Career Action Plan: Personal Analysis and Marketing Career Development

This report outlines a comprehensive career action plan for aspiring marketing managers. It begins with a personal analysis, identifying strengths, weaknesses, opportunities, and threats (SWOT) relevant to the marketing field. Key skills such as communication, leadership, technical proficiency, and planning are assessed, with strategies for improvement detailed. The plan includes creating a professional CV and optimizing a LinkedIn profile to enhance job prospects. The report emphasizes the importance of aligning personal development with career goals, highlighting the need for continuous learning and adaptation to industry trends. Ultimately, the document aims to provide a roadmap for individuals seeking to excel in marketing management, leveraging both traditional and digital strategies for career advancement. Desklib provides access to similar solved assignments and study tools for students.

Career Action Plan
And Self Reflection

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal Analysis........................................................................................................................3
Career action plan ......................................................................................................................5
CV...............................................................................................................................................7
Linkedin profile...........................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
The marketing field is a business of trading and promoting of products or services which
involves market research as well as advertising. This field has a number of employment
opportunities and technological evolution has resulted into rising of new trends in this
occupation such as digital marketing (Gilson and Agyepong, 2018). The job opportunities that is
provided in this assignment is Marketing manager. The skills required to secure this job position
are communication skills, planning skills, leadership skill, technological skills, team building
skills and market research skills. This report focuses on personal analyses and career action plan
which includes skills required for future personal as well as career development. Furthermore,
CV is set up to apply for the post of Marketing manager and Linkedin profile is also prepared to
keep an eye on several job opportunities online.
MAIN BODY
Personal Analysis
It is a method to investigate an individual personality without the assistance of any other
person. It helps an individual to identify his or her strengths and weaknesses that could impact
the growth of career. Personal analysis plays an important role in any job profession through
making a person eligible for the required position (Reimers and Chung, 2019). In my
professional career I want to become a marketing manager as that person is responsible for
determining potential customer base and also assist in attracting those consumers towards
company. Marketing manger is also accountable for organising the positioning and promotion of
products or services of any brand that a particular organisation sells. As I have my educational
background from this field it becomes easy for me to understand strategies and working style of
this profession. I also have some knowledge about market trends which are the key element of
marketing field, this will become beneficial for me in my future career growth as a marketing
manager. I also have some experience in marketing field as a sales person which I did in my
internship days. This experience will help me in enhancing competitive advantage as well as
increase my chances of securing a position of marketing manager in some reputed firm.
In regard of this, I also conducted my own personal analysis to identify my own
strengths, weaknesses, opportunities and threats which is useful for me regarding my personal
development of concerning skills and knowledge.

STRENGTHS WEAKNESSES
 Communication skills is one of my
biggest strength that I consider. I can
easily put my ideas or knowledge in-
front of people without any hesitation
or miscommunication. This skill is
important for the profession like
Marketing manager as an individual
attracts more customers through his or
her effortless conversation (Dimotakis,
Mitchell and Maurer, 2017). My good
educational background has also helped
me in becoming better in this skill and
my grades are a proof of effective
communication.
 I also posses an effective leadership
skill which helps me in managing
people effortlessly. This skill is very
important to get success in the
profession of Marketing manager as the
persons' duty is to lead and guide team
members.
 One of my weakness is that I lack in
technical skills which is very vital in
today's world of digitalization. These
skills helps in solving any technical
issues at workplace (Bloomberg and
Volpe, 2018). This skill is important
for a me as I have to deal with daily
activities of employees. I also have to
keep record of everyday production and
trading of products or services which
requires efficiency in computer tools
such as Microsoft Office, Google Docs,
etc. which I have to improve in order to
become a successful marketing
manager.
 My planning skills are also not good
which are required to organise several
tasks on a particular period of time.
During my initial internship days as a
sales person I was more action directed
rather than planning activities properly.
I need to improve this skill of mine.
OPPORTUNITIES THREATS
 As my communication skills are
perfect, I have to develop team building
skills which is an opportunity for me in
order to increase competitive advantage
over large number of people who wants
to enter in the profession of Marketing
 As I lack in technical skills which are
very important in the field of
marketing, I see this as a threat on my
marketing career. This is because there
are lot of candidates in this profession
who have gained degree or certification

