CW2: Marketing Career Action Plan and Self-Reflection Report Analysis

This report focuses on a marketing career action plan, detailing the skills and knowledge required in the marketing profession. It begins with an executive summary, followed by an introduction that highlights the importance of marketing in promoting company products and services. A personal analysis section evaluates the investigator's strengths, such as writing, decision-making, and adaptability, alongside weaknesses like time management and communication. The core of the report is the career action plan, which includes SMART objectives designed to improve skills within specific timeframes, such as communication, decision-making, time management, and relationship building. Resources needed for each objective are outlined. The report concludes with a reflection on the investigator's learning, emphasizing the importance of the action plan for future career development. References to relevant literature and an appendix containing a CV are also included.

CW2- Career Action
plan and self reflection

Executive summary
In the below report, it is discussed about the profession of marketing. In marketing profession
there are various skills and knowledge are being involves. These are discussed below. Then it
consist of personal analysis which have person strength and weaknesses. Then there is a career
action plan of investigator which consist of goals and objectives that are to be accomplished
within a given time frames.

Table of Contents
Executive summary..........................................................................................................................2
Introduction......................................................................................................................................4
Personal analysis..............................................................................................................................4
Career action plan............................................................................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
Books and journals.................................................................................................................9
Appendix........................................................................................................................................10
CV..................................................................................................................................................10

Introduction
Career action plan refers to the planning document which is owned and managed by
youngsters which are being reflected their increased their career developing learning. Ion this
given report there is a job advertising which is being taken on marketing profession (Dahl,
Peltier, and Schibrowsky, 2018). As marketing profession major responsibility is to promote the
products and services of the company to the target market. This report covers skills and
knowledge which are behind required in this marketing profession and also it consist of personal
analysis. There is also a career action plan which include skills that are being used for this
marketing professions and how these can be improved of the investigator.
Personal analysis
Personal analysis is the part of individual strengths and weakness which are to be
developed for their future job. In this reflection report there are various skills and capabilities.
Marketing manger and assistant should have certain skills and capabilities to enhance customers
towards their products and services which they are selling to the people (Goodall Jr, 2018). Skills
which are being needed for the marketing professions is Effective communication skills,
Organisational skills, adaptability skills, relationship development skills, leadership and
managements skills, presentation skills. My current skills and abilities are communication skills,
writing skills, decision making skills, and leadership skills. I have also a evidence of these skills
as when I have done seminars, for that I can communicate better with my seniors and juniors
both. I have learned to talk to them effectively but I have lack something that I can't
communicate better as compared to other persons in the organisation.
Strengths
Writing skills: As my writing skills are good because I write at least one page on daily
basis on any topic. It can be related to any issues or problem which is being faced by
organisation.
Decision making skills: I can make better decision in the situation as this helps me in
becoming more efficiently in my teams and results in increasing my profitability. At the time of
my work experience, I have faced this situation as I have to make decision for my team related to

the project. But I have analysed that it not so much good decisions which can benefits my
teammates in effective manner.
Adaptability skills: As I am very good at adjusting in any culture. If I find any time of
environment then I can able to adjust their effectively and also communicate better with my
colleagues.
Weaknesses
I have to focus on some of the areas which are to be considered as my weaknesses. These
areas of my weakness are Time management skills, effective communication skills, Decision
making skills, relationship development skills. I needs to focus on these of my weakness because
as a marketing professions, I have to be strong in these areas and results in increasing m,y
productivity and efficiency.
Communication skills: As I have communication skills but these are not up-to the mark.
As for being a marketing manager and having marketing profession, I have to more develop my
communication skills. This will helps me in convincing customers.
Time management skills: My time managements skills are not good as I cannot work on
stress. If I find more work, then I take stress and results in not completing my work on time.
Relationship building skills: For having a marketing profession, I have to be a good
relationship building skills. I don't have these skills to convenience somebody in effective
manner.
Personal development is the ability to identify all the strength and weaknesses of an
individual in order to gain their knowledge and skills (Gould, and Taylor, 2017). I have lack my
evidence in some of the skills and capabilities that are being performed at the work place. There
is a need of personal reflection which is being performed at the time when I have worked. By
having communication skills, I will be able to communicate better with the other people. There is
a lack of management skills which I have to focus upon and this has realised that there is a need
of these skills in my marketing profession. As a marketer, I have to have good communication,
adaptability, social engagement skills, good relationship engagement skills, speaking fluently
with others. Marketing manager should having presentation skills, they should be presentations
skills to engage customers in their products and services. I feel week in my communications
skills and decision making skills at the time when I try to convenience with any person and at the
time when I make any decision regarding teammates.

