Comprehensive Marketing Plan Project: Fast Food Corporation Analysis

This project presents a comprehensive marketing plan analysis focusing on a fast food corporation, likely McDonald's, adapting to the Indian market. It includes an overview of the company's objectives, marketing campaigns, and strategies, such as local sourcing, cultural adaptation, and community partnerships. The project examines the marketing mix, promotional strategies, and the corporation's approach to market dominance. It analyzes the company's objectives from both a company and consumer perspective, including the analysis of an advertising budget. Furthermore, it explores legal considerations and proposes research surveys to understand consumer perceptions. The project provides a detailed budget breakdown across various marketing categories, including public relations, web marketing, advertising, collateral, events, direct marketing, and channel marketing programs. The analysis includes a summary of the budget allocation across different quarters and a demographic profile to identify the ideal client. The project provides insights into the corporation's expansion plans, market adaptation, and consumer loyalty, offering a detailed view of its marketing activities and budget allocation.

RUNNING HEAD: Assessment resources 1
Assessment resources

Assessment resources 2
Table of Contents
Assessment-1 (BSBADV602)..................................................................................................................2
Marketing plan....................................................................................................................................18
Marketing mix.................................................................................................................................20
Assessment- BSBFIM601.....................................................................................................................24
2. Attendees.................................................................................................................................26
3. Meeting Agenda......................................................................................................................27
4. Pre-work/Preparation (documents/hand-outs to bring, reading material, etc.).........................28
MEETING MINUTES........................................................................................................................29
1. Meeting Objective...................................................................................................................29
2. Attendance at Meeting.............................................................................................................29
3. Agenda and Notes, Decisions, Issues.......................................................................................31
4. Action Items............................................................................................................................32
5. Next Meeting (if applicable)....................................................................................................33
Assessment resources BSBFIM601......................................................................................................34
Assessment resources BSBFIM601......................................................................................................37
Variances usually consist of two components:.............................................................................37
Cost Aggregation.........................................................................................................................38
Assessment resources- BSBHRM602...................................................................................................41
Part-B...............................................................................................................................................43
Human resource planning process...................................................................................................43
1: analyzing organization plan.........................................................................................................43
2: Manpower forecasting.................................................................................................................43
3: Assessment of Manpower gap.....................................................................................................43
4: Action planning...........................................................................................................................44
5: Monitor and control.....................................................................................................................44
Recruitment.....................................................................................................................................44
Assessment resources- BSBINN601.....................................................................................................45
Assessment resources BSBINN601......................................................................................................48
Assessment resources – BSBMGT605..................................................................................................52
Team Behaviors are different to Individual Behaviors....................................................................52
The behaviors that make a team successful vary.............................................................................52
Evaluate tools and techniques available to set team performance targets........................................53

Assessment resources 3
Performance Evaluations:................................................................................................................54
Feedback:........................................................................................................................................55
Positive Feedback -..........................................................................................................................56
Feedback for Improvement..............................................................................................................56
Development Planning:...................................................................................................................57
Assess the value of team performance tools to measure future team performance..........................57
Terminology....................................................................................................................................57
Seven-Step Process..........................................................................................................................58
Measurement Points........................................................................................................................58
Evaluate a team performance plan to meet organizational objectives..............................................64
Select members for skill and skill potential, not personality............................................................64
Pay particular attention to first meetings and actions. Initial impressions always mean a great deal.
.........................................................................................................................................................65
Set some clear rules of behavior......................................................................................................65
Set and seize upon a few immediate performance oriented tasks and goals.....................................65
Challenge the group regularly with fresh facts and information......................................................66
Spend lots of time together..............................................................................................................66
Exploit the power of positive feedback, recognition, and reward....................................................66
Initial performance plan...................................................................................................................67
Performance improvement plan.......................................................................................................67
Collate the information regarding poor performance.......................................................................68
Creating a Performance Improvement Plan.....................................................................................69
Hold effective meetings...................................................................................................................70
7 . 2 0 M U L T I - T A S K E R ...............................................................................................74
Assessment resources BSBMGT605B..................................................................................................75
Assessment-1 BSBMGT616..................................................................................................................80
Year.................................................................................................................................................81
Mission............................................................................................................................................81
Goals...............................................................................................................................................81
Finance & Forecasting.....................................................................................................................82
Annual profit growth.......................................................................................................................82
Annual earnings per share growth...................................................................................................83
Assessment resources-BSBMGT616....................................................................................................89
Assessment resource-BSBMGT617......................................................................................................94

Assessment resources 4
Physical resources requirement...........................................................................................................95
Financial resources needed..................................................................................................................95
Marketing plan....................................................................................................................................96
Assessment resources- BSBMGT617.................................................................................................102
Assesment-1 BSBMKG607.................................................................................................................104
Annual profit growth.....................................................................................................................105
Annual earnings per share growth.................................................................................................105
Marketing plan..................................................................................................................................107
Premium Pricing............................................................................................................................110
penetration Pricing.........................................................................................................................110
Economy Pricing...........................................................................................................................111
Price Skimming.............................................................................................................................111
Psychological Pricing....................................................................................................................111
Assessment resources- BSBMKG607.................................................................................................112
Assessment resource- BSBMKG 608..................................................................................................120
Identifying the components part of marketing plan of Apple.........................................................123
Figure: An off Matrix....................................................................................................................124
Source: www.courseware.finntrack.eu..........................................................................................124
Figure: BCG Matrix.......................................................................................................................124
Source: www.apps.develebridge.net..............................................................................................124
Identifying issues of risk within a marketing plan of Apple..........................................................125
2.1 Identifying the levels of importance of each component of the plan........................................127
2.2 Identifying mitigation strategies for high risk components of the plan of Apple.....................128
2.3 Producing marketing plan for Apple........................................................................................129
Discussing how the plan supports strategic direction.....................................................................130
3.3 Identifying an evaluation and review measures for the agreed plan.........................................130
Assessment resource-BSBMKG609....................................................................................................133
Marketing mix...............................................................................................................................133
SWOT analysis of Coffee Culture Company.................................................................................136
Annual profit growth.....................................................................................................................136
Annual earnings per share growth.................................................................................................137
PESTL ANALYSIS.......................................................................................................................138
Political Trends..............................................................................................................................138
Economic.......................................................................................................................................138

Assessment resources 5
Social Trends.................................................................................................................................138
Portfolio analysis techniques.........................................................................................................139
BCG growth share matrix..............................................................................................................139
Product life cycle...........................................................................................................................139
Marketing strategies options with examples..................................................................................139
Global & International marketing strategies..................................................................................139
Example.........................................................................................................................................140
Globalization strategy....................................................................................................................140
Aggressive pricing strategy...........................................................................................................140
Customer driven marketing strategy..............................................................................................140
Integrated marketing plan..............................................................................................................141
International strategy.....................................................................................................................141
Internationalization strategy..........................................................................................................141
3.6.1.1 Example of Coffee Culture Company strategy..................................................................141
3.6.2 Focusing on market...............................................................................................................141
3.6.3 Act local & understand host country culture.........................................................................142
3.7.3 Aggressive pricing strategies................................................................................................142
Market penetration.........................................................................................................................142
Skimming......................................................................................................................................143
Follower pricing............................................................................................................................143
Reduce transaction cost.................................................................................................................143
Benefits of different strategies.......................................................................................................143
Innovation & creativity..................................................................................................................143
Production costs.............................................................................................................................144
Limitations....................................................................................................................................144
Capital requirements......................................................................................................................145
4.2 Customer taste & preferences..................................................................................................145
4.3 Product Differentiation............................................................................................................145
Limitations....................................................................................................................................146
Market Share.................................................................................................................................146
Assessment resources BSBRSK501....................................................................................................147
Assessment resources- BSBSUS501...................................................................................................151
Practical considerations.................................................................................................................152
Legislative Context........................................................................................................................158

Assessment resources 6
References.........................................................................................................................................161

Assessment resources 7
Assessment-1 (BSBADV602)
Comprehensive Advertisement campaign
Option-1 Introducing products and services in market for fast food restaurant
Fast food Corporation is the world's largest chain of hamburger fast food restaurants, serving
more than 58 million customers daily.
Objectives of Fast food Corporation (company perspective)-
Fast food Corporation underwent a lot of changes in order to adapt to the Indian market. As
mentioned by McDonald's management in their Indian website- "Our strategy is to achieve
best value by enhancing experience (offering best quality), while keeping prices low".
Purpose of advertisement campaign prepared by Fast food Corporation
The objectives of the corporation remain unchanged as they follow the same procedure which
defines their global standard. Their main emphasis is on providing food that is served hot and
fresh, made from the highest quality ingredients, served within minutes of placing the order
(www.mcdonaldsindia.com).
However, the companies' main objectives in order to ensure consumers have a truly
customized services and products.
Local sourcing is the key for truly Australian product- the corporation has developed local
Indian businesses, which supply them the highest quality products required for their Indian
operations.

Assessment resources 8
Respect for Australian customs and culture- Fast food Corporation’s worldwide is well
known for the high degree of respect to local culture. In line with its respect for local culture,
India is the first country where the corporation does not offer any pork or beef.
An employer of opportunity- an employer of opportunity, providing long term careers and
quality employment to the Indian population.
Quality, service, cleanliness and value- this is Fast food Corporation’s USP to provide high
quality products, served quickly with a smile and in a clean and pleasant environment.
Community partnerships- the corporation believes in giving back to the community it serves.
Objectives of Fast food Corporation (Company perspective)
Marketing campaigns- The eagerness of individuals to participate in marketing campaigns of
Fast food Corporation should be high and efficient. For example- during a festival, are
consumers aware of the chance to win a free iPod or other offers
Marketing mix- how has Fast food Corporation’s used the marketing mix to adapt itself to the
Australian market
Cultural difference- to identify till what extent has Fast food Corporation 's gone to culturally
adapt itself to the market.
Promotional and penetrating strategies adopted by McDonald's with regard to expansion
plans and market dominance.
Purpose- why do consumers chose Fast food Corporation 's. This field would encompass
the practical idea of cost conscious consumers, society's influence of purchasing patterns,

Assessment resources 9
influence of the west, consistency provided by the corporation, influence of children in
choosing Fast food Corporation’s, relaxed environment and advertisement campaigns/social
campaigns.
Company would grasp at least 37% market share in food industry and increase its overall
turnover by 30%.
New concepts- asking individuals how Fast food Corporation 's can serve their customers
better. This might be in the form of having more location, introducing a concept such a drive
thru in more locations, adding more to their existing menu in order to avoid repetitive
purchase and stagnancy.
Legal consideration
This Fast food Corporation has to comply with all the rules and regulations in determined
approach. This research survey would be targeted towards gaining information on consumers
in India and their perception over McDonald's marketing objectives and how well has their
Globalization (thinking global and acting local) campaign help individuals develop loyalty
towards the brand. From a companies' perspective, the research would help understand and
identify the corporations marketing activities but however would not give an insight into the
budget that is allocated for them to carry out their tasks.
Advertisement budget
Product Launch Marketing Budget Template

Assessment resources 10
Q1 Q2 Q3 Q4
TOTAL
S
Public Relations
PR Firm
$
2,000.00
$
1,220.00
$
120.00
$
2,221.00
$
5,561.00
Press Release
Development
$
1,20,022
.00
$
1,22,122
.00
$
12,221.0
0
$
5,422.00
$
2,59,787.
00
Press release wire fees
$
5,615.00
$
1,221.00
$
6,836.00
Press Kit Materials
$
5,112.00
$
5,112.00
Review Program
$
-
Analyst
subscription/reports
$
-

Assessment resources 11
Press tour(s)
$
-
TOTAL Public
Relations
$
1,32,749
.00
$
1,24,563
.00
$
12,341.0
0
$
7,643.00
$
2,77,296.
00
Web Marketing
Online advertising
creative
$
1.00
$
2,32,312
.00
$
1.00
$
1,21,214
.00
$
3,53,528.
00
Google Ad Words
program
$
22.00
$
11,111.0
0
$
11,133.00
Yahoo ad program
$
2.00
$
1.00
$
61,616.0
0
$
31,313.0
0
$
3,13,313.
00
Microsoft ad program
$
2.00
$
2.00

Assessment resources 12
Search Engine
Optimization (SEO)
$
2.00
$
2,31,245
.00
$
2,12,311
.00
$
12,122.0
0
$
4,55,680.
00
Website
development/updates
$
2.00
$
2.00
TOTAL Web
Marketing
$
1.00
$
11.00
$
2,73,928
.00
$
1,111.00
$
1.00
Advertising
Creative development
$12,13,
245.00
$
2,23,121
.00
$12,12,
122.00
$12,12,
112.00
$
38,60,600
.00
Print advertising
placements
$
2,562.00
$
12,132.0
0
$
22,135.0
0
$
1,22,323
.00
$
1,59,152.
00
VAR/Channel
advertising
$
25,635.0
$
25,624.0
$
54,646.0
$
54,656.0
$
1,60,561.

Assessment resources 13
0 0 0 0 00
Radio advertising
$
85,632.0
0
$
2,16,456
.00
$
4,56,985
.00
$
4,15,122
.00
$
11,74,195
.00
Television advertising
$
852.00
$
6,41,521
.00
$
4,51,212
.00
$
10,93,585
.00
TOTAL Advertising
$
45,122.0
0
$11,18,
854.00
$21,97,
100.00
$18,04,
213.00
$
51,65,289
.00
Collateral
Data sheet
$
5,623.00
$
1,211.00
$
52,456.0
0
$
4,512.00
$
63,802.00
Brochure
$22,31,
212.00
$
2,321.00
$
524.00
$
326.00
$
22,34,383
.00

Assessment resources 14
White Paper
$
54.00
$
54.00
Demo
$
2,562.00
$
12,132.0
0
$
22,135.0
0
$
1,22,323
.00
$
1,59,152.
00
Web Content
$
25,635.0
0
$
25,624.0
0
$
54,646.0
0
$
54,656.0
0
$
1,60,561.
00
Sales Force "Cheat
Sheet"
$
85,632.0
0
$
2,16,456
.00
$
4,56,985
.00
$
4,15,122
.00
$
11,74,195
.00
FAQs
$
-
Training materials
$
2,562.00
$
12,132.0
0
$
22,135.0
0
$
1,22,323
.00
$
1,59,152.
00

Assessment resources 15
Reviewer's Guide
$
25,635.0
0
$
25,624.0
0
$
54,646.0
0
$
54,656.0
0
$
1,60,561.
00
Customer Evaluation
Guide
$
85,632.0
0
$
2,16,456
.00
$
4,56,985
.00
$
4,15,122
.00
$
11,74,195
.00
Competitive
Comparison Matrix
$
-
TOTAL Collateral
$24,64,
547.00
$
5,11,956
.00
$11,20,
512.00
$11,89,
040.00
$
52,86,055
.00
Events (Launch,
Trade Shows, Other)
Booth space/venue
$
2,562.00
$
12,132.0
0
$
22,135.0
0
$
1,22,323
.00
$
1,59,152.
00
Travel & hotels $
25,635.0
$
25,624.0
$
54,646.0
$
54,656.0
$
1,60,561.