manager. This will help me in
connecting more with employees of
organisation.
 To become a marketing manager I need
to focus more on my researching skills
in order to understand market trends,
right audience to target, buyer's
demands and many more aspects of
market. This skill will help me in
minimizing risks and also assist me in
keeping a close watch on competitors'
activities.
in technical skills which could increase
threat for me in securing my position as
marketing manager. I need to gain a
certification in this skill in order to
increase knowledge about technical
skills.
 Furthermore, my average planning
skills are threat for me which are
necessary in organising activities in
company. I need to focus more on
improving these skills through
prioritising my work according to
schedule. I have to set out small targets
for me and the process of doing them
on a particular period of time, this will
help in improving ,y planning skills.
Career action plan
It is used to determine targets of an individual and describes the process essential to
pursue those targets. It is important as it assist in organising the direction of people career, job
skills and knowledge they might need, how to they achieve them and how can they secure their
interested job profile. By creating a career action plan, one can accomplish targets which seems
impossible to attain and the career could become much more organisable (Palmer, 2017).
In context to this, I also created my career action plan to achieve my targets on time.
Skills How to improve How to measure Time-frame
Technical skills In order to improve
my technical skills, I
need to attain short-
term online or virtual
courses so that I could
be aware myself about
To measure my
efficiency in technical
skills, I will implement
the gained knowledge
about technological
tools in practical tests.
In order to accomplish
this target of learning
technical skill, I would
need almost 3 months
of time-frame.

new emerging
technologies. I will
also read technical
books and journal
which could increase
my theoretical
knowledge about this
subject which I can
implement in practical
sessions.
I will give online
examinations to
evaluate my position
in this skill. I will tell
my mentors to test my
technical skills on
regular basis in order
to keep measure on my
growth.
Planning skills To improve these
skills of mine I will
start prioritising daily
important tasks and
will break focus on
one project at a time.
With my list of
precedence I will add
estimated time for
every task. I could also
take some planning
skill classes or join
some company for
internship which might
help me in improving
these skills.
This could be
measured by
determining the
capability of
completing the given
task on time.
Measurement of this
objective could also be
evaluated by
supervisor who can
see how effectively I
am planning a
particular task such as
organising a team and
assigning them roles
as well as overlooks
them on their
performance.
I will need a 6 month
of time period to
improve these skills of
mine.

CV
A CV refers to curriculum vitae which is a document utilized for applying for several
jobs. It is a whole summary of an individual's details, educational background, skills and work
experience (if any) allowing that person to successfully represent their capabilities in-front of
potential employers (Brackett and et. al., 2019).

Linkedin profile
It is a social networking site which is used by business community to provide a digital
platform for candidates to seek jobs and for employers to find suitable employee. It allows
business to share information regarding work with other people and keep them in professional
contact with each other. It includes all the information in digital format of candidates and
employer (McGee and Bentley 2017).
CONCLUSION
From the above report it has been observed that personal analyses is important in
evaluating capabilities and weaknesses which are required to improve. By SWOT analysis an
individual could conduct correct personal analysis to determine his or her strengths, weaknesses,
opportunities and threats he or she might encounter in career. Career action plan helps in
prioritising goals and the steps to accomplish them on time. The CV and Linkedin Profile
summarise whole professional information of a candidate required to secure job in business
market in written documents or in digital format. In the end it can be said that for accomplishing

desired goals and to secure job opportunities in interested field, it is very important to know
inner strengths and weaknesses in order to identifying capabilities.

REFERENCES
Books and Journals
Bloomberg, L. D. and Volpe, M., 2018. Completing your qualitative dissertation: A road map
from beginning to end.
Brackett, M. A. and et. al., 2019. RULER: A theory-driven, systemic approach to social,
emotional, and academic learning. Educational Psychologist. 54(3). pp.144-161.
Dimotakis, N., Mitchell, D. and Maurer, T., 2017. Positive and negative assessment center
feedback in relation to development self-efficacy, feedback seeking, and
promotion. Journal of Applied Psychology. 102(11). p.1514.
Gilson, L. and Agyepong, I. A., 2018. Strengthening health system leadership for better
governance: what does it take?.
McGee, E. and Bentley, L., 2017. The equity ethic: Black and Latinx college students
reengineering their STEM careers toward justice. American Journal of
Education. 124(1). pp.1-36.
Palmer, P. J., 2017. The courage to teach: Exploring the inner landscape of a teacher's life. John
Wiley & Sons.
Reimers, F. M. and Chung, C. K. eds., 2019. Teaching and learning for the twenty-first century:
Educational goals, policies, and curricula from six nations. Harvard Education Press.