Marketing Manager Career Viewpoint: Skills, SWOT, and Action Plan

This report provides a detailed career viewpoint analysis for a marketing manager, encompassing personal strengths, weaknesses, opportunities, and threats (SWOT). The analysis identifies key skills such as communication, teamwork, and time management, while also addressing areas for improvement, like self-confidence and creative thinking. A career action plan is developed, outlining specific goals and strategies for professional development, including workshops and training. The report concludes with a reflection on the importance of the career viewpoint, emphasizing the need for continuous self-assessment and strategic planning to achieve career goals and ensure future growth in the marketing field. The report also includes CV for chosen field of profession.

career viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................1
Personal analysis..........................................................................................................................1
Career action plan........................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Career view point is the concept that have multiple meanings. All people focus on their
career to improve their own future growth. The career perspective contains setting goals and job
searching. Person can judge their own present employment, and they observe better job and
searches job for future job opportunities by examining your own performance on particular job
criteria.
The report will be based on skills, knowledge and experiences, of marketing manager.
Marketing is the process of creating and improver the relationship between the customer it is
help to identify the needs of customer. Marketing is the primary component of every
organization.
The process of marketing helps to research bringing a product to market, which includes
these broad market research; market targeting, segmentation and positioning and also help to
determining the distribution channel, pricing and promotion techniques and strategies (Sharma,
Simi and Forlin,2015). The report will identify the skills, knowledge and experience as a
manager of marketing through personal analysis.
The report will identify both the personal development and specific career related
activities of the person in their future growth by analysing the career action plan. Moreover,
study incudes CV for chosen field of profession.
Personal analysis.
Personal analysis is the techniques which identify own strength, weakness, opportunity and
thereat. Personal SWOT analysis is a great tool which measure and assess yourself in order to
enhance your career (Highhouse, Doverspike and Guion, 2015).
Strength
Communication skills.
Communication skill is the most essential skill
as manger of marketing and I have an ability
of the best communication that I am
influence the team members and subordinates
I inspired and motivate them. I am clearly
Weakness
Self Confidence.
Self confidence is the weakest point in my
personality which I need to be improved
because without confidence I cannot done
proper work I cannot take decision also I
cannot influence other. So self-confidence is

express my own ideas to others and easily
influence the team members through my best
oral and written communication skill. Having
a communication skills its creates the good
relationship with the colleagues and
subordinates. Further more, I have ability to
share and deliver the information through
effective communication. So its necessary to
having a good communication on the work
place.
Teamwork and Collaboration
Teamwork and collaboration is the essential
skill most entities requires this skill in their
employees. Further, as a marketing manager
of the company I would require the
Teamwork and Collaboration skills in my own
personality as well as in my subordinates. So
that I Have a good Teamwork and
Collaboration skill it's provided the profit to
the company because when workers are doing
together work according to specific rule its
enhance the production of the company so it
helps to enhance the ability of work.
Independent learner.
I am an independent learner and
although I am able to participate in group
work, as a profession of marketing manager I
have ability of good learner because its
increase my own knowledge of work as well
its helps in my future growth, that I can give
advice to other with my knowledge, I can give
the necessary skill which I want in my
personality. This skill I need to be improved
in growth of my future.
Thinking creative
Thinking creative is also the necessary areas
which i need to be improved because when I
think positive and creative I can do work
proper I can better research the market also I
collect the valid data. Furthermore, I can give
the best ideas to company for future
expansion.
Punctuality/ time management
Time management is also important skills but I
cannot proper manage the time, so I need to be
improved this skill for better management.

ideas to different departments for improving
the work, so learning ability gives me many
opportunities in my carrier.
Respect other
I respect other opinion this is the best
skills in my personality. As a profession of
marketing manager this skill is helpful in my
job responsibility because when i understand
other its creates the positive impact in the
environment of business and also i have
maintained the good relationship with others
to understand the view points of people.
The Best Technological skill
I am able to use different software’s
e.g.: Microsoft this is help in my future
growth because when I able to use the new
technology its improve my position of job.
Furthermore, technological skill is helpful in
my profession of marketing manager because
when I am able to use the different technology
I can manage all data base work.
Opportunity
Earn more job opportunity
I have a good qualification and best skills and
knowledge it helpfully in my career because I
can achieve more job opportunity with the
best skills and high knowledge.
Greater career development opportunity
I have a chance to develop career because a
recent vacancy in marketing departments
Threat
Other competitors.
Other competitors is one of the biggest threat
of my career because they have also the best
skills and knowledge so when they also do
best interview the chance of job opportunity is
reduced.