Assessment resources 16
0 0 0 0 00
Signage
$
85,632.0
0
$
2,16,456
.00
$
4,56,985
.00
$
4,15,122
.00
$
11,74,195
.00
Equipment rentals
$
-
Refreshments
$
2,562.00
$
12,132.0
0
$
22,135.0
0
$
1,22,323
.00
$
1,59,152.
00
Invitations
$
25,635.0
0
$
25,624.0
0
$
54,646.0
0
$
54,656.0
0
$
1,60,561.
00
Webinars
$
85,632.0
0
$
2,16,456
.00
$
4,56,985
.00
$
4,15,122
.00
$
11,74,195
.00
In-person seminars
$
-

Assessment resources 17
TOTAL EVENTS
$
2,27,658
.00
$
5,08,424
.00
$10,67,
532.00
$11,84,
202.00
$
29,87,816
.00
Direct Marketing
Campaigns
Creative development
$
2,562.00
$
12,132.0
0
$
22,135.0
0
$
1,22,323
.00
$
1,59,152.
00
Email to in-house lists
$
25,635.0
0
$
25,624.0
0
$
54,646.0
0
$
54,656.0
0
$
1,60,561.
00
Email to rented lists
$
85,632.0
0
$
2,16,456
.00
$
4,56,985
.00
$
4,15,122
.00
$
11,74,195
.00
Printed piece mailing to
in-house list
$
-

Assessment resources 18
Printed piece mailing to
rented list
$
-
TOTAL Direct
Marketing Campaigns
$
1,13,829
.00
$
2,54,212
.00
$
5,33,766
.00
$
5,92,101
.00
$
14,93,908
.00
Channel Marketing
Programs
VAR demo purchase
program
$
2,562.00
$
12,132.0
0
$
22,135.0
0
$
1,22,323
.00
$
1,59,152.
00
SPIFFS
$
25,635.0
0
$
25,624.0
0
$
54,646.0
0
$
54,656.0
0
$
1,60,561.
00
Retail end caps
$
85,632.0
0
$
2,16,456
.00
$
4,56,985
.00
$
4,15,122
.00
$
11,74,195
.00
Email to VAR lists $
2,562.00
$
12,132.0
$
22,135.0
$
1,22,323
$
1,59,152.

Assessment resources 19
0 0 .00 00
Direct mail to VAR lists
$
25,635.0
0
$
25,624.0
0
$
54,646.0
0
$
54,656.0
0
$
1,60,561.
00
Marketing programs
with retail partners
$
85,632.0
0
$
2,16,456
.00
$
4,56,985
.00
$
4,15,122
.00
$
11,74,195
.00
Market development
funds (MDF)
$
-
TOTAL Channel
Marketing Programs
$
2,27,658
.00
$
5,08,424
.00
$10,67,
532.00
$11,84,
202.00
$
29,87,816
.00
SUMMARY Q1 Q2 Q3 Q4
TOTAL
S
% of
TOTA
L
Public Relations $ $ $ $ $ $

Assessment resources 20
1,32,749
.00
1,24,563
.00
12,341.0
0 7,643.00
2,77,296.
00 0.02
Web Marketing
$
1.00
$
11.00
$
2,73,928
.00
$
1,111.00
$
2,75,051.
00
$
0.01
Advertising
$
45,122.0
0
$11,18,
854.00
$21,97,
100.00
$18,04,
213.00
$
51,65,289
.00
$
0.28
Collateral
$24,64,
547.00
$
5,11,956
.00
$11,20,
512.00
$11,89,
040.00
$
52,86,055
.00
$
0.29
Events (Launch, Trade
Shows, Other)
$
2,27,658
.00
$
5,08,424
.00
$10,67,
532.00
$11,84,
202.00
$
29,87,816
.00
$
0.16
Direct Marketing
Campaigns
$
1,13,829
.00
$
2,54,212
.00
$
5,33,766
.00
$
5,92,101
.00
$
14,93,908
.00
$
0.08
Channel Marketing
Programs
$
2,27,658
$
5,08,424
$10,67,
532.00
$11,84,
202.00
$
29,87,816
$
0.16

Assessment resources 21
.00 .00 .00
TOTALS
$32,11,
564.00
$30,26,
444.00
$62,72,
711.00
$59,62,
512.00
$1,84,73,
231.00
% of TOTAL
0.17384
961
0.16382
8623
0.33955
6789
0.32276
4978
Demographics explain who your ideal client is.
A demographic profile is a collection of objective, factual, statistical data about a specific
group of people often used by companies to segment and target their marketing for better
results. This data is similar to the data often found in census documents.
The first step in solidifying your ideal client profile is to get clear on exactly who your ideal
client is and define their demographic profile, including:
 Age
 Gender

Assessment resources 22
 Ethnicity
 Income
 Mortgage amount
 Homeowner/renter
 Marital status
 Geographic location
 Number of children
 Vehicle type
 Occupation
 Education level
2. Ideal client psychographics
The next step to really understanding who your ideal client is to create a psychographic
profile that builds on the demographic profile.
Psychographics is the data about a specific group of people that focuses on attitudes,
aspirations, interests, lifestyle, and other psychological criteria. This data explains why
clients buy from you and what their motivation is to buy.
Unlike the objective facts of demographics, psychographics is more touchy-feely, focusing
on the soft information.

Assessment resources 23
Action plan for Fast food Services products
Marketing plan
Now this plan will help to give the information and other details about the related
customers. For ascertaining the detail or data related with client’s choice, Fast Food
Company could use cluster and stratified sample survey methods. So the market plan of the
café is to give the bet and enriched quality of product to satisfy their varying needs .Basically
this plan will attract more clients towards the latte coffee which will ultimately result in
customer retention and increase in market share.
Marketing objectives
 Attraction and retention of customers towards product and services
 To Increase the total turnover of company
 To give the information about the newly and enriched latte coffee offered by Lucky Café
with its best quality
Targeting strategy
Fast Food Company mainly focus how company will attract and retain the youth in the
comparison to other age groups for the attraction of the customers’ Fast Food Company will
use social media and loyalty card. In addition to this, loyalty card could also be used by Fast
Food Company for attracting customers who visit Bridge Town Centre and motorway to
Auckland City on consistent basis. Product differentiation strategy will be used by
organization for the further success.
Target market profile

Assessment resources 24
The core target of Fast Food Company is to turn on the attraction of youths towards the
product. This is considered that more than 45% customers are youth who prefer to drink
international drinks i.e. latte coffee from Lucky café. So, all the strategy prepared by Lucky
café would be based on youth’ value, taste and choice

Assessment resources 25
Positioning strategy
Basically this strategy would be used to generate brand image and goodwill of lucky
café in following customers. It has been analysed that people in New Zealand are more prone
towards brands. People love to drink international drinks from recognized brands like CCD,
COSTA and other brands. Likewise, Lucky café need to form its brand image by increasing
its core competency by product differentiation strategy. Fast Food Company blends the most
enriched products such as fresh milk, high quality espresso with water, to give the texture of
latte coffee. Lucky Café has offered its latte coffee at higher prices as compare to the other
companies but at reasonable price according to its rich quality and taste.
Marketing mix
This is used to attract high number of customers in the market. It is consisted with 7 P
which are given as below (Goo, 2015).
Product- Fast Food Company will offer Latte coffee to its clients by following product
differentiation strategy.
Price- Fast Food Company has kept its price high as compare to other rivals offering. Price of
the Latte products has been compensated by high quality of Latte coffee.
Place- Fast Food Company has planned to sell its Late Coffee in its existing coffee house.
However, this office place is filled with various numbers of visitors.
Promotion- Fast Food Company has planned to use social media and loyalty card approach to
attract clients.

Assessment resources 26
People- The main clients of Fast Food Company would be children, couple and office
employees who drink coffee on regular basis.
Process- Fast Food Company has adopted international process in its value chain activities
which will provides customers international taste to its clients.
Physical environment- Fast Food Company would install new machines and hire new
employees to increase the quality of Latte coffee in its business functioning.

Assessment resources 27
Timeline/ Action plan
This is concerned with reflecting the time involved in completion of set schedule and
business functioning.
Description Details No of days Predecessor
1 Finance
arrangement
2
2 Business value
chain
3
3 Employee hiring 10 1
4 Appraisal of
investment
12 2
5 Sales plan 20 4
6 Implementation
of plan
15 3
7 Sales team 10 5

Assessment resources 28
activities
Gantt chart

Assessment resources 29
Assessment- BSBFIM601
Introduction
This report reflects the clear understanding on the marketing plans and instructions given by
company in determined approach
Company policies and frameworks while introducing white goods in market
Making safe and healthy products
Treating the workers fairly
Protect the environment
Compliance with legal and CSR program
Using waste to reproduce the helpful material
The CSR department planting business and the rest of the company doing business
Carbon neutral carpet
These are the following personal who will be contacted while introducing market plan
 Chief Executive Officer (CEO) or President
 Chief Operating Officer (COO), Vice President of Operations or General Manager
 Vice President of Marketing or Marketing Manager
 Chief Financial Officer (CFO) or Controller
 Vice President of Production or Production Manager

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Consult with instructors to determine management requirement
It is evaluated that while introducing new policies and rules, each and every key managerial
persons should be taken into consideration in determined approach. It is evaluated that
instructors could implement new policies and program after undertaking key managerial
views points and suggestion.
Sales forecast- Fast Food Company has estimation of sales increment throughout the
time.
Years Budgeted
(Million AUD $)
Estimated
expenses
Profit
2015 500 300 200
2016 600 500 100
2017 700 600 100
2018 800 800 0
Meeting and recording of events

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2. Attendees
Name Department/Division E-mail Phone

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3. Meeting Agenda
Topic Owner Time

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4. Pre-work/Preparation (documents/hand-outs to bring, reading material, etc.)
Description Prepared by

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MEETING MINUTES
Meeting/Project
Name:
Marketing campaign
Date of Meeting:
(MM/DD/YYYY)
29th September 2017 Time: --
Minutes Prepared
By:
ED Location: Australia
1. Meeting Objective
2. Attendance at Meeting
Name Department/Division E-mail Phone
Marketing head Edvin Marketing department

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Meeting/Project
Name:
Marketing campaign
Date of Meeting:
(MM/DD/YYYY)
29th September 2017 Time: --
Minutes Prepared
By:
ED Location: Australia

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Meeting/Project
Name:
Marketing campaign
Date of Meeting:
(MM/DD/YYYY)
29th September 2017 Time: --
Minutes Prepared
By:
ED Location: Australia
3. Agenda and Notes, Decisions, Issues
Topic Owner Time
Marketing plans and product development
Edvin

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Meeting/Project
Name:
Marketing campaign
Date of Meeting:
(MM/DD/YYYY)
29th September 2017 Time: --
Minutes Prepared
By:
ED Location: Australia
4. Action Items
Action Owner Due Date
Implementation of policies and progrma
Identifiying the hurdles and cut facts
Implelmenting new mechanism

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Meeting/Project
Name:
Marketing campaign
Date of Meeting:
(MM/DD/YYYY)
29th September 2017 Time: --
Minutes Prepared
By:
ED Location: Australia
Development of risk mangemetn and contigency plan
5. Next Meeting (if applicable)
Date:
(MM/DD/YYYY)
Time
:
Location:
Objective
:

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Assessment resources BSBFIM601
This business proposal study has been absolutely made for newly developed products and
services of Fast food café. This company is willing to offer an affordable latte coffee to create
an effective brand image in Australian market. It is evaluated that as compare to their other
rivalries Fast food café offer latte coffee drink at higher prices. Parallel to that, Fast food café
has maintained high quality products with varieties of drinks and foods offered to people
according to their preferences. In this report, commercial software’s has been identified
which identify the amount of cost and other investment methods in valuing the cost of the
products sold in the market.
There are several commercial software’s tools
E Main CMMS
Management express
SISA accounting software’s
These management solution software’s designed with simplicity and efficiency in mind. This
solution has a web-based calendar interface that makes scheduling, planning and maintenance
requests a breeze
Name of the
tools
Price Usability Features Compatibility Compatibility
with other
program

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E Main
CMMS
10 million
AUD $
It could be
used for
more than 2
years
It has
automation
and high
extensions
functions
It is
implemented
to identify
the
compatible
business
functions
Other rivals
offering is
very less
effective
Management
express
20 million
AUD $
It could be
used for
more than 5
years
It has
automation
and high
extensions
functions
It is
implemented
to identify
the
compatible
business
functions
Other rivals
offering is
very less
effective
SISA
accounting
software’s
10 million
AUD $
It could be
used for
more than
10 years
It has
automation
and high
extensions
accounting
system
It is
implemented
to identify
the
compatible
business
functions
Other rivals
offering is
very less
effective

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.
Software system Pros Cons
Management express Less effective
Having average cost
Increase the efficiency of
business
High maintained cost
Increased complexity
SISA accounting software’s Cheap and valuable
Increase the efficiency
High maintenance cost and
hard to understand the
process system
E Main CMMS Increased value and
accounting system low level
of investment
Les life and hard mechanism

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Assessment resources BSBFIM601
Comparison between budgeted figures and actual figures
Particular
Actual
figure
Budgeted
figure
Varianc
e
Total sales 162300 160200 2100
Total
purchase 710400 700000 10400
Total
expenses 402000 40000 362000
In this report, it is observe that total sales, total purchase and total expenses has different level
of variances.
Discrepancies- All the discrepancies is positive and it shows that company has been running
it business efficiently.
Reason of discrepancies
Variances usually consist of two components:
 A difference based on activity

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 A difference based on price and efficiency of usage
This allows total variances to be investigated further in order to see what effect might have
caused them
There are several techniques used to determine the project budget:
 Cost Aggregation
 Reserve Analysis
 Historical Data
 Funding Limit Reconciliation
The best method is cost aggregation method
Cost Aggregation
Cost aggregation requires you to aggregate costs from an activity level to the work package
level. This is because costs are measured, managed and controlled at the work package
level during the project life-cycle
Recommendation

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Business budgets require a lot of work to create, and in order for a budget to function
properly your business will need to stick to the budget as closely as possible.
Small variances: If you have very small budget variances, you actually should not be too
worried.
Adverse variances: If you have a negative variance in your account and it is significantly
large, the first thing to deal with is to conduct an investigation right away.
The best way to deal with the budget variance is related to preparing proactive business
method.
Revised budget- It is the budget which is prepared on the basis of past and computed data in
determined approach.
Particular Actual figure Budgeted figure
Total sales 162300 160200
Total purchase 710400 700000
Total expenses 402000 40000
Feasibility report

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It reflect the amount of expenses incurred will be considered in easy and determined
approach. it is consisted with the following tables
Years Budgeted
(Million AUD $)
Estimated
expenses
Profit
2015 500 300 200
2016 600 500 100
2017 700 600 100
2018 800 800 0

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Assessment resources- BSBHRM602
Business strategic plan
The main business strategic plan is to increase the overall clients satisfaction and overall
turnover at large.
Environmental analysis is a strategic tool. It is a process to identify all the external and
internal elements, which can affect the organization's performance. The analysis entails
assessing the level of threat or opportunity the factors might present. It is evaluated that when
selling foods and beverage in Australian market, firstly atemphosre and durability of products
are considered.
Human resources management
Organization have their own goal through they want to reach, but as we know that
organization need capital, labour, machinery for production, but they need also Human
resources to maintain, to check the organization so that's why organization do human
resources planning for concentrating on talented human resources that we can take optimum
benefits, if any organization have good human resources to they can easily utilize the
resources and can reach their organization goals, so that's why different companies like
Imperial plan for future human resources planning for short and long term.
Sometimes, we see that poor performance lead to dismissal. If without checking,
wastefulness is allowed to continue, staff will lose interest, motivation will be concentrated
and no encouragement to produce good quality products or services. If the employees know
that what jobs are doing, how they are doing, employees will be happier. If they know that

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they are doing good jobs, that's recognized, generally, they will keep on to do a good work
and may make well every effort to do more. Otherwise, if they do not get people feedback,
they are not doing good job, company cannot expect them to be either satisfied or productive.
From the view of the company, if staffs are inefficient, customers will not return to
McDonald's for repeat purchase due to many complaints and uncompleted responsibilities
will push up costs to a very high figure. So, need to inform them according to responsibility.

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Part-B
Human resources strategic planning
Human resource planning process
1: analyzing organization plan
In this step the organization relate their objectives and plans for the organization, if they
know and clear about the organization policies so they can easily concentrate on technology,
productivity, marketing, finance, expansion, etc. human resources planning is the planning of
the organization to achieve the objectives for long or short term.
2: Manpower forecasting
In this step most of the organization do forecasting that how much human resource we need
for the future, how much effective and skills labour we need it for the organization, it's all
depend upon the organization how much the organization do sales and do production, how
much employees they required, in this stage different mathematical ratio are used to find out
the forecast of employees.
3: Assessment of Manpower gap
Total human resources will be identified that when organization done, supply and demand, so
it will be easily for organization whether we are in deficit or surplus of human resource
planning for future. Deficit will show how much number of person are recruited, outside
while surplus will show termination of employees. Gap might be occurs in term of
knowledge and skills.

