Personal Branding: Marketing Career and Social Media Platforms

This assignment outlines a comprehensive marketing career plan, focusing on personal branding and leveraging social media platforms for professional development. The student identifies a career goal as a brand manager for Nestle in Australia and details the required skills and qualifications. It explores the creation of a personal online profile and analyzes the effectiveness of various social media platforms like Facebook, Twitter, LinkedIn, and Instagram for job applications and professional networking. The student selects Facebook and LinkedIn as the most beneficial platforms and provides examples of how to construct profiles on these platforms to showcase skills, experience, and career objectives. The assignment concludes with a report summarizing the benefits of personal branding and the steps taken to build a strong online presence to enhance career prospects. The student emphasizes the importance of skills, experience, and career goals for achieving success in the marketing field, highlighting the use of social media for professional development.

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INTRODUCTION TO MARKETING
STEP 1- CAREER CHOICE
After my graduation, I would like to pursue a career on product marketing, specifically as the
brand manager for Nestle. I would choose Nestle in Australia. It is one of the dynamic and fast
growing and developing company that produces Fast-moving consumer goods (FMCG) in
Australia.
A brand manager is responsible for enforcing the characteristics and standards of a product,
service and product lines by use of brand marketing strategies to ensure that they all fit the
current customer needs and wants(Powell, 2016). A brand manager is in charge of upgrading a
company’s integrity as they implement and execute the current marketing initiatives and
techniques of the brand (Abratt and Mingione, 2017).Brand manager can be said to be the face of
the product or service itself.
Brand Manager Job Requirements
Key attributes
 Strong communication skills i.e. both written and verbal
 Ability to maintain good and close relationships with the colleagues and external contacts
 High degree of creativity and innovativeness
 Be highly updated on the current and latest marketing trends, technologies and
methodologies related to marketing and production.
 Have strong and valuable analytical skills
 Have high levels of determination, perseverance, efficiency and effectiveness.
 Must be ambitious and positive attitude
 Capable and proficient team leader
Qualifications
 In-depth knowledge and understanding of the company’s product or service
 Ability to manage brand assets and finances
 Must have experience of 3 years and above in brand marketing

Education Qualification
 Must have a degree in advertising and marketing, business, economics in a recognized
university.
 A post graduate degree or MBA is an added advantage
STEP 2-PERSONAL ONLINE PROFILE
The student is a student in Australia. The student is majoring in bachelor of business. Has
worked as a volunteer in the Holy Family Youth Group and Destiny Rescue in Australia. The
student has skills on customer service, leadership, public speaking, social media and marketing.
The student has a certification from the volunteer work and experience in both Holy Family
Youth Group and Destiny Rescue. Student has interests in marketing and leadership. Also, the
student is involved with social media connections and socializing i.e. in Facebook, Instagram,
LinkedIn, Pinterest and Twitter. Most of the comments, ideas and postings that the student
addresses are related to business, personal improvement, community development and growth,
environment cleanness, positive racial diversity and healthy product advertisements. The student
hopes to become a brand manager for Nestle after graduation. The career goal and objective is to
become the best brand ambassador and marketer in the whole company who will be respected,
popular and famous for the good job.
Potential employers will certainly get the right impression when they look at the student’s online
profile (Morgan, 2011 and Ward and Yates, 2013). Apparently, the student’s character is
overwhelming and very positive. The student represents a person who is focused, hardworking
and selfless. The student has most of the features and aspects that every employer would look for
whenever they need an employee.

