Career Analysis Report: Marketing as a Profession, FY027, 2020-21

This report presents a comprehensive analysis of a marketing career, reflecting on the student's personal skills and aspirations within the field. The report begins with an introduction outlining the student's interest in marketing and the importance of the field in the modern business environment. The main body includes a personal analysis, detailing the student's strengths, weaknesses, and a SWOT analysis, followed by a career action plan designed to improve skills such as communication, time management, and teamwork. The report also includes a sample CV and LinkedIn profile, showcasing the student's qualifications and experience. The conclusion summarizes the key findings and emphasizes the importance of continuous skill development in the marketing profession. References to relevant books and journals are provided, along with appendices containing the CV and LinkedIn profile. This report is a self-reflection on the student's career goals and a plan to achieve them.