Career Action Plan and Self-Reflection Report: Marketing Manager

This report presents a career action plan and self-reflection, focusing on a marketing manager career path. It begins with an introduction outlining the importance of career viewpoints in academic and professional life. The main body includes a personal SWOT analysis, identifying strengths (communication and negotiation skills), weaknesses (time management and analytical skills), opportunities (global organizations), and threats (lack of technical skills). The report details the student's decision to pursue marketing, supported by research and workshops. A SMART career action plan is then presented, outlining specific, measurable, achievable, realistic, and time-bound goals for developing critical analytical, multitasking, and technical skills. The conclusion emphasizes the significance of career planning and self-assessment. References to academic sources are also included.

Career Action Plan and
Self-Reflection

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Personal Analysis.........................................................................................................................3
Career Action Plan.......................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Career view point is the key perspective of an individual in its academic life for the purpose of
attaining as well as accomplishing different goals that are associated with career in a particular
period of time. Within academic life, career view point facilitates in the process of developing
variety of opportunities that are necessary for the growth and development of career. In
professional and academic life, this becomes significant for an individual to consider career view
point in an effective and precise way for achieving growth in career concerned life (Avant and
Gillespie, 2019). Within this report, different aspects as well as dimensions of the career view
point are discussed in a critical manner. This report also covers CV and LinkedIn profile for
assisting career of an individual. There will be a critical SWOT analysis and along with a project
brief analysis that is known as self-analysis. In this report, marketing manager is taken into
consideration for effective viewpoint of career.
MAIN BODY
Personal Analysis
This gives an overview of the strengths, weaknesses, opportunities and threats of an
individual, upcoming challenges and strategies to overcome them along with the opportunities
that are present now and in near future (Civitillo and et.al., 2019). I have also done my personal
analysis which will help me in identifying my strengths, weaknesses, opportunities and threats.
My SWOT Analysis is given as under:
 Strengths: I am good at communication skills that facilitate me in connecting and
communicating with other people in an easy manner and my negotiation skills are also
good. Both of these skills provide assistance to me in making an interaction with the new
people that is much needed for performing the job role or business operations.
 Weaknesses: I am weak at time management skills that create a barrier for me in
managing my daily activities within a specific time period (Coe, Wiley and Bekker,
2019). My critical and analytical thinking skills are also weak and because of which
sometimes I am not able to take decisions instantly.
 Opportunities: As I am having good and effective communication skills, therefore it is a
great opportunity for me to work in the global or multinational organisations where I can

fully utilise my skills and talents. This will further provide assistance to me in improving
my existing skills as well as I will be able to adapt some new things also.
 Threats: It is a major threat for me that I have less technical skills and due to which I can
face such challenge in the highly upgraded and developed technological advancements in
near future as I would not be having that much of knowledge in the near future (Donitsa-
Schmidt and Ramot, 2020). About these technologies.
After making a personal analysis of the skills as well as opportunities and threats, I took a
decision regarding choosing marketing as my upcoming profession. Communication as well as
negotiation skills have helped me in taking the decision for choosing marketing as a career field.
I have also attended a wide number of workshops and seminars for enhance the base of my
knowledge and information in the respective field. This is beneficial for me as now I am able to
gain the understanding of the job profile of the marketing manager and it is also helpful for me in
order to analyse the skills for choosing an effective career path (Guthrie and Jenkins, 2018).
Within my academic period, I have also done and attended online training as well as
development programme. I have also some of the certificates that are concerned with the career
field of marketing that also enhanced the base of my knowledge along with the skills and
abilities in this career field. I have also done some of the part time internships due to which I
have some working experience too. I am interested in choosing marketing as my job profile
because in this career field, I will be meeting with a large number of people on the regular basis
that will provide assistance to me in the process of improving my networks. This will also help in
selling the products as well as services of an organisation in a more effective manner. This will
help me in improving my sales and negotiation skills.
I have not chosen the field of marketing on the basis of my secondary research or through
my personal skills but I have done primary research also through which I am able to determine
the future trends that are upcoming in the career field of marketing. Through my research, I have
observed that in order to become an effective marketing manager, a person requires a wide
variety of skills such as technical skills, strong administrative skills, problem solving skills,
decision making skills and many more (Jiang and et.al., 2019). The development of these skills
within an individual helps it in achieving the goals as well as objectives that are related to the
career. I have also evolved some of these skills that will help me in performing the job role of
marketing manager within an organisation.

