This report delves into the career development of an individual aspiring to a marketing and branding role. It begins with a personal analysis using the SWOT model to identify strengths, weaknesses, opportunities, and threats. The analysis highlights communication skills, creativity, and areas needing improvement such as technological skills and strategic thinking. A detailed career action plan outlines short-term and long-term goals, focusing on skill development and time management. The report includes a CV and a LinkedIn profile designed to showcase the individual's skills and experience. The conclusion summarizes the findings and applies Kolb's learning cycle to the experience, emphasizing the importance of concrete experience, reflective observation, abstract conceptualization, and active experimentation in career development. The report aims to provide a comprehensive guide for career advancement in the marketing field.
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