Personal Career Plan Presentation: Marketing, Skills, and Goals

This presentation provides a detailed career plan focused on marketing, outlining the individual's interest in becoming a marketing manager. It includes a self-assessment of competencies and qualities, a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and a comprehensive career planning section with specific goals for the next three years. The presentation also addresses potential challenges in building a marketing career and concludes with the importance of skills such as decision-making, communication, time management, and digital proficiency for achieving career success. The document emphasizes setting clear goals and leveraging personal capabilities to navigate the marketing field effectively. Desklib provides students access to similar solved assignments.

Career plan

Table of Content
 Introduction
 Professional Field
 Identify your competencies/qualities
 SWOT Analysis
 Career planning
 Goals
 Challenges faced
 Conclusion
 References

Introduction
 It is necessary for an individual to know about the
career that they want to develop. There are
various options that are available in the
professional field. This presentation is based on
career in Marketing. In this presentation there is
discussion related to areas of interest.

Professional field of interest
 I want to become marketing manager in a reputed organisation. I have analysed
that I have keen interest in the field of marketing.
 I have capability of convincing others and that will help me in becoming
marketing manager.
 I am also good at decision making skills and that help me to take good and
effective decisions for betterment of the company.

Identify your competencies/qualities
Traits and
skills valued
by employer
1 2 3 4 5
Punctual 9 8 9 8 9
Reliable 8 6 7 6 8
Attention to
detail
10 10 9 10 10
Problem
solving
8 9 7 8 9

Continue…
Communication 10 9 8 7 8
Numerate 9 9 9 9 9
Innovative 6 5 8 7 7
Positive attitude 9 8 9 8 9
Honest 8 8 8 8 8
Meet deadlines 7 7 7 7 7
Accurate 8 9 7 8 7

Continue…
Organised 8 8 7 7 8
Team player 5 8 6 6 7
Leader 8 5 6 9 8
Negotiator 6 8 8 7 7
Influencer 7 8 7 6 9

SWOT Analysis
Strengths
 I am good at communication skills
 It is important to note that I am good
at decision making skills and that also
helps me at the time of problems.
Weakness
 I am bad at working in team
 I am also bad at time management
skills
Opportunities
 There are growth opportunities present
in the field of marketing. There is good
career growth in the field of marketing.
Threats
 There is so much competition in the
field of marketing. It is a threat for me.

Career planning
Present situation
(Where I am now)
Future goal
(Where I want to be in future)
Career opportunities and
requirements
Skills
I am working as marketing
executive in hospitality
industry. I have completed
my management course in
marketing
I want to become marketing
manager in a reputed
organisation and manage a
team under me.
There is need of activeness
and market research so that I
am able to know about the
opportunities. At the same
time I should also work on my
skills and capabilities so that
I am able to grab opportunity
and perform effectively.
It is seen that I am good at
communication skills and
team management skills so
that I am able to achieve
success and become
marketing manager.

Goals
Year 1 Action Outcome
Goal 1: To work on team
working skills
By taking group project I
will be able to enhance
my team manageable
skills
I will be able to complete
the assigned task in
team effectively.
Goal 2: To enhance
leadership skills
After enhancing team
working skills, I will take
group project and lead
them.
It will help me to become
effective marketing
manager and lead my
own team

Continue…
Year 2 Action Outcome
Goal 1: I want to enhance my
time management skills
I will formulate structure and
set deadlines that will help me
to work according to deadlines.
It will help me to manage the
work effectively and within
deadlines.
Goal 2: I want to work on
attentiveness and dedication.
I can become more attentive by
meditation and doing exercise.
It will help me to listen to each
and every point effectively and
to get idea out of the same.

Continue…
Year 3 Action Outcome
Goal 1: I want to enhance my
digital and technological
skills
I will take classes and training
in the field of digital
marketing.
It will help me to achieve
career goals effectively.
Goal 2: I want to become
marketing manager.
Work on all the short term
goals and the area that need
improvement.
It will help me to achieve
success in career and then set
high goals.