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4: Action planning
In this step when the gap are identified plans are transferred to fill the gap, the deficit are met
through recruitment, selection, promotion, plans surplus manpower are maybe redeploy in
other department.
5: Monitor and control
When the action plans are implemented the HR arrangement and system need to be review
and regulated, monitoring and controlling involve only on the utilization and allocation of HR
over time. Right action at right time should be taken to remove the deficiencies.
Systematic approach to recruitment process
Recruitment
Recruitment is very important for every organization, because it's all about the human
resource planning, so that's why the overall aim of recruitment is process is to obtain the
number of quality of employee that are require in order for the business so achieve its
objectives. These things are practically done in following organization practically
The most important Job of human resources person is the selection and recruitment of
employees, the success of every good firm is that they will hire talented staff, therefore it’s
very important for any firm too sure of hiring talented employees,

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Assessment resources- BSBINN601
Many companies introduce their mission statements to employees in their new
hire orientation or on boarding curriculum. ... Time, resources, finances are spent to
craft mission statements to bring a sense of purpose to an organization.
Mission of BD corporation
Create an effective business functioning in which all the employees Rae motivated and their
welfare is linked with the company’s development m
Vision
Company has vision to increase its overall turnover and developed stakeholder value created
business functioning.
Value of organization

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Creating effective brand image and customized business functioning for the betterment of
clients.
Strategic planning of BD corporation
Planning is the most important thing for all organization. A successful plan means a
successful mission to goal of a business or organization. It doesn't matter the organization big
or small. Plan will bring you to face the challenges and opportunities.
There are several key stages of strategic planning process which should be adopted by BD
corporation.
Develop Vision and Mission
Business and operation analysis
Develop and select strategic option
Establish strategic objective
Strategy execution plan.
Establish resource allocation
Scenario planning or scenario thinking is a strategic planning tool used to make flexible long-
term plans. It is a method for learning about the future by understanding the nature and
impact of the most uncertain and important driving forces affecting our world.
“Change has considerable psychological impact of the human mind. To the fearful, change is
threatening because it means that things may get worse to the hopeful, change is encouraging

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because things may get better. To confident, change is inspiring because the challenge exists
to make thing better.
As the Production Manager, proposing the purchase of a $ 1 million stamping machine to
increase output. Before present the proposal to the Vice President, know the need some facts
to support suggestion, decide to run the numbers and do a cost benefit analysis.
Itemize the benefits. With the new machine, it can be produced 100 more units per hour. The
three workers currently doing the stamping by hand can be replaced. The units will be higher
quality because they will be more uniform and be convinced these outweigh the costs. There
is a cost to purchase the machine and it will consume some electricity. Any other costs would
be insignificant.
Calculate the selling price of the 100 additional units per hour multiplied by the number of
production hours per month. Add to that two percent for the units that aren't rejected because
of the quality of the machine output. Also add the monthly salaries of the three workers.
That's a pretty good total benefit.
Then calculate the monthly cost of the machine, by dividing the purchase price by 12 months
per year and divide that by the 10 years the machine should last. The manufacturer's specs tell
what the power consumption of the machine is and get power cost numbers from accounting
then figure the cost of electricity to run the machine and add the purchase cost to get a total
cost figure.

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Assessment resources BSBINN601
Implementation of change management plan
A change management plan defines activities and roles to manage and
control change during the execute and control stage of the project. Change is measured
against the project baseline, which is a detailed description of the project's scope, budget,
schedule, and plans to manage quality, risk, issues, and change.
Strategies to implement change
Implementing change in an organisation involves moving from the existing organisation state
to the desired future state. (Cummings and Worley 2005)
Change is omnipresent in society, and can occur in many forms. It is not a new phenomenon.
Many Authors have developed a model of change process as it was argued by Moorhead and
Griffin (2004) cited by McKenna (2006), that an alternative model of lawn’s process model
will be the continuous change process model, which incorporates facets of the Lewis model.
It is considered more realistic because it studies the change in an organisation from the top
and recognizes that change is continuous.
It is not good enough for an organisation to change; it must try to anticipate it as well by
being proactive. This would require the planning of organisational change as part of the
organisational strategy.
According to McLean ( 2003), managing changes as they emerge is not enough nowadays.
As the number and complexity of changes increasing, it is time to plan and rethink about the
structure of the organisation. It is time to accept the change in our life and move along with it,

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avoid doing business as usual or staying in the "status quo". It is time to look at how the
organisation is running its daily activities so that it is not a case of constantly trying to
override the usual organisational processes. Such approach requires a structural and mental
redesign of the organisation.
Change is inevitable in an organisation. Different types of change require different strategy
strategies to implement the change successfully
Allocation of responsibilities to the concerned person in management
 Key managerial person
 Line manager
 Executive
As change was originated from contingency of changing business environment, emergent
approach had been applied in Glico at beginning of its first change stage through initiating of
change awareness and second change stage through developing of reengineering programmes
and organizational restructuring. However, planned approach was undertaken in combination
to complete organization structure change in long term. The employee behaviour had been
analysed and unfreezing step of change is implemented through employment of RATIO
programme in first stage. This was to create readiness for further transformational change
which had been executed in second stage through change activities and new adopted systems
in restructuring and reengineering programme.
Allocate resources to them
Allocation of resource in organization is depends upon the amount of capital, and other
resources available for company. Resource allocation is the process of assigning and

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managing assets in a manner that supports an organization's strategic goals. Resource
allocation includes managing tangible assets such as hardware to make the best use of softer
assets such as human capital. Allocation of resources should be based on the output provided
by team to company.
Allocation of resources % of resources Key managerial person
Capital allocation 50 Production department
manager
Material 100% Under the supervision of
inventory manager
Employees 100% Under the separate line
manager
Reporting process for Change
In terms of Change Management and the business the answers to the first bullet
should be able to be answered through the MIR for existing services, the second bullet should
be based on business requirements and Service Strategy, the third bullet is where the project

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planning disciplines and ITIL Service Design and ITIL Service Transition come in, the fourth
will probably be a combination of both ITIL Service Transition and ITIL Service Operation
(Wei, Same & Lee, 2014).
Change Records are usually managed through the service management toolset and it is the
interrogation of these records that provides the base information for MIR. In this context
perhaps two of the most important Change Record fields will be the 'status' and its associated
'date'.

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Assessment resources – BSBMGT605
Exam Performance Management is focused directly on the achievement of the team's key
business objectives. It bridges the gap between the team building 'enablers' and business
performance results. It removes the reliance on 'faith' - the need to believe that team building
works before investing in it - and establishes a direct connection between collective
behaviours and team performance.
Team Performance Management is predicated on the following three principles:
Team Behaviors are different to Individual Behaviors.
Most competency frameworks include "teamwork", but these usually refer to what an
individual does within a team, not what a team does collectively together. E.g. whilst all the
individuals in a team can behave in trustworthy ways, this does not guarantee that the team
will build trust together - this is also dependent on other factors such as the environment they
work in, or the team processes they use for communicating, deciding and rewarding (Craven &
Piercy, 2006)
The behaviors that make a team successful vary
from team to team and from time to time. E.g. the profile of behaviours that makes a design
team successful is different from the profile that makes a financial audit team successful. And
if the design team is using a top-down approach, for optimal performance, it needs to change
its behaviours once it gets beyond the outline design and starts work on the detailed
implementation of the ideas.

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Team behaviours can be changed using a team performance management process. In essence,
performance management involves establishing behavioural goals, measuring current
behaviours to identify the gap between the current and desired behaviour profile, and then
planning, implementing and monitoring changes in order to close that gap. There are both
similarities and significant differences between performance management processes for
individuals and teams.
The key difference between traditional team building and team performance management is
that the former engages in activities in the belief that they will indirectly lead to
improvements in team performance (sometimes they do, sometimes they don't). Team
Performance Management, however, identifies the team behaviours that will lead directly to
business success, and then uses a process to change the behaviours accordingly.
Evaluate tools and techniques available to set team performance targets
Most performance measures can be grouped into one of the following six general categories.
However, certain organizations may develop their own categories as appropriate depending
on the organization's mission:
Effectiveness: A process characteristic indicating the degree to which the process output
(work product) conforms to requirements.(Are we doing the right things?)
Efficiency: A process characteristic indicating the degree to which the process produces the
required output at minimum resource cost. (Are we doing things right?)
Quality: The degree to which a product or service meets customer requirements and
expectations.

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Timeliness: Measures whether a unit of work was done correctly and on time. Criteria must
be established to define what constitutes timeliness for a given unit of work. The criterion is
usually based on customer requirements.
Productivity: The value added by the process divided by the value of the labour and capital
consumed.
Safety: Measures the overall health of the organization and the working environment of its
employees.
Performance data must support the mission assignment(s) from the highest organizational
level downward to the performance level. Therefore, the measurements that are used must
reflect the assigned work at that level. Within a system, units of measure should interconnect
to form a pyramid. Technological units start at the base. These are measures of individual
units of products and of individual elements of service (Westwood, 2016).
Performance Evaluations:
Performance evaluation is a very important activity which will be initiated to evaluate and
appraise the performance of every employee in the organization. This process can be done
twice a year and few companies do the same process for every quarter. Majorly, employee
performance can be evaluated based on 5 categories; those are Productivity, quality,
communication skills, interpersonal skills, professional behaviour & initiative. Promotions
and performance rewards for an employee is decided based on this criteria only (Vargas-
Hernández, &Jimenez, 2016).
Productivity is nothing but the quantity of work items or assigned work performed by an
employee. On a daily base employee should be given a target or set of work and that should

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be completed by the end of the day. If employee couldn't achieve the target in a particular
day, can compensate the balance work in subsequent working days.
Quality means the accuracy levels of work which an employee has performed. This processed
data will be randomly reviewed or audited by senior associates in the company. If all the
work items which were reviewed are perfect and accurate then, the employee quality of work
is 100 %, in case any error found, quality decreases. Hence need to maintain consistency in
quality.
Communication skills also play an important role in performance appraisals. It includes
written and oral communication skills. If employee cannot communicate in a proper way, he
or she cannot elevate themselves in work and share their views, suggestions in terms of
development and growth of the process. Hence always concentrate on improving
communication skills.
Interpersonal skills & professional behaviour are nothing but your way of approach and
behaviour with fellow team members and superiors. Always need to maintain a cool
environment within the team, should not be any ego feelings in learning and always solve any
personal issues in a professional way in the presence of supervisor (Jain & Haley, 2009).
Growth of project or process, always try to share the ideas with supervisor to implement and
if employee has any thought due to which manual working hours may reduce and helpful for
the process then such things must share with the supervisor so that in performance evaluation
employee can gain a very good rating.

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Feedback:
Feedback is such an important communication skill. Openness, honesty, candour, trust -- all
of these are hallmarks of high performance teams and organizations. Good feedback skills are
essential to any team relationship.
Feedback is important because:
It prevents small issues from festering into unmanageable problems.
It builds trust in relationships.
It promotes personal and professional growth.
It acknowledges individual and team accomplishments.
It clears up misunderstandings.
It is a way to acknowledge and recognize team members' skills and contributions.
As a result, effective team feedback makes life at work a great deal easier and more
rewarding.
There are two types of feedback -- Positive feedback and feedback for improvement
(sometimes called negative feedback).
Positive Feedback -
Positive feedback is information about what someone did well. There's a very simple
approach you can use when giving positive feedback.

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Describe what the team member actually did or said, and Why this statement or action was
effective.
Feedback for Improvement
Feedback for improvement is given about situations which did not go well, or which could
have been better. In this case, it's important to tell the team member specifically what could
have been said or done differently, and why that would have been more effective.
Development Planning:
Development Planning is broadly defined as the planning of any organized endeavour that
aims at promoting development. It encompasses a wide range of thrusts in economic, social
and institutional fields at various societal levels, from the local to the international and
usually emphasis the relation between societal spheres and units. It addresses the values,
objectives, resources, organizational ability and a range of variables of environment of the
development organizational its pursuit.
The main concerns of development planning may be expressed by the concept of 'strategy'
and derivatives of that concept. The term 'strategy' has wide application and is used with
numerous shades of meaning.
Assess the value of team performance tools to measure future team performance
A team needs to know how its results will help the organization. Individuals on the team need
to know what the team requires of them to reach the team's goal. The seven-step processes for
measuring team performance are
Terminology

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Seven-Step Process
Measurement Points
Terminology
the terms "performance standards," "goals," and "objectives" interchangeably and sees them
as descriptions of some future, desirable state that the team is trying to achieve. As depicted
below, performance below the standard is considered unacceptable, and performance
exceeding the standard is considered exceptional.
Seven-Step Process.
Review existing organizational measures. Ensure that the measures above and around the
team are known and linked to the team's measures.
Define what's going to be measured. Selecting the best alternatives and using them to identify
the team's key accomplishments provide the basis for all further measurement.
Identify individual team member accomplishments that support the team. Identify the results
each team member must produce to support the team's results or work processes.
Weight the accomplishments. Discuss and agree upon the relative importance of each
accomplishment.
Develop team and individual performance measures. Identify the measurement (either
numeric or descriptive) that will be used to gauge how well the results have been achieved.
Develop team and individual performance standards. Define how well the team and
individuals have to perform to meet expectations.

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Decide how to track performance. Identify how the data for each performance standard will
be collected and fed back to team members
Measurement Points.
Elaborating on step two of his seven-step process, Zigong describes four ways to identify
what should be measured. These methods can be used singly or in combination:
If the team exists to satisfy the requirements of its customers, the measurement point(s)
should be the product or service the team provides to the customer.
If the team exists to help the organization make an improvement in a specific measurable
goal, the measurement points should be determined by asking, "What value-added results
does the team produce that can help the organization achieve its goal?"
If the team exists to support the organization's function, the measurement point(s) are
determined by identifying the hierarchy of results that the organization must produce and
selecting those that link the team to the organization's results.
If the team is used to support a work process, the measurement points are found by mapping
the process and using the map to identify what's worth measuring.
Performance measurement is primarily managing outcome, and one of its main purposes is to
reduce or eliminate overall variation in the work product or process. The goal is to arrive at
sound decisions about actions affecting the product or process and its output.
Performance measures quantitatively tell us something important about our products,
services, and the processes that produce them. They are a tool to help us understand, manage,
and improve what our organizations do. Performance measures let us know:

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If we are meeting our goals
If our customers are satisfied
If our processes are in statistical control
where improvements are necessary.
They provide us with the information necessary to make intelligent decisions about what we
do.
A performance measure is composed of a number and a unit of measure. The number gives
us a magnitude (how much) and the unit gives the number a meaning (what). Performance
measures are always tied to a goal or an objective (the target). Performance measures can be
represented by single dimensional units like hours, meters, nanoseconds, dollars, number of
reports, number of errors, number of CPR-certified employees, length of time to design
hardware, etc. They can show the variation in a process or deviation from design
specifications. Single-dimensional units of measure usually represent very basic and
fundamental measures of some process or product.
Know what it looks like
It will be impossible to know when you're achieving high performance if you don't know
what it looks like. From an organisational perspective, high performance means not only
running a financially sound business, adhering to essential policies and ensuring regulatory
demands are observed, but also understanding the capability of your workforce to deliver
high performance.

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All too often, concerns about what they might find and the time it may take prompt
organisations to adopt the "three wise monkeys" strategy -- don't see, don't hear, don't speak
-- with the result that low performance goes unchecked for years until it is too late and
competitors have overtaken you. Too often, individual high performance is defined as simply
getting the job done in the short term rather than looking to the long term and focusing on
behaviours.
Make a commitment
Strong and active commitment from leaders and managers, and the pursuit of continuous
learning throughout the organisation, are crucial to building a well-defined high-performance
culture. Commitment means not leaving it to fate, but truly understanding what high
performance looks like, trusting different approaches and working with all stakeholders,
including the human resource
Starting point
Knowing where your organisation currently stands will make it much easier to create a vision
for the future and to secure buy-in. One of the most effective strategies is to define explicitly
what creates high performance in your organisation. Ensure that these behaviours are distinct,
while being comprehensive enough to cover different levels of the organisation. Include areas
such as how people collect and make sense of information and how they influence and build
confidence in stakeholders.

