A Comprehensive Career Plan: Marketing Field, Skills & Challenges

This presentation paper provides a comprehensive career plan focused on the field of marketing. It begins by describing the marketing profession, highlighting its various roles and opportunities. The paper then analyzes potential career paths, emphasizing the importance of aligning personal strengths with career goals. Key strengths such as communication, leadership, creativity, project management, and critical thinking are identified and linked to specific career paths. Furthermore, the presentation acknowledges potential challenges, including lack of direction, miscommunication, changing marketing trends, and consumer complaints, and proposes strategies to overcome them using the identified strengths. The ultimate goal is to provide a strategic roadmap for achieving a career as a marketing manager in a reputable organization. Desklib offers a wealth of resources, including similar solved assignments and past papers, to support students in their academic and professional journeys.

Career plan

Table of content
 Introduction
 Describe a given professional field
 Discuss and analyse your career paths
 Identify your strengths and link them with possible career paths
 Identify possible challenges and discuss how you can overcome
 Conclusion
 References

Introduction
Career plan is defined as the practical strategy that enables an
individual to determine their skills, career goals, interest
areas as well as put action plan to achieve these objectives
with efficiency and effectiveness. It is defined as the
continuous process that includes overview of individuals
current skills, experiences and career objectives. It is
important to develop specific and systematic career plan
because it provides clear direction to achieve determined
future objectives.

Describe a given professional field
I have chosen the field of Marketing because I have interest in this field
from initial stage when I was in my school. I have in-depth knowledge
and understanding regarding marketing concepts and techniques. The
field of marketing is related to the process of exploring, creating as well
as delivering value for the purpose of meeting needs and demands of
target market in terms of goods and services. I have found that my skills
and personality are related to the field of marketing and various skills
and competencies like communication skill, decision-making, critical
thinking that fulfil the criteria and requirement of marketing field.

Continuous..
It provides me opportunity to connect with new people and
persuade them with own ideas and concepts, enables me to utilise
my creativity as well as provides opportunities of career
progression. Field of marketing consists higher career
opportunities in the field of digital marketing manager, channel
marketing manager, product marketing manager, performance
marketing manager and sales and marketing manager.

Discuss and analyse your career paths
I have interested in the field of marketing, so I have chose the marketing
field as my career. My dream job is to become marketing manager in well-
reputed organisation that consist growth and development opportunities.
Before selecting my career goals, I have analysed the growth and
development opportunities in this field. I found this job profile suitable for
me as well as core interest is towards marketing. As becoming marketing
manager is my dream job due to various reasons such as the benefits of
marketing manager are not only limited to salary but manager also enjoys
some additional benefits.

Continuous..
 Gaining basic knowledge of marketing: In my school time
period, I have selected the commerce in which, marketing is
my interested area. During the period of my high school, I
have learnt different marketing models tools and types of
marketing that enhances my basic understanding and
knowledge related to marketing.
 Taking internship in local business: When I completed my
high school with excellent masks in the field of marketing, I
have taken internship in local business that takes my
knowledge and understanding of marketing in next level.

Continuous..
 Choosing marketing as a specialisation in college: After
completing my internship, I have taken admission in college in
specialised course of marketing. During graduation, I have come to
know various terms of marketing and their use in organisation.
 Taking professional internship after college: After my
Masters, I tool internship in large organisation in marketing
department that provides me professional experience of marketing
field. Under the observation of marketing professionals, I have
conducted various marketing campaigns that improves my learning.

Identify your strengths and link them with
possible career paths
Skills are defined as the ability of an individual to use knowledge and experience
effectively for the purpose of attaining determined goals and objectives within
specific period of time. I have developed various skills and competencies during
my school and college that helps me to attain the career goals with great
efficiency and effectiveness. My goal is to become marketing manager so I have
prepared career path to achieve this goal in initial stage of my life.
 Communication skill: I have strong communication skill that helps me to
convey my opinions, thoughts and ideas to others with efficiency and
understandable manner.

