Marketing Campaign Report: Budgetary Planning for Charge Company

This report provides a detailed analysis of the Charge Company's marketing campaign, focusing on budgetary planning. The report begins with an introduction to budgetary planning and its importance in marketing campaigns. It then delves into the main body, which includes a timeline and planning section that outlines the different stages of the campaign, including pre-planning, execution, and post-execution phases. The planning section emphasizes the significance of analyzing objectives, identifying strategies like social media and digital marketing, and implementing them effectively. The report also includes a budget section, detailing the allocation of resources for raw materials, labor, rent, equipment, and other expenses, as well as key performance indicators (KPIs). A blocking chart is provided to visually represent the budget allocation. The report concludes by summarizing the key aspects of the marketing campaign planning, including strategic identification, budget formation, and performance monitoring. References from books and journals are included to support the analysis.

assessment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Timeline and Planning.................................................................................................................3
Budget..........................................................................................................................................4
Blocking chart..............................................................................................................................5
CONCLUSION................................................................................................................................6

INTRODUCTION
Budgetary planing is defined as planning different areas associated with the plan. It
involve assessment in respect to the different phases part of the organisation. This report is based
on the case study of the Charge Company in respect to its marketing campaign planning. IT
involve different stages. This project would address all key areas part of the budgetary planning
that are indicated as timeline, planning and budget. Furthermore, this project will indicate about
the blocking chart for the project.
MAIN BODY
Timeline and Planning
Time line
Pre planning 3 months
Execution 6 months
Post execution 3 months
Planning
Planning is a crucial stage part of the marketing planning. This involve analysing the aim
and objectives of the marketing plan, evaluation and identifying different strategies that can
suitable met the objectives of the marketing plan of the organisation. This stage of the marketing
set the direction of the entire marketing plan as the further stages of the marketing approach will
be conducted based on the planning stage of the entire campaign. This also involve identifying
the potential customers opf the organisation that can potentially entertain the services and
products offer by the company (Mac-Barangod and Shittu, 2017). Planning stage comprises with
formalising aim and objectives of the entire marketing plan, strategic direction identification,
controlling strategies identified and the implementation of the entire planning. All these different
stages drive the organisation to lead the marketing plan to address all different objectives behind
the marketing plan.
Strategic identification and execution are among the key stage part of the entire
marketing planning as through the strategies organisation get to address all its objectives. IN the

recent time different strategies that has been utilised by the organisation such as social media
marketing, digital marketing, search engine optimization and many such strategies and
techniques that can drive the organisation to meet all its various marketing campaign objectives.
Once all strategies are identified and formed the further stage is to implement the entire
strategies. Planning of the marketing campaign also involve formalising planning in respect to
conducting the controlling stages and approaches to achieve the maximum level of outcomes
against the mismarketing campaign Nafisatu, 2018). Different approachers that can support the
organisation to control the entire plan is also idolised in this stage. Entire planning is further
distributed into three different phases that are pre planning stage, planning stage and
implementation stage. IN order to maximise the success of the entire marketing plan it is
important for the organisation to address all these various stages in the best way possible.
Planning stage also involve budgetary management. This involve formation of the budget
on the basis of the overall needs and requirements of the entire marketing plan in context to the
strategises implementation, formations and other such requirements. Planning is crucial stage
involve in the entire marketing plan which allow the organisation to deliver the entire campaign
with a specific direction and belief (Adi and et.al., 2019). If the planning in respect to the
marketing is done efficiently than the confidence of the management and project head are always
high in respect to achieve all different goals and objectives of the entire marketing campaign.
Planning is always a key part of the entire marketing campaign. Charge Company is
among the key brand associated with the soft drink sector and this marketing campaign would
aim to improve the overall brand value of the organisation. Different cost that are expected to be
incurred by the organisation also require to analysis and assess in context to the budget6aruy
planning stage are also a part of the planning phase part of the marketing campaign. Key
performance indicators are also idolised by the management of Charge Company in respect to
monitor the success of the entire marketing campaign.
Budget
Raw material 6000
Direct Labour 6000
Rent 3000
Equipment 10000

Machinery 10000
Indirect Labour 5000
Depreciation 1000
Interest 2000
KPI 5000
Overhead 2000
Blocking chart
12%
12%
6%
20% 20%
10%
2%
4%
10%
4%
Raw material
Direct Labour
Rent
Equipment
Machinery
Indirect Labour
Depreciation
Interest
KPI
Overhead

CONCLUSION
Marketing is about to promote the products part of the organisation. Charge Company is
also conducting a marketing plan that would aim to meet different objectives behind the business
operations channelised by the organisation. Planning phase of the marketing campaign comprises
with all different stages like identifying suitable marketing strategies, finalising the performance
indicators, formation of budget to control the cost incurred under the marketing plan and
different other stages that would allow the organisation to cover all different areas part of the
market5ing campaign of the organisation.

REFERENCES
Books and Journals
Mac-Barangod, D. O., & Shittu, A. A. (2017). Budgetary Allocation to the Housing Sector and
the Price of Some Building Materials. International Journal of Social Sciences and
Management Research, 3(1).40-53.
Nafisatu, A. D. (2018). Effect of Budget and Budgetary Control on Firms Performance: A Case
Study of the East African Portland Cement Company Limited Doctoral dissertation,
United States International University-Africa).
Adi, A. D., & et.al., Z. (2019, October). Budgetary Slack in Planning and Local Budgeting
Perspective: An Empiric Study in Palopo City Government. In International Conference
on Natural and Social Sciences (ICONSS) Proceeding Series (pp. 299-303).