Marketing Career Action Plan and Self-Reflection: A Detailed Report

This report provides a comprehensive career action plan and self-reflection analysis for a marketing professional. It includes a personal SWOT analysis to identify strengths, weaknesses, opportunities, and threats, followed by a detailed action plan to address weaknesses and leverage strengths. The report also features an updated CV and LinkedIn profile, reflecting the individual's career development goals. The analysis covers essential marketing skills such as communication, collaboration, research, creativity, and adaptability, with specific strategies for improvement and future growth. The document emphasizes the importance of continuous professional development and provides a roadmap for achieving career success in the marketing field. Desklib offers this and similar resources to support students in their academic and professional journeys.

Career Action Plan
and Self-Reflection

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal Analysis........................................................................................................................3
Career Action Plan .....................................................................................................................5
CV...............................................................................................................................................6
LinkedIn profile...............................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing refers to the action which helps to promote the product and services by
marketing research. It is also promoting the services and product by advertising. In this report, I
have discussed about some profession of marketing. This study is reflective which will show the
trends which will impact on the marketing professions. This study will help me to develop my
career and profession in this sector (Hardy, and Totman, 2020). I am also discussing my personal
analysis with the help of SWOT analysis which will help me to know my strengths, weakness,
threats. I will discuss about my action plan on my threats and weakness and how I develop them.
In this report I am a effecting marketing manager where I am going to discuss my strengths,
weakness in this field, and how I develop my performance for future. I also updated my cv and
LinkedIn profile in this report.
MAIN BODY
Personal Analysis
Personal analysis is the term which is measure by SWOT analysis for an individual.
Which provide to analysis the strength, weakness, opportunities and threat of personal skills.
Personal analysis play a vital role because it helps to know about yourself and also help to
develop it for future. It is the success key by analysis the personal analysis which is help to
measure the problems and issues and develop it with perfect solutions. It is refers to the study of
personal phase of person which identifies the performance and weakness of a person. Personal
analysis ]can be conduct as by looking for opportunities, consider and recognized the threat, self
motivation, analysis the weakness and study of your strength to consider the weakness. As being
part of marketing manager in UK i analysis some of my strength and weakness in this field.
Being a marketing manager also helps to know about my skills which I can develop for future.
Communication: It is play a vital role in today's culture because it is help to
communicate with peoples. Communication is the term of interaction with people which help to
communicate with them. It is important for identify the behavior of people. This skills is strength
for me in this field because being a effective marketing manager I analysis that I have goods
communications skills. I can easily communicate with peoples and interact to motivate them to
buy the product and services from market.

Collaboration: It can be define the skills to achieve something or create something as
common goal. It is also called as team work where two or more people are working as team. It is
refers to the departments includes HR, Sales, Finance etc. which is help us to collect the
information about customers and performance of marketing functions (Maree, Fletcher, and
Pienaar, 2018). It is my weakness, being a marketing manager, I analysis that I am not good in
this skill, I have many skills but I want collaboration skills for achieve my goals.
Research: It is refers to the data which is collect by research including primary and
secondary research. It is the skill which help to determine the effective analytical techniques of
own personality and attitude. A Marketing manager should have this skills which is help in to
research and development. For any success of marketing, manager have this ability to collect the
information about customers. I analysis that for me, it is threat for me because at the beginning I
can’t interact with peoples and can’t collect the information. Which is the error for being a
manager.
Creativity: It is the term which is play a vital role for any organization which introduce
many new new creation in the market which helps to attract the customer and increase the sales.
Creativity is must important feature in person which helps the person to create the personality
more effective. It is refers to the creative ideas which is help in to create something new.
Creativity helps to increase the sales because every customer like any kind of product which is
unique or new. To have a this skills will help in attract more customers and increase the sales. I
have this skills to make something new or unique, being a marketing manager, having this skills
people are attracting with my creativity which is the advantages for market.
Adaptability: This skill is define as the situation which is change to improve the
company's performance. In other words, It is refer to the change a situation and function which is
help the company in great extent. This skills help in to create the changes in development and
situation quickly. Adaptability is define as adapt the new change for handle the problems and
issues and solve it with effective change. Having this skills will help to adapt any kind of
situation and handle with perfect solution. It is my strength, I have this skills, I have analysis that
I have ability to change the needs for customers which help the company to achieve the goals
(May, and et.al., 2018).

