Career Viewpoint Report: Personal Analysis and Marketing Career Plan

This report provides a comprehensive overview of a student's career viewpoint, focusing on a career as a Marketing Manager within the retail industry. The report begins with a personal analysis, evaluating the student's skills, strengths, and interests, highlighting the importance of regular CV updates and an active LinkedIn profile for job opportunities. The core of the report is a detailed career action plan, outlining steps to achieve career goals, including skill development in areas like communication, problem-solving, and digital marketing. The plan includes specific actions, timelines, and expected outcomes for improving presentation skills, communication, problem-solving, time management, and other relevant abilities. The report also includes a discussion on the importance of critical thinking, convincing skills, and technical knowledge, as well as the need for data analysis. The report concludes by emphasizing the importance of career planning, personal analysis, and the strategic use of a CV and LinkedIn profile for achieving professional goals.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Personal Analysis.........................................................................................................................3
Career action plan........................................................................................................................4
Curriculum vitae..........................................................................................................................7
LinkedIn profile...........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
The career view point is crucial aspect in the personal and professional career growth. That
is why each individual wants to prepare whole plan of career view to direct suitable path for
fulfilling needs or well established career goal. Through proper planning of career enhancement
one can easily achieve superior things in their life. Most of the time it has been seen that career
planning has been done after completion of graduation. This is one of significant step towards
career development. The potential job opportunity can generate if a personal has appropriate skill
set or knowledge. This will deliver more expert area of knowledge based upon interest on
particular field (Hartung, 2018). For finding suitable job individual must find out from job
advertisement as a result each one has to keep their CV on regular update. Individual must give
their maximum efforts to update their existing ability or skill so that they can grow career based
upon their interest. The report covers personal analysis in respect of skill. It also includes career
action plan of the individual. The report combines of CV and LinkedIn profile that generate more
potential options of job. The Job opportunity in the field of marketing manager is one of the best
career view point options. It will leads towards more professional skill requirement such as
communication, interpersonal, problem solving etc.
TASK
Personal Analysis
Through effective personal analysis individual can leads towards great level of career
opportunity analysis as well as development. The proper analysis of personal will assist in
recognising strength, opportunity and eliminate weakness. It will raise the level of skill
development. As per my personal analysis I chose my career in the field of Marketing manager
of retail industry (Homsey, 2021). For initial career advancement I am very conscious about my
CV update from regular basis. I am major active on social media platform like LinkedIn as it will
provide most suitable opportunity of job that is based upon interest. Through this stage employer
and candidate connect with each other in order to develop career opportunity. After competition
of my study of graduation, I put maximum efforts for my career planning in the field of

marketing. I deem that all types of essential skills that is required for accomplishing roles and
responsibility that is attached with the job of marketing executive or manager. I has high level of
interest in job role like Marketing Executive in one of the largest retail company Tesla. I
developed great knowledge along with skill in area of Marketing as well as trending changes in
segment of retailing. I am much concern about awareness and building more knowledge and
competency from other opponent. By updating my regular skill and knowledge it is more
beneficial for me as I easily execute the Job profile role within my fellow colleagues. The main
job role is associated in promoting company goods and services to the target audience in more
effective manner (Hughes, 2019). This job has high requirement of the skill of convincing so that
each features or quality of goods can be easily explained to target audience. By the skill of
convincing I can generate more satisfied consumer towards company as well as develop more
potential lead of consumer by increasing their purchasing habit. I believe that I has more
influencing power so that I can convince consumer and increase the level of sale in respect of
goods and services of company. My personal analysis says ultimate reason of choosing career of
Marketing Manager profession that it is totally based upon my interest and I have required skill,
knowledge and awareness that is significant to perform the job role of marketing manager in
retail industry. This is most dynamic and challenging job due to emergent change in the field of
retail segment. The Individual must have positive thinking skill for execution of Marketing
Manager role. I have skill of positive thinker through which several critical issues has been solve
that is related with consumer, fellow staff. As the growing importance of online trends in retail, I
also develop knowledge, skill of trending Digital platform so that I can easily identify needs of
current market trends along with consumer demand through online channels like website, social
media etc. I have prepared my self as a well organised qualified candidate for job role of
Marketing Executive as high skill will aids and I am capable for generating lead from online and
offline mode (Kuijpers, 2017). The reason behind of choosing retail sector due to its growing
importance. That is why I can generate more opportunity and career enhancement. It would be
beneficial for and company itself as whole business activity as well as operations to transform
more lead and increase selling.
Career action plan
Career action plan is critical structure that leads towards potential carer opportunity
generation process. It will provide direction while setting aim of career and act or plan

