This report analyzes a social media marketing campaign conducted by the Singapore Company, which faced significant public backlash. It examines the reasons for the campaign's failure, focusing on the lack of risk management, ethical considerations, and employee involvement. The report delves into the problem statement, methodology, and literature review, exploring the potential risks associated with social media marketing and the importance of a robust risk management framework. The analysis incorporates concepts like neohumanism and radical structuralism to explain the public's negative reaction to the campaign. It provides a detailed risk management framework, including the importance of employee involvement and ethical decision-making, and proposes a set of questions to be asked in future campaigns. Furthermore, the report suggests proposals to prevent similar backlashes in future campaigns, emphasizing the need for ethical decision-making and respect for community values. The conclusion summarizes the key findings and recommendations for future marketing initiatives. The report also includes references to support the arguments made in the analysis.
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