Professional Growth: A Portfolio Review of Skills, Goals, and Reality

This portfolio outlines the student's career aspirations to become a Marketing Executive, including an analysis of the job role, the marketing industry in the UK, and a personal skills assessment. The student has included a job advertisement for a Marketing Executive role at The Landmark London and provides an analysis of the company, the required skills, and the job market. A personal skills assessment is presented through surveys and a SWOT analysis, revealing strengths in business economics and weaknesses in practical application and commercial exposure. Finally, the student considers options for progression through further education, researching a Masters in Business Management and its potential to enhance their career prospects. Desklib offers similar solved assignments for students.

PORTFOLIO:
Professional Development
STUDENT NAME: _________________________________
STUDENT NUMBER: _________________________________
Project
Section 1: Career Goals
1. COPY AND PASTE YOUR EXAMPLE JOB ADVERT HERE
Marketing Executive
Company: The Landmark London
Salary: £20,000 - £25,000
Location: London
Job description:
With the rapid growth of business and taking up of trade restriction because of covid
we are looking for enthusiastic marketing personnel who will work towards the enhancement
of brand image of company. The selected candidate will work towards the development of
quarterly and annual marketing plan and make its submission to management so that
adequate step will be taken in order to expand and operation of business. The candidate will
make ensure the overall marketing function and branding guidelines.
Responsibilities:
 Work towards the aim of company in terms of conducting personal research in order
to promote the brand.
 Develop best marketing strategy so that the brand awareness of hotel will be raised.

 Active working towards the digital channel and platform in terms of updating and
advertising about the hotel so that more customer would be attract to the hotel.
 Prepare marketing plan for brand promotion of the hotel.
 Monitoring and evaluating the market and strategy of other competitor and make
upgradation in the existing marketing plan of the hotel.
 Take initiative in respect to brand promotion of the hotel and make the people aware
about the hotel and its working.
 Make plan and generate the lead for the company.
 Compilation of metrics and ethical norms while carrying out marketing activities.
 Quick response to the query of customer and always ready to work under pressure and
accept challenges.
 Helps to assist the hotel in terms of meeting its sales target.
 Generate lead and add more personnel towards the marketing campaign.
 Training and other support will be provided to deserving candidate.
 This is highly an exciting opportunity for those who want to work in the sector of
marketing and thus later become a part of the organization. If you are interested, then
please apply and send updated CV.
What we are looking for?
We are looking for marketing personnel who have an experience of 6 month or more. The
ideal candidate will be passionate, hardworking, pressure handling and ready to accept
challenge and meet the target. Apart from experience fresher with positive attitude are
welcome to join the organization.
The successful candidate must show the following:
 Good analytical and critical thinking skill.
 Must be a good communicator and hold the skill of leadership.
 Excellent copy and writing skill along with bearing a sense of influence skill.
 Must be a good leader so that it can peruse the team and customers.
 Knowledge of branding as well as devoted towards meeting the sales lead.
 Deep knowledge about planning, executing and monitoring of action and activities.
 Knowledge of designing marketing plans and activities.

 Following are highly desirable:
 Experience in goggle analytics and other analytical tool.
 Must have knowledge of SEO and digital marketing.
Qualification:
Bachelor or Master degree in Marketing.
Accepted degree subject:
Marketing and sales studies
Additional job detail:
Location: London
The employees need to work in central based head office of London.
Salary:
£20,000 - £25,000
Contract, dates and working hours:
Permanent
Full-time
How to apply:
Click apply to start the application form.
Opening Date: 25-03-2022
Closing Date: 25-04-2022
REFERENCE:
Jobs in marketing., 2022. [Online]. Available through
<https://www.prospects.ac.uk/jobs-and-work-experience/job-sectors/
marketing-advertising-and-pr/jobs-in-marketing>

2. COPY AND PASTE INFORMATION ABOUT THE INDUSTRY HERE
Figure 1Number of employees in marketing in UK
Source: Number of employees in the advertising and marketing economy of the United
Kingdom (UK) from 2011 to 2020., 2022
From the above figure it can be analysed that the employee’s association with the
marketing job in UK is raising from years to years. The figure also shows that the industry of
marketing is highly advancing and opening various growth opportunity for employees which
is also justified with the raising number of employee’s association i.e. 190 thousand in 2019
which raise in 2020 and become 197 thousand.

