Marketing Campaign Analysis: Thomas Cook's Summer Holiday Package 2018

This report analyzes Thomas Cook's integrated promotional campaign for their 2018 summer holiday packages, focusing on increasing interest in travel and tourism. The campaign included a range of services, including 3-day, 3-night packages to Morocco and Egypt. The report explores the use of advertising, public relations, and personal selling within the promotion mix. It highlights the importance of integrating various marketing activities to reach a broad audience and expand business opportunities. The analysis also examines the company's strategy of collaboration with other organizations to enhance sustainability and market presence. The report details the methods used to create awareness, including social media and newspaper advertisements, and the importance of gathering a large audience to expand the business. Finally, the report emphasizes the importance of adapting strategies by analyzing unfavorable factors and leveraging partnerships to achieve long-term market sustainability and profit generation.

MARKETING IN TRAVEL AND TOURISM
TASK 4
INTRODUCTION
Integrated means to combine all elements
and factors and then work together for
achieving a common concern.
Management have to use appropriate steps
through which they can sustain at market
for long term. This lead to increase the
profit generation capacity of a company
more and more.
Thomas cook can integrate their working
operation with many other organisations
which support them most. At the time for
arranging a package for Morocco and
Egypt in year 2018 company first have to
analyse all such things which are
unfavourable to them and then adopt
appropriate strategy for this. Company
find that by joining their work with other
companies or business entities, their
chances of sustainability are high.
For creating an awareness about their packages for
summer 2018, company have to use various methods
through which they can easily provide proper
knowledge about that to them. Promotion mix means to
promote a certain thing to target number of users. It is
one of a best method which enable them to
communicate proper information to target number of
users:
1. Advertising: This method helps in presenting the
idea through different mediums. This also get done
through print media etc. Thomas cook can use this
approach for creating an awareness to general public.
2. Public relation: Management have to form a
relation with general users through which they can
provide a better information for that. Thomas cook can
have done this by using personal interaction concept
with their consumers.
3. Personal selling: As per this technique in which information get
presented by using personal interaction methods. Some of the example of
personal selling are conferences, presentation etc. Thomas cook can use this
approach but it is quite costly. If firm can use this approach they can cover
such money easily.
An integrated promotional campaign is one in which large number of
activities are used to provide the accurate information to target number of
users. By this method, message reach to large number of extent through
which chances of growth get expands. Thomas cook wants to execute a
plan in 2018 which is summer holiday plan under which company is going
to provide a range of packages to their users. In this various number of
services and 3 days 3 nights’ package is given and a trip will go to
Morocco and Egypt. The main motive of this promotion campaign is to
increase the general people affair towards travel and tourism sector. For
this management presented their advertisement over at social media,
newspaper etc. Target of this camp is to gather large personalities at single
platform and through this business also get expand.