BPP University Marketing Career Development Portfolio, April 2020

This portfolio presents a comprehensive career development plan, tailored for a marketing assistant role. It begins with a professional CV summarizing the candidate's qualifications and experience, including education, work history, and skills. A covering letter then highlights the candidate's suitability for the role, emphasizing communication skills and IT knowledge. The core of the portfolio is a career development plan, assessing current skills in areas like problem-solving, communication, and leadership, and outlining steps for improvement. This includes identifying areas for development, creating action plans, and providing evidence of skills. An ethics statement discusses the ethical considerations of an assistant marketing manager, addressing potential dilemmas, conflict resolution, and the importance of employee motivation and communication. The portfolio concludes with a reference section. The assignment was completed for BPP University.

PORTFOLIO

Contents
PROFESSIONAL CV...........................................................................................................................3
COVERING LETTER...........................................................................................................................4
CAREER DEVELOPMENT PLAN......................................................................................................4
ETHICS STATEMENT.......................................................................................................................10
REFERENCES....................................................................................................................................12

PROFESSIONAL CV
John Steelton
289 Leo Key, London, Email: [e-mail]
Personal Details: Carrying 2+ year experiences in the field of marketing. Working with
various employees and also played the role of team leaders of the marketing department. I
enjoyed lot in bringing and adapting new ideas at work places and thus carrying the
experiences of personally holding various marketing campaign and rated with higher success.
Objectives:
 The main objectives is to increase the engagement with the employees regarding
providing the better services
 Carrying good grasping power in respect of learning and implementing new things in
business.
 Having adequate knowledge in respect of using the best techniques to promote the
business through the digital marketing.
Education and Qualification:
 Completed graduation from A.A. business management from New York University in
2012
 B.S. Marketing from New York University in 2015
 Completed bachelor’s degree from Oregon State University in marketing.
Work experiences:
 Worked for Infinity Recruitment consultancy limited as the post of the marketing
employee
 Worked for 6 months in REED as marketing assistant.
Evidence and capability to perform the role:
 Excellent communication skill and also carrying the good grasping power to grab the
new things
 Work oriented person and also capable to work under heavy work pressure
 Carrying good writing skill and also present my thought to the employees in strong
manner.
 Good marketing tactics and also hold strong and successful campaign individually.
 Strong command on IT systems
Extra-Curricular Interest:
 Bring innovative ideas in life
 Interacting with different person and also examining their working style to bring

success in business
 Carrying good forecasting power to plan the business activities accordingly.
Achievement:
Employee of the month in February 2018 in Barker marketing.
Thank You
COVERING LETTER
John Steelton
289 Leo Key, London
18th April, 2020
[phone]
Dear Sir,
I am John Steelton and applying for the job role of Assistant marketing manager. As per the
qualification and needs you required for the particular job, I mainly carry all the needs and
also perform all the duties in my previous jobs. I also offer such things such as carrying the
good communication skills and also carry good knowledge on IT systems. By this aspects, it
helps in promoting the business in market through the digital marketing. By viewing the
requirement which is needed by is carrying the outstanding communication which matches
my skills and also new methodologies which resulting in enhancing the business. In this
aspects, I carry wider Knowledge in the IT systems. I also feel that I carry the good
storytelling skills which motivates the team member to work with better capability and
increase the productivity and performances in business. Thus, If you agree that this qualities
suits your profile, you can freely called up for the further interview proceeding.
Thank you
CAREER DEVELOPMENT PLAN
Step One: My Career Ready Skills – Where I am now?
SRN
SKILLS Self-rating
High/Medium/
Low
Examples
List all the examples that you have for this skill.
Use all sources including:- your studies, hobbies, interests, work
experience, voluntary work, community activities and any
involvement in student societies.
Problem Solving H M L
Resolved conflict at work place without the interference of the

senior officers
Communication H M L
In respect of facing communication barriers, I personally interact
with every person and understand the issues which they faced
during attaining the task.
Self-management H M L In takes time to manage the things as per the set directions.
Team working H M L I not think my self-individual from other and thus motivates every
employees to work in the right direction to increases productivity
and reduce risk.
Adaptability,
flexibility and
resilience
H M L I feel low in this, as flexibility mainly resulting in neglecting the
important things attaining at work place.
Leadership H M L I lead the team in right direction but need more skills to present
my thoughts in right manner.
Professional
Context Skills
H M L I already work with many companies and thus familiar with the
professional working environment in better way.