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Put a stake in the ground
Once you have agreed what the behavioural high performance indicators look like, it is
essential to observe and measure them. The best way to capture current performance is
through objective observation, such as work shadowing, behavioural event interviews and
subjective feedback via online and facilitated 360-degree analysis. This should clearly
distinguish between behaviour that:
Team performance in achievement of organizational goals
The definition of the group dynamics is "the social process by which people interact face-to-
face in small groups". The group controlled through leadership rather than force, ensured
discipline through internal pressure, pooled thinking, respected the individual, and allowed all
its members to participate in deciding on things that directly affected them in their work.
"Teamwork is much more important than the sum of the individual" part since a nominal
engineering team can succeed under a well-managed project. "The success of a software
project relies very much on a good management and control system which allows the
development to satisfy the project objectives" Team process skills are- (a) communication,
(b) leadership, (c) goal setting, (d) cross training, (e) problem solving/decision making, (f)
conflict resolution are the essential elements for successful teamwork.
The roles of a team leader as follows:
 Coordinate the activities of the team (tracking progress, scheduling work).
 Motivate the team.
 Ensure the team communicates effectively.
 Interface with supervisor; arrange meetings with client when necessary.

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 Set agendas for meetings
 Help to set the team goals (project goals, task allocations).
 Help the team move towards these goals.
 Accomplish tasks given to them.
 Meet deadlines.
 Attend team meetings.
 Contribute to developing a productive atmosphere within the team
Relate the application of delegation, mentoring and coaching to the achievement of
the organizational objectives
A mentoring relationship is usually where one wiser and more experienced person assists
another person to grow and learn. It is not a new management technique. Since humans have
lived in social groups we have learnt our norms, values and behaviours by the example and
coaching of others.
The business world has adopted the tradition of an older and wiser person fostering the
growth and development of the younger generation. This has sometimes resulted in
perpetuation of old ways at the expense of diversity and development. However, new
adaptations of mentoring allowing individuals to interact as colleagues in a helping
relationship, on a more equal basis, can cultivate growth and learning to mutual benefit.
Experience, skills and a genuine desire to help are more valuable assets in a mentoring
relationship than age or position. Open and assertive communication and the trust of both
parties are essential. Both partners in the mentoring relationship benefit. Learning must be a
lifelong process and one of the most effective ways to learn is to assist in the development of

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others. The best teachers learn much from their students, counsellors constantly learn from
clients and partners in any successful relationship grow and develop along the way.
Coaching is suitable for the successful achievement of many different objectives in working
life. What is essential is the importance of the objectives for both the person being coached
and the organisation. Motivation from the person to be coached is required for the coaching
process to be successful, and without organisational objectives coaching will not result in real
success at work. The main focus of coaching is on the development of managerial work and
leadership competence, and on the coaching of key persons. Persons on different
organisational levels have different objectives, but some challenges are shared by all.
Evaluate a team performance plan to meet organizational objectives
Although there is no guaranteed how-to recipe for building team performance, we observed a
number of approaches shared by many successful teams.
Establish urgency, demanding performance standards, and direction. All team members need
to believe the team has urgent and worthwhile purposes, and they want to know what the
expectations are. Indeed, the more urgent and meaningful the rationale, the more likely it is
that the team will live up to its performance potential, as was the case for a customer-service
team that was told that further growth for the entire company would be impossible without
major improvements in that area. Teams work best in a compelling context. That is why
companies with strong performance ethics usually form teams readily.
Select members for skill and skill potential, not personality.
No team succeeds without all the skills needed to meet its purpose and performance goals.
Yet most teams figure out the skills they will need after they are formed. The wise manager

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will choose people for their existing skills and their potential to improve existing skills and
learn new ones.
Pay particular attention to first meetings and actions. Initial impressions always mean a
great deal.
When potential teams first gather, everyone monitors the signals given by others to confirm,
suspend, or dispel assumptions and concerns. They pay particular attention to those in
authority: the team leader and any executives who set up, oversee, or otherwise influence the
team. And, as always, what such leaders do is more Important than what they say. If a senior
executive leaves the team kick-off to take a phone call ten minutes after the Session has
begun and he never returns, people get the message.
Set some clear rules of behavior.
All effective teams develop rules of conduct at the outset to help them achieve their purpose
and performance goals. The most critical initial rules pertain to attendance (for example, "no
interruptions to take phone calls"), discussion ("no sacred cows"), confidentiality ("the only
things to leave this room are what we agree on"), analytic approach ("facts are friendly"),
end-product orientation ("everyone gets assignments and does them"), constructive
confrontation ("no finger pointing"), and, often the most important, contributions ("everyone
does real work").
Set and seize upon a few immediate performance oriented tasks and goals.
Most effective teams trace their advancement to key performance-oriented events. Such
events can be set in motion by immediately establishing a few challenging goals that can be

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reached early on. There is no such thing as a real team without performance results, so the
sooner such results occur, the sooner the team congeals.
Challenge the group regularly with fresh facts and information.
New information causes a team to redefine and enrich its understanding of the performance
challenge, thereby helping the team shape a common purpose, set clearer goals, and improve
its common approach. A plant quality improvement team knew the cost of poor quality was
high, but it wasn't until they researched the different types of defects and put a price tag on
each one that they knew where to go next. Conversely, teams err when they assume that all
the information needed exists in the collective experience and knowledge of their members.
Spend lots of time together.
Common sense tells us that team members must spend a lot of time together, scheduled and
unscheduled, especially in the beginning. Indeed, creative insights as well as personal
bonding require impromptu and casual interactions just as much as analysing spreadsheets
and interviewing customers. Busy executives and managers too often intentionally minimize
the time they spend together. The successful teams we've observed all gave themselves the
time to learn to be a team. This time need not always be spent together physically; electronic,
fax, and phone time can also count as time spent together.
Exploit the power of positive feedback, recognition, and reward.
Positive reinforcement works as well in a team context as elsewhere. Citing out"go!d stars"
helps shape new behaviours critical to team performance. If people in the group, for example,
are alert to a shy person's initial efforts to speak up and contribute, they can give the honest
positive reinforcement that encourages continued contributions. There are many ways to

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recognize and reward team performance beyond direct compensation, from having a senior
executive speak directly to the team about the urgency of its mission to using awards to
recognize contributions. Ultimately, however, the satisfaction shared by a team in its own
performance becomes the most cherished reward.
Initial performance plan
Understanding and subsequently discussing a team's performance is central to managing team
performance. To work effectively, teams must regularly and objectively review their
'teamwork'. In addition to concentrating on their short-term outputs, team members must
examine work processes to ensure that the team is working creatively, that the team is
effectively promoting itself to others, and so on. Too often in managing team performance the
team review focuses on subjective individual evaluation, as opposed to an objective team
assessment.
Performance improvement plan
A Team Performance Plan is a detailed plan used to:
Identify the desired performance levels of the team
Identify how these performance levels will be achieved
Provide guidance and direction to the team
Measure progress towards the desired performance levels
Although there are no strict rules as to the format of a Team Performance Plan they normally
contain the following information:

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Specific goals for team development
Performance measures
Actions required to achieve goals
An indication of how long goals will take to achieve
The Team Performance Plan should align with the organisation's overall objectives. This can
be achieved by:
1. Aligning the Team Performance Plan with the Team Purpose
2. Aligning the Team Purpose with the organisation's objectives
Team Performance Plans might include the following types of goals:
Key Performance Indicators (KPIs)
Goals to improve team competency
Team building goals
Collate the information regarding poor performance
Performance = Ability x Motivation
Where:
Ability is the person's aptitude, as well as the training and resources supplied by the
organization
Motivation is the product of desire and commitment

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Someone with 100% motivation and 75% ability can often achieve above-average
performance. But a worker with only 25% ability won't be able to achieve the type of
performance you expect, regardless of his or her level of motivation.
Incorrect diagnoses can lead to lots of problems later on. If you believe an employee is not
making enough of an effort, you'll likely put increased pressure on him or her to perform. But
if the real issue is ability, then increased pressure may only make the problem worse.
Low ability may be associated with the following:
Over-difficult tasks.
Low individual aptitude, skill, and knowledge.
Evidence of strong effort, despite poor performance.
Lack of improvement over time.
Creating a Performance Improvement Plan
So how do you do this in practice? This is where you need to develop a Performance
Improvement Plan. Armed with the strategies we've looked at, you first need to evaluate the
performance issue that you're facing:
Have you discussed with the person what he or she feels the problem is?
Have you evaluated your organization's motivation system? Are you doing everything you
can to recognize and reward people's contributions?
Are you rewarding the things that you actually want done?

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Do you have regular goal setting and development meetings with members of your team?
Do you help your people keep their skills current?
From there, it's important that you and the employee discuss and agree upon a plan for
improving performance. Write down what you've agreed, along with dates by which goals
should be achieved. Then monitor progress with the team member, and use the techniques
we've discussed above for increasing motivation and dealing with ability-related issues.
Recognize that the actions needed to close ability gaps need high motivation on the
employee's part to be successful. The two causes of poor performance - lack of ability and
low motivation - are inextricably intertwined, and goal setting, feedback, and a supportive
work environment are necessary conditions for improving both.
Hold effective meetings
Welcome to all the team members who have attended the meeting
Meetings permit teams to work together to share data and determine solutions for the plans in
which they are mutually committed to (Argyrols 2008). Meetings should only be held when
deemed the best way for a group to fulfil a task at hand.
My name is Paul working in Fast Food Company since last three years. it is please to extend
warm welcome to team.
Start the meeting on time. An effective meeting will begin on time and follow the agenda. At
the commencement of the meeting, the members should be aware of how they will discuss

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Agenda
Discussion on following terms
WHS- he WHS Act places the primary health and safety duty on a person conducting a
business or undertaking (PCBU). The PCBU must ensure, so far as is reasonably practicable,
the health and safety of workers at the workplace. Duties are also placed on officers of a
PCBU, workers and other persons at a workplace
Customer service expectation
Excellent customer service and high customer satisfaction must start with understanding
customer expectations. You need to know who your customers are and what they want. When
measuring customer satisfaction, companies generally ask customers whether their product
or service has met or exceeded expectations.
Company ethics and values
Code of Ethics and Accountability (the “Code”) is designed to promote The Service
Companies compliance with laws and ethical standards applicable in all jurisdictions in
which The Service Companies and its subsidiaries conduct their business.
Environment management
Environmental management system (EMS) refers to the management of an
organization's environmental programs in a comprehensive, systematic, planned and

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documented manner. It includes the organizational structure, planning and resources for
developing, implementing and maintaining policy for environmental protection
APPOINT A MODERATOR
It is a good idea to assign someone the responsibility of making meetings work. This person,
let us call him the moderator, should steer the meeting along the correct path. The process
need not be formal, for example, there is no need for the moderator to sit at the head of the
table or stand up when talking. The team leader will often serve as the moderator, but not
necessarily.
START ON TIME
Once the starting time is decided, it is everyone's responsibility to be there on time. If you are
not sure of making it on time, let others know before finalising the start time, so that it can be
rescheduled. Two prominent 'time wasters' during meetings are 1. waiting for someone to
arrive, and 2. filling in someone who joined mid-meeting. Some teams even fine late-comers
to discourage tardiness.
MAKE IT SHORT, BUT NOT TOO SHORT
We should minimise time wasted in meetings because every minute wasted in a meeting is a
loss for all attendees. For example, 10 minutes wasted in a six-person meeting is effectively a
60-minute loss. But on the other hand, the time spent on getting to and getting back from a
meeting is much higher in a student project than in an industry project. This is because,
unlike in most industry projects, students do not work in cubicles located close to each other.
Therefore, it does not make sense to have very short meetings either (imagine spending half
an hour getting to a five-minute meeting). If you do not have enough items on the agenda to

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cover at least one hour, try using online meetings instead (for example, using instant
messengers). Alternatively, you can schedule meetings and 'work together' sessions back-to-
back so that all the time spent on getting to the meeting location is justified. In our
experience, two-hour meetings work better than one-hour meetings.
TAKE NOTES
Appoint a 'scribe' to take notes during the meeting (i.e. to record minutes). These notes
should be circulated among the team members, and perhaps Cede to the supervisor. This is
particularly useful for the supervisor to keep track of decisions taken by your team
(remember, he tracks multiple teams), and for members who did not attend the meeting. A
digital camera can help greatly in capturing anything on the whiteboard.
SUMMARISE
Just before you break up the meeting, the scribe can recap (verbally) what was discussed
during the meeting. This reiterates the 'takeaway points' of the meeting. This is also useful to
gauge how much you accomplished during the meeting.
FIX FINISH TIME, FINISH ON TIME
Fix the finish time when you schedule the meeting. For example, do not schedule 'open-
ended' meetings such as '5 pm onwards'. Instead, it should be something like '5-7 pm'. Do not
let the meeting drag on beyond the finish time. When you aim to finish on time, there is an
incentive to get on with the agenda.
FIRST THINGS FIRST

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Higher-priority items should appear earlier in the agenda. If you run out of time, you can
postpone unfinished lower-priority items to a later meeting.
SET ASIDE REGULAR MEETING SLOTS
Schedule your meetings on a regular fixed time slot (e.g. we meet every Friday 12-2 pm). Do
this at the beginning of the course and inform team members to keep this time slot free. This
reduces the chances of someone skipping a meeting due to an alleged timetable clash.
USE BRAINSTORMING
Brainstorming is a good tool to put the collective brain power of the team to good use. In a
brainstorming session, everyone throws in any idea that comes into their mind no matter how
outlandish it may sound. Proposed ideas are not debated or evaluated during the session. All
ideas presented are recorded for further consideration.
Associated risk
Problem: A team member who often skips team meetings.
Recommendation: Count the time spent in meetings towards the contribution calculation for
each team member.
7 . 2 0 M U L T I - T A S K E R
Problem: A team member who is physically present in the meeting, but uses the meeting
time to do other work, or frequently drifts away from the discussion to answer text messages
or phone calls.
Recommendation: Set ground rules to pre-empt such behaviour (e.g. no texting in meetings)

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Assessment resources BSBMGT605B
My ultimate career goal is to work as a school psychologist in either primary middle or high
school, and to achieve my objective I must first complete my master's degree in psychology
at University of Phoenix; as indicated by the Bureau of Labour Statistics (2009), school
psychologists in most states are required to have a specialist degree but some states recognize
a master's degree; thus it is my intention to complete my master's degree in 18 months and
obtain work as a school psychologist while continuing to undertake further study; perhaps I
will study within a specialist Ed.Ms. degree in school psychology, which requires a further
two years study, and a one year internship, which I could accomplish at my place of then
current employment (West, et al 2015).
While studying COM505 Communication Skills for Graduates at University of Phoenix, I
discovered a new area of knowledge related to learning styles and how personality factors
influence career choices. In light of these findings, and because I have already decided on my
career path, I will not be using the knowledge pertaining to my personality and learning styles
as a means of determining a career. My objective within this paper therefore, is to determine
why I have chosen the particular career path I have; in other words, whether my personality
and learning styles have led me down this particular route.
On completion of the Multiple Pathways to Learning Questionnaire (Carter, Kraits, Bishop &
Block, 2007, p. 41), I determined that my strongest intelligence in terms of current
development is intrapersonal (ability to understand self and be self-aware) and my second is
interpersonal (ability to connect, motivate and cooperate with others), when matched with
suggested majors and career paths I find that a major in psychology is an option for both