Continuous..
 Leadership skills: I have efficient leadership skill that enable me
to lead team and guide their efforts and actions in the direction
of attaining determined goals and objectives on time with
efficiency. In my college, I have lead group assignment and
projects that improve this competency in my personality.
 Innovative and creative: I have innovation and
creativity skill that enables me to perform determined operations
in great efficiency and effectiveness. I have learned this skills in
my school days because I prepared my assignments and projects
with creativity that differentiate my work from others.

Continuous..
 Project management skill: I am enough capable to manage projects or
assignment activities in efficient manner on defined period of time. I have
developed this skill in my college days because in college, different types of
projects were are assigned to me with particular deadline. So I have allocated time
in each activities of projects to complete it before deadline with efficient manner.
 Organisation and planning skill: I am good in organisation as well as
planning skill that enables me to perform determined operations in systematic
manner. I have leant this skill in the college days due to organising resources and
time as per planning to complete projects with efficiency.

Continuous..
 Teamwork and adaptability skill: I am capable to adopt new things easily that enhances my
potentiality to perform efficiently even in dynamic situations. In my school days, I have
performed in team or groups to achieve common goals.
 Critical thinking and efficient decision-making skill: I am enough skilled in evaluating
available options and take better decisions that help me to accomplish my future goals and
objectives with efficiency and effectiveness. These skills lead me towards self-direction,
self-monitored as well as self-correcting thinking that helps me to take proper decisions
related to marketing campaigns.

Identify possible challenges and discuss
how you can overcome
 There are various problems or issues are faced by me during my career plan that
impacts my overall performance and efficiency. These challenges are the factors
that are raised during each stage of career path as well as influence my decision-
making process.
 No clear direction and strategy: In the initial stage of my career path, I
have no clear strategies so, I have no proper guidance to perform determined
operations in efficient manner. In the lack of direction, my actions are not
coordinated that unable me to attain my future goals. Planning, decision-making
and critical thinking helps me to overcome this challenge in appropriate manner.

Continuous..
 Miscommunication among group: In the time period of internship, various
miscommunication or conflicts are raised in management and team members that impacts
overall group performance and efficiency. Differences in opinions, thoughts and ideas can
be the cause of this challenge. I have effective communication skill that helped me to
resolve the issue of miscommunication and conflicts among group members.
 Regular changing marketing trends: During the phrase of my internship in local and large
organisation, I haves faced challenged related to fast changing marketing trends that affect
by planning and activities of marketing campaigns. Adaptability and project management
skills enables me to adopt these trends and manage marketing plan accordingly.

Continuous..
 Raising consumer complains: When I conducted marketing
campaigns for promoting organisational products and services in market place
during my internship, I have faced the challenge or problem related to consumer
complains. It impacts overall performance and efficiency of marketing
campaigns.
 All these are the challenges that are faced by the during my career path
and impact overall performance and efficiency level. My skills and
competencies plays important role in mitigating these challenges in efficient
manner as well as help to attain career objectives of becoming marketing
manager in a reputed organisation.

CONCLUSION
As per above report, it can be concluded that career plan guides an individual to attain their
determined career goals and objectives with specific skills and competencies. There are various
fields are available that are chosen by an individual as per their interest and qualification. Career
path includes various stages that begins early stage of life and ends until the desired career goals
and objectives are achieved.

References
 Arriscado, P., Quesado, H. and Sousa, B., 2019. Employer branding in the digital era
attracting and retaining millennials using digital media. In Communication: Innovation &
Quality (pp. 391-403). Springer, Cham.
 Holbrook, M.B., 2018. Essay on the origins, development and future of the consumption
experience as a concept in marketing and consumer research. Qualitative Market Research:
An International Journal.
 Kumar, V., 2018. Transformative marketing: The next 20 years. Journal of
Marketing, 82(4), pp.1-12.
 Kumar, and et. al., 2018. Marketing research. John Wiley & Sons.

Thank- You