Career Action Plan
It is the term of plan which is set by planning for the career which is help to set and
develop the skills which are not perfect. In other words, career action plan is refers to the planing
and developing the skills for future performance. It is help to achieve the goals by develop the
skills. It is identifying by knowledge of strength, weakness, opportunities and threat which is
analysis by personal analysis. Career action plan helps to know about the skills in which you are
good and develop those skills in which your are not good. It can be long term or short term goals
which is set for the future performance. It is also called as smart goals. It is help to develop the
skills and identify the issues and problem. It is help to analysis the barrier which are faced by the
person. Being a marketing manager, I have faced some issue at the start which is not good for
the company. Then I set my career action plan to develop my skills and knowledge for this
profession. Which is help me being Marketing Manager. In career action I will explain how I
measure skills, what are the barriers, what problems I faced, how I develop the skills in how
much time. I have so many skills but as a Marketing manager there should more skills to perform
in a market (Reyes, Carales, and Sansone, 2020). I analysis that being a marketing manager is
not easy if you don’t have this abilities. There are some skills which I develop for my
performance in the market, which are given below-
Specific skill to
be developed
Measurable (the
resources
needed)
Achievable
(potential
barriers)
Realistic
(evidence of
success)
Time bound
Research I develop my
research skills
with the help of
my personal
analysis and I
analysis that
what are the error
for me. I need
some sources
The barrier for
this skill I don’t
have the time to
develop my
skills on
research
findings. Which
is the issue
faced by me.
As I discuss I
don’t have time
to develop my
skills so, to
achieve my
success I decided
to give some
time on skills to
perform well in
1-1.5 Month

which will help
me to develop
my skills (Tian,
and Chen, 2018).
the market, and
which will help
me to being a
perfect marketing
manager.
Collaboration I develop this
skills with the
help my
participating in
team activities,
communicate
with more
peoples, works
on projects, set
the goal etc.
The barrier I
faced on this
skills that at the
starting I don’t
have good
communication,
I don’t interact
with peoples
which is the
issue for me.
For achieve this
skills which will
help me to
achieve the
success, I
decided to
communicate
with peoples
which is help me
to increase my
communication
skills.
1 Month
CV
NAME:****** *****
EMAIL: *****@gmail.com
PHONE NO.********
ADDRESS: London , UK.
D.O.B. ****
SUMMARY:
Marketing executive with international experience and proven ability to increase
customer retention, expand market share, and drive revenue. Background includes partnering
with executive teams and set the strategy direction.
EXPERIENCE:
Executive Marketing Manager, Sales & marketing
London, United Kingdom.

2012- Present
EDUCATION:
MBA in Marketing, London business school, London, UK.
SKILLS:
Marketing, Direct Marketing, Sales management, Communication, SEO/SEM, Digital
Marketing.
LinkedIn profile
CONCLUSION
From the above study it has been analysis that marketing is refers to the activity of
buying and selling the product and services in the market with the help of advertising or
marketing strategies. This report has been help to know about my personal skills with the help of
personal Analysis, in this analysis I analysis my strength and weakness. It has been also
summarized that being a marketer manager is not easy I faced some issues where I develop my
skills with career action plan I define the all the weakness in this report and also develop within
some months. It will analysis that the updated CV and LinkedIn profile of mine is genially true
for my side. This report help me to achieve my success by developing my skills and
responsibilities within a time. This report also help me to analysis my skills which will I can
develop for future needs.

REFERENCES
Books and Journals
Hardy, M. and Totman, S., 2020. Mapping Future Career Paths through a Middle East Study
Tour. Classroom on the Road: Designing, Teaching, and Theorizing Out-of-the-Box
Faculty-Led Student Travel, p.123.
Maree, J.G., Fletcher, L. and Pienaar, M., 2018. Enhancing the sense of self of peer supporters
using life design-related counselling. South African Journal of Psychology, 48(4),
pp.420-433.
May, M.E., and et.al., 2018. A service learning model for special education teacher preparation
in secondary transition programming. Career Development and Transition for
Exceptional Individuals, 41(3), pp.156-165.
Reyes, N.A.S., Carales, V.D. and Sansone, V.A., 2020. Homegrown scholars: A collaborative
autoethnography on entering the professoriate, giving back, and coming home. Journal of
Diversity in Higher Education.
Tian, F.F. and Chen, L., 2018. Unequal at the college door: Career construction among freshmen
at an elite Chinese university. International Journal of Sociology and Social Policy.