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intelligences and is also suggested as a career option in relation to intrapersonal intelligence.
Related career options such as a social worker, a counsellor and a teacher pertain to
interpersonal intelligences. Discoveries therefore, appear to validate to some degree why I am
so passionate about a career involving psychology and the behaviour of children.
On completion of the Personality Spectrum (Carter et al. 2007, p. 46), results indicate that I
am a 'thinker' and a 'giver', which again seems to support the attributes required for my
chosen career. It will be my responsibility as a school psychologist, to deal with behavioural
and learning problems that students may encounter and to assist teachers with the classroom
management strategies. I will also need to assist parents with their parenting strategies, so it
will be necessary to work together with teachers, parents and other school staff to generate
and sustain a secure, wholesome and encouraging learning environment for every student,
including, talented, gifted, and those with both physical and learning disabilities (Bureau of
Labour Statistics, 2009). The attributes of a thinker and giver are appropriate therefore for a
career as a school psychologist (Effing, & Spil, 2016).
Prior to embarking on my career in psychology however, I must first succeed in the masters
of psychology, and to best do this I need to consider the learning styles and strategies that are
attributed to my personality. Study techniques best suited to people possessing strong
intrapersonal and interpersonal intelligences include a quiet environment wherein keeping a
journal, reflection of information, group study and discussion are effective, as too is tutoring
somebody else, re-writing notes and outlining chapters (Carter et al, 2007). Study techniques
best suited to thinker and giver personality types include reflection, independent learning,
teaching others and group study; they but also include problem-solving and new approaches

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to issues (Carter et al, 2007). The specific strengths pertaining to my personality type and
learning styles all point in the direction of the career I have already chosen.
Based on my discoveries discussed above, together with adult learning theory I propose to
further develop my learning strategies, time and stress management skills and techniques to
ensure optimal learning of course information. As I already know that early morning and late
afternoon are my best times to study, I will plan to use the early morning hours to best
accommodate my 'thinker' personality; the environment will be quiet giving me the
opportunity to revise and consolidate my readings and lecture notes and to prepare
assignments. Adult learning theory addresses the issue of self-directed learning and reflection
(Corley, 2008), both of which are my strengths as a student; and the optimal time to
concentrate on both is between five and nine in the morning, when I find I can think more
critically and best able to resolve problems. In the late afternoon I can then address the 'giver'
component of my personality by taking the opportunity of working with peers, and
undertaking any team commitments required by the program. Working independently and
working as part of a team help in self direction of learning because rather than relying only
on my own experiences I can use those of others to solve problems and real-life situations
(Corley, 2008). Also working with others provides opportunity to question different ideas and
consider multiple opinions and beliefs, thus assisting in transformational learning (Mezirow,
2000).
Additional planning of my time in terms of hours wasted during the day is also a short-term
goal; I will try to use time I spend travelling or in train lines, for example, to see if I can
better use that time to do some reading or revision (Wetzel, 2009). I know this will not be

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easy but I consider it important that I try, for self-commitment, management and motivation
(Karim & Arif-Uz-Zaman, 2013).
As a student and later as a psychologist, I need to be emotionally secure, mature, and able to
deal with people in a sensitive, compassionate way. I need to be an effective listener with
good communication skills, and I need to lead and inspire others. All are particularly
important qualities for effective counselling (Bureau of Labour Statistics, 2009). Independent
work and teamwork are integral to my study and my chosen career as a school psychologist,
as too is patience and resolve; thus it is vital that I learn and implement techniques or
strategies to minimize stress in my life, both in study and work.
Using effective techniques to manage stress will help me cope with any anxieties I may
encounter in all facets of my life, and I believe the best means of doing this is not to allow
one component of my life to take priority over another (Wetzel, 2009). Apart from time
management skills already discussed I will try to avoid over-reacting to any situation and take
things as they come in my stride and not take small issues too seriously (Wetzel, 2009);
flexibility, open mindedness and a sense of humour will help alleviate any negative or
pessimistic thoughts or attitudes that may influence my thinking, so I will try to remain
optimistic at all times (Wetzel, 2009). I will also try to keep an open mind to new ideas from
professors, tutors and, peers. The best strategies to eliminate stress, however, are to have a
positive attitude, prepare for assignments and tests and not procrastinate (Wetzel, 2009).
Writing a list of tasks that need to be done, prioritizing them and then working through them
will also help minimize stress and help in achieving my short and long term-goals (Wetzel,
2009).

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Knowledge of different personality and learning styles, together with adult learning theories
helps me to focus on specific strategies that best help me to learn; I understand that surveys
on learning styles and personality types are not conclusive in any way. They are merely a tool
to assist in knowing and understanding myself and how I can best capitalize on my attributes
and work on, and further develop my weaknesses. Specific strengths pertaining to my
personality type and learning styles however, all point in the direction of the career I have
already chosen.

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Assessment-1 BSBMGT616
In this report, Canterbury Company has been taken into consideration to prepare this business
plan. It is a multinational company.
Business plan is the entrepreneur's most important document when setting up a new business.
Without the help of a well-designed and well- presented business plan the entrepreneur will
find it very difficult to express its business goals or secure financing (Harish & Kumar, 2014).
Canterbury Company followed the strategic planning process (Ferrell & Hartline, 2011:32),
which was separated into 4 sections. It focuses on integration of effort to achieving operation,
sales and marketing, human resource (HR), and finance stated objective (Ferrell & Hartline,
2011:39). In the sales and marketing section, it analyses the market prospect though
marketing research and customer research. Then it provides marketing strategy and risk
management plan, dealing with marketing promotion via advertising channels to achieve
customer needs and build customer values. In operation, it involves in the strategy of the
Supply chain management (SCM), the Just-in-time (JIT) inventory control, and outsourcing
management. In HRM, it focuses on employee recruitment, training and evaluation.
Functional strategy aims to meet company's mission, goals and objectives. It also evaluates
the effort on organization's sales, costs, image, and profitability. Finally, the business plan
explains financial risks management, and reveals the cash flow and the profit and loss
forecasts over three years. This program conducted has limitations on that the business will
not be registered for VAT in software SimVenture calculation.
Vision of company
Mission of company

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Value of company
Year
Mission
Goals
1st Year
Our products must be:
Sophisticated in quality
Offer good value
Beautiful artistic style, and
Philosophically inspiring
Our role is to play a vigorous part in markets. We can improve people lives to be happier and
effective through their use of our products.
Devising the idea design to meet customers' needs
Accomplishing above 50 orders
300 products
2nd year
To be the No.1 computer service company in the world and among the premier industrial
concerns in terms of quality, profitability and growth, through innovative leadership.

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Enlarge its markets
Accomplishing 100 orders 1000 products
3rdYear
To be the preeminent building block supplier to the worldwide electronics business.
Achieving 150 orders monthly
1500 products
Finance & Forecasting
Amir (et al, 2002) argues the lack of liquidity is the greatest threats to start-up business. Cash
flow can help businessmen ensure when extra cash requires and plan accordingly. The
company has capital £10,000 in bank balance for starting business. The three-year cash flow
forecast and the Profit and loss forecast have described in appendix 2, in the which, the
predictive profit is £311,182 over three years. Additionally, it is essential to prepare a
contingency plan (presented in table 7). Through the process of contingency plan,
SWOT analysis
Strength
Annual profit growth
Growth in sales volume
Quality and cost control
Weakness
Canterbury Company has to rely on its
home market to create its design, generate
research, or develop its manufacture to gain
their sales entry in global market.

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Aim to be optimum capital structure.
via
Annual earnings per share growth
Integration of country markets efficiently
and effectively
Introduction of cost efficient production
methods
Foreign exchange management.
Aim to minimize losses from foreign
fluctuations.
Additionally, exporting will produce a
challenge for Canterbury Company it
depends on current times and competitive
market. Managers must provide explicit,
stable, and enforceable judgments in time.
Opportunity
High market share
Less competition
Increased brand image
Threat
Threat of new entrants
Increased complexity of business
Government traits and increased amount of
tax

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PESTLE analysis of Canterbury Company
Political
Political factors usually involve things that impact your business from a government or legal
standpoint. Political is similar to legal and social, but is a bit different, as political factors
seem to change more often. Some examples are:
 Income Tax and other taxes
 Minimum wage laws
 Union influences
 Federal, state, and local environmental policies
Economic
Economic factors are financial fluctuations that are typically out of your control. For
example, interest rates go down meaning your business loan cost more last year than it will
this year. Some other examples of economic factors for Canterbury Company would be as
fellow
 GDP loss or growth
 Inflation rates
 Company debt
 Income of potential customers in your area
 Employee salary trends in the service business industry
Social

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Social factors refer to the cultural norms and attitudes of your targeted demographic and that
of your employees, partners, competitors, etc. For example, an increase in demand of ‘green
energy’ use can affect the energy source you use to power your equipment and vehicles.
Other factors are:
 Customer age
 Cultural norms and traditions
 Population growth or decline
 Service career attitudes
 Diversity
 Religious influences
 Public health and safety
Technological
Technological factors have a direct impact on the cost of doing business and the efficiency of
your business. Falling behind on technological trends, using outdated equipment or software,
and examining the technological barriers your business faces to enter a new market all fall
within this category. Other factors to consider include:
 Automation opportunities
 Technology incentives, like tax credits
 Better equipment coming on the market
 Service business software updates
 Improvements to mobile devices and other communications

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At Jobber Academy we believe that a smart use of technology will help you run a better, and
ultimately more competitive, service business. As the world moves in a digital direction, it’s
important to consider the impact that software’s like Jobber can have on your business
operations.
Legal
Legal factors will directly influence the company’s operations of your service business right
now. Some legal factors can also determine your final cost of doing business and impact
demand for your company’s services. These legal factors include:
 Consumer protection laws
 Various insurance laws and mandates
 Antitrust laws
 OSHA Policies
Environmental
Environmental factors refer to anything that can impact your business from an ecological or
environmental standpoint. This part of the analysis will matter more for some industries than
others. For example, if you own a landscaping business, you’ll need to concern yourself with
the weather every single day, while plumbers can work indoors. Other environmental factors
may include:
 Environmental impact of service business practices
 Geography
 Access by road, rail, air
 Waste management

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Due diligence
Each and every management line manager of Canterbury Company has to devalue its internal
and external business functioning with a view to increase the overall effectiveness of
business.
Action plan
Description Details No of days Predecessor
1 Finance
arrangement
2
2 Business value
chain
3
3 Employee hiring 10 1
4 Appraisal of
investment
12 2
5 Sales plan 20 4
6 Implementation
of plan
15 3
7 Sales team 10 5

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activities
Gantt chart
Strategies to take company for the better future
Implementation of new techno leis and artificial intelligences in business
Increased overall turnover and efficiency of business
Use system to make automation in manual work

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Assessment resources-BSBMGT616
Implementation of strategic plan
Strategic planning is an organizational management activity that is used to set priorities,
focus energy and resources, strengthen operations, ensure that employees and other
stakeholders are working toward common goals, establish agreement around intended
outcomes/results, and assess and adjust the organization
Implementing of strategic plan
Step 1
Engage all divisions of an organisation in the strategy planning process by ensuring
information flow within all visions; from to levels to lower level (upward to downward
communication channel should be adopted).
Step 2
Communicate the need and how decisions were made to fill that need. Employees and all
stakeholders must understand why the strategy is being put in place and its goals
Step 3
Obtain buy-in by all key employees and stakeholders involved in implementing the strategy.
No matter how brilliant top management thinks the new plan is, if the production department
thinks it is unworkable, they will resist change and the plan will likely fail.
Step 4
Conduct informational sessions or training to achieve a comfort level with new strategic
processes and procedures.

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Step 5
Implement the new strategy with elaboration. It is important that all levels of employees are
passionate about the change and feel as though they have been rewarded for their help in
bringing it about
Strategic evaluation and control
Strategy evaluation and control actions include performance measurements, consistent review
of internal and external issues and making corrective actions when necessary. Any successful
evaluation of the strategy begins with defining the parameters to be measured.
Strategies Goals
Implement product differentiation strategies Introduce new product in market to
overcome the discrepancies’ of old products
Cost leadership Decrease the overall cost of the products
Performance indicator for developed strategic plan
Performance indicator Factors
Financial operation Decrease in overall cost of capital

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Increase in overall efficiency
Client satisfaction Increased level of client satisfaction
Developed product
Business operation Increased efficiency of business
Assessment resoureces-BSBGT616
Consideration of strategic plan selected
In this two static plan were selected by company to increase the overall efficiency. However,
cost leadership strategy will help company to create core competency in market and increase
the overall efficiency of business
Type of information required to develop these strategies
Overall cost of production
Efficiency level of business
Employees turnover
Increased business market share
Developed market strength
Rivals offering

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Production level
Assessment of profitability and productivity outcomes of each strategy
Strategy Outcomes
Cost leadership Decrease the overall cost by 5%
Reduction in price of the goods sold in
market
Increased business efficiency
Product differentiation Introduction of totally new product
Increased market share
Identify the overall new market
Area of underperformance
Company has faced problem in its value chain activities in which raw material is converted
into finished goods. Employees needs to increase their overall efficiency. However, company
needs to enter into strategic alliance to increase the overall productivity in determined
approach.
Improvement that are appropriate to ensure viability of strategic plan

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Company could enter into strategic alliance with other partners
Hiring experts to increase the overall efficiency of employees
Increase the overall capacity of production
Implement training and development department

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Assessment resource-BSBMGT617
Business plan to introduce new Mojito drink in Australia
This new proposed Mojito drink is introduced with a view to satisfy client’s needs and
demand from international drinks in very effective manner .However, there are several
activities and steps which would be implemented by organization to develop core
competency and market leadership in introducing new international drinks business by Lucky
Café. By evaluating given business proposal, company could easily implement its business
functioning in easy and determined approach (Mohr, et al. 2013).
Identification of target market
Lucky Café has to consider rival’s offering in current beverage industry. Fast Food
Restaurant Company is situated in Manger Bridge Town Centre, and motorway to Auckland
City so all the people who visit that place are the most potential client for Fast Food
Restaurant Company
Arrangement of resources
Lucky Café would indulge in arranging sales team and other resources for promoting
its newly customized Mojito drink in market. This would require at least 25 people and 1
million investments in buying other assets (Bushy, 2016).
Operational plan
Lucky café would make add new product line in its value chain activities. This will
assist organization to develop core competency in the give New Zealand market segment.

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Advertisement strategy
It has been evaluated that company would use social media, loyalty card and online survey
methods to promote its products. Ideally, youths and corporate officers are the frequent
clients who visit Fast Food Restaurant Company.
Physical resources requirement
Lucky café is intruding new product line in its business functioning. Therefore, it is
observed that café has to make investment in its physical resources requirement (Conway,
2013).
Tables - 17 Units
Chairs- 34 Units
Computers- 7 Units
Café staffs - 25 employees’ full time/ 12 employees part time
Advanced Mojito filtering machine- 2 Units
(Fernandez, Ferreira and Maura, 2016).
Financial resources needed
It is observed that Lucky café would be need of NZ $ 122 K. It could raise capital
either by taking loans and borrowing from banks and financial institutions by creating charge
against its assets. A proper financial management plan would be required to implement for
the smooth running of business (Conway, 2013).

