With
respect to this it includes various
activties like research, promoting
and so on. The presentation is
based on Cadbury. It is one of the
largest British multinational
confectionary company that deals
in chocolates, biscuits and many
more.
Introduction

Roles and responsibilities
Marketing identifies different kinds
of activities which are developed by
an organization in order to do
promotion of all kinds of goods and
services.
Roles and Responsibilities:
In relation with the marketing area
Cadbury plays a very crucial role in
terms of meeting all the needs and
wants of customer. The
responsibilities of company is to
assure that top level services are
been provided by all the staff
members to each customer within
the operational area.

 Cadbury is a UK based organization
which deals in rich quality of
chocolates around the world. The
company is highly popular and has
built up the satisfaction level of
customers. Market information: -
This is the first marketing function
that is used to calculate whole
marketing essentials and is done to
determine the demands of all
customers. It also ascertains the
services of product which are
provided by Cadbury so that quality
of all the products can be checked in
an efficient manner.
Continue…

 Cadbury is a multinational
corporation around the globe. So,
for the organization it is essential
to coordinate and interrelate with
different departments in the
organization.
 Marketing and finance
department: - The finance team of
an organization is responsible for
generating the needed amount of
money in order to perform all the
business practices so that no
conflicts get arise.
Relation with wider organizational
context

The main reason behind expansion
of competition in all the business
industries is globalization. The
increasing market competition
creates an impact on overall profit
margins of company. So, it becomes
important to perform all the roles
and responsibilities in an effective
manner so that all goals and
objectives are achieved without any
kind of conflicts.
Relation with marketing environment

Marketing is one of the functions
which is connected with other
functional units and proper
coordination gets enabled so that all
objectives are achieved. There are
various functional nits of company
like production, research and many
more. With respect to this when an
organization sets up a budget they
need to properly coordinate with
finance department so that all the
financial resources which are
needed can be allocated well.
Significance of interrelationship

There are mainly two elements of
marketing which are market
research as well as product
development. The whole staff
members of marketing team gather
the information regarding market
trends and all the customer needs
which should be initiated in the
production function so that better
goods can be produced. By doing
the proper research the marketing
department can easily identify about
tastes and preferences of all the
customers.
Key elements of the marketing function

 From the presentation it has been concluded that it is very much important
for organizations to do certain promotion, advertising for all the products
so that maximum number of customers can get attracted. There is always a
interrelation with other departments so proper connectivity should be
maintained.
Conclusion

 Sen, Y., 2021. Essentials of Sustainability: A Roadmap for
Businesses. Sustainable Management for Managers and Engineers, pp.67-
88.
 Thakur, M., 2021. Marketing and Export Potential of Organic Products.
In Biopesticides in Organic Farming (pp. 365-370). CRC Press.
 Thomas, R.K., 2021. Marketing Planning. In Health Services
Planning (pp. 247-277). Springer, New York, NY.
 Uchino, K., 2021. Essentials Of Piezoelectric Energy Harvesting. World
Scientific.
 Van den Bossche, P. and Prévost, D., 2021. Essentials of WTO law.
Cambridge University Press.
References