STEP 3- SOCIAL MEDIA PLATFORMS
Facebook
This is most common and second most popular social media platform in the social networking
sites of the world. It is a social site that is thriving at high rates through acquiring other social
networking sites like Instagram and WhatsApp. Facebook has more than 2 billion active users
every month and the numbers are increasing daily. Facebook supports the posting of web links,
videos, images and statements or quotes. All these represent messages that target certain users,
either specifically or generally. According to Tucker, 2014, the site is capable of advertising job
vacancies, products and services and their product lines, upcoming business enterprises among
other things. In that case, Facebook can also be used to advertise one’s job qualification by
uploading their resume, certifications and other qualifications.
Twitter
This is basically a platform that encourages the real time updates of the users. Just as Facebook,
it is a platform that has evolving at high rates. It is known for its 140 character limitation of a
post. However, this has increased its popularity to its users because it helps one post their actual
message directly. Despite the limitation, the platform supports the posting of messages in various
ways, e.g. statements, images, links and videos (Karimkhani et al, 2014). With that in mind, the
platform can be used to advertise business ideas on their products, job vacancies and other news
that a user may need to display to the world. Therefore, it can be used to advertise a job
qualification stating the specific job and the overall qualification.
LinkedIn
This is a platform that is used especially by professionals to advertise their job qualifications, job
vacancies and careers. This platform is basically used to help employees and potential employees
advance their career goals and achieve career objectives. A user creates an account where they
create their profiles in details. These profiles contain work qualification, certifications and
resume. The resumes must be well detailed with aspects like: working experience, life or work
awards, volunteer work engagement, education levels and any other aspect that is related to
work. The LinkedIn users have the opportunity to create valuable connections, apply and

advertise jobs vacancies to name just but a few things. Therefore, this means that this platform is
one of the best platforms that one can use to advertise themselves for a job vacancy.
Instagram
This platform has recently grown to be one of the most popular social networking sites for image
sharing. It represents real life moments of the users. It allows the posting of images, links and
videos. It is an upcoming platform in terms of business advertisement platforms. In that case,
business are usually able to post their product images, videos and web links for further reference.
The businesses have the opportunity to advertise their job vacancies, product or service
development and any other information on business development and growth to their followers
in Instagram. Through this, even the potential employees and current employees have the chance
to view job advertisements as well as advertise their qualifications to their followers.
From the four social media platforms discussed above, the best two sites of my choice are:
Facebook and LinkedIn. The reason for choosing Facebook is simply because it is the most
common and most popular sites of all. It has more number of users than other sites. Publishing
my work profile and resume in Facebook, I will be able to reach and connect with more people
and businesses which means better chances of getting a job. To add to that, this will also increase
the chances of my profile being viewed by more people than when published in other social
networking sites (Mowbray et al, 2017). Additionally, the chances of the number of job vacancy
suggestions being more is very high which also increases my chances of getting a job.
The reason for choosing LinkedIn as my second choice is simply because it will help me
professionally. This platform is more of professional use than social connection. Therefore, it
will help me to develop my profession and career better than other platforms. I will be able to get
a glimpse of which jobs I can apply for, which I am qualified for, how to write the best resumes,
what kind of questions expected in an interview, which job vacancies are available in which
companies among other things. By publishing my resume in LinkedIn, I will be able to obtain
more, better and valuable professional help than in other platforms. In that case, this platform
will help me build and develop my career better and faster than other platforms.

STEP 4- FACEBOOK AND LINKEDIN PROFILE
I am a student undertaking a bachelor’s degree in business. The course entails subjects like
business management, business marketing, business financial accounting, financial management
and economics to name just but a few. I am hardworking, eager to learn, organized and an
excellent team player. Some of my skills include: creativity and innovation, strong analytical
skills, ability to work under pressure, ability to achieve results, ability to listen and solve
problems effectively, management skills to name a few. My objectives include: (1) To use my
skills and experience to the best of my ability (2) To seek a relevant, challenging and rewarding
career (3) To advance in career to a leadership position (4) To become a leader who is goal and
result oriented. Attached is my resume which will give more details about my education and
other qualifications and certifications that I have.
STEP 5-REPORT
The process of personal branding is very certainly helpful especially for students who are almost
finishing school. In step 1, the student is able to dig deep into themselves and a plan a future for
themselves. They were able to analyze themselves according to their capability and
determination and make a decision on what career they would want to pursue. Also, they were
able to learn about the qualifications and requirements of their job/career choice. In step 2, the
student was able to analyze themselves in details and creating their own personal profile in
relation to the job chosen. Through this, they were able to learn about the characteristics that they
should improve on and those that were missing (Harris and Rae, 2011). In step 3, the student was
able to research on the most popular and famous social media networking sites. Also, they were
able to choose the best site in which they can publish their job qualifications after graduation. In
step 4, the student was able to create a career profile for the two chosen sites which will help
potential employers in considering or actually hiring them. According toLabrecque 2011, all of
these steps can be of valuable and great help for anybody who would like to brand themselves
personally.

REFERENCES
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