Career Research Report: Retail Sector Trends and Career Goals

This report presents a career research analysis focusing on the retail sector, exploring its trends, challenges, and opportunities. The report begins with an introduction to career planning and its importance, followed by a detailed analysis of the retail industry, its functions, and its significance in the UK's economic landscape. Several trends impacting the retail sector are discussed, including quick delivery, visual search, digital payment modes, and employment opportunities. The report then outlines the skills, knowledge, and experience required for various roles, especially for marketing managers, and discusses the candidate's qualifications and career aspirations. The report highlights the importance of communication, technological, and problem-solving skills, among others, for success in the industry. The report concludes by summarizing the key findings and emphasizing the importance of career planning in achieving personal and professional goals. The appendix includes interview questions and a job advertisement, providing practical insights into the field.

Career Research Report

INTRODUCTION
Career planning plays an important role in order to attain the objectives of the life. Career
helps in determining the objective of the individual's life which can be done by the primary and
secondary research which the person to determine the advantages and disadvantages of their goal
and also to know that what are the capabilities ones have and what they have to develop in their
life. This report is all about the research of career and according to me I have chosen the carrer
objective in retail sector industry. I have determine that this sector is best for me in accordance to
provide services (Goel and Göktepe-Hultén, 2020). As retail sector industry is the major sector
which provides huge amount of employment opportunities at various positions. It is the industry
which acts as an agent between the wholesalers and the customers in providing goods and
services to the customers. They deals with different kinds of products under the single roof or
separate. They can be like departmental store, grocery store, medical stores and many others
where they buy products from the wholesalers and sell it to the ultimate consumers. This sector
helps in the growth of the economic conditions of the United Kingdom (Worboys, 2017).
Analysis and Application
Several Trends which are impacting on the retail sector industry.
The retail sector of industry deals with the supply of goods to the customers. They are
providing their services at both platforms either online or offline. There are several trends in
retail sector industry which are as follows: Quick delivery: The company's now a days providing the same day delivery or short time
delivery of their products. This will leads to the satisfy their customers which enhance the
brand image in the market (Ham and Lim, 2017). This attracts the customers and helps
the company to generate revenue easily. Visual Search: the company is now moving from physical stores to the digital stores.
This means company is preparing the online platform so that the customers can access to
their stores from anywhere. Digital Payment modes: The companies are producing the software which are helping
the customers to shop and pay through digital mode. The retail sector industry has
adopted the different modes of payment which are contact less and secure also so that
customers feel free and safe to use it (Jeong and Jyung, 2017).

 Employment Opportunities: To satisfy the needs and demand of the customers and to
work with the developed technologies the retail sector of industry has prosed the
employment opportunities to increase the workforce in the organisations so that they can
easily satisfy their customers needs and wants(Huang, Lam and Diamantidaki, 2019).
The above discussion is all about the changes in the retail sector of industry which helped
them to survive in this pandemic situations also. Every organisations ultimate goal is to earn
profits to achieve it they have to satisfy their customers desires in order to attain their own
desires.
Skills, Knowledge and experience required.
When the company heirs any candidates in the retail sector of industry then they analysis
that they have certain skills, knowledges and experience which helps them in justifying their
operations in the organisations (Weber and Truffer, 2017).
Skills required:
 Communication skills: The applicants must have a good communication skills which
plays an important role in convening their customers to buy their products or to avail
their services. They must use adequate simple and polite languages which helps the other
to understand it easily in the correct manner.
 Technological skills: The candidates must have an basic knowledges of technologies so
that they it is easy for them to work effectively (Jaipal-Jamani and Angeli, 2017). The
applicants should be aware about the society and social platforms which helps them in
analysing the demands of their customers and to adopt the techniques to serve it
effectively.
 Solve the problems: The candidate must have an skills to solve the problems of the
customers and use such strategies in order to provide the solutions or an alternative. This
helps in creating a good image of the company in the market.
 Find the needs and wants of the customers: The individuals must aware about the ways
which will be helpful in order to find what their customers wants and the ways by which
the company can satisfy the needs of the customers (Lee, Huang and Ashford, 2018). Leadership skills: The candidate must be the qualities of the leaders so that it will be easy
for them to lead their team. They must use different and effective techniques to motivate
their team in order to achieve personal and common goals of the company.

Knowledge required for Marketing Managers:
 Technological skills: The applicant must familiar with basic technologies in order to full
fill their works. They must be easy access of the technologies so that they can easily
satisfy their customers needs and wants (Khan, Hounshell and Fuchs, 2018). The use of
technologies helps them in examine the market in order to identify the needs of the
customers whom the organisation is targeting.
 Principles aspects: the candidate must have an good knowledge about the principles
which are needed to justify their work. With the context of the job profile the applicants
must have an good knowledge about the laws and principles (Peila-Shuster, 2018).
Evaluation
I have completed my graduation and masters in business administration and I believe
that I have developed the certain skills such as communication, leadership and many other s
which are required to fill the profile. I am interest in this job at the position of Marketing
Executives in the designated organisation in retail sector industry (Lowry, Dinev and Willison,
2017). This skills which I posses with me will be helpful in order to conduct my work in the
company. The communication skills will be very helpful in dealing with the customers which
helps them to attract towards the brand.
The reason behind choosing this as an career objective in marketing management as a
profession. I posses different qualities which are helpful in filling the criteria of this profile. The
above report is being discussed about the requirements of the skills and knowledges which are
use full in filling the requirements of the company on the vacant profile. I am a positive thinker
which is required to manage the operations of the company. I have the good knowledge about the
use to digital techniques which will be helpful in determining the needs of the customers. I have
chosen this retail sector industry as an career objective which will be helpful in attaining the
personal goals (Skaalvik and Skaalvik, 2017). I am the best skilled person at this job. This sector
provides the majority of employment and provides easy opportunities for the applicants. There
are more job vacancy because they deal with the number of products and services(Fuldeore and
Soliman, 2017). The main role of this is to provide and promote the techniques which helps the
enterprise to attract their customers. This helps in achieving the objectives of the company.