Career Action Plan
Career Action Plan generally defined as the dynamic planning document that is owned as
well as managed by young people who have intention to enhance the base of their knowledge
and their career development learning (Khilji and Pumroy, 2019). Such kind of plan provide
assistance to the learners or the young people in setting their targets and goals that clarifies the
action that is required to cover the skill gap effectively. I have designed my SMART career
action plan that is based on the specific, measurable, achievable, realistic as well as time bound
elements. My Career Action Plan is given as under:
Specific skill Measurable
(Resources
needed)
Achievable
(Potential
Barriers)
Realistic
(Evidence of
success)
Time Bound
Critical and
analytical skills
In order to
develop such
kind of skill, this
becomes
significant for
me to face
challenging
situations
effectively and
requires practice
for solving
complex
circumstances
(Liguori,
Bendickson and
McDowell,
2018).
Analytical skills
can be measured
through making
I have to face
some barriers in
the process of
developing
critical and
analytical skills.
The barriers
include social
conditioning,
group thinking,
egocentric
thinking and
many others .
The evidence of
success in
developing such
kind of skill is
that making
improvements
into personality
at time of facing
challenges at
business level
(Ping, Schellings
and Beijaard,
2018).
Within 3
weeks

an observation
regarding how
many problems
can get sorted
on their own
level (Savickas,
2019).
Multitasking skills These types of
skills can get
developed
through taking
smaller portion
of the work into
multiple forms
at the beginning
level. After that
doing practice
for various tasks
in a set deadline
to complete
them. Such kind
of skill can get
measured
through tackling
different tasks at
business level in
an effective
manner.
There are certain
barriers that I
have to face and
these barriers
include that I
become less
efficient and also
start making
mistakes
frequently
(Tornikoski and
Maalaoui, 2019).
The evidence of
success of the
respective skill
can get attained
through tackling
several tasks
within a
restricted period
of time at the
organisational
level in a
successful way.
Within 2
weeks
Technical skills These types of
skills can be
improved
In order to
develop technical
skills, there are
The evidence of
success of the
technical skills
Within 4
weeks

through training
as well as
education. This
can be measured
through
operating
computer
programming in
a more effective
as well as
efficient manner
(Whitaker and
Valtierra, 2018).
certain barriers
and some of
these barriers
include road
blocks of
organisational
requirements,
training
approaches and
many others.
can get measured
through
conducting each
task at
organisational
level in a more
successful way
without any sort
of problems.
Poor time
management skill
For the purpose
of improving
time
management
skills, it
becomes
significant for
me to make
appropriate
plans which
required to be
ensure that can
be developed
into a favourable
way. Time
management
skills can get
measured
There are certain
barriers that are
to be faced by me
in the process of
developing such
kind of skill and
these barriers
consist of fear of
failure, lack of
confidence, lack
of priority,
procrastination
and many others.
The evidence of
success can get
measured
through
attainment of the
organisational
objectives and
goals within a set
period of time.
Within 3
weeks

through
accomplishing a
project within a
set deadline of
time.
CONCLUSION
From above explanation of the report, it has been concluded that career plays a great role
in the life of an individual. It has also been conclude that that each person has its own strengths,
weakness, opportunities and threats that are required to be taken into consideration at time of
making plan within the career-related life. This report has also been included personal analysis
that helps an individual in chasing competitive advantage over competitors. Along with it, there
has been a career action plan that has provided assistance to a person in taking corrective as well
as effective actions for developing or improving certain skills and abilities of an individual.

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