Marketing Career Action Plan and Self-Reflection Report - Skills

This report provides a comprehensive analysis of a marketing professional's career aspirations and skill sets. It begins with a personal analysis, identifying the skills necessary for an area marketing manager role, including communication, leadership, and IT proficiency. The report then details a career action plan, outlining specific steps to improve IT skills, social media management, and adaptability. It includes a timeline for skill development and methods of evaluation. The report also examines the skills required for a telecommunication company, such as Vodafone, and presents a curriculum vitae highlighting relevant experience and skills. The conclusion summarizes the key findings and emphasizes the importance of continuous skill development in the dynamic field of marketing. The document includes references to relevant academic sources.

Career Action Plan and Self-
Reflection

Table of Contents
INTRODUCTION...........................................................................................................................3
Personal Analysis:........................................................................................................................3
Career Action Plan.......................................................................................................................4
Skills required to work in telecommunication company.............................................................6
Curriculum Vitae.........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
As I wanted to work in a marketing field, I aspire to be work as an area marketing
manager in a renowned organisation. I have identified that one should have possession of some
specific set of skills in order to work in that field like good communication, leadership,
influencing and negotiation skills, team work, information technology skill-set etc. In the
following report it will be examine that, the required qualifications and abilities to work as a
marketing professional will be discussed and also identify the skills I lack specialisation in and
what essential actions to be taken and proper evaluation will be done in order to improve them in
a specific time period.
Personal Analysis:
I wanted to build my career in marketing field for that I have done my graduation with a
majors in marketing. To do work in this field one should know how to conduct marketing
research, understand market trends, conduct promotional and advertising events and activities for
the products and services of the organisation they are working in. identify the potential market
segment which need to be targeted, construct pricing strategies. Working as marketing
professional it is their duty to present the establishment in a positive light and try to convince the
consumers that why they should use or buy products and utilise services offered by them and
how they are better in comparison with other companies (Chowdhury and Miah, 2019). To carry
forward these activities with full efficiency various diversified and distinct skills should be
possessed by the person. These essential abilities include the efficient knowledge of I.T, group
handling techniques, leadership skills, negotiation and persuasive abilities, good oral as well as
written communication efficiency and analytical, strategical and interpersonal skills etc.
The skills which I develop during my internship with marketing firms is that I get to learn
people dealing, vocal communication, how to identify potential market and basic of technology
or computer skills. I have also total 3 year of experience working in different small or medium
scale companies under marketing domain as marketing executive and later on as assistant
marketing manager. I develop several more skills during my work tenure I effective
communication, influencing skills and various logical and analytical strategic formation abilities
for the application of effective marketing strategies. I also learn the market dealings with the
distributors, agents and clients. The expertise I lack in, is following:

Informations technology department as the technology changes very frequently and new
software's and applications were introduces daily, it hard for me to keep up my pace with that
ever changing behaviour. Every organisation have their different software through which they
operate all their functions as now-a days every thing is computerised and digitalised and require
regular updations in which I am lacking (Di Gregorio and et. al., 2019).
Adaptability: I personally lack in adapting to different situation at single point of time. This is an
important factor in marketing field as customers have different preferences and every different
task or project have their specific requirements, industry trends will change frequently so its
most important to manage a balance with that differentiation in demands and needs in which I
find myself back-swept and I need to work on it.
Social media management: There are various applications and platforms introduced in the
digital world of social networking. These apps will definitely make your life easier and have a
facility to reach out to global customers and its one of the efficient tool in the current generation
to quickly spread the work or marketing or advertising any products or service of your company.
Almost every organisation now a days use social media platforms to their promotional activities
and also launching products online (Roux and De Jager, 2016). These application are convenient
but there are so many applications for which I don't have enough knowledge to operate them in a
productive manner. So , I should spare some time and learn to operate them for better
productivity and accessibility of information and self development.
Career Action Plan
Skills Actions Evaluation Time frame
I.T Skills  I should strictly focus and
keep an eye on changing
technological
advancement in the
industry.
 Also utilise online
resources to study.
 Apply for profession
training and development
courses.
These can be evaluated
through self valuation and by
taking assessment tests which
will help to measure the degree
and the level of knowledge I
successfully gained so far
(McCorkle and Payan, 2017).
Also by the practical
application of my learnings
into real life situations.
These are very important
skills which need to be
acquired as quickly as
possible because working as a
marketing personal will be
requiring these expertise on
daily basis or mostly in every
function as every thing is
digitalised now a days. I
require 1-2 months of time