Figure 2What marketing graduate do?
Source: Marketing, 2022
From the above figure it can be also be analyzed that with respect to the type of work
as per the graduate interest is majorly high in case of marketing, sales and PR. However, it is
lowest in case of business and clerical work. This analysis also shows that the marketing
sector of UK is growing and present large employment opportunities for graduate. This
shows that persistence of career towards the sector of marketing will lead to assist success in
career of the marketing graduate.
REFERENCE:
Number of employees in the advertising and marketing economy of the United
Kingdom (UK) from 2011 to 2020., 2022. [Online]. Available through
<https://www.statista.com/statistics/284940/advertising-and-marketing-
economy-employment-in-the-united-kingdom-uk/>
Marketing., 2022. [Online]. Available through
<https://www.prospects.ac.uk/careers-advice/what-can-i-do-with-my-
degree/marketing>

SUMMARY
 company background
information
The Landmark London is located in
London UK and is counted as one of the
most iconic hotel of London. It provide
5 star luxury services to its customers.
 the physical, psychological,
educational and emotional
characteristics and demands of
the role, ie. Person specifications
 Good problem solving skill
 High knowledge of branding in
relation with the company
 Knowledge of monitoring,
designing as well as email
marketing.
 Outstanding verbal and written
communication skill
 High analytical skill
 High knowledge of conducting
marketing research and customer
analysis
 remuneration, opportunities for
personal development and
benefits
 Salary £20,000 - £25,000
 Training opportunity for growth
and skill development.
 geographical location London
 an overview of the health of
industry (job opportunities in the
current market)
There is a presence of high job
opportunity in the industry of marketing.
Being counted as an important sector
that deals with the raising of brand

image of the company work towards the
meeting of need of companies. There are
large area of marketing where the
marketing employees would work which
may include the advertising, email
marketing, mobile marketing, media
planning and various other.
Likewise, as per the current market
research it was also found that marketing
with the proportion of 53.9 marketing
and sales is the filed wherein large
number of graduate have entered.
Reference:
Overview of the UK's marketing, advertising and PR sector., 2022. [Online]. Available
through <https://www.prospects.ac.uk/jobs-and-work-experience/job-sectors/marketing-
advertising-and-pr/overview-of-the-uks-marketing-advertising-and-pr-sector>
Marketing., 2022. [Online]. Available through <https://www.prospects.ac.uk/careers-
advice/what-can-i-do-with-my-degree/marketing>
Section 2: Current Reality
3. ADD PHOTOS OF YOUR ASK 5 PEOPLE SURVEYS HERE – PERSONAL
The personal skills assessment, furthermore aims to adhere towards dynamic expertise for
extensive scope based on academic excellence goals. I have been able to implement best
targets for determined criteria, for improved awareness and generate overall oneness

functionally within professional extensive competencies.
SUMMATION:
Personal Feedback Data:
The feedbacks attained form people have enabled me to analyse that I further need to work
on towards developing specific rapport, within my professional working scenarios among
various subjects. Also feedbacks from people enabled me to engage with various people
from my commercial background and evolve on towards diverse scope, for strengthened
expertise enhancement.
SOURCE 1: ASK 5 PEOPLE SURVEYS – PROFESSIONAL
( 1 )Name: John Marks
What one word or phrase describes me best?
Ambitious
Dedicated What do you think is my greatest achievement?
Achieving the deadlines professionally within my career
Returning to education What do you value most about me?
Your analytical potentialities
Your opinion What one thing could I change for my own benefit?
Be more relaxed
(2)
Name : Shelly Smith
What one word or phrase describes me best?
Hard working
Dedicated
What do you think is my greatest achievement?

Achieving mentorship and leadership potentialities diversely within my projects.
Returning to education What do you value most about me?
Your business finance skills and acumen to handle complex projects.
Your opinion What one thing could I change for my own benefit?
Be more relaxed
(3)
NAME : John Sparks
What one word or phrase describes me best?
Dedicated towards projects
What do you think is my greatest achievement?
Highly ambitious towards extending competencies
Returning to education What do you value most about me?
The finance education
Your opinion What one thing could I change for my own benefit?
Be more engaged on finance projects, brainstorming sessions
4 Samuel jhonson
What one word or phrase describes me best?
Motivated
Dedicated What do you think is my greatest achievement?
Achieving leadership goals with best potentialities
Returning to education What do you value most about me?

Economics knowledge
Your opinion What one thing could I change for my own benefit?
Be more engaged on creative working arenas
SUMMATION OF NUMERICAL COLLATED DATA:
Self-management 7
Team Working 8
Business and Customer Awareness 6
Communication and Literacy 5
Application of Information
Technology
8
SUMMATION OF QUESTIONS 1-3:
SOURCE 2: SWOT ANALYSIS
Strengths Weaknesses
Internal I have good professional knowledge
Furthermore, I have to improvise my
leadership skills for leading my projects
with competitive attitude and

