Career Action Plan and Self-Reflection Report for Marketing Sector

This report presents a detailed career action plan and self-reflection analysis, focusing on a career in the marketing sector. It begins with an introduction to career research and its importance, followed by a personal analysis of skills and knowledge, including strengths and weaknesses. The main body outlines a career action plan with specific, measurable, achievable, relevant, and time-bound (SMART) goals, addressing development areas such as time management, problem-solving, and marketing knowledge. The plan includes short-term and long-term activities, support systems, and identifies potential obstacles. The conclusion summarizes the findings and emphasizes the value of self-evaluation and career planning for professional growth. The report references relevant academic sources to support its analysis.

Career Action plan and
self- reflection

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal analysis of skills and knowledge.............................................................................3
Career Action plan to address development goal areas..........................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The word career research is one of the important aspect that assist an individual to attain
opportunity after the completion of their qualification or graduation. It is referred as a study to
look into the new possibilities so that career prospects may be effective and better. It allow an
individual to outline important training or other relevant courses which is required in order to
start a new career (Waters and Williams, 2021). Career research help a person to identify the
extent of interest which in turn help in developing future goals as well as paths in an appropriate
way. In the present report, personal analysis is conducted that includes strength and weakness
associated to particular field. In addition to this, review of competences, knowledge and skills
needed to gain opportunity as per interest level will be explained. By conducting self evaluation
and with the help of my mentors, it is identified by me that my knowledge level and skills is
suitable to perform the job role of marketing sector. It is analyzed by me that marketing sector is
one of the most growing and emerging sector that help a person to gain higher growth, to
improve, to learn and to develop themselves both professionally as well as personally. The job in
marketing sector can help me to apply my knowledge and skills effectively that further improve
efficiency and productivity of an organization where I will work in future.
MAIN BODY
Personal analysis of skills and knowledge
Personal analysis help an individual to gain insight about its strength and weaknesses
which in turn assist in making improvements and leads to achievement of growth and success in
an effective manner. In addition to this, it helps a person to know about different aspects that is
required for performing the job role and to deal with the issues associated in a proper manner
(Gee, Schulte and Matsumoto, 2019).
It is analyzed by me that to perform the job role of marketing, one of the significant skill
which is required is communication skills. In addition to this, it is vital for me to have a proper
interaction skills as it assist me in giving best solution to staff members and to conduct activities
which in turn positively impact on efficiency and productivity of organization (Wulantika and
Ayuningtias, 2020). It is identified by me that it is a significant for marketing person to
effectively conveyance customers to buy the product and to develop relationship with them
which in turn improve sales and profitability of my future organization. Moreover, there are also

other skills required to perform the job role that is problem solving, time management, conflict
management, ability to develop relationship, flexibility, optimum utilization of resources and so
on.
It is determined by me that I have effective communication and interaction skills and also have
the ability to manage conflicts that will help me to maintain relationship with my senior
authorities and customers as well (Sargent and Lenz, 2017). Moreover, it also help me to develop
an effective solution for dealing with changing customer requirements an market trends .Apart
from this, I have good knowledge about market research due to which I am able to know about
requirements of customers and current trends prevailing at marketplace which in turn help
business entity to satisfy and retain its customer for longer time. I shared my opinions and
thoughts to my mentors and teachers of my University due to which I achieve knowledge that I
can perform the job role of marketing in a proper manner.
My Strengths
By the assistance of self evaluation, It is determined by me that I have good interaction
and communication skills which is considered as one of my strength. It will help me to develop
good relationship with customers and to satisfy their requirements due to which they can retain
with organization for longer timeframe (Winter, 2020). Along with this, I also have knowledge
about market research which is vital for a marketing person in order to know about requirements
of customers and market trends, which is one of the main reason of an organization growth and
success.
Moreover, it is identified by me that I have the potential to deal with changes that arise at
any point of time. This skill will help me to solve dynamics situation and is needed to perform
job roles as well as responsibilities in a proper manner. It is determined by me that I have the
ability to organize and managed person, but require to focus on problem solving skill and time
management so that I can perform or finish the activities assigned to me timely and
appropriately. I have a good team building skills that is needed for performing activities of
marketing. It will also assist me to develop my personality as well as satisfy the expectation of
higher authorities of my future organization (Pérez-López, González-López and Rodríguez-
Ariza, 2019).
My weaknesses

