Cadbury Marketing Plan: A Comprehensive Analysis of Strategies
VerifiedAdded on 2023/02/01
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AI Summary
This report provides a detailed analysis of Cadbury's marketing plan, examining its strategies, including the marketing mix (7Ps), STP approach (segmentation, targeting, positioning), and marketing budget. The report also compares Cadbury to Nestle, highlighting their product offerings, pricing strategies, and competitive positioning. A significant portion of the report focuses on the launch of a new product, "Cadbury Sugar Free Chocolate," outlining its product characteristics, target market, and marketing mix elements. Furthermore, the report includes a comprehensive marketing budget spanning five years, detailing initial investments, marketing outlays, and promotion expenses. The conclusion summarizes the importance of effective marketing strategies for business success.
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