CONCLUSION
With context to the above report, it can be concluded as the career planning plays an
important role in order to attain individuals goals in life. The retail sector industry provides an
huge number of employment opportunities in the society which leads to the economic growth in
nation. I have chosen marketing management as the career option. The objective of me is to get
an job at the post of Executive manager in the esteemed organisation. I can attain this because I
have the posses the required skills, knowledges and experience in order to satisfy the needs of
the employer. This sector deals at large platform to attract the more customers they develop
different promotion skills to stand different in the competitive marketplace. The report has
discussed about the necessary qualities which are required in the candidates to get an opportunity
to serve at the position of Marketing Manager Executive. There are certain knowledges are
required also to perform the functions of the marketing manager.

REFERENCES
Books and Journals
Fuldeore, M.J. and Soliman, A.M., 2017. Prevalence and symptomatic burden of diagnosed
endometriosis in the United States: national estimates from a cross-sectional survey of
59,411 women. Gynecologic and obstetric investigation, 82(5), pp.453-461.
Goel, R.K. and Göktepe-Hultén, D., 2020. Drivers of innovation productivity of academic
researchers through career advancement. The Journal of Technology Transfer, 45(2),
pp.414-429.
Ham, K.A. and Lim, H.W., 2017. Career Maturity and Quality of Life in Korean Adolescents: A
Cross‐Lagged Panel Design. The Career Development Quarterly, 65(3), pp.250-263.
Huang, A., Lam, S. and Diamantidaki, F., 2019, July. The teaching of Chinese characters: a case
study of Mandarin teachers' understanding of career-long professional learning in the
UK. In Acquisition of Chinese: Bilingualism and Multilingualism.
Jaipal-Jamani, K. and Angeli, C., 2017. Effect of robotics on elementary preservice teachers’
self-efficacy, science learning, and computational thinking. Journal of Science
Education and Technology, 26(2), pp.175-192.
Jeong, J. and Jyung, C.Y., 2017. The Development of the Career Competencies Scale for
Undergraduate Students. Journal of Agricultural Education and Human Resource
Development.
Khan, H.N., Hounshell, D.A. and Fuchs, E.R., 2018. Science and research policy at the end of
Moore’s law. Nature Electronics, 1(1), pp.14-21.
Lee, C., Huang, G.H. and Ashford, S.J., 2018. Job insecurity and the changing workplace:
Recent developments and the future trends in job insecurity research.
Lowry, P.B., Dinev, T. and Willison, R., 2017. Why security and privacy research lies at the
centre of the information systems (IS) artefact: Proposing a bold research
agenda. European Journal of Information Systems, 26(6), pp.546-563.
Peila-Shuster, J.J., 2018. Fostering hope and career adaptability in children's career
development. Early Child Development and Care, 188(4), pp.452-462.
Skaalvik, E.M. and Skaalvik, S., 2017. Motivated for teaching? Associations with school goal
structure, teacher self-efficacy, job satisfaction and emotional exhaustion. Teaching and
Teacher Education, 67, pp.152-160.
Weber, K.M. and Truffer, B., 2017. Moving innovation systems research to the next level:
towards an integrative agenda. Oxford Review of Economic Policy, 33(1), pp.101-121.
Worboys, M., 2017. The discovery of colonial malnutrition between the wars. In Imperial
medicine and indigenous societies. Manchester University Press.

Appendix
The report is prepared by both primary and secondary source of research and the
interview is also taken of the candidates for the position of Marketing Executive. There are
certain questions which can be asked by the hiring authorities those are as follows:
What is the major role of marketing manager in the retail industry
There are certain roles of marketing such as They helps in attains the ultimate objective
of the firm because they have the duty to identify and study the market in order to attract the
customers.
What are the changes in retail sector industry?
There are certain alteration and development in the retail sector industry such as cultural
change, developing online platform for access to the offline stores. The managers has to identify
the strategies which are helpful in satisfying the current trends of the market and society.
Mention the skills which are required for the successful marketing manager?
The candidate must have certain skills which are used in order to dull dill the desires of
the employers such as develop the strategies which helps in analysing the demands of the
market, must have an good communication skills, leadership skills and other skills.
What is the role of marketing manager in the industry?
The managers in the firms plays an important role in the organisation as they helps in
managing the affairs of the company. They tries to promote their products and services which
resulted in overall growth of the organisation.
Advertisement of Job for the profile of Marketing Executive.
Marketing executive required
Marketing department
The applicants can apply for the post of store and regional manager and they must have good
leaderships and communication skills.
Eligibility of the candidates who can apply-
MBA with 85% from recognised university.
Minimum working experience of 5 year.
Must have good communication skills and good knowledge of access to Micro Soft Office.
Time-scales
Applications are allowed 15-30 March, 2021
Short listing the applications 10-15 April, 2021
Date of the interview 20-25 April, 2021