It is determined by me that I am not able to perform activities and responsibilities under the
high pressure and is undertaken as one of my major weaknesses (Zhai, Li and Li, 2018). In
addition to this, it is analyzed by me that I am not easily resolved issues because of lack of
problem solving skills. it is required for me to learn about utilization of resources properly. It is
required for me to focus on improving my skills which in turn help me to perform job role
effectively and properly. While conducting personal analysis, I am not confident enough that I
can perform this but with the help of my mentors, teachers and friends I completed it. It is
determined by me that I required to emphasize on my weaknesses and to improve it as it will
assist me to achieve opportunity and to gain better job in this complex environment.
Career Action plan to address development goal areas
Goal Area: Career: Development plan
SMART Goals The main objective of marketing person is to develop relationship with
customer and to satisfy their requirement for attaining organisational
growth and success as well.
Outcome As a graduate in Marketing sector, I have knowledge regarding market
research methods, promotional tools and so on which is vital for
performing the job. It will help me in enhancing the knowledge level and
skills related to marketing field. As a result, it help me to gain opportunity
in marketing sector in coming future.
Action as well as
Time line
Short period activities
 I required to focus on time management
skills so that I can perform assigned
roles as well as responsibilities timely.
 In addition to this, problem solving
skills is also needed to be improve as it
help me to resolve issues and deal with
situation take place in my future
organisation.
 Moreover, leadership skills is also
needed to be focused as it assist in
motivating and conducting task
Time
requires
 In 1 weeks
 In 2-3 weeks
 Within 3 weeks

systematically.
 Furthermore, optimization of resources
is another skill which is required to be
emphasised in short-time frame.
 At last, flexibility skill is needed to
improved as it will help in dealing with
issues that arise at any point of time.
Long term activities
 Improve knowledge regarding
marketing policies and methods.
 Enhance analytical skills that help in
analysing situations
 Improve technical skills for future
growth.
 Gain knowledge about new promotional
marketing tools and techniques
 Need 3-4 weeks
 In 5 weeks
 Within 3.5
months
 In 4 months
 In 3-4 moths
 Within 4 months
Support System Training and development sessions, counsellors, mentors, attending
seminars and conferences, online learning, friends help me in an effective
and positive manner (Chen and Hong, 2020).
Obstacles or issues No experience in Marketing sector, High competition level, ineffective
problem solving skills, complex business environment , absence of
marketing knowledge and skills (Mitts, 2020).
CONCLUSION
From the above discussion, it has been concluded with that after my completion of
graduation I will search career opportunities in marketing sector. For identifying the best career
or job sector, my mentors, teachers and friends assist me to know right path and professional. It
is determined by me that to know about strength and weaknesses, self-evaluation or investigation
is significant for me. It help me to know about my weaknesses and improve them in order to gain
opportunity in coming future. It is vital to select an appropriate career for gaining growth as well

as success. Furthermore, an action plan is developed which includes smart objectives needed to
perform particular job role. It is determined by me that there are different skills needed for
performing the job role of marketing, which is team management, effective communication,
decision-making, problem solving, optimum utilization of resources and many more. Therefore,
it is vital as per my opinion that developing a career plan help a person to enhance its knowledge
and skills related to specific field. Moreover, it is identified by me that improving my skills,
competencies and knowledge related to marketing sector will assist me to perform job role of
marketing from where I want to start or commence my career.

REFERENCES
Books & Journal
Bharti, T. and Rangnekar, S., 2020. A bird's eye view approach: linking optimism and career
planning in millennials of an emerging economy. International Journal of Business
Forecasting and Marketing Intelligence, 6(1), pp.32-49.
Chen, C. P. and Hong, J. W. L., 2020. Applying career human agency theory to
practice. Australian Journal of Career Development, 29(2), pp.87-96.
Gee, D., Schulte, M. and Matsumoto, R.R., 2019. An individual development plan for pharmacy
students for career planning and tracking accreditation standards. American journal of
pharmaceutical education, 83(6).
Mitts, N. G., 2020. Crafting a Career Narrative: A Comparison of Career Construction and
Traditional Career Counseling (Doctoral dissertation, Indiana University).
Pérez-López, M. C., González-López, M .J. and Rodríguez-Ariza, L., 2019. Applying the social
cognitive model of career self-management to the entrepreneurial career decision: The
role of exploratory and coping adaptive behaviours. Journal of vocational
behavior, 112, pp.255-269.
Sargent, A. C. and Lenz, J. G., 2017. The Career Thoughts Inventory (CTI) and CTI Workbook:
A purposeful integration of theory, research, and practice in career assessment and
intervention. Career Planning and Adult Development Journal, 33(4), p.45.
Waters, P. M. and Williams, D., 2021. Later in Career Surgeon Performance Assessment: Why,
When, What, and by Whom. Journal of Pediatric Orthopaedics, 41(5), pp.322-326.
Winter, S. J., 2020. SBM Mid-Career Leadership Institute: replacing “fake it till you make it”
with authentic leadership. Translational Behavioral Medicine, 10(4), pp.909-911.
Wulantika, L. and Ayuningtias, N., 2020, January. Effect of Career Planning and Self-Efficacy
of the Performance of Employees. In International Conference on Business, Economic,
Social Science, and Humanities–Economics, Business and Management Track
(ICOBEST-EBM 2019) (pp. 100-103). Atlantis Press.
Zhai, M., Li, C. and Li, P., 2018, April. Staff Career planning and Analysis of Implementation
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