University Career Report: MG410 Career Viewpoint, Marketing Analysis

This career research report examines the marketing profession, specifically within the banking sector, to provide insights into the skills, knowledge, and experience required for success. The report begins with an introduction outlining the aims and scope, focusing on the marketing profession and its application within the banking industry. The main body analyzes changes occurring within the banking sector, such as the increasing use of technology and globalization, and how these trends are shaping the future of the industry. It also identifies the essential skills and experiences needed for a marketing professional in banking, including knowledge of banking activities, communication skills, and IT proficiency. The report further evaluates the author's interest in marketing, their job role preferences, and the relationship between their chosen profession and the banking industry. Opportunities for others in the field and the future-proof nature of the profession are also discussed. The report concludes with a summary of the findings and references supporting literature. The appendix includes a brief interview with a marketing manager, providing primary research data. Overall, the report offers a comprehensive analysis of the marketing profession within the banking industry, highlighting key aspects for aspiring professionals.

Career Research Report
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis and Application.................................................................................................................3
Skills and experience required for the marketing profession...........................................................4
Evaluation ...................................................................................................................................5
job role .......................................................................................................................................5
Relation of my potential industry and profession .......................................................................5
Opportunity for others .................................................................................................................6
Future proofed .............................................................................................................................6
Summary of response.......................................................................................................................7
REFERENCES................................................................................................................................8
Appendix .........................................................................................................................................9
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INTRODUCTION
The marketing is the organizational activity through which organizations tend to attract
wide range of customers toward itself by which it can achieve a high sales. Banking sector is the
chosen sector as an profession for the evaluation in this report. Evaluation on the future trends in
the chosen profession field is done in this report, with that analysis on the required skills for the
achievement of the desired target is also being analysed within the report.
MAIN BODY
Analysis and Application
Changes happening within the Banking sector-
In the present time customers are increasing their engagement in utilizing the
technological advancements and because of which banking sector is increasing its engagement in
using the technological advancements. This can be seen in the use of mobile banking and internet
banking through which customers are empowered to use the organizational services remotely
(Todorović, 2018). Through this organizations tend to ensure that it is able to improve the
customer's experience by which customer's loyalty towards the organization can be increased.
Increasing globalization is also another factor which is being happening within the
banking industry. This happens because the organizations tend to ensure that it is able to achieve
high level of organizational sales by which it can achieve an efficient economical growth. Due to
which banks are increasing their geographic reach in the international market by which it can
reach to a wide range of customer base.
Future trends of the industry-
The banking sector is making concentrated efforts for implementing technological
advancement in the working area by which it can ensure that it is able to achieve high work
productivity in minimum expenditures (Gower, 2020). Due to this banks are providing remote
access to the customers through the means of internet like mobile banking and other options by
which high work productivity can be achieved.
Increasing cyber terrorism is also another factor which is affecting the organizational
working and due to which the banks are improvising their working capability. Through which it
can ensure that it is able to secure the important customer data and the financial strength of the
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company. Through this the banks tend to ensure that it is able to ensure customers that their
investment within the organization is secure which will motivate them to increase their level of
engagement with the company.
Example-
Banks are increasing their engagement in utilizing the technological advancement in the
working area by which it tend to ensure that it able to achieve high work productivity (Abbasi,
and et.al, 2018). With that it also tend to ensure that it is able to attract new customer towards the
organization by which organizational sales can be increased. This can be seen in the increased
engagement of digital banking and additional services like 'neo-banks'. Through this the banking
sector tend to ensure that it is able to provide organizational services in such a way that
customers are assured that their requirements are being fulfilled which will also increase their
loyalty towards the company.
Skills and experience required for the marketing profession
For being an marketing profession in the banking sector candidate tend to have specific
knowledge and skill about the banking sector by which it tend to ensure that it is able to achieve
desired target (Vik, 2017). Following are the skills are experiences which is required for being an
marketing profession in the banking sector.
1. What knowledge sets must an candidate have for being in the banking sector as an
marketing profession?
For being an market profession the candidate must have an proper knowledge of the banking
activities. Then on that bases it must tend to develop working strategy such that it is able to
showcase organizational working process to the customers. By which it can ensure that it is able
to attract new customer towards the organization by which it can ensure that it is able to achieve
its professional targets.
