This report presents a detailed career action plan and self-reflection analysis, focusing on a career in the marketing sector. It begins with an introduction to career research and its importance, followed by a personal analysis of skills and knowledge, including strengths and weaknesses. The main body outlines a career action plan with specific, measurable, achievable, relevant, and time-bound (SMART) goals, addressing development areas such as time management, problem-solving, and marketing knowledge. The plan includes short-term and long-term activities, support systems, and identifies potential obstacles. The conclusion summarizes the findings and emphasizes the value of self-evaluation and career planning for professional growth. The report references relevant academic sources to support its analysis.