Marketing Career Research Report: Industry Analysis and Career Path

This report provides a comprehensive overview of the marketing profession, focusing on career planning and development within the retailing industry. It begins with an introduction to career objectives and the role of marketing in promoting products and services. The report analyzes current trends impacting the retail sector, such as social commerce, online stores in offline spaces, and AR-powered shopping experiences. It identifies essential skills for marketing professionals, including communication, analytical abilities, digital tool proficiency, and problem-solving. The report also explores the knowledge base required, including marketing principles and information technology. Through self-assessment, the author identifies a marketing executive role as a suitable career goal, highlighting personal strengths and interests. The report concludes by emphasizing the importance of adapting to industry changes and possessing critical thinking skills for success. Secondary research, using books and journals, and primary research, through interviews, support the analysis, providing insights into the evolving landscape of marketing careers. The appendix contains interview questions and summaries, providing valuable context to the analysis.

Marketing Career
Research Report

INTRODUCTION
Career planning or development is the individual strategy which is used to determine the
career objectives and pathway to achieve those goals. It is the integrated process of several
activities includes process of self development and the process of attaining the organisational
goal(Ransbotham and et. al., 2017). For this report, I have chosen marketing profession because
It has the wide scope to get the job according to individual interest. Marketing department is
concern with the promoting the products and services of the company by using various sales
promotion techniques so it require more manpower to operate their functions. There are various
future trends in this profession like Artificial intelligence, Video marketing and social messaging
apps that will helps in expanding the scope of marketing and leads to get the desired job.
Analysis and Application
General trends that is impacting on the retailing industry.
Retailing industry is the fastest growing sector in the economy as people are more often
to purchase several goods and services at a point of time due to busy lifestyle in the society.
There are various tends that are impacting the retaining industry in Sainsbury is explained as
follows:
 Social Commerce: It is the common tends by which shopper can make the easy purchase
right from the social media apps or websites instead of clicking on the third party
website. In the current time of COVID-19, It is analysed from the current study that 41%
of the customers are purchasing maximum items form online mode of business in order to
eliminates the interaction between individuals.
 Online stores in Offline Spaces: Many brands like Amazon fresh, Casper and many
more are operating their business in online mode, But with the prediction, the needs of
physical stores has been grown and Amazon fresh grocery stores has been launched in the
market so that they can establish a good brand image by serving the large group of
customers (Pisarik, Rowell and Thompson, 2017).
 Even More AR-Powered shopping experiences: In today world, people are more
believe in the virtual reality and listens augmented thoughts. Many shopper continue to
shop at the time of COVID-19 as many retailer use the AR technology to fill the gap

between the digital and the physical stores so that digital world is letting the industry to
move towards growth.
It has been analysed from the discussion that retailing industry is the one which continue
to grow at the time of COVID-19 and also several trends in the new market for selling the goods
and services to their potential customers. Sainsbury is using the social commerce in order to avail
the products to their customers with easy approach and also using the AR-Powered experience so
that customers can make the effective purchase and leads the organisation to attain the higher
profitability.
Skills, Knowledge and experience required
In order to get the job in the marketing field in the retailing industry, A individual is
require various skills and knowledge so that they can perform their various job role in an
effective manner with the consideration of attaining the organisational goal(Kolb, Fröhlich and
Schmidpeter, 2017). A capable person is known with the framing of the strategies and the
actions plan in order to successful accomplishment of the various operational activities.
Skills required for the Marketing professional-
 An ability to identify the buyer needs and the sales process: For a marketing
professional, It is important to understand the various demand of the prospective
customers so that an organisation can manufacture the goods and services in such a way
that customers can meet the several needs and demand of the potential customer. For this,
the marketer has to do the effective marketing analysis in order to make the products and
services which will fulfil l the needs and wants of the customers.
 The ability to communicate clearly, without jargon: In order to be a successful
marketing person, It important to have the good communication skills so that they can
pass the necessary information to the teammates in order to complete the work in an
appropriate manner (Hutchinson, 2018). The communication must be clear with less use
of complicated words that may be not understand by everyone and they misunderstand
the information which leads to conducting of the various task in wrong manner. It is the
process of making the right use of each information when the employees is having the
effective communication.

 Basic spreadsheet skills: These are the skills which includes the basic knowledge of
Excel or the Google Docs for planning, studying trends so that an individual can able to
operate the excel and the basic features of the Spreadsheet(Deegan, 2017). It also involve
tracking social media marketing, Search engine optimization, reviewing campaign
metrics and blog post traffic tracