Marketing Career Action Plan: Self-Reflection and Skills Enhancement

This report details a marketing career action plan and self-reflection exercise, focusing on skills development and professional growth within the UK marketing sector. The report includes a personal analysis using SWOT to identify strengths, weaknesses, threats, and opportunities. The career action plan outlines specific skills to be developed, measurable outcomes, achievable goals, realistic timelines, and necessary resources. The report also features an updated CV and LinkedIn profile reflecting the individual's marketing experience and skills. The conclusion emphasizes the importance of continuous self-assessment and skills enhancement for career success in marketing. Desklib provides similar solved assignments to help students.

Career Action Plan
and Self-Reflection

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Personal Analysis....................................................................................................................................3
Career Action Plan..................................................................................................................................4
CV...........................................................................................................................................................5
LinkedIn profile...........................................................................................................................................6
CONCLUSION..........................................................................................................................................6
REFERENCES..........................................................................................................................................6

INTRODUCTION
Marketing refers to the action which helps to promote the product and services by
marketing research. It is also promoting the services and product by advertising. In this
report, I have discussed about some profession of marketing. This study is reflective
which will show the trends which will impact on the marketing professions. This study
will help me to develop my career and profession in this sector (Hardy, and Totman,
2020). I am also discussing my personal analysis with the help of SWOT analysis which
will help me to know my strengths, weakness, threats. I will discuss about my action plan
on my threats and weakness and how I develop them. In this report I am a effecting
marketing manager where I am going to discuss my strengths, weakness in this field, and
how I develop my performance for future. I also updated my cv and LinkedIn profile in
this report.
MAIN BODY
Personal Analysis
It is refers to the study of personal phase of person which identifies the performance and
weakness of a person. As being part of marketing manager in UK i analysis some of my strength
and weakness in this field. Being a marketing manager also helps to know about my skills which
I can develop for future.
Communication: It is my strength in this field because being a effective marketing
manager I analysis that I have goods communications skills. I can easily communicate with
peoples and interact to motivate them to buy the product and services from market.
Collaboration: It is refers to the departments includes HR, Sales, Finance etc. which is
help us to collect the information about customers and performance of marketing functions
(Maree, Fletcher, and Pienaar, 2018). It is my weakness, being a marketing manager, I analysis
that I am not good in this, I have many skills but I want collaboration skills for marketing
manager.
Research: A Marketing manager should have this skills which is help in to research and
development. For any success of marketing, manager have this ability to collect the information
about customers. I analysis that for me, it is threat for me because at the beginning I can’t
interact with peoples and can’t collect the information. Which is the error for being a manager.

Creativity: It is refers to the creative ideas which is help in to create something new.
Creativity helps to increase the sales because every customer like any kind of product which is
unique or new. To have a this skills will help in attract more customers and increase the sales. I
have this skills to make something new or unique, being a marketing manager, having this skills
people are attracting with my creativity which is the advantages for market.
Adaptability: It is refer to the change a situation and function which is help the company
in great extent. Having this skills will help to adapt any kind of situation and handle with perfect
solution. It is my strength, I have this skills, I have analysis that I have ability to change the
needs for customers which help the company to achieve the goals (May, and et.al., 2018).
Career Action Plan
Being a marketing manager, I have faced some issue at the start which is not good for the
company. Then I set my career action plan to develop my skills and knowledge for this
profession. Which is help me being Marketing Manager. In career action I will explain how I
measure skills, what are the barriers, what problems I faced, how I develop the skills in how
much time. I have so many skills but as a Marketing manager there should more skills to perform
in a market (Reyes, Carales, and Sansone, 2020). I analysis that being a marketing manager is
not easy if you don’t have this abilities. There are some skills which I develop for my
performance in the market, which are given below-
Specific skill to
be developed
Measurable (the
resources
needed)
Achievable
(potential
barriers)
Realistic
(evidence of
success)
Time bound
Research I develop my
research skills
with the help of
my personal
analysis and I
analysis that
what are the error
The barrier for
this skill I don’t
have the time to
develop my
skills on
research
findings. Which
As I discuss I
don’t have time
to develop my
skills so, to
achieve my
success I decided
to give some
1-1.5 Month

for me. I need
some sources
which will help
me to develop
my skills (Tian,
and Chen, 2018).
is the issue
faced by me.
time on skills to
perform well in
the market, and
which will help
me to being a
perfect marketing
manager.
Collaboration I develop this
skills with the
help my
participating in
team activities,
communicate
with more
peoples, works
on projects, set
the goal etc.
The barrier I
faced on this
skills that at the
starting I don’t
have good
communication,
I don’t interact
with peoples
which is the
issue for me.
For achieve this
skills which will
help me to
achieve the
success, I
decided to
communicate
with peoples
which is help me
to increase my
communication
skills.
1 Month
CV
NAME:****** *****
EMAIL: *****@gmail.com
PHONE NO.********
ADDRESS: London , UK.
D.O.B. ****
SUMMARY:

Marketing executive with international experience and proven ability to increase
customer retention, expand market share, and drive revenue. Background includes partnering
with executive teams and set the strategy direction.
EXPERIENCE:
Executive Marketing Manager, Sales & marketing
London, United Kingdom.
2012- Present
EDUCATION:
MBA in Marketing, London business school, London, UK.
SKILLS:
Marketing, Direct Marketing, Sales management, Communication, SEO/SEM, Digital
Marketing.
LinkedIn profile
CONCLUSION
From the above study it has been analysis that marketing is refers to the activity of
buying and selling the product and services in the market with the help of advertising or
marketing strategies. This report has been help to know about my personal skills with the help of
personal Analysis, in this analysis I analysis my strength and weakness. It has been also
summarized that being a marketer manager is not easy I faced some issues where I develop my
skills with career action plan I define the all the weakness in this report and also develop within
some months. It will analysis that the updated CV and LinkedIn profile of mine is genially true
for my side. This report help me to achieve my success by developing my skills and
responsibilities within a time. This report also help me to analysis my skills which will I can
develop for future needs.

REFERENCES
Hardy, M. and Totman, S., 2020. Mapping Future Career Paths through a Middle East Study
Tour. Classroom on the Road: Designing, Teaching, and Theorizing Out-of-the-Box
Faculty-Led Student Travel, p.123.
Maree, J.G., Fletcher, L. and Pienaar, M., 2018. Enhancing the sense of self of peer supporters
using life design-related counselling. South African Journal of Psychology, 48(4),
pp.420-433.
May, M.E., and et.al., 2018. A service learning model for special education teacher preparation
in secondary transition programming. Career Development and Transition for
Exceptional Individuals, 41(3), pp.156-165.
Reyes, N.A.S., Carales, V.D. and Sansone, V.A., 2020. Homegrown scholars: A collaborative
autoethnography on entering the professoriate, giving back, and coming home. Journal of
Diversity in Higher Education.
Tian, F.F. and Chen, L., 2018. Unequal at the college door: Career construction among freshmen
at an elite Chinese university. International Journal of Sociology and Social Policy.