 Invest my time and money
in acquiring advanced
certification in developing
my computing machine
skills.
period in learning all the
essential technology
mechanism.
Social media
management
 This can be managed by
continue use of these
applications.
 Explore their different
features.
 Generate curiosity and
don't restrain myself from
asking for help.
 Make them a part of my
daily life but with the
intend of learning.
By collecting formal or
informal response from their
subordinates and Outlining
standards of improvement.
Encourage co-workers and
employees to provide valuable
feedbacks (Lázaro and Jorge,
2019).
These skills can be managed
by the help of other
employees and the associates,
these are essential but not that
important according to the
priority list. I will learn the
social media management
skills parallel with other
activities in around 15 days to
one month.
Adaptability  First thing I should do is I
will change my though
process and start thinking
from different perspective.
 Don't restrict myself from
taking risk.
 Extracting positivity from
changing environment that
I get to learn new things
by working in different
situations.
To analyse that to what extend
I am able to adapt change is
by the help of Conducting a
role play and putting myself in
real life situation. Then asks to
my superiors about the
decision taken by me are
correct or not and what
mistakes I have done.
This is one of those things in
which I can achieve
skilfulness with the time as I
get to face and encounter
various situations and
difference in the demands and
trends of the market. This will
take longer time in
comparison with other
abilities, it will take around 6
months to mould myself
according to requirements and
bring changes in my thought
process (Schlee and Karns,

2017).
Skills required to work in telecommunication company
I wanted to apply for a job opening in Vodafone company which is multinational
telecommunication organisation. The functions of this establishment basically based on digital
technology and required I.T and computing skills (Rohm, Stefl and Saint Clair, 2019). There is a
job profile for Area marketing manager and to be eligible for that position I must possess
following skills sets:
 Cloud computing skills
 Networking ability
 Strong attention to detail
 Efficient planning and managing skills
 Technical awareness
 Situational analysis Crisis management etc.
Curriculum Vitae
Personal profile
Name: ABC
Address: 123, ABC lane.
Contact No.: 1234567890
Email I.D. : [e-mail]
Career objective:
An enthusiastic and ambitious individual having a ability to gel up with distinct variety of people
and can efficiently work in a team project. I have major problem solving abilities and can cope
with any critical situation. Can also perform multitasking. I am seeking a chance and having
determined will to learn and develop professional and personally.
Practical skills:
 Committed team player with the ability to use own initiative when needed

 Can follow instructions accurately and perform repetitive tasks
 Can work well in a busy environment and finish tasks within time constraints
 Customer service skills including face to face customer services
Organisational skills
 Planning prioritizing, and multi-tasking using good time management
 Managing own workload and supporting colleagues with tight deadlines
Work experience:
Marketing Assistant Manager 06/2020-Present
 Leading a team of 8 people of associates at domestic level.
Marketing Executive 11/2018-05/2020
 Having a positive attitude and a desire and willingness to learn
 Polite, friendly and have a professional appearance
Sale Assistant
at Global FM and It Solution
 Sale assistant
 Customer assistant
Interests/Hobbies: Like to meet new people and spend time with my family and have a keen
interest in current affairs and changing market trends.
Reference: Available on request

CONCLUSION
Through the above research I have learned the different expertise required to successfully
grow in the field of marketing and also get to learn the current marketing profession trends and
specification required by the people to start their career in that line of work. I also found out that
there are still several skills remaining, which is required for me to work on and emphasise on
developing my skilfulness in those departments to become efficient and essential measures to
take to improve those areas. This was also understood that to work in Vodafone organisation I
should enhance my information technology and better communication skills.

REFERENCES
Books and journals
Chowdhury, T.A. and Miah, M.K., 2019. Perceptions of students and employers regarding
employability skills for entry-level positions in marketing and sales. Australian Journal
of Career Development.28(1). pp.3-13.
Di Gregorio, A and et. al., 2019. Employability skills for future marketing
professionals. European management journal.37(3). pp.251-258.
Lázaro, E. and Jorge, G.M., 2019. What Skills and Competencies Are Required of Marketing
Graduates in the Spanish Business-to-Business Sector? A Content Analysis of Listings
on Online Job Portal.Esic Market Economics and Business Journal.50(3). pp.515-536.
McCorkle, D. and Payan, J., 2017. Using Twitter in the marketing and advertising classroom to
develop skills for social media marketing and personal branding. Journal of Advertising
Education.21(1). pp.33-43.
Rohm, A.J., Stefl, M. and Saint Clair, J., 2019. Time for a marketing curriculum overhaul:
Developing a digital-first approach. Journal of Marketing Education.41(1). pp.47-59.
Roux, T. and De Jager, J., 2016, September. Employability attributes required for entry-Level
marketing Jobs in selected sectors in south africa. In 9th Annual Conference of the
EuroMed Academy of Business.
Schlee, R.P. and Karns, G.L., 2017. Job requirements for marketing graduates: Are there
differences in the knowledge, skills, and personal attributes needed for different salary
levels?. Journal of Marketing Education.39(2). pp.69-81.
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