This presentation focuses on career planning, specifically targeting the role of a marketing manager. It begins by defining career planning and highlighting its benefits, such as self-analysis and goal setting. The presentation then delves into the marketing field, describing its responsibilities and growth potential. It outlines various career paths within marketing, including specialist, marketing manager, managing director, VP of marketing, and CMO. The presentation also details the necessary qualifications, such as an MBA or a marketing degree, and essential skills like creativity, problem-solving, communication, and leadership. A graphical representation of career paths is included. Furthermore, the presentation identifies personal strengths and links them to potential career paths, while also addressing possible challenges and how to overcome them. The conclusion emphasizes the importance of career planning for achieving career goals. References are provided, and the presentation concludes with a thank you.
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