allow me to show my leadership quality. Its
help to enhance my future growth because its
is greater career opportunity for me.
Career action plan
Career action plan provides and gives ideas to individual, for identify the weakness and
needs of improvement in specific areas (Scuciato,Carrer and Mansur,2016). Also, describes
career goals and describes the steps necessary to pursue and achieve those goals.
Area for
development
Resources that I
can draw on
What do I have to
do
How will I
measure success
Target date for
completion
Self confidence  Attend the
workshops
to
improve
the self-
confidenc
e
 Attend
different
public
speaking
training
sections to
build the
self-
confidenc
e.
 Contribute
effectively
I enlarge my
skills of self-
confidence by
present my
assignments in
team meetings I
explained all the
topics with high
confidence.
 By Get
feedback
from my
colleagues
, seniors,
supervisor
s and
reflect on
their
comments
11/12/19

in
seminars
and also
participate
in group
discussion to
improve self-
confidence.
Thinking
creative
 Do proper
market
research
for
assignmen
ts,
using a range of
library resources.
 Reading
the books
and online
sources to
enhance
the ability
of creative
thinking.
 Practice to
improve
skills
using
different
examples
I solve the
difficult projects
to improve my
skills I able to
interpret
information
presented in
graphs, charts,
tables and
diagrams. I
Provide the
innovative ideas
to entity for
future expansion.
i can get
feedback from
my project
handler that help
to analyse my
performance.
12/12/19

solve the
problem
and
then
discuss these with
your
subordinates.
Punctuality/
time
management
 Set
Prioritize
and
manage
time
according
to
priorities
of work.
 Use
feedback
from
senior
mangers,
subordinat
es to set
targets
and
improve the
work
 Attend
training
section
and
I am concentrate
on meet all my
deadlines for
assignments also I
use the diary or
calendar so that I
always remember
when I have to
attend lectures,
seminars etc.
 I can get
feedback
to my
subordinat
es that I
am
managed
the time
according
to target
or not
 I can also
get
feedback
to my
senior
managers
and
supervisor
s that they
give me
better
direction
for
20/12/19

workshops
to
improve
the time
manageme
nt skills.
improve
my time
manageme
nt skill.
So this career action plan gives me better understanding which helps to improving my skills
that I needer in my future career (Chillas, Marks and Galloway, 2015). So career action plan
gives the plan to identify which ones skills you still need on my career.\
CONCLUSION
The conclusion is being drawn form above project report it describes the career view
point. The report has been explained the job position of marketing manager. Furthermore, it was
analysed the personal action plan. This plan helps to identify the strength, weakness, opportunity
and threat of the person also identify and evaluate your own personal goals which helps to
enhance their own future career growth. There are some strength and weakness which identify by
using the personal analysis such as Communication skills, teamwork and collaboration,
Independent learner and Self Confidence, time management etc. Furthermore. Report has been
explained the career plan it provides ideas to person, for identify the weakness and needs of
improvement in specific areas. Career plan helps to enhance their own skills by using the
different methods of improvement like training so this helps to improve your personal growth.
Moreover, At the last report has been identified the personal development and specific career
related activities of the person in their future growth by analysing the career action plan. Also
incudes CV for chosen field of profession.

REFERENCES
Books and Journals
Carrer, P. and Wolkoff, P. 2018. Assessment of indoor air quality problems in office-like
environments: Role of occupational health services. International journal of environmental
research and public health. 15(4). p.741.
Chillas, S., Marks, A. and Galloway, L. 2015. Learning to labour: an evaluation of internships
and employability in the ICT sector. New Technology, Work and Employment. 30(1).pp.1-15.
Highhouse, S., Doverspike, D. and Guion, R.M. 2015. Essentials of personnel assessment and
selection. Routledge.
Marsh, L. 2018. Report on Social Security for Canada: New Edition (Vol. 244). McGill-Queen's
Press-MQUP.
Scuciato, R.F., Carrer, J.A.M. and Mansur, W.J. 2016. Dynamic analysis of Euler–Bernoulli
beams by the time-dependent boundary element method formulation. Engineering Analysis with
Boundary Elements. 63.pp.134-153.
Sharma, U., Simi, J. and Forlin, C. 2015. Preparedness of Pre-Service Teachers for Inclusive
Education in the Solomon Islands. Australian Journal of Teacher Education. 40(5). p.n5.
Visentin, D. and Carrer, F. 2017. Evaluating Mesolithic settlement patterns in mountain
environments (Dolomites, Eastern Italian Alps): the role of research biases and locational
strategies. Archeologia e Calcolatori. 28(1).pp.129-154.

Appendix
CV
Objectives
Seeking a marketing position with an organization where demonstrated skills in marketing,
administration, and sales can be used to increase profitability and promote growth
Andrew baker
3204WindoverWay
Houston,TX77204
[e-mail]
000.123.4567 (Cell)
Education-and-qualifications
Buckinghamshire Chilterns university of college (2002-2004)
MBA in marketing
London University ( 1998-2001)
M.com in HR
Professional skills
Good communication skill
Knowledge of online sales
knowledge of marketing-communications
innovative and self-motivated
Good technological skills(Ms office, Microsoft)