2. Which type of skills must an marketing profession tend to possess?
For being an marketing profession individual tend to have to efficient communication building
skills. By which it tend to ensure that it is able to influence customers to increase their
engagement with the organization. With that the marketing profession must tend to have an
efficient understanding in utilizing the IT skills through which it can communicate with the
customers through the means of internet.
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3. How efficient is the marketing profession in the banking sector?
Banking sector is the sector which tend to have high level of customer engagement. Due to
which for being and marketing profession individual will be having an opportunity to develop its
communication network with the organizational customers. Through this step the marketing
profession tend to ensure that it is able to increase the organizational customer base (Clarke and
et.al, 2017). This also becomes significant due to the fact that banking sector has to ensure that it
is able to achieve high level of customer engagement. Thus by attracting new customers towards
the company individual can ensure that it is able to increase company's customer base by which
organizational goal achievement capability can be increased.
Evaluation
My chosen profession is marketing as this is a growing field and I want to build my
career in this field only (Vejačka, 2017). My chosen industry is banking i always wanted top be a
part of banking. Because In the banking, I will get knowledge of finance and different saving
schemes and as I am good at marketing I can easily convince people to invest in different
financial products , this will help me to grow further in this industry.
job role
This job role is of mine interest because I want to start my career in the field of
marketing only. As it is my dream career therefore this role is of mine inters apart from this the
qualification which is being demanded by the bank, I fulfil the eligibility on the flip side this
bank is offering handsome salary package which is totally up to my expectation and the most
important thing is that I will get many growth opportunity if I join this job.
Relation of my potential industry and profession
Banking has always been my first choice to begin the career and I am getting a job
opportunity to work as a marketing manager in the bank this increases my morale towards the
job. On the other hand, the job description is totally related to my job profession as per the
market research I got to know that the banking sector is highly growing sector and the field of
marketing is also growing if I get my dream job I can reach to the immense success of my life.
Opportunity for others
I will recommend this job opportunity to others as well specially for those who really
want to make their career in marketing and who re desperate to join banking sector, as this sector
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is highly growing and people should join this if they want to earn immense profit (Hassani and
et. al, 2018). But marketing job is good for only those who has good communication skill and
although they must have convincing skill then only they get success in this field.
Future proofed
This profile is future proofed, as the field is growing and this role is emerging and in
future the demand fro the particular role is going to raise thus I want to join the bank as a
marketing manager so that I can gain the valuable experience and in future I can switch to other
bank where I will get high salary although I can get a higher position then a marketing manager.
Evidence for primary research
Name of contact Jeremy David
Company D'overbroeck's
Job title Marketing manager
Date of contact 13/04/21
How did you contact them? E-mail
Question asked
1. Brief Yourself
1. I stated about myself from where I did my education how many members are their in
my family etc.
2. Why you want to join banking sector ?
1. I stated about myself from where I did my education how many members are their in
my family etc.
3. What is your strength ?
1. My communication skill is good and also I have strong convincing ability.
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Summary of response
From the above evaluation it can be concluded that for being an marketing profession in
the banking sector individuals tend to ensure that it is able to achieve high level of engagement
with the customers. With that it can also ensure that company is able to achieve high level of
engagement with the organization by which customer's loyalty towards the company can be
increased. Through this it can ensure that organizational activities have to be improvised in such
a way that new customers can be attracted towards the company by which high sales can be
achieved.
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REFERENCES
Books & Journals
Hassani and et. al, 2018. Digitalisation and big data mining in banking. Big Data and Cognitive
Computing, 2(3), p.18.
Vejačka, M., 2017. Social media marketing in comparison with other forms of marketing in the
slovak banking sector. MARKET/TRŽIŠTE.29(1). pp.23-38.
Todorović, Z., 2018. Application of Ethics in the Accounting Profession with an Overview of
the Banking Sector. Journal of Central Banking Theory and Practice.7(3).pp.139-158.
Clarke and et.al, 2017. Banking and the Limits of Professionalism. University of New South
Wales Law Journal.
Vik, P., 2017. ‘The computer says no’: the demise of the traditional bank manager and the
depersonalisation of British banking, 1960–2010. Business History. 59(2). pp.231-249.
Abbasi, and et.al, 2018. Analysis of skill gap for business graduates: managerial perspective
from banking industry. Education+ Training.
Gower, P., 2020. Social Banks: A Case Study in Ethical Approaches to Banking. Handbook on
Ethics in Finance, pp.1-15.
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Appendix
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