related to business economics and
professional goals, for derived
functional improvement among working
projects. Also commercially business
goals are diversely active, for
strengthening new competent vision
actively and generating rapid
empowerment.
strengthened expertise on diverse
domains. My projects related to
competent business goals are weak at
present, where further new trainings
have to be worked on for strengthened
optimum improvement.
Opportunities Threats
External
Furthermore, I aim to connect towards
new commercial projects and gain
expertise on numerical analytical skills
potentially diversely for developing
rapport engagement actively. I also
potentially aim to deliver my
strengthened functional knowledge
related to marketing, for competent
positional growth related to marketing
executive position.
I have been weak lately in taking up
commercial projects, and witnessed
lack towards determined expertise
related with finance and analytical
projects where I have to improvise my
working performance.
SUMMATION OF SWOT ANALYSIS:
Strengths and Weaknesses:
Strong knowledge of business economics, marketing and business extensive determinants
for improved functional growth diversely. I have been commercially facing weakness
related to exposure, where professionally diversified competition and extended awareness
has to be worked on within my academic experience. Furthermore, this will enable me to
generate rapid improvement on my extensive career end term targets, generate oneness
paradigms towards operative benchmarks and evolve on operative targets. This will also
enable me to determine rapid improvement, based on excellence aspects for technical
improved vision based on wider scale operative goals.

Opportunities and Threats:
There is opportunity for me to evolve on numeracy and finance projects, take up new tasks
and vitally evolve on towards dynamic business professional acumen for consistent growth.
The analysis and feedbacks attained from people also enables me to potentially evolve upon
tasks, that further extensive operative factors such as extensive scope has to be evolved for
reaching long term goals rapidly.
SOURCE 3: DEGREE RESEARCH
DEGREE PROSPECTUS:
MASTERS in Business Management
SUMMATION OF DEGREE RESEARCH:
Degree Title and
Duration: MASTERS in Business Management
Pathways into
Employment:
Business management employment, holds strong opportunities for
strengthening rapid empowerment and extending larger experience
within retail industry targets.

Skills Developed:  Smart business communication skills
 Professional business management skills
 Development competencies within various projects
 Analytical and marketing competencies
 Numerical and finance efficiency
 Complicated time management skills
 Strong decision making skills
 Modules of
Interest:
 Accounting and Corporate Reporting Analysis
 Managerial Economics.
 Marketing Management.
 Organizational Behavior.
 Languages.
Overall Comment: It will enable me to develop optimized working efficiency within my
career domains.

Section 3: OPTIONS FOR PROGRESSION
SUMMARY
HEADING AND SUMMARY
Tina Smith is an individual who wants to become a marketing executive.
Profile Picture The picture of Tina Smith presents that she is happy, friendly and
well presented.
Headline I am looking for a jo which is of my interest and is helping me to
deliver the job role of becoming a marketing executive.
Summary
(About)
I am moving to the marketing industry therefore wish to get the
role of being a marketing executive.
Suggestions for
Improvement
The improvement which I am looking for is in my career to become
a marketing executive.
EXPERIENCE I have worked on the marketing positions such as being at a
marketing position in organization of London and working as a bar waitress.
Jobs included The jobs which I have done are of being into marketing position
and being a bar waitress.
Relevance of
jobs
There has been a direct relationship with marketing which I am
addressed to perform in future and past job roles.
Information
included
The duration of Job which I performed in Hilton is from January
2018 and till present to 3 years and 9 months. And I am also self –
employed at Beautiful You Beautiful Salon. I have also trained the
new staff members and have acquired the positions of delivering
many responsibilities at large scale.
Suggestions for
Improvement
I need to improve my work experience by working in the
marketing field more so that I am able to gain the perspectives of
being a marketing executive.
EDUCATION I have studied at the University of Northampton, Saint Joseph
London and St Mary’s School, Ilford.
Institutions
Included
The institutions which I gained studies in are - University of
Northampton, Saint Joseph London and St Mary’s School, Ilford.
Information Business Administration and Management and GCSE are the
education field which I have gained in an appropriate manner.
Relevance My degree is specific to job which I am hoping to get is being a
marketing executive.
Suggestions for I have gained the education in GCSEs in English and Math. But

Improvement there is more scope of improvement which is to be needed so that
I am able to address the aspects of growth and development in
being a marketing executive.
SKILLS/ENDORSEMENTS – The skills which I imbibe are – service quality, team
leadership and managed money. The endorsements which I have worked for are –
First Aid in Hilton and Food Safety Manager certification.
Relevance of
skills listed
These are the skills which are mentioned above to be addressed in
the place of marketing.
Range of skills Skills I have – IT skills, team leadership and language skills, training
and accounting skills.
Endorsements The endorsements which I have worked for are – First Aid in Hilton
and Food Safety Manager certification.
Suggestions
for
Improvement
I need to have some more skills apart from mentioned above.
8. COPY AND PASTE EMPLOYABILITY SCHEME DETAIL HERE
Explain how this
source will help
you
As I am trying to become marketing executive, I need to have the
Industry Exposure Timetable.
REFERENCE:
LCA London Ltd (2021), Employability: Industry Exposure Webinars. (online) Available at:
https://learnarul.uk/course/view.php?id=1852
9. COPY AND PASTE ADDITIONAL RESOURCES (e.g. VLE)
Explain how this
resource will
help you
The learning resources on VLE will help the training and learning
options to be made available.
REFERENCE:
LCA London Ltd (2021), Learning Resources: Excel For Beginners. (online) Available through:
https://learnarul.uk/course/view.php?id=65615
10. COPY AND PASTE ADDITIONAL RESOURCES (e.g. DIGITAL LIBRARY)