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Particular Cost (NZ$)
Office infrastructure 40K
Hiring team=
Staff salary= 1K* 13 employees=13K
HR expenses= 7K
Managers salary= 5k*2 =10K
30K
Operational plan 20K
Marketing plan 10k
Legal expenses 5K
Tender filling cost with vendors 1K
Licensing cost in Mojito drink selling 1K
Marketing plan
This plan will provide details of potential clients. In order to gather data related with
customer’s choice of actions,

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Marketing objectives
 Increase the total turnover of organization
 Attract the customers to drink international drink
 Spread the information about the newly introduced Mojito offered by Lucky Café and how it
differs from other competitors.
Targeting strategy
Lucky café will use social media and loyalty card to attract customers for its products. The
main focus of company is to attract youth more as compare to other age group people. In
addition to this loyalty card could also be used by Fast Food Restaurant Company for
attracting customers who visit Bridge Town Centre and motorway to Auckland City on
consistent basis
Target market profile
The main target of Lucky café is to grab potential attraction of youths. This is considered that
more than 30% customers are youth who like to drink international drinks i.e. Mojito from
Lucky café.
Marketing mix
These Marketing mix is used to influence customers in international drink market. These are
accompanied with 7’P factors
Product- Fast Food Restaurant Company offers Mojito drink to customers by following
product differentiation strategy

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Price- The price charged by Lucky café might be higher than its others rivals but customer
are more quality oriented and will be ready to give extra price for the same.
Place- Lucky café has established its café in Bridge Town Centre, and motorway to Auckland
City
Promotion- Lucky café have adopted loyalty card, social media and survey questionnaire for
promoting its Mojito drink and other products.
People- The main target customer for Lucky café would be children, youth and other persons
who visit Bridge Town Centre and motorway to Auckland City on daily basis.
Process- Company has adopted international process of making Mojito
Physical environment- Lucky café has planned to use set up new place by using new table
and chairs.
Sales forecast- Lucky café has estimated that his sales would be increased by following
manner which is given as below.
Years Budgeted amount of sales (NZ $)
2015 4000K
2016 5000K
2017 6000K

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2018 8000K
Financial analysis
Pricing strategy- Lucky café will keep its Mojito drink price as low as it could. However, cost
plus price method have been followed by size of the Mojito drink. The price of Mojito drink
would be cost plus 25% profit margin. The cost of Mojito drink in Lucky Café would be
based on sizes, and they are classified from $8.50 for the small one, $10.00 for medium size,
and the largest size is $12.50
Projected profit and loss
Lucky café has planned to earn annual profit to NZ $ 400K. In the starting year, company has
kept its profit as low as it could so that price of Mojito drink offered in market could be
affordable to its customers.
WHS and other duties of company

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Lucky café has the primary duty of care to ensure the health and safety of workers while they
are at work in the business or undertaking. A PCBU is also responsible for ensuring work
carried out does not carry risk to the health and safety of other employees
Risk management strategy
A risk management strategy provides a structured and coherent approach to identifying,
assessing and managing risk. It builds in a process for regularly updating and reviewing the
assessment based on new developments or actions taken
Risk Likelihood Impact
Risk
Score
Key client XYZ Corp is late paying its invoice. 5 2 10
Loss of power for more than 24 hours. 1 3 3
Our COO Janet leaves the company. 4 4 16
A new competitor undercuts the price of our main
product.
2 5 10
Scathing product review from an influential 3 2 6

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magazine/website.
There are following strategies
1. Avoid it.
2. Reduce it.
3. Transfer it.
4. Accept it.

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Assessment resources- BSBMGT617
My fellow members has business idea to introduce new clothing product in market. there is
SWOT analysis is given below after assessing the details of their business plan
Strength
They have strong financial plan
They have researched market very
effectively.
They could create synergy in their business
plan by team efforts
Weakness
They could fail in doing work in team.
All the members are having their separate
mind so conflict may arise.
It reflects the increased business efficiency
It has wrong business method
Opportunity
Clothing business has high market growth
There is high number of demand of clothing
product
Clients in Australia are more inclined
towards quality of products
Threats
High level of compliance and non-effective
brand image may result to destruction of
business
They could face finance problem due to
their less efficient business plan
Comment on their work

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They all are impulsive in taking decisions. However, the industry which they chosen may
showcase high amount of growth if they do not compromise with the products in market.
Identify the area which may cause problem
 They could fail in doing work in team.
 All the members are having their separate mind so conflict may arise.
 It reflects the increased business efficiency
 It has wrong business method

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Assesment-1 BSBMKG607
Marketing research plan
Marketing research plan is the document containing the information regarding the
potential market. It outlines specific actions to be taken to attract potential buyers to buy
products or services. It is developed as an overall part of a business plan to accomplish the
objectives of the organisation (Bradley 2007). This paper will discuss the development of a
marketing research plan for entry into the business of a coffee shop and the different methods
to develop the plan. It will also discuss different modes of marketing research and the
research instrument used to develop the plan.
Fast Food Restaurant Company believes that customer perception is one thing which
always guarantees the product’s success. So its marketing strategies are also designed while
keeping in view the customer perspective. It relies on the fact that many innovative products
may fail simply because of their incapability to make a strong perception about itself in the
customer’s mind. McDonalds being a globally famous brand brings with it definite hopes for
the clients.
Fast Food Restaurant Company Vision and mission:
“To be Estonia’s "best" quick service restaurant, experience supported by a set of core values
and guiding principles.”
Statement of the Marketing Goal
Fast Food Restaurant Company believes that customer perception is one thing which always
guarantees the product’s success. So its marketing strategies are also designed while keeping
in view the customer perspective. It relies on the fact that many innovative products may fail

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simply because of their incapability to make a strong perception about itself in the customer’s
min
SWOT analysis
Strength
Annual profit growth
Growth in sales volume
Quality and cost control
Aim to be optimum capital structure.
via
Annual earnings per share growth
Integration of country markets efficiently
and effectively
Introduction of cost efficient production
methods
Foreign exchange management.
Aim to minimize losses from foreign
fluctuations.
Weakness
Fast Food Restaurant Company has to rely
on its home market to create its design,
generate research, or develop its
manufacture to gain their sales entry in
global market. Additionally, exporting will
produce a challenge for Fast Food
Restaurant Company Company it depends
on current times and competitive market.
Managers must provide explicit, stable, and
enforceable judgments in time.

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It could increase the overall brand
image of company
Increased overall turnover
Effective team and low level of
competition in market
Opportunity
High market share
Less competition
Increased brand image
Threat
Threat of new entrants
Increased complexity of business
Government traits and increased amount of
tax
It is observed that Fast Food Restaurant Company would be need of NZ $ 122 K. It
could raise capital either by taking loans and borrowing from banks and financial institutions
by creating charge against its assets. A proper financial management plan would be required
to implement for the smooth running of business (Conway, 2013).
Particular Cost (NZ$)

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Office infrastructure 40K
Hiring team=
Staff salary= 1K* 13 employees=13K
HR expenses= 7K
Managers salary= 5k*2 =10K
30K
Operational plan 20K
Marketing plan 10k
Legal expenses 5K
Tender filling cost with vendors 1K
Licensing cost in Mojito drink selling 1K
Marketing plan
This plan will provide details of potential clients. In order to gather data related with
customer’s choice of actions,

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Marketing objectives
 Increase the total turnover of organization
 Attract the customers to drink international drink
 Spread the information about the newly introduced Mojito offered by Lucky Café and how it
differs from other competitors.
Targeting strategy
Lucky café will use social media and loyalty card to attract customers for its products. The
main focus of company is to attract youth more as compare to other age group people. In
addition to this loyalty card could also be used by Fast Food Restaurant Company for
attracting customers who visit Bridge Town Centre and motorway to Auckland City on
consistent basis
Target market profile
The main target of Lucky café is to grab potential attraction of youths. This is considered that
more than 30% customers are youth who like to drink international drinks i.e. Mojito from
Lucky café.
Marketing mix
These Marketing mix is used to influence customers in international drink market. These are
accompanied with 7’P factors
Product- Fast Food Restaurant Company offers Mojito drink to customers by following
product differentiation strategy

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Price- The price charged by Lucky café might be higher than its others rivals but customer
are more quality oriented and will be ready to give extra price for the same.
Place- Fast Food Restaurant Company has established its café in Bridge Town Centre, and
motorway to Auckland City
Promotion- Fast Food Restaurant Company have adopted loyalty card, social media and
survey questionnaire for promoting its Mojito drink and other products.
People- The main target customer for Lucky café would be children, youth and other persons
who visit Bridge Town Centre and motorway to Auckland City on daily basis.
Process- Company has adopted international process of making Mojito
Physical environment- Lucky café has planned to use set up new place by using new table
and chairs.
Sales forecast- Fast Food Restaurant Company has estimated that his sales would be
increased by following manner which is given as below.
Years Budgeted amount of sales (NZ $)
2015 4000K
2016 5000K
2017 6000K

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2018 8000K
Financial analysis
Pricing strategy- Lucky café will keep its Mojito drink price as low as it could. However, cost
plus price method have been followed by size of the Mojito drink. The price of Mojito drink
would be cost plus 25% profit margin. The cost of Mojito drink in Lucky Café would be
based on sizes, and they are classified from $8.50 for the small one, $10.00 for medium size,
and the largest size is $12.50
Projected profit and loss
Fast Food Restaurant Company has planned to earn annual profit to NZ $ 400K. In the
starting year, company has kept its profit as low as it could so that price of Mojito drink
offered in market could be affordable to its customers.
Pricing strategy
It is the method which is used to determine the price of the products
Premium Pricing
Premium pricing strategy establishes a price higher than the competitors.
penetration Pricing
A penetration pricing strategy is designed to capture market share by entering the market with
a low price relative to the competition to attract buyers

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Economy Pricing
Economy pricing is a familiar pricing strategy for organizations that include Wal-Mart,
whose brand is based on this strategy.
Price Skimming
Businesses that have a significant competitive advantage can enter the market with a price
skimming strategy
Psychological Pricing
Psychological pricing strategy is commonly used by marketers in the prices they establish for
their products.
Evaluation process s
The final stage in the marketing plan is to measure the outcomes of the marketing activities
against the original objectives and targets. Continuous evaluation helps the marketing team
to focus on modifying or introducing new goals to better achieve objective

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Assessment resources- BSBMKG607
Parrt-1
Implementation is the process that turns strategies and plans into actions in order to
accomplish strategic objectives and goals. Implementing your strategic plan is as important,
or even more important, than your strategy. The video The Secret to Strategic
Implementation is a great way to learn how to take your implementation to the next level.
A strategic plan provides a business with the roadmap it needs to pursue a specific strategic
direction and set of performance goals, deliver customer value, and be successful. However,
this is just a plan; it doesn’t guarantee that the desired performance is reached any more than
having a roadmap guarantees the traveller arrives at the desired destination.
Identification of implementation strategy
Company has selected cost leadership strategy plan to increase in overall market share. It
could be implemented by decreasing the overall cost of production.
Selection of strategy
Company has chosen newsletter to impart new all the new policies and responsibilities to
implement new procedure and cost reduction program in organization
Contracting

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Hiring of new experts and implementation of norms and policies will help company to
implement new strategy
Monitoring
This is the final stage in which implemented strategy will be monitored by the management
department of organization
Define and communication of all the priorities, responsibility budget and timeline
Priorities
Company has planned to increased its overall production and decreased cost of capital
Responsibilities
All the line manager indulged in business will be responsible in delivering work on time and
reducing overall cost
Budget
Particular Cost (NZ$)
Office infrastructure 40K
Hiring team=
Staff salary= 1K* 13 employees=13K
30K

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HR expenses= 7K
Managers salary= 5k*2 =10K
Operational plan 20K
Marketing plan 10k
Legal expenses 5K
Tender filling cost with vendors 1K
Licensing cost in Mojito drink selling 1K
Timeline/ Action plan
This is concerned with reflecting the time involved in completion of set schedule and
business functioning.
Description Details No of days Predecessor

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1 Finance
arrangement
2
2 Business value
chain
3
3 Employee hiring 10 1
4 Appraisal of
investment
12 2
5 Sales plan 20 4
6 Implementation
of plan
15 3
7 Sales team
activities
10 5
Resource required
Particular Cost (NZ$)
Office infrastructure 40K

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Hiring team=
Staff salary= 1K* 13 employees=13K
HR expenses= 7K
Managers salary= 5k*2 =10K
30K
Operational plan 20K
Marketing plan 10k
Legal expenses 5K
Tender filling cost with vendors 1K
Licensing cost in Mojito drink selling 1K
Contingency for risk
It is evaluate that company may have risk of high cost of capital and rivals threats. If
company wants to reduce this problem then it could be done by implement proactive business
approach. however, top management and line manager could reduce the overall risk of
company.
Measuring of stakeholder satisfaction

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It is evaluated that clients satisfaction could be gauge with the increased market share.
However, questionnaire and other survey could be implemented to identify whether
employees are satisfied with the work or not. In addition to this, increase level of price of
share of company may reflect the shareholders satisfaction
The first step in this process is one that that you should have included all the way back in
strategy development phase, by planning ahead and building a response-attribution
infrastructure into your various marketing channels. This will allow you to determine with a
very narrow margin of error which of your efforts are succeeding and which are not.
Analytical data gathered from other sources can be equally valuable. CMOs report they spend
8% of their marketing budgets on marketing analytics, and expect to increase this level in the
next three years.
Part-2
Conduct information session
In the perspective of data collection, Jackowicz (1995) defines method as a "systematic and
orderly approach taken towards the collection of data so that the information can be obtained
from those data".

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One of the most difficult tasks of a researcher is to turn the data into information. To explain
the difference between data and information, the main characteristics of data is that it is raw,
specific, undigested and therefore largely meaningless; information in contrast of data is what
comes out when data have been arranged in such a way that uncertainty is lessened, queries
resolved, and questions answered.
To get data to generate literature review, two paths are followed one is the theoretical
concepts, and the other is investigation of secondary sources of data within telecom industry.
The literature review is designed to give critique of the area of relationship marketing. Its aim
is to create a background for the primary and secondary research.
Researcher needs to collect the data from various sources such as online methods, monkey
survey and other implemented program.
The main commination strategy which they use is to connect with the cyber computing
system.
Submission could be done by using electronic means or depositing files with the tutors.
Prepared work should be done through ethical and legal way
Part-c
Research project finding and conclusion
The discussion from each focus group was listened to a couple of times, and the transcription
read a couple of times so as to develop a familiarity to the researcher with the content, as
Hague and Jackson (1999) points out that with interviews 'it is generally good practice to
transcribe them into typed up context and carry out analysis with this material'. A lot of

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revelations became and most noticeable being the differences and similarities between the
groups. The researcher spent time on examining upon the different parts of the discussions so
as to attain a right understanding of what was actually meant by the respondents. Interpreting
the data and simplifying meaning from the analysis (Miles and Huber man, 1994) is difficult
task. All the emerging ideas were examined further at each stage of analysis, with the regular
refining which formed the recoding stage of the grounded theory process. All through this
analysis stage an attempt was made to relate the concepts to the previous research where
possible.
Accessibility is essential to people within the organizations i.e. telecom industry that are
involved in customer relationship management, management of customer data to retain the
data of existing customers. Such sources would give key insights into how organizations are
responding to the threats and opportunities of relationship marketing in the electronic age and
with a freshness and energy that would deliver inspirational and perhaps leading edge
thinking into e-marketing and the link with content.
In summary the methodology of this research is developed from the question, to get better
understanding of the concept relationship marketing. How content is being used to build
relationship with existing customers. Throughout the development of the methodology, the
most suitable research design methods is chosen with regards to this question alongside other
more practical considerations.
The limitations of research methodology are included accessibility to the research population
of interest and time constraint. A major consideration in this study was perceptual and
subjective bias although this is likely to apply to any research of this type and topic.

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However, ultimately the interpretation of the results is subject to the researcher's own
perception especially due to the researcher's natural interest in the subject matter.

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Assessment resource- BSBMKG 608
Marketing objectives are goals set by a business when promoting its products or services to
potential consumers that should be achieved within a given time frame. In other
words, marketing objectives are the marketing strategy set in order to achieve the
overall organizational objectives
In context of Apple, it committed to offer the range of best possible innovative technological
product and services and put that technology in the hand of as many people as possible.
Apple leading towards market dominance through its innovation and Apple has already
demonstrated it by offering innovative products like iPod, iPhone, iPad. Apple is also
committed to protect the environment, health and safety of employees, customers and the
global communities where it operates and recognize that by integrating sound environmental
health and safety management practices into all aspects of its business. Apple can offer
innovative technological products and services while conserving and enhancing recourses for
future generations. Apple is leading towards market leader through its effective marketing
plan. Apple's marketing plan is directed by its strategic planning. In this context Jobber's six
planning question helps to apple to align strategic objectives and marketing plan. The six
questions are as follows.
Where are we now?
How did we get here?
Where are we heading?

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Where we would like to be?
How do we get there?
Are we on course?
These are the key planning question not only for the marketing plan but for the other plan as
well. If any organization wishes to construct effective marketing plan to meet strategic
objectives they should address these questions. The first three questions can be addressed by
the help of business mission, market audit, SWOT analysis. It gives the concrete shape of
marketing plan.
The first question emphasis the current position of the company like market share,
competition. Apple has dominance market share with its core competencies innovation.
The second question focuses on an analysis of significant events that had a bearing on the
achievement and shortcoming identifies earlier. Apple get this position by the help of
innovation and with the motto of 'think different'
Third question point out the direction of the business in future. By the help of market audit
and SWOT analysis a business can set the direction. Apple is leading towards market
dominance.
Fourth question is talk about the objectives or vision of the business. Apple wishes to be a
market leader.
The fifth question focuses on the course of action which is going to be done in order to
achieve the final goal. Apple wishes to meet its objectives by the help of core strategy,
marketing mix decision, organization and implementation of marketing plan.