Business and
Customer
Understanding
H M L I feel that I understand the perception of the business and the
demands of the customer in right manner. As customer demands
quick services and quality services from business and business in
return expected to get good rating.
Application of
Numeracy/
Application of IT
H M L It is medium as new changes existed in business and thus, it results
in learning new IT skill to move with the global world.
Enterprise H M L
It helps in developing the shorter ways to gain longer term
benefits.

Step 2: My Career Ready Skills - What I need to do next?
Career Ready
Skill to develop
– Skills which I
rated “Medium”
or “Low” in
table 1.
e.g. Problem
solving,
Communication,
Leadership
Action
What activities do I need to undertake to develop the
skill I have self-rated as “medium” or “low” in Step 1
table.?
By When
(Please be specific.
For example, you
should NOT write “6
months” or “by the
end of the
programme.)
Self
management
Started planning Day to day scheduling to attain the task
as per the set time scheduling
Before starting any
task
Flexibility
To interact with the employees and examine their
working style to attain the task.
Before realizing the
pressure of
accomplishing any
activity
Enterprise
I started working in the small projects and grab their
style of accomplishing the task
By viewing the small
things missing in
myself which is
required to handle the
big projects.
Application of
IT
Attending the training session which is provided by
experts to learn new things. Before examining the
needs of adapting the
new and innovative
ideas in business

Leadership
I involve myself in developing new things and also
interacting with employees personally to build the good
leaders among me.
Before taking any
new projects or
before leading any
team.

Step 3: My Career Ready Skills – What evidence do I have?
SKILLS Action
Provide one example that you have for this skill which would demonstrate to an
employer your level of competence in relation to this skill.
Use all personal sources including:- your studies, hobbies, interests, work
experience, volunteering and involvement in student societies.
Problem Solving Situation : conflict at work place
Task : Resolve the problems
Action taken: communication
Result : build strong connectivity with employees
Communication
Situation : guiding the team
Task : to bring innovative ideas
Action taken: Personal Interaction
Result : effective productivity
Self-management Situation : Any project deadline
Task : work scheduling
Action taken: Preparing TO DO list
Result : before deadline completion
Team working Situation : different views between employees
Task : accomplish the project before set deadline
Action taken: Outside training
Result : Less risk and increases in productivity
Adaptability,
flexibility and
resilience
Situation :Increasing breaks
Task : Managing the free breaks
Action taken: Other attractive activities
Result : More dedicated employees
Leadership Situation : leading any team with different culture people
Task : Putting every employees on single platform
Action taken: Personal interaction

Result : Quality work
Professional Context
Skills
Situation : Writing email with accrete language
Task : Professional emails
Action taken: Training session
Result : using email to convey the important information
Business and
Customer
Understanding
Situation : feedback from customer in respect of bad performance by customer
service
Task : hiring the right person for the post of customer service
Action taken: Outside training programs
Result : Building customer interest through effective and understandable
language used by customer service department
Application of
Numeracy/
Application of IT
Situation : Data protection
Task : tracking the data protection issues
Action taken: Imposing high coded security to protect data
Result : More trust and loyalty from customers
Enterprise Situation : small projects
Task : Holding the activities of venture personally
Action taken: Personally conducting research
Result : Undertaking Short goal to achieve long terms advantages
ETHICS STATEMENT
In respect of undertaking the role of assistant marketing manager, I feel that it carries
various duties and responsibilities and also had to report to marketing manager on timely
bases. As the sales and growth of the company are depending upon the marketing strategies
which is mainly undertaken by the marketing department in respect of retaining customer
interest (Wasilow and Thorpe, 2019).
The dilemma which is faced by the assistant marketing managers is relating to
working under the budget and also carries effective communication between the sales and
brand department. As in few cases the issues is raised regarding receiving different planning
and implementing proposal in respect of adapting the latest techniques to promote the
services but crises raised regarding facing less budgets (Crane and et.al., 2019). Marketing is
the target based job and thus target are raised in respect of attracting the particular segment of
customer towards the business within the particular time period. In respect of internal
management, the major issues are faced regarding managing the interest of the employees at
work place. As it is tough to provide training and guidance regarding undertaking the

