Marketing Career Report: Analysis of Trends, Skills, and Vacancy

This report provides an in-depth analysis of a career in marketing. It begins with an introduction outlining the author's interest in the field and the report's objectives. The report then analyzes general trends impacting the marketing industry, such as increased complexity in consumer purchasing decisions, personalization in product design, the centrality of mobile communication, the rise of voice search, the importance of deep customer research, and the impact of over-the-top advertising. The report also details the skills, knowledge, and experience required for a marketing manager, including teamwork, communication, commercial awareness, creativity, and leadership. The report evaluates a specific job vacancy, identifying a marketing manager position at Marks & Spencer. The report concludes by emphasizing the importance of aligning career choices with personal skills and interests, highlighting the potential for career growth within the marketing sector. The report also includes references and an appendix with a job advertisement and interview questions.

Marketing as my chose
of carer
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Table of Contents
INTRODUCTION ..........................................................................................................................3
Analysis and application..................................................................................................................3
General trends which will impact on marketing industry......................................................3
The skills / knowledge and experience required....................................................................4
Evaluation........................................................................................................................................6
Identify an appropriate vacancy from your chosen profession/industry................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
APPENDIX......................................................................................................................................8
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INTRODUCTION
The main aim of conducting respective report is to enhance knowledge, skills and
experienced which are required for specific industry. For this I selected marketing sector for
developing my career (Askarian and et.al., 2020). Marketing sector generally conduct
communication with consumers, general public and client in order to aware about the company
offering. The main role of marketing department is to conduct marketing of products or services
in the market by conduct advertisement, public relation, media relation and so on. I want to
develop my career in the marketing department as in this sector I able to learn in new things and
also enhance my skills.
Analysis and application
General trends which will impact on marketing industry
In every industry there are numbers of trends which directly or indirectly impact on the
company operation and function in specific industry. Marketing trends are considered as trends
which are adopted by a company in order to enhance sales and profit successfully. Adopting
current market trends help in attracting more and more customers as well as retaining them for
long time. Below some of the general trends that impact on the marketing industry are given
below:-
 Increase in complexity in consumer purchasing decision – in current time consumer
shopping decision are based on the different kinds of media such as You tube, Facebook,
Instagram and so on. So it is essential for companies to understand respective trends so
that they can they can develop decision accordingly as well as that will also help in
enhancing customer's base.
 Personalisation in design of products – According to current trend now companies are
developing product on personalized basis. In this company mainly provide products or
services according to the need, demand and expectation according to customers (Calli
and Calli, 2020). So it is essential for companies to adopt respective trends as that impact
in enhancing the firm sales and profit.
 Mobile communication become center of marketing – Now a day companies are
conducting their work by using different mobile communication channels as that will
help them in interacting more and more customer. This trend also help firm in attaining
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the desire goal and objective by retain customers for long time. This trends show positive
impact on the business.
 Voice search option – In current time numbers of companies are providing voice search
option in order to promote their brand and make shopping of customers more easy
(Guillaume and Apodaca, 2020). This is considered as one of the effective marketing
trends which are adopted by a company as well as it impact positively on company
because it enhance sales and profit.
 Deep dive into research – It is current trends that a company gather deep information
related to the customers as well as its requirement. According to this trend company
conduct very deep analysis by making personal relation with customers as well as then
gather information according to which they develop products or services. This marketing
trends will leads to attainment of desire goal successfully.
 Over the top advertisement – In current time over the top advertisement initiate to
dramatically speed up as more brands realize that hyper targeting as well as ability to
integrate attached TV into its overall strategy related to digital media. In current time
when a company adopt top advertisement they experienced that there is enhance in sales,
customer's base and profitability which is positive impact of new trends.
These all are the main trends of marketing industry which need to have in an individual when
they are conducting work in respective industry. It is so because by knowing these trends they
able to perform their work properly as well as they also able to attain the desire goal of company
as well as own successfully.
The skills / knowledge and experience required
There ate numbers of jobs or roles involve in the marketing industry such as marketing
manager, sales executive or manager and many more. These different job roles perform different
activities which help them as well as companies in attaining the desire goal and objective
successfully (Shaw, 2020). Below some of the skill, knowledge and experienced are given which
required to conduct work on a marketing manager profile:-
Skills required for the marketing manager -
 Good team working skill – For a marketing manager it is essential to have effective team
working skill because through that they able to motivate their employees to do work in
team for attaining the desire goal and objective. By having this skill a marketing manger
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able to motivate employees to work in team as well as it also leads to getting more
creative and innovative ideas successfully.
 Communication skill – It is one of the main skill which a person need to have if they are
operating as a marketing manager (Smith, 2020). This is so because respective skill help
them in conducting effective communication with teammates, client, customers and so
on. This will directly leads to enhancement in sales as well as profitability ratio
successfully.
 Commercial awareness – It is considered as one of the effective skill which is required in
marketing manager. According to this they must have knowledge that how a company
can show their products or services in front of customers so that they feel encouraged as
well as convince to buy product successfully.
 Creative and writing skill – According to respective skill a company marketing manager
able to develop creative content which help them in attracting more and more customers
towards the products.
 Leadership skill – It is one of the main skill which a marketing manager need to have
while conducting work as that will help them in managing whole work effectively as well
as it also aid in managing task properly.
Knowledge required for the marketing manager -
 Sales and marketing – It is essential for marketing manager to have skills of sales and
marketing so that they enhance sales of products or services which are offer by a
company.
