This report presents a career action plan and self-reflection, focusing on a marketing manager career path. It begins with an introduction outlining the importance of career viewpoints in academic and professional life. The main body includes a personal SWOT analysis, identifying strengths (communication and negotiation skills), weaknesses (time management and analytical skills), opportunities (global organizations), and threats (lack of technical skills). The report details the student's decision to pursue marketing, supported by research and workshops. A SMART career action plan is then presented, outlining specific, measurable, achievable, realistic, and time-bound goals for developing critical analytical, multitasking, and technical skills. The conclusion emphasizes the significance of career planning and self-assessment. References to academic sources are also included.