particular task as per the set direction by the manager. Thus, conflict raised in respect of
putting every employee on single platform.
The options which are available in respect of resolving the situation such as in case of
conflict between the employees regarding adapting each other reviews is relating to adapting
various innovative training activities. As it is necessary to motivate employees to work as a
team and thus this can be achieved through providing the outside training session which
results in building interaction between the employees and they freely work with each other
(Daly and et.al., 2019). As power is also given in respect of communicating freely with every
marketing employees and also gather any information to resolve issues which is attaining at
work place. Through this manner employees feel the part of the business and also they work
with dedication and loyalty.
In respect of resolving the issues which is arising at work place, I started monitoring
the movement of the employees and the work which they are committed on daily bases to be
accomplished in right manner. As most of the employees are using various other sites during
the working hours, thus restriction are imposed in respect of not using the personal sites
(Ersoy and et.al., 2018). I find that by implementing advanced software regarding tracking
the records and also allowing access to search for limited sites, helps in securing the company
information in better way. This also results in managing the employee’s interest by using the
company sites for official purpose only.
The outcome which is raised through this outcome that employees are more dedicated
towards the work and using their free time in bringing innovative ideas at work place. As it is
necessary to make changes at the places where they are carrying the work and thus, new and
creative ideas are adapted to motivate each other (Murphy, Laczniak and Harris, 2016).
Another outcome which is examined is relating to retaining the interest of the employees at
work place for longer time, as this is undertaken through carrying the effective
communication at work place. By this aspects employees feel more comfortable and flexible
regarding sharing any issues which they are facing during attaining any task.
I learned that the team work resulting in providing major benefits to the company as
marketing is the techniques which the company adapts regarding promoting the business.
Thus, it is necessary that employees must be creative and carry unique ideas to attain the task
in better way. In such manner I feel that team work is necessary in bringing new ideas in
business (Patterson, Wilkins and Painter, 2018). I also learned that the effective
communication resulting in presenting the ideas in better way. By this aspects, it resulting in
building trust among employees and also they can share the ideas freely with the superiors.
This solutions are applied in my present working situation through gaining the interest
of the employees in right manner. As employees are lack motivated and dedicated towards
the work in respect of not getting accurate guidance and also they are less comfortable at
work place (Shah and Amjad, 2016). Thus, in respect of carrying the effective
communication resulting in attracting their interest towards the work place for longer way
and also they feel the part of the business in respect of taking any actions and decisions.

REFERENCES
Books and Journals
Crane, A and et.al., 2019. Business ethics: Managing corporate citizenship and sustainability
in the age of globalization. Oxford University Press, USA.
Daly, A and et.al., 2019. Artificial Intelligence, Governance and Ethics: Global
Perspectives. The Chinese University of Hong Kong Faculty of Law Research Paper.
(2019-15).
Ersoy, A. B. and et.al., 2018. Brand ethics and social media engagement. International
Journal of Foresight and Innovation Policy. 13(1-2). pp.14-32.
Murphy, P. E., Laczniak, G. R. and Harris, F., 2016. Ethics in marketing: International cases
and perspectives. Taylor & Francis.
Patterson, P., Wilkins, L. and Painter, C., 2018. Media ethics: Issues and cases. Rowman &
Littlefield.
Shah, S. A. M. and Amjad, S., 2016. Ethical decision making in businesses: linking rational
and non-rational theories. International Journal of Information, Business and
Management. 8(3). p.56.
Wasilow, S. and Thorpe, J. B., 2019. Artificial Intelligence, Robotics, Ethics, and the
Military: A Canadian Perspective. AI Magazine. 40(1).