 Communication and media – For a marketing manager it is essential to have knowledge
of communication as well as media because through that they able to know hoe to
produce visual, spoken or written media (Strauser, Rumrill and Greco, 2020).
 Customers and personal service – By having knowledge of customer and personal service
a marketing manager able to provide special services to potential customer according to
their need and requirement.
Experienced required for marketing manager -
In order to be a senior marketing manager in big firm a person need to have approx
experience of 10 years as that will help in ensuring that they have knowledge of respective job
profile in effective manner. In this they need to do main focus on the enhancing sales, customer's
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base as well as profitability of a company in successful manner. Moreover it is also essential to
have knowledge and understand of effective distribution channels.
Evaluation
Identify an appropriate vacancy from your chosen profession/industry
The job of marketing manager is interesting for me because through that I able to attain
my career growth objective successfully. In this job role I also able to understand how to
determine customers need and requirement so that they I can satisfy their need and requirement
successfully (Waite‐Jones, Swallow and Madill, 2020). This is related to the potential choice of
the industry as I am interested in understanding how a company able to convince customers or
audiences to buy their products and services. By working in respective profile I feel valuable for
the company as I provide them chance to enhance sales as well as profitability ratio successfully.
I am preferring the respective job opportunity as through that I able to establish a successful
career where I get numbers of opportunities to enhance my salary, job position and many more.
The main three new or emerging job roles in the marketing industry are marketing specialist,
marketing and professions manager and marketing consultant (Yafai, 2020). These are the main
job roles which are emerging in the respective industry which provide will opportunities to me
that I can enhance by career by getting more pay as well as enhancing my profile.
CONCLUSION
By conducting above mentioned topic it can be determined that for a person it is essential
to develop career in their sector of their choice. It is so because it will encourage that person to
conduct their work effectively as well as it also help them in determining the best opportunities
for career growth. In respect of marketing sector a person may get numbers of career
development options which they can select according to their skills, abilities and knowledge.
Moreover there are several trends which impact on the specific sector as well as it is essential for
a company manager to conduct evaluation of it and develop strategies accordingly.
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REFERENCES
Books and Journals
Askarian, N. and et.al., 2020. Related factors for glass ceiling management to develop a career
path. Case study: female employees of Kerman executive organization. Revista
Conrado, 16(73), pp.41-48.
Calli, L. and Calli, B.A., 2020. 3D printing technology: exploring the adoption process from the
viewpoint of owners and non-owners. Technology Analysis & Strategic Management,
pp.1-13.
Guillaume, R.O. and Apodaca, E.C., 2020. Early career faculty of color and promotion and
tenure: the intersection of advancement in the academy and cultural taxation. Race
Ethnicity and Education, pp.1-18.
Shaw, G., 2020. Special Report: Words of Wisdom for a Career in Academic EM. Emergency
Medicine News, 42(4), pp.18-19.
Smith, B., 2020. " Setting the Stage: Building Your Career in Music"-A Course for the 21st
Century Musician (Doctoral dissertation, Indiana University).
Strauser, D.R., Rumrill, P.D. and Greco, C., 2020. A conceptual framework to promote career
development for vocational rehabilitation consumers with traumatic brain
injuries. Work, (Preprint), pp.1-11.
Waite‐Jones, J.M., Swallow, V. and Madill, A., 2020. From ‘neurotic’to ‘managing’mother: The
‘medical career’experienced by mothers of a child diagnosed with Juvenile Idiopathic
Arthritis. British Journal of Health Psychology, 25(2), pp.324-338.
Yafai, S., 2020. The Case For Cannabis: The Turning Point from an EM Career to One in:
Cannabis. Emergency Medicine News, 42(4C).
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APPENDIX
Job advertisement
MARKS AND SPENCER IS LOOKING FOR
Marketing Manager
Experienced required – minimum 10 years in respective field
Salary – negotiable
Timing – 9:30 am to 6:00 pm
Location – London, United Kingdom
Interested and eligible candidate kindly contact at the given contact number or e mail id.
ABC,
Human resource manager,
Marks and Spencer,
London, United Kingdom
[phone]
[e-mail]
Interview
1. What motivate you to conduct your career in marketing?
According to me I have strong creative and innovative side and I also have interest in visual arts.
I also started my own business while I was in school, the business is about creating simple
website as well as promotional ideas or material for the local business. So I think this experience
combines with my education and encourage me to take marketing as my choice of career.
Moreover, I am also every excited to get opportunity for this post as I want to enhance my skill,
abilities, expediences and knowledge in respective sector.
2. What social medial channels you are familiar with?
I use social media in my personal life as well as I also set my professional profile through online
medium. I have experience of using social media advertisement as well as its functionality.
In this situation I want to ask you a follow up question “is there is any other social media
channel this organization is using?”. If the company is using any other social media channel I
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will ensure you that I will get training for that. It is so because that will provide me opportunity
to enhance my skill and knowledge.
3. According to you what are the three essential skills required for developing or making
career in marketing?
According to me there are numbers of skills which are required for developing a successful
career in marketing sector. But from all main three essential skills are communication skill
because through that management can interact with customers and clients effectively. Another
main skill which is need by marketing professional is organized skill because through that an
individual can manage their work properly for conducting marketing activities effectively. In
addition to this another main skill which is are required by a marketing manager is adaptation
skill so that they can adapt new social media channel in effective and appropriate manner.
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