University Career Plan: BUSN3030 Marketing, Semester 2

This report details a student's comprehensive career plan designed for a marketing profession in Australia. It begins with an introduction outlining the importance of career planning and a self-assessment using a career wheel, identifying strengths such as creativity and communication skills. The report explores career alternatives, such as advertising, highlighting the required skills and experiences. It sets both short-term and long-term career objectives, including acquiring initial knowledge, achieving work-life balance, and eventually becoming a marketing expert or senior manager. An action plan with timelines and resources is also provided. The report concludes by emphasizing the importance of adaptability and integration of growth plans with industry competencies, and the use of effective mentality.

Running head: CAREER PLAN FOR MARKETING
CAREER PLAN FOR MARKETING
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction......................................................................................................................................2
Career Wheel...................................................................................................................................2
Exploration of the options to develop the skills profile...................................................................4
Long-term and short-term Career vision and objectives.................................................................5
Action plan.......................................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
This is a report that is focused toward providing a proper development plan for my future
career. The career plan is designed to help me develop essential growth prospects in the
marketing field. I want to pursue a professional career in marketing in Australia. The study is a
systematic analysis of my capabilities and their alignment with the goals that I want to achieve in
my professional life. The industry has also been much effectively analyzed in relation to its
future growth and development prospect. It is important to view the career paths in order to
determine their value towards improving the job prospects of any person. Career plan is
important to develop in order to realize all the important career goals and optimally develop
professional skills and experience in a given professional field. The career plan is important
towards developing all the significant growth aspects that are required.
Career Wheel
I am a first time job seeker. Hence, it becomes much important to understand my
essential skills and align them with the most important goals and objectives that need to be
achieved by me in the marketing profession. Below a picture of the career wheel is given. This
actually helps me to provide a clearer analysis of my growth aspects.

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Figure 1: Career wheel
(Source- Pinheiro, Estima and Marques 2018)
The wheel is important in understanding the personal strengths and weaknesses that I have.
Firstly, I have chosen marketing because of the various opportunities that the industry offers. At
the same time the marketing jobs are well paying jobs along with providing an effective platform
for professional development of people.
Marketing provides exciting career opportunities. The work and life experiences are good
as this is a job that can help to optimize many personal skills. The profession is also very good
for learning. Many things like promotion and value can be effectively learnt. There are other
significant offerings that can be achieved through marketing. It can boost creativity to greater
levels. The bottom half of the career wheel is for assessing the personal strengths (Grundy, Bero
and Malone 2016). My strengths lie in the matter is that I am a thing oriented person. I am

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creative and full of ideas. I am interested in learning new things and apply them to the work that
I do. Since, I am a thing oriented person. I am well aware that thing oriented jobs pay lesser.
However, I am satisfied with what I can earn from my thing oriented profile as it is still more
than sufficient for me. I am interested in creativity and communication. Hence, the marketing job
can provided me effectively with these values. The value oriented functions that I got are hard
work, focus, care, vision and better learning orientation. These would help me to create a better
professional profile and develop essential knowledge in the field of marketing. My personal style
is knowing my environment. Thus I prefer to understand the entire field of work and carry my
responsibilities in accordance to it.
Exploration of the options to develop the skills profile
The options to develop personal skills are significant in the given marketing profession.
There are career alternatives that I would also need to consider as solely based on the marketing
oriented skill development may also not work out in the event of any major turnaround. As a
career alternative I would like to pursue the advertising profession. This is a profession that is
somewhat related to marketing but also much different in that consideration (Pinheiro, Estima
and Marques 2018). I would like to have an alternate career in marketing. For the marketing
graduates that freshly come out of their learning processes, gaining effective knowledge from
their courses. This is important to pursue careers that are alternatives if essential opportunities
are not available in the set profession. Most advertising jobs in the country want people with
better outlook and creative profiles (SEEK 2019). It is an area where one can effectively develop
ones creative skills. This is a skills that is very much important in both marketing and
advertising. Hence, it becomes important that this skills is optimized in the alternative career.
The technical skills in case of advertising are concerned with the development of effective

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creative skills. At the same time it is important to develop strong focus on addressing the goals
and objectives that are important to be achieved in the given career (Wellman 2017). With my
analytical skills I can develop an effective career in the advertising field. The experiences that
are required for advertising are communication, effective leadership levels, team work and
ability to meet deadlines. It is important to understand the value of the creative mindset in
pursuing a career in advertising. An important thing to consider is the requirement of some of the
same abilities in both the marketing and advertising professions. It is important to understand
that firstly, flair, desire and creativity. Secondly, strong interpersonal skills are much required
and a connection needs to be made with people and brands (Schlee and Karns 2017). Thirdly, I
would require passion for both marketing and communication. These are the elements that also
are much required in the alternative profession. Hence, this field is an important field to focus
upon for greater personal development.
Long-term and short-term Career vision and objectives
For developing essential careers in the marketing professional field, there is the
requirement of the long term and short terms goals that can help me to achieve better results in
whatever I achieve. There is a need for developing strong career vision. Marketing is a
profession that is promising in its prospects (Akkermans et al. 2015). However, at the same time,
unplanned development in the industry is not possible. In the previous sections I had mentioned
about my essential skills. They are firstly, flair, desire and creativity. Secondly, strong
interpersonal skills are much required and a connection needs to be made with people and
brands. Thirdly, passion for both marketing and communication are important aspects.
My vision for the long-term and short-term growth is that I would become a marketing
expert in the marketing industry to help organizations understand their people better and reach

