Student Report: Critical Analysis of a Marketing and Media Campaign

This report critically analyzes the 'Incarnation of Power' marketing campaign, focusing on its objectives, target audience, and the methods used to influence young people. The campaign, which emphasizes wealth, power, and sexual allure, is dissected to understand its appeal and potential negative consequences. The analysis examines the campaign's use of social media, luxury items, and celebrity endorsements, such as The Weeknd, to attract youth. It also assesses the campaign's alignment with consumer insights, benefits communicated, and supporting evidence. The report highlights the campaign's effectiveness while also considering its potential to promote materialism and the adoption of shortcuts to achieve a lavish lifestyle. It concludes with a discussion of alternative approaches that could positively influence youth, emphasizing the importance of ethical marketing practices and responsible consumption.

Running head: MARKETING
0
[Type the company name]
Advertising and media campaign
Discussion
Student
9/25/2019

MARKETING
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Incarnation of Power
This signifies taking rebirth with power. This campaign has been chosen by the brand as it
empowers and influences the mind of youth towards the power of money, extravagant life and
sexual arousement. In the following discussion, critical analysis of this campaign has been
conducted.
Critical Analysis
To grab the attention of young people of society, “Incarnation of Power" campaign has
been introduced. This campaign has majorly influenced the mind of the young people by
showcasing the power money and lavish lifestyle, This has positively attracted the mind of the
people towards luxuries items and high social status. This campaign has almost compelled the
youth and has them drawn towards money, power and sex. “Incarnation of Power” has provided
a direct message to young adults to reborn and destroys the old personality to emerge as more
powerful and wealthy which can be done by becoming winner while enjoying the every shade of
life. However such kind of campaigns somehow creating a negative impact over the youth as
they adopting shortcut to lead an extravagant life and are misusing the services which is not
only destroying their live but also their surroundings. Money, power and greed attract and
amuse people to a certain limit, as its result is destruction.
Beside showcasing money leads to power and need of sex, what can be highlighted is the
motivation to earn the money through right method and handwork, which can guide youth to
aim their goals and inspire other people , Since today youth are tomorrow leaders it is important
for them to become self-aware and understand the difference between right and wrong.

MARKETING
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Moreover my promoting and directing the campaign in the positive way, millions of youth can
dream about becoming successful. This campaign has been promoted over modern interaction
platforms like social media and various business sites.
Target Market
The focus of this campaign is youth as they can be easily influenced by power, greed, and
desires, which are valueless. However, for them these things are full of pleasure and them show-
off over social media. Through youth, this campaign can become more powerful and powerful.
Generally, youth are vulnerable to all kind of campaigns that has captivated the interest and
controlled the minds of theirs. The campaign is mix of luxuries cars, Blank panther which is
highlighting the significance of power and the famous singer Weeknd. There are a lot elements
in the advertisement that has connected the brand with the youngsters. The way of delivering the
message is rebellious, lustful, daring, adventurous which influences to become fearless.
However, there is some flip side of this campaign is that , it is somehow creating a negative
impact over the youth as they adopting shortcut to lead a extravagant life. Moreover this brand
has selected youngsters as they more time over social media platforms and are more likely to
spent their time watching videos, therefore it is cost advantage to the brand as the investing
amount is less than the demand.

MARKETING
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Bibliography
Austin , M. (2011, December 11). The Grip of Greed. Retrieved 2019, from Psychology Today:
https://www.psychologytoday.com/us/blog/ethics-everyone/201012/the-grip-greed
BBC. (2019). The Weeknd. Retrieved 2019, from BBC:
https://www.bbc.co.uk/music/artists/c8b03190-306c-4120-bb0b-6f2ebfc06ea9
Piff, P., & Robinson, A. (2016, October 6). Wealth can make us selfish and stingy. Two
psychologists explain why. Retrieved 2019, from World Economic Forum:
https://www.weforum.org/agenda/2016/10/wealth-can-make-us-selfish-and-stingy-two-
psychologists-explain-why/
Shashidhar, A. (2013, September 1). Children of a greater God. Retrieved 2019, from Business
Today: https://www.businesstoday.in/magazine/cover-story/children-of-rich-people-best-
consumers-for-high-end-products/story/197637.html