Career action plan
Career action plan is the plan which is like a documents that is owned and managed by
the individual. It is made for the reflection of person own weakness that are to be improved in
the near future (Lent, and Brown, 2019). It consist of SMART objectives that are to be achieved
in within a time duration which is set by person. Given below is my career action plan which
consist of my weakness that are to be improved by me within a time limit. It also consist of
resources which are being required to complete my standard tasks and results in achieving my
gaols and objectives. SMART objectives is considered as Specific, measurable, achievable,
realistic, time bound . There is a development of Career cation plan which is mentioned below:
Target Resources Long term and
short term
actions
Personal
development
Time scale
Improving
communication
skills
Practising more
presentation,
Read newspaper
and Mag zines ,
Speak in public
places
This is a short
term action which
will helps me in
conveying better
with the
customer.
By this I will be
able to
communicate
effectively with
my customers.
Because as a
marketing
manager, I should
have to be more
confident and
should every
detail about the
products and
services.
Starting date:
4/4/2021
Ending date:
5/5/2021
Decision making
skills
Try to make
decision
This is a short
term action as I
By having
decision making
Starting date:
7/4/2021

regarding team
mates.
Make decisions in
every situations.
Make good or bad
decisions.
will be able to
make decision
related to the
products
promotions and
other thing.
is will be able to
make effective
decision
regarding my
team mates and
my learning.
Ending date:
28/4/2021
Time
management
skills
Try to finish my
work on definite
time.
Make a standard
time and finish it
on time.
I will try to
complete all the
all and targets
which are being
given on limited
time.
By having time
management
skills I will be
able to manage
my time
effectively and
complete my all
tasks and targets
on standard time
limits.
Starting date:
15/4/2021
Ending date:
15/5/2021
Develops
relationship with
others.
Try to
communicate
with people.
Engage with
customers.
Work on social
media sites to
engage people
and connect from
them.
I will make able
to develop
relationship with
customers in my
near future which
can be through
product related.
I will be able to
make understand
my product
details to the
customers
effectively and
convey them, to
buy it.
Starting date:
27/4/2021
Ending date:
27/5/2021
I will work on my all these weakness and I will try to complete these goals and objectives
on a definite time period. By having all these skills I will be able to communicate better with my
seniors and superiors. By having these skills, I will be able to perform all the function as a

marketing executive and manager. I will be able to communicate better with the customer and
make them convenience for purchasing of company products and services. This will help me in
gaining my knowledge and working with the experience.
Conclusion
From the above reflection report, it has been analysed I have chosen a career of
marketing professions which is the most important profession of every company. And this will
helps the company in promoting their products and services. For having this professions certain
skills and capabilities are bring needed to engage customer towards their products and services.
In this report, there are certain skills on which to be focused. These are communications skills,
decision making skills, time management skills etc. to be focused on to engage customer with
their conversation. As I have feel very confident after completing this project. I will use my
Career action plan. I will try to complete my this action plan on the given time duration and this
will helps me in gaining knowledge and skills in effective manner.

References
Books and journals
Dahl, A.J., Peltier, J.W. and Schibrowsky, J.A., 2018. Critical thinking and reflective learning in
the marketing education literature: A historical perspective and future research needs.
Journal of Marketing Education, 40(2), pp.101-116.
Goodall Jr, H.L., 2018. Writing qualitative inquiry: Self, stories, and academic life. Routledge.
Gould, N. and Taylor, I., 2017. Reflective learning for social work: research, theory and practice.
Routledge.
Lent, R.W. and Brown, S.D., 2019. Social cognitive career theory at 25: Empirical status of the
interest, choice, and performance models. Journal of Vocational Behavior, 115,
p.103316.
Louws, M.L., Meirink, J.A., van Veen, K. and van Driel, J.H., 2017. Teachers' self-directed
learning and teaching experience: What, how, and why teachers want to learn. Teaching
and teacher education, 66, pp.171-183.

Appendix
CV
Name: XXX
Mobile no. XXXXXXXXXXX
Objective
To work with an organisation from where I can learn new skills and knowledge and provides
more opportunities.
Education
MBA, London university, 2020
Skills and experiences
2 years Marketing field experience
Time management skills, Communication skills, Microsoft office knowledge, social media
marketing