Explain how this
resource will
help you
Referencing of different sources will be done by me as I will
learn form it.
REFERENCE:
LCA London Ltd (2020), Harvard System.(Online) Available at:
https://library.aru.ac.uk/referencing/harvard.htm
11. COPY AND PASTE ADDITIONAL RESOURCES (e.g. CAREER HUB)
Explain how this
resource will
help you
On career zone there is E – Hierability which will hep me in
improving my LinkedIn profile.
REFERENCE:
Abintegro (2020), E-Hireability.(Online) Available at:
https://www.abintegro.com/Resources/imodule/M21.aspx
Explain how you will tackle your Opportunities and Threats
(Label the skills, knowledge, qualities, and experience)
Skills I have – language skills, training skills, good communication skills. The
knowledge I have concern is having IT skills. I have also worked with different
organizations such as Hilton and have experience of being a bar waitress.

Section 4: WAY FORWARD
SMART STEPS:
Step: 1: Meeting of person specification which was identified in job advertisement.
Responsibility:
Conducing personal research in order to better understand the customers and audience of the
company so that concerned marketing activities will be taken and meet.
12. COPY AND PASTE RELEVANT RESOURCES HERE
SMART Objective 1: With the concerned objective I will make research of

Conduct detailed
customer research
various companies for the coming 2 years so that I can
find the best suited company for my career. This will
further have continued with the research of customer base
under which I will found their busing habit and taste so
that most appropriate marketing activity will be designed.
For performing this research, I will take at least 6 months.
With the identification of customer and their habit or taste
I would be able to make marketing plan for my company
that will lead to assist the growth and success for the
company and my future course of action.
SMART Objective 2:
I plan to formulate my own business within my
professional long term plans within career, by attaining
experience and professional goals learnt by taking up
sessions from best experts. Also, furthermore I aim to
evolve on long term tasks, determine extended
empowerment and generate one long term determined
extensive growth targets evolve. Also my extensive focus
will be evolved on, for strengthening my results within
business domains. This will be specifically done in time
period of 2 years, for achieving my end term targets and
extensively collaborate on long term academic working
concerns for commercial optimized scenarios.
SMART Objective 3:
I plan to also attain expert knowledge within field of
marketing, for retaining extensive diversified professional
experience for optimum vision. Also, this will enable me
to primitively expand my business with best skills for
gaining customer reviews in timely format. The learnings
learned within best skills will enable me to determine

rapid exposure, wider quality outputs and govern out my
best working aspects commercially. Also further dynamic
potentialities improvises my extensive abilities to
generate rapid vision, and innovatively expand untapped
business end goals for determined competencies.
Portfolio Checklist
Section 1: Career Goals
1. EXAMPLE JOB ADVERT
Reference
2. INFORMATION ABOUT THE INDUSTRY
Reference
Summary of job advert and sector
Section 2: Current Reality
3. ASK 5 PEOPLE SURVEYS – PERSONAL
Summary of personal feedback
4. ASK 5 PEOPLE SURVEYS – PROFESSIONAL
Summary of professional feedback
5. SWOT Analysis
Summary of your Strengths and Weaknesses, Opportunities and Threats
6. DEGREE RESEARCH
Reference
Summary of degree
Section 3: OPTIONS FOR PROGRESSION
7. LINKEDIN PROFILE
Summary of heading

Summary of experience
Summary of education
Summary of endorsements
8. COPY AND PASTE EMPLOYABILITY SCHEME DETAIL HERE
Explanation how this source will help you
Reference
9. ADDITIONAL RESOURCES (e.g. VLE)
Explanation how this source will help you
Reference
10. ADDITIONAL RESOURCES (e.g. DIGITAL LIBRARY)
Explanation how this source will help you
Reference
11. ADDITIONAL RESOURCES (e.g. CAREER ZONE)
Explanation how this source will help you
Reference
Explanation of how you will tackle your opportunities and threats
Section 4: WAY FORWARD
12. RELEVANT RESOURCES
SMART Objective 1
SMART Objective 2
SMART Objective 3