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them in the best possible ways. There would be various long terms and short term objectives that
I would like to achieve while I pursue the goals in the marketing career.
The short term goals that I would like to achieve are:-
 Developing essential initial knowledge
 Achieving high levels of skills through the training processes
 Reaching a strong level of work-life balance
 Generating better communication value at the workplace
 Creating strong relationships with the peers in the organization
 Developing personal and professional skills that help in tackling the business challenges
 Developing workplace communication to effective levels
There are also some of the most important long term goals that also need to be fulfilled in the
professional career.
 Develop competencies that help to pursue further careers goals in the marketing
profession
 Become the senior marketing manager of a large corporate multi-national company
 Train others to develop their skills in the marketing profession
 Focus on the other aspects of the marketing profession
 Develop marketing skills that helps the organization to prosper and develop
 Create my own marketing consultancy firm
 Earn recognition and achieve the highest form of development in the marketing
profession

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It is important for me that I develop skills that can help the organization I work for to grow and
develop in the field. I want to be a marketing expert in the marketing field. There are essential
values that I would need to nurture within myself. The short-term and the long term growth
values are kept separate as they would be occurring in different times of my career (Morgan and
Ness 2003). In this case it is important to develop functional abilities that can help one of be
effective in terms of timeliness. I believe that the entire functional ability that I derive through
the short term and the long term activities would eventually help me to have a flourishing career
with experience that I can pass on the future generations.
Action plan
Tasks Duration Start time Finish time Resources
Talk to experienced peers
to gain essential insight into
the job prospects of
marketing and applying for
credit and approval
1 month 1/9/2019 1/10/2019 Witten
communication,
verbal skills,
letters and CV
Gain training to help in the
work that I would be doing
in the initial phases of my
marketing career
15 days 2/10/2019 16/10/2019 Training rooms,
trainer, HR
teams
Develop skills through
which I can tackle the
challenges of marketing
environment with proper
2 months 17/10/2019 18/12/2019 Workplace,
laptops, ICTs

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training
Developing effective
workplace communication
with peers and the
managers
1 month 14/10/2019 15/11/2019 Emails, laptops,
etc.
Creating a proper
framework for the
subsequent growth of the
organization
3 months 18/10/2019 19/1/2020 White boards,
planners, data
collection
devices, etc.
Conclusion
In conclusion, it can be said that my careers goals are in place and they can help me to
grow and prosper in the marketing professions. Some of the most important things that were
learnt from the process were the usefulness of effective mentality. The effectiveness of the plans
that can be implemented, the significance for the consideration of alternative growth plans.
Additionally, it becomes much important that I take important steps towards the integration of
my growth plans with the required competencies of the marketing occupation. I would need to
develop professional performance levels. It is necessary for me to create a strong outlook. One
aspect that the study helped me to understand was that I would need to be prepared for any
situations that I face in the industry.

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References
Akkermans, J., Brenninkmeijer, V., Schaufeli, W.B. and Blonk, R.W., 2015. It's all about
CareerSKILLS: Effectiveness of a career development intervention for young
employees. Human Resource Management, 54(4), pp.533-551.
Cheng, R., Lourenço, F. and Resnick, S., 2016. Educating graduates for marketing in SMEs: An
update for the traditional marketing curriculum. Journal of small business and enterprise
development, 23(2), pp.495-513.
Cluley, R., 2016. The depiction of marketing and marketers in the news media. European
Journal of Marketing, 50(5/6), pp.752-769.
Draaisma, A., Meijers, F. and Kuijpers, M., 2018. The development of strong career learning
environments: the project ‘Career Orientation and Guidance’in Dutch vocational
education. Journal of Vocational Education & Training, 70(1), pp.27-46.
Grundy, Q., Bero, L.A. and Malone, R.E., 2016. Marketing and the most trusted profession: the
invisible interactions between registered nurses and industry. Annals of internal
medicine, 164(11), pp.733-739.
Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015. Marketing. Pearson
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Morgan, T. and Ness, D., 2003. Career decision-making difficulties of first-year students. The
Canadian Journal of Career Development, 2(1), pp.33-39.
Nilsson, P.A. and Ripmeester, N., 2016. International student expectations: Career opportunities
and employability. Journal of International Students, 6(2), pp.614-631.

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Pinheiro, M.M., Estima, A. and Marques, S. eds., 2018. Evaluating the Gaps and Intersections
Between Marketing Education and the Marketing Profession. IGI Global.
Potts, D., 2015. Understanding the early career benefits of learning abroad programs. Journal of
Studies in International Education, 19(5), pp.441-459.
Schlee, R.P. and Karns, G.L., 2017. Job requirements for marketing graduates: Are there
differences in the knowledge, skills, and personal attributes needed for different salary
levels?. Journal of Marketing Education, 39(2), pp.69-81.
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