accordingly. This is most effective tool that individual plan for career enhancement opportunity.
The below section are some step involved in career action plan in order to develop potential
opportunity.
First step-First of all identify vision, interest or value in order to recognise skill or
competence of particular professional area. In this stage suitable professional area of career has
been selected on based on interest.
Second step-It will covers more exploration of potential career options so that more data
will collection to find out suitable career option. The career options must be attached with
own skill and knowledge.
Third step-The examine or analysis of career option is essential before implementing
any career action plan. It will deliver suitable assistance for career advancement
and strengthen ability to deal with the challenges of career.
Fourth step-It is last stage, where career plan wind up in more appropriate way that
covers aims of long and short term goal. This will bost morale of individual towards identical
goal of career.
As my personal interest in the field of Marketing Manager in segment of retail so I need
to developed more skill, knowledge to strengthen my position of career from other opponent. It
can be improved with the help of appropriate career action plan (Lee, 2018). I need to work upon
skill like communication, interpersonal, convincing, informational technology, digital skill so
that I can build more loyal consumer base and influencing generate more leads. It made my
career into next level and achieve success.
Career action plan-
Goals Actions Timescale Outcome
Presentation skill With the help of online effective video,
presentation skill will gets updated and
improve in face of others. While
reading more marketing journals it will
enhance presentation skill. Then finally
test and check actual demo and rectify
changes in order to improve overall
presentations skill.
4 months I would present
quality of features of
company product to
target audience so
that more lead will
be generate.

Pronunciation and
communication skill
While effective lectures from online
platform must be listen that made my
perfect communication skill. I avoid to
use jargons or double meaning words.
3 months Through this
effective channel of
communication will
create while dealing
with target audience.
Problem solving The senior management expert
provides direction to solve business
problem
2 months I can solve many
conflict and generate
productive solution
to build positive
image of company.
Time Management All task my listed and completed on
the basis of priority work (Qionghua,
2017).
1 Months I build my strong
skill to manage
many task at same
time.
MS Excel
It can grab the knowledge from online
tutorial.
3 Months It will aid in regular
recording of
effective data base of
marketing to
generate lead.
Interpersonal
It will develop with positive assertive
as well as practice empathy.
1 Month It build strong
connection with
employee and
administration.
Critical thinking
With regular active listening it will
leads towards developing foresight.
3 Month This will leads
towards solving big
marketing data
technicalities.
Convincing skill It can be developed while practising
more interaction with target consumer.
4 months This will help to
influence target
audience for more
purchasing

behaviour.
Information
technology
It will developed with the expert
knowledge in the field of technicalities.
7 months I can easily handle
technical issue while
handling digital
marketing platform.
Data analysis
With great competence of
programming learning.
6 Month Through this big
data of marketing
can be easily
identify.
Curriculum vitae
Format of CV.

LinkedIn profile
Format of Linden profile
CONCLUSION
From the above report it has been concluded that career planning is important for the
dynamic career professional opportunity. With proper guidance one can easily build career
by matching their skill on the basis of interest area. For example Marketing manager has

their specific skill in which it can explore and develop potential opportunity. Before
implementing any career plan proper personal analysis is essential to update the level of
strength and remove weakness. That is why updated CD along with LinkedIn profile in
order to find better opportunity of career in the interested field. The aim of a career action
plan is to enhance more professional skill.

REFERENCES
Books and Journals
Hartung, P.J. and Vess, L., 2018. Career construction for life design: Practice and theory.
In Contemporary Theories of Career Development (pp. 91-104). Routledge.
Homsey, B.O., 2021. An Action Plan for Artistic Identity and Career Development. Dance
Education in Practice, 7(1), pp.19-25.
Hughes, R., Kinder, A. and Cooper, C.L., 2019. How to Get on in Your Career. In The
Wellbeing Workout (pp. 71-76). Palgrave Macmillan, Cham.
Kuijpers, M. and Meijers, F., 2017. Professionalising teachers in career dialogue: An effect
study. British Journal of Guidance & Counselling, 45(1), pp.83-96.
Lee, J.Y. and Lee, Y.M., 2018. An exploratory study on employee assistance program for career
development counselling. International Journal of Economic Policy in Emerging
Economies, 11(1-2), pp.100-113.
Qionghua, X., 2017. A Typical Case Analysis of Career Guidance. The Science Education
Article Collects, p.07.