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Final question emphasis the continuous controlling mechanism whether we are in right track
or not if not and what may be the next step to walk on right course.
In order to address jobber's first three planning question and to build effective marketing plan
a business must conduct market audit. Market audit concern with systematic examination of a
business's marketing environment, objectives, strategies and activities with the view to
identify strategic issues, problems and opportunities. It is the cornerstone of the marketing
planning process. It keeps eye on environmental forces which may affect the marketing plan:
internal and external factor.
Internal factor is also known as micro factor which are in hand of a business which mainly
focus on the five different factors: Operating results (sales, market share, profit margin and
cost), Strategic issue analysis (marketing objectives, market segmentation, competitive
advantages, core competencies, positioning, portfolio analysis), marketing mix effectiveness
(product, price, promotion, distribution) marketing structure (marketing organization,
marketing training, internal communication), marketing system (marketing information
system, marketing planning system and marketing control system).
External factor are not in business hand so business itself should change to make effective
planning. External factor contains macro environment (PESTEL factor) which are economic
factor (inflation, interest rate, unemployment), social and cultural (age distribution, lifestyle
change, values and attributes), technological factor (new products and process technologies,
materials) political and legal factor (monopoly control, new laws, regulations) ecological
factor (conversion, pollution, energy).
In order to construct effective marketing plan Apple should consider market audit because
without considering these factor apple cannot meet its strategic objectives. After analysing

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these factor apple can get present background data on the market, product, competition and
distribution.
Identifying the components part of marketing plan of Apple.
SWOT analysis the strategic technique to evaluate the strategic position of a business by
identifying its strength, weakness, opportunity and threats. It helps to address the planning
question where are we now? How did we get here? Where we are heading? Once SWOT
analysis is done an idea can be developed to how to turn weakness into strength and threats
into opportunity, it helps to construct effective marketing plan.
In context of apple iPhone 4, the price is high, it cannot afford by middle income level people
and the treats may be the increased competition which pressure apple to reduce the price
because there are other strong competitors as well who produce less priced smart phone and it
also difficult to expand in Asian market because without internet server iPhone cannot be
operated. So this SWOT analysis helps to Apple how to turn these weaknesses into strength
and treats into opportunity in order to construct the marketing plan and these factor helps to
build the shape of marketing plan.
Once market audit and SWOT analysis has been done it leads to set marketing objectives.
Marketing objective keeps eye on two types of objective: strategic trust and strategic
objective. It addresses the planning question: where we would like to be?
Strategic trust defines the future direction of a business. By the help of An off of Matrix a
business can develop strategic trust which product to sell in which market.

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Figure: An off Matrix
Source: www.courseware.finntrack.eu
According to An off Matrix there are four strategic alternatives which are market penetration,
market development, production development and diversification. Among these four
alternatives the Apple has selected a product development alternative and decided to sell new
product (iPhone 4) in the existing market.
Another part of marketing objective is the strategic objective which deals with the process of
planning at the product level. There are four types of alternative: build, hold, harvest and
divest. To analyse appropriate alternative, there are various no of product planning portfolio
tools such as BCG matrix, General Electric Market Alternatives-Competitive Position Model,
Shell Directional Policy Matrix. Even though, this study is going to keep eyes on BCG
matrix.
Figure: BCG Matrix
Source: www.apps.develebridge.net
The iPhone is new product and it has low market share but high market growth so it contain
to the question mark. This represents high demand due to low market share. So for the new
product, the strategic objective will inevitably be to build sales and market share. The
important point to keep in mind at this stage is that building sales and market share is only the
sensible strategic objective of iPhone 4.
Overall, strategic trust and strategic objective characterize where the business and its product
intended to go in future.

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After setting marketing objective a business must determine the means of achieving them.
Core strategy focuses on how the objectives can be accomplished and it contains three key
elements: target market, competitive advantage and competitor target. Core strategy helps
gives the answer of the planning question how do we get there? iPhone's primary customer
targets is the middle-upper income professional that need one portable device to coordinate
their busy schedules and communicate with colleagues, friends and family and secondary
consumer targets are high school, college and graduate students who need one portable
multifunction device.
Identifying issues of risk within a marketing plan of Apple
Constructing a marketing plan is not an easy process and it is not out of risk factor which may
lead to failure if marketing planner unable to address potential problems effectively and
Apple is not also escaped from potential problem which may be:
Political behaviour: Typically, marketing planning is a resource allocation process by
manager. In this allocation process the power base, career opportunities and salaries may
bring conflict.
Perception of planning: There are different people involve in this planning with different
perception and they wishes to apply their perception to construct the plan which may be the
cause of conflict.
Reward system: The reward system of business emphasize only short term reward. Managers
may overweight the short term focuses rather than long term focuses and the marketing plan
not only concern with short. Basically, it is concerned with long term which thing may be
underweighted by manager and marketing plan is treated as the secondary focus.

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Cultural clashes: Cultural clash is another potential problem associated with marketing plan
because in a business we can get different culture which may be the reason of conflict like as
the business may plan by making incremental decision and strategic planning may challenge
the status quo.
Lack of knowledge and skills: In planning process, the manager may not has the sufficient
knowledge in terms of market segmentation, competitive advantages and the nature of
strategic objective and lack of skills in terms of analysing competitive situation and defining
core strategy which may lead to failure.
Lack of information: The systematic marketing planning system needs accurate information
inputs in terms of market share, size and growth rates. These are basic inputs into the
marketing audit which may unavailable.
In order to construct the effective marketing plan marketing manager should overcome from
these problems. To overcome from potential problems leading to risk, apple can use Jobber's
formulation of remedies which are as follows:
Senior management must support the middle management and coordinate with them and must
be committed to the planning process.
To address cultural clashes, there should be match between planning process and the culture
of the business.
The reward system should focus on long term objective rather than focusing on the short
term.
There should be clear communication system in both ways top to down or bottom to top.

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Management can conduct training program to marketing personnel in order to provide
knowledge and skills about to perform the planning job.
2.1 Identifying the levels of importance of each component of the plan.
The marketing mix is the set of marketing tools which a business blends to achieve the
marketing goals in a defined target market. Effective marketing mix decision ensure that a
business is marketing the right product to the right person in the right place and at the right
time which is the key success factor of the marketing plan. It helps to gain competitive
advantages with considering market segmentation. Basically, there are two frameworks in
order to manage effective marketing mix decision at product or service level: 7Ps and 4Cs.
Although, Apple may use 7Ps framework in order to manage effective marketing decision
which are mentioned below.
Product: The iPhone 4 combine three amazing products- a mobile phone, wide screen iPod,
and a breakthrough internet device--into one small, lightweight, hand held device with the
best e-mail ever on a mobile phone, full screen with browsing, multi touch screen, and
applications which gives the best experience of smart phone to the consumers.
Place: Apple has set the distribution channel which is appropriate and convenient to its
targeted customer. It is offering this product not only through its own retail store and online
store but it has built channel with other retail store and the network providers which give easy
access to the target customers.
Promotion: In order to promote iPhone 4 to the targeted market segment Apple is using
several promotional tools like advertising, publicity, direct marketing, internet marketing,

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Bluetooth marketing etc. which really helps Apple to bust the sales. Apple is using both
below the line and above the line promotional strategy.
Price: As other organization apple have their own pricing policy and the price of the iPhone 4
is marked according to it. The price of the iPhone may affect by marketing objective,
marketing mix strategy, costs, nature and demand of the market, competition and other
environmental forces like economy, reseller, government etc.
Other components of marketing mix decision are people, process and physical evidence.
These components of marketing mix of Apple are well blended; the marketing strategy is
well joined with strategy.
2.2 Identifying mitigation strategies for high risk components of the plan of Apple
Once marketing mix decisions have been done the marketing plan leads towards action plan.
Action plan refers to the specific steps that must be taken and specific activities that must be
performed well to achieve designed strategic objectives. It talks about the specific task: what
will be done? Who is responsible for doing it? , time horizon: when will it be done? , resource
allocation: how much will it be cost? In terms of Apple it has addressed these questions
through its market plan to make marketing mix decision towards perform. Apple has set
specific task (i.e. sales programmes, promotion programmes) and delegate responsibility to
related person (i.e. marketing manager, sales assistance etc.) in order to implement marketing
mix decision with convenient time bound.
Furthermore, in order to implement action plan programme Apple need supporting budget
which talks about resource allocation (i.e. cost and revenue). Without supporting marketing
budget the action plan cannot be completed because it is the most important part of marketing

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plan. Although, Each and every company have limited resources which may limit actions and
Apple has considered it as well. So in terms of producing budget, Apple is aware of how
limited resources produce optimum output and it has produced projected income statement
for lunching iPhone 4 which gives the around figure of sales revenue which made up of
forecasted unit sales and average net price, cost which made up of cost production, physical
distribution and marketing and profit margin. Apple also has conducted Breakeven Analysis
which determines the sales units where apple in position of neither profit nor loss from the
sales of iPhone 4. It can provide additional information for the budgets or financial section of
the marketing planning.
Apple has used key performance standards like costs/sales ratios, market shares, territory
quotes, comparison with competitors in order to monitor the actions programme.
2.3 Producing marketing plan for Apple.
Marketing mix framework helps to enlighten consumer's needs, how to exploit the
competitive advantages that blends the core strategy with marketing mix and this helps to
match corporate resources. Apple has set unique blend of product offering, pricing,
promotion and distribution system designed to reach at targeted market. The marketing plan
of iPhone 4 mainly focus the consumer satisfaction, the key goal of marketing plan, that can
be only achieved by designing the marketing mix suitable for the customer groups or market
segments. Marketing mix planning requires all possible tools analysis, such as segment
analysis, market research and competitor analysis which play vital role in construction of
marketing plan. So overall, marketing mix decision significantly contributes to make the
effective marketing plan of iPhone4.

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Market planning process provided a well-defined path from generating a business mission to
implementing and controlling the resultant plans for Apple. The typical marketing plan
structure is as follows:
Discussing how the plan supports strategic direction.
David Jobber suggested five different organization structures in order to implement a
marketing plan namely: no marketing organization, functional organization, product base
organization, market centred organization and matrix organization. Out of these five
structures, Apple has structured as a product based organization which focus on individual
responsibilities to product managers for managing product lines. Specifically Apple focussed
for individual product lines and can develop own marketing mix which helps to apple to align
marketing plan to strategic objectives.
3.3 Identifying an evaluation and review measures for the agreed plan.
The marketing plan is a cycle that begins and ends with evaluation. The final stage of in the
marketing plan is to measure the outcome of the marketing activities against the original
objectives and targets. Continuous evaluation helps the marketing team to focus on
modifying or introducing new activities to achieve objectives.
Apple adopted a range of key performance indicator to assess the success of the iPhone 4's
marketing plan.

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Market share: Did the iPhone 4 hit the market share and help to achieve its market share
objective? iPhone 4 is market leader of smart phone in some European countries and is
consistently gaining market share.
Overall sales: Was this in line with objectives? iPhone 4 is increasing sales significantly
comparatively to other competitors. It is meeting the expectation line.
Marketing mix of Apple
A multi-tiered platform of business objectives, performance indicators, risk factors, and
control factors should be developed in concert with the traditional marketing process of
strategy development, marketing planning, execution and evaluation.
This development platform should consist of the following factors:
 Business Objectives: Executive goals for the company that feed the marketing Key
Performance Indicators (KPI’s)
 KPI’s: Marketing metrics that track how marketing delivers on their requirements for the
business objectives. They are generally market based/focused and results oriented. These
KPI’s feed the Key Risk Indicators (KRI’s)
 KRI’s: They focus on the operations of the company and are generally informational
(changes in customer preferences, behaviours and demand), strategic (poor strategy
validation and prioritization) and operations (ineffective people, processes and technologies)
based. They are the impediments to realizing good results on the marketing’s KPI’s. They

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forecast the hazards and permit the organization to decide on what is required to mitigate it.
These generally feed the development of the Key Control Indicators (KCI’s).
 KCI’s: They are governance related and help manage the processes to achieve the objectives.
They are so companies don’t hit a risk indicator; they are the resources, controls and
“litigators” to manage the risk.
 Analyse and quantify market risk
 Develop a strategy to manage market risk including setting risk appetite
 Develop appropriate policies, processes, and organisation structures that links commodity/
energy pricing policy overall corporate objectives to support ongoing management of market
risk

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Assessment resource-BSBMKG609
In this part of the assessment, Coffee Culture Company has been taken into consideration
Marketing mix
This is used to attract high number of customers in the market. It is consisted with 7 P
which are given as below (Goo, 2015).
Product- Coffee Culture Company will offer Latte coffee to its clients by following product
differentiation strategy.
Price- Coffee Culture Company has kept its price high as compare to other rivals offering.
Price of the Latte products has been compensated by high quality of Latte coffee.
Place- Coffee Culture Company has planned to sell its Late Coffee in its existing coffee
house. However, this office place is filled with various numbers of visitors.
Promotion- Coffee Culture Company has planned to use social media and loyalty card
approach to attract clients.
People- The main clients of Fast Food Company would be children, couple and office
employees who drink coffee on regular basis.
Process- Coffee Culture Company has adopted international process in its value chain
activities which will provides customers international taste to its clients.

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Physical environment- Coffee Culture Company would install new machines and hire new
employees to increase the quality of Latte coffee in its business functioning.

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Timeline/ Action plan
This is concerned with reflecting the time involved in completion of set schedule and
business functioning.
Description Details No of days Predecessor
1 Finance
arrangement
2
2 Business value
chain
3
3 Employee hiring 10 1
4 Appraisal of
investment
12 2
5 Sales plan 20 4
6 Implementation
of plan
15 3
7 Sales team 10 5

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activities
strategic plans are always for long period of time .So there are number of strategic plan types
the most important type of strategic plan is SWOT Analysis, PEST analysis & Porter five
forces.
SWOT analysis of Coffee Culture Company
As world become global place no country can live separately so almost every country and
their firms involve in business on international level. Countries and firms involved in
competitions so if any firm wants to survive in the market must do SWOT analysis.
Coffee Culture Company must also develop strategy formulation that aim to achieve long
term objectives of the firm. It includes mission, vision, objectives and different strategies.
Strength
Annual profit growth
Growth in sales volume
Quality and cost control
Aim to be optimum capital structure.
via
Weakness
Coffee Culture Company has to rely on its
home market to create its design, generate
research, or develop its manufacture to gain
their sales entry in global market.
Additionally, exporting will produce a
challenge for Fast Coffee Culture Company
depends on current times and competitive
market. Managers must provide explicit,

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Annual earnings per share growth
Integration of country markets efficiently
and effectively
Introduction of cost efficient production
methods
Foreign exchange management.
Aim to minimize losses from foreign
fluctuations.
It could increase the overall brand
image of company
Increased overall turnover
Effective team and low level of
competition in market
stable, and enforceable judgments in time.
Opportunity
High market share
Threat
Threat of new entrants

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Less competition
Increased brand image
Increased complexity of business
Government traits and increased amount of
tax
PESTL ANALYSIS
It include to analyse different forces of Macro environment of the organization .These forces
are political, economic, social & technological.
Political Trends
Political trends affect overall performance of the firm .So the impact of political factor can be
positive & can be negative .So firm need to do market search before entering into any market
Economic
Every country has its own economies traits but due to globalization most of the countries
going to merge .But here also any firm which want to enter into another country market need
to do understand the overall market condition w.r.t to economy of that particular country
Social Trends
A nation's culture and social forces can restrict international business activities. Culture
consists of a country's general concepts and values and tangible items such as food, clothing,
and building. Social forces include family, education, religion and customs. Selling products

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from one country to another is sometimes difficult when the cultures of the two countries
differ significantly Technological trends
Due to advancement in science & technology firms faces a number of challenges .Most of the
firm failed due to advancement of the technology because those were not capable of adopting
technological changes .So to cope with technological challenges firms need to do market
research & should hire experts in IT .
Portfolio analysis techniques
BCG growth share matrix
In this relative market share of a firm is determine against growth share of firm in the market.
It contains four stages question mark, star, cash cow and dogs. Cash cow show the best
positions of firms product market share but dog shows poor or fewer shares in the market.
Product life cycle
Each and every one product has a certain life or a product lifecycle. this tell or give
information about the expected process through which a novel product is introduced, is
slowly but surely accepted this stage called growth, sells well for a while this stage is
maturity stage
Marketing strategies options with examples
Global & International marketing strategies
There are number of global marketing strategies that are using by different firms while
expanding its market from national to global.

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Example
Coffee Culture Company planned to continue its international expansion activity by opening
a number of hypermarkets in Hungary, Poland, Czech Republic, China, Thailand and South
Korea. (Bhatia, Madhya, 2005)
Globalization strategy
This strategy introduces by Roland Robertson (1995).Initially when Tesco enter into French
market then Tesco totally failed because French retail sector were very similar to UK
market .So after that Tesco adopted Globalization strategy its mean to adopt local & global
traits. So using this strategy Tesco get success in many countries including Czech Republic,
Poland, Switzerland etc. (Delatorre, Jurenova, Ran, Towers, 2006)
Aggressive pricing strategy
This is the core competency or core strategy of firms to offers low prices. When most of the
firms start to operate on global scale they offers low prices .Most of the organizations
produces 90% of the products in host countries .So through this these organizations gain
benefit in the form of cost reduction & offers prices that suit to different customer's income
groups. (Delatorre, Jurenova, Ren, Towers, 2006)
Customer driven marketing strategy
The art and science of choosing target market and building profitable relationship with them.
It includes the selection of customers to serve, choosing a value proposition, value
proposition mean to promise customers to provide goods and services to satisfy their needs.

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Integrated marketing plan
Integrated marketing program that will actually deliver the intended value to target customers
.The marketing program builds customer relationship by transforming the marketing strategy
into action(Kotler &Armstrong)
International strategy
Many Firms adopted international strategy through setting special criteria for entering into
international market. Including under developed retail sector, customers with spending
power, have a potential to be a market leader & opportunity to get growth in market.
Internationalization strategy
3.6.1.1 Example of Coffee Culture Company strategy
Coffee Culture Company has entered its first and culturally most proximate markets with a
fairly unchanged retail model ('global') but adopted a local strategy when it entered the East
Asian markets. In Thailand, here transportation is expensive but labour is relatively cheap,
Coffee Culture Company adapted its logistics to this situation. It has developed small format
skill, which also circumvent trading hour's regulations. It has developed a low cost 'value'
format for up-country expansion for beverage products (Wrigley, 2005).)
3.6.2 Focusing on market
Firms organized a special market research to understand the buying behaviours of different
customers group according to their income. If a company produces a new product without
keeping in mind the targeted customers or market then automatically product will be failed.

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But most of the firms do market research & target those areas of world that have potential
customers.
3.6.3 Act local & understand host country culture
Most of the organizations operations are done locally .It mean that these organizations
produce all required goods in the domestic or host country market in which organizations
operates. Through this these organizations can provides goods & services according to
customer's local taste.
3.7.3 Aggressive pricing strategies.
At national level these organizations core competency is to be aggressive in charging prices.
If they have customers in million the main reason of this is that's why these organizations
charges low prices. These organizations also try to maintain the quality of products & charge
low prices & get benefit through economies of scale by reducing production cost.
(Dunn, Mason, Scarf, Towers, 2006)
Market penetration
In this pricing strategy price of products are kept below the competition. This pricing strategy
used when firms want to get market share from other firms. Most of the time China uses this
pricing strategy to achieve market share. Firms conduct special research abuts those markets
where this pricing strategy can be used.

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Skimming
In the light of market of research sometimes companies uses this pricing strategy. In this
strategy High prices are charged in order to grab market share. When demands for goods or
services are high this strategy is used by many firms.
Follower pricing
If research indicates that the price must be charges as by market leader then this follower
strategy will be used
Reduce transaction cost
The main impact of information technology is to reduce transaction cost. Before the
advancement of information technology there was a conventional link among supply chain
entities. Always end user depends upon agent or middle man for delivery of goods. So
producer and customers somehow face extra expenditures. After the advancement in
technology producers can sell out his products online without using middleman. Customers
also have online reached to purchase products that are cheap and satisfy customer's needs.
(Batanghari, Roudsari, Kim, 2007)
Benefits of different strategies
Innovation & creativity
The main benefit of marketing strategies is Innovation & creativity. Because R&D help
innovation & creativity in products & services. Often build on cutting-edge knowledge. To
convert such knowledge into important innovations usually requires individuals in the
organization to combine the knowledge with an understanding of the market, collectively use

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the results of the research to build a new product, and then work to commercialize it.
(Jackson, 2003)
Targeted customers
Marketing strategies of product & services help to know about the targeted customers or
group of customers. Without customers there is no concept of firms or firms product &
services. So before the development of any product or service we should understand the taste
& preferences of our customers.
Production costs
The main advantage of developing marketing strategies is to reduce production cost .If any
firms get success to reduce average cost & get economies of scale then it will be the ideal
situation for any firms. So R&D is helpful in reducing production cost
Distribution
Marketing strategies development play a vital role in developing distribution
channel .Distribution refers to the methods used to deliver products to the consumer. It is
important to evaluate which method of distribution is used most successfully within the
industry. You must also determine if new channels or methods of distribution are emerging.
Limitations
There may be certain limitations or hindrances in marketing strategies some of them are
as .The budget or fund allocation for R& D also play a vital role .Also Firm must keep in
mind two factors before entering into any country market that are industrial structure and
income distribution. Also firm need to analyse that country law and order situation .If

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economic and political situations suit firm then the firm must enter into that market .Culture
basically defined the targeted customer group values, norms; likeness and disliking so culture
must be keep in the mind.WTO requirements sometimes also create obstacle in marketing
strategies The general agreement on tariffs and trade is a 59 years old treaty designed to
promote world trade by reducing tariffs and other international trade barriers also world trade
organization monitor trade of countries and has certain rules and regulation for corporation
who want to enter in international market. So before entering globally these factors must be
keep in mind.
Capital requirements
Due to recent world economic slump almost all organization effected. Many firms default due
to this slump in economic activities & many are trying to survive in these tough
environment .So Organization need to invest in less risky projects .The main reason of this
economic slump was paper back economy .So if firms want to overcome this issue they need
to promote commodity based economy.
4.2 Customer taste & preferences
There is no constant but change .With the passage of time customers taste & preferences are
changing .Most importantly their buying behaviours in changing .So in recent era
organizations are facing severe challenges due to changing customers taste & preferences .So
firms or organization need to produce products according to customers taste & they must
have a constant look over the market conditions & other changing social & cultural trends.

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4.3 Product Differentiation
Nowadays customers like differentiated products .So if firm want to remain in the market
then they should developed differentiated products .So to achieve main competency over his
competitors is to have a large variety of products. Through differentiations firm can produces
products in thousands & can sell them on internet .Firm or organization can sell out these
products both online and offline. When customers find a large variety of products then they
feel happy because of greater choice in purchasing products. If any firm will have such a
large variety of products then firm can get competitive advantage.
Limitations
There are certain limitations for the organizations. These limitations can create hindrances for
organizations in developing certain strategies.
Market Share
The pricing pronouncement might be significant at what time the firm has an purpose of in
advance a grasp in a novel market or retaining a definite percent of an obtainable market.
intended for novel products beneath this purpose the price is set synthetically near to the
ground in turn to incarcerate a considerable segment of the market and determination be
greater than previous to as the product becomes supplementary acknowledged through the
target market. Intended for obtainable products organization might employ price decisions to
cover they keep hold of market share for example where there is a far above the ground level
of market rivalry and competitor who are agreeable to contend on the base of price.

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Assessment resources BSBRSK501
Risk management plan
In this part of the report, Fast Food Company has been chosen. It reflects how company could
manage its internal and external business risk in easy and determined approach.
ask is always associated regardless of how small or big your business is. It is essential to have
an excellent management plan to protect the entities reputation and assets. To create a good
management plan a risk management process, is a process that aides risk managers to set up
priorities and assists in ensuring comprehensive management efforts, is being utilized.
Risk management process is composed of six steps namely:
1. Determine the objectives of the organisation
2. Identifying exposure to loss
3. Measure those same exposure
4. Select alternatives
5. Implement a solution
6. Monitor and review the outcomes
7. Stakeholder analysis
8. Critical success factors
9. Evaluation of risk management

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Determine the objectives of the organisation
Each organization has its own and unique objectives. These objectives are the reason a
company is being established and also guides them for future development.
Identifying exposure to loss
Loss exposures include loss of financial assets, physical property, human loss and loss of
good will. These are the risk that a risk manager might identify when assessing possible risk
of the company
Measure those same exposures
An organisation not only needs to identify the risk or loss but as well as measure the impact
of those risks to the organisation.
select alternatives
As stated earlier risk is inevitable in handling these risk a risk manager uses risk treatment
strategies categorized into two which is risk control and risk financing. Risk control is
preventing losses and justifying the effects of losses
Implement a solution
Implementation of the solution is putting the plan into action. This will involve the use of the
technique identified by the risk management professional which is the best to prevent further
organisational loss.
Monitor and review the outcomes

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The last step in risk management process this is to check the effectiveness of the risk
management program. It is an approach done by risk managers, higher management, different
department managers, and legal counsel and claim managers to evaluate the risk and its
impact to various areas of the organisation.
Evaluating the portfolio of risk and determining risk responses
As we all know risk is inevitable it cannot be fully eliminated if an organisation wanted to
have a return of investment they should take on some risk associated for their actions.
Evaluating the risk portfolio will enable the risk manager and the organisation to see the
impacts of the risk to the organisations objectives and goals.
Stakeholder analysis
These will be the person who will invest their money, put efforts in company and render best
level of services to clients. If company find any discrepancies in all of these factors then it
will reflect high stakeholders risk.
Critical success factors
The main success factors of business would be increased turnover, reducing the overall cost
of capital, increased business efficiency and implement effective strategy
Mitigating the risk
Company could enter into hedge funds to mitigate these financial risk in determined
approach. In addition to this company could hire experts and other staff members to make
effective use of resource and developing proactive plans for company.

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Risk management and assessing program
Risk Likelihood Impact
Risk
Score
Key client XYZ Corp is late paying its invoice. 5 2 10
Loss of power for more than 24 hours. 1 3 3
Our COO Janet leaves the company. 4 4 16
A new competitor undercuts the price of our main
product.
2 5 10
Scathing product review from an influential
magazine/website.
3 2 6

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Assessment resources- BSBSUS501
In this assessment, Wesfarmers plc. company has been taken. This company has been running
its business since very long time on domestic and international level
Developing sustainable policies in workplace means to create green environment in office
and other thing remain the same that are profit and people. Company should thing about the
Green environment week in this we should trained our employees to how we can create
sustainability in office through training and green environment seminars.
PURPOSE To set out the minimum level of controls required across the Wesfarmers Group
to protect the natural environment.
as become a cliché that environmental problems are substantial, and that economic
growth contributes to them. A common response is stricter environmental regulation,
which often inhibits growth. The result can be a trade-off between a healthy environment
on the one hand and healthy growth on the other. As a consequence, opportunities for
business may be constrained.
However, there are some forms of development that are both environmentally and
socially sustainable. They lead not to a trade-off but to an improved environment,
together with development that does not draw down our environmental capital. This is
what sustainable development is all about - a revolutionary change in the way we

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approach these issues.
Businesses and societies can find approaches that will move towards all three goals -
environmental protection, social wellbeing and economic development - at the same time.
Sustainable development is good business in itself. It creates opportunities for suppliers
of 'green consumers', developers of environmentally safer materials and processes, firms
that invest in eco-efficiency, and those that engage themselves in social well-being. These
enterprises will generally have a competitive advantage. They will earn their local
community's goodwill and see their efforts reflected in the bottom line.
Practical considerations
While business traditionally seeks precision and practicality as the basis for its planning
efforts, sustainable development is a concept that is not amenable to simple and universal
definition. It is fluid, and changes over time in response to increased information and
society's evolving priorities.
The role of business in contributing to sustainable development remains indefinite. While
all business enterprises can make a contribution towards its attainment, the ability to
make a difference varies by sector and organization size.
Some executives consider the principal objective of business to be making money. Others

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Recognize a broader social role. There is no consensus among business leaders as to the
best balance between narrow self-interest and actions taken for the good of society.
Companies continually face the need to trade off what they would 'like' to do and what
they 'must' do in pursuit of financial survival.
Businesses also face trade-offs when dealing with the transition to sustainable practices.
For example, a chemical company whose plant has excessive effluent discharges might
Decide to replace it with a more effective treatment facility. But should the company
Close the existing plant during the two or three-year construction period and risk losing
Market share? Or should it continue to operate the polluting plant despite the cost of fines
And adverse public relations? Which is the better course of action in terms of economy,
Social wellbeing and the environment?
Moreover, many areas of sustainable development remain technically ambiguous, making
it difficult to plan an effective course of action. For example, the forestry industry has
Had difficulty defining what constitutes sustainable forest management. Some critics
Believe that simply replacing trees is not enough, because harvesting destroys the
Biodiversity of the forest. Clearly, more research will be needed to resolve such technical
Issues.

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From a broader perspective, however, it is clearly in the interest of business to operate
Within a healthy environment and economy. It is equally plain that, on a global basis,
Growing and sustainable economies in the developing countries will provide the best
Opportunities for expanding markets.
To some, sustainable development and environmental stewardship are synonymous. In
The short term, sound environmental performance is probably a reasonable objective for
Most businesses, with sustainable development as a longer term goal. However, this can
Lead to confusion. In the developed world, the focus is on environmental management,
While in developing countries, rapid and sustainable development is paramount.
The global economy is coming under growing pressure to pay for the restoration of
Damaged environments. But this economic engine is being asked to help solve other
Pressing problems at the same time. The challenge is to solve all of these problems in a
Sustainable manner, so as to generate continuing development.
Despite ambiguities about definitions, there is now widespread support for sustainable
Development principles within the business community. However, for that support to
Grow, it will be important to recognize and reward initiatives that are being taken to turn
Concept into reality.

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As a business priority, environmental management is on the rise. Enterprise is already
preparing for a future in which green regulations are mandatory, green consumers are the
majority, and green IT is a requirement. Environmental management can help enable
companies to make efficient use of energy and material resources, as well as help them
implement strict controls on greenhouse gas emissions and other environmental
contamination.
Recommendation
sustainability and environmental management system (EMS) must be implemented and
strengthened throughout entire business operation to ensure effectiveness of environmental
policies and programmes, and to achieve compatibility with international environmental
management standards, such as ISO 14001, the European Union Eco-Management and
Audited.
In the future, their attention should be paid on environmental management structure
enhancement, key sustainability activities measurement, ongoing performance reports,
manage and forecast, and reliable environmental information communication. Besides,
practical, aspirational environmental goals must be established annually.
In addition, responsible leadership is inevitable to coordinate economic, social, and
environmental goals, which means integrating ethical considerations into decision-making
process . From the perspective of good governance , enterprise risk management (ERM)

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approach should be integrated for a scientific sustainability-oriented decision-making
process.
Then, a skilled and responsible workforce is vital to realize sustainable objectives. Only if
employees perform to their full potential, it is possible to attain superior development and
future sustainable growth. Training and education should be provided for them to adjust to
new sustainable expectations. And a safe fair workplace where they are respected and valued
is another way for a empowered, well-trained and professionally team.
Finally, to be successful, Wesfarmers must understand clearly stakeholders' concerns. In CSR
efforts, stakeholder engagement and corporation mechanism should be strengthened,
including suppliers, employees, NGOs, consumers, customers, investors, governments and
local communities.
Through engagement , valuable feedback can be received to help us better understand their
requirements and how we can perform. For example, most consumers prefer to environmental
health products. And through collaboration with suppliers, corporations can ensure them
understand sustainable development expectations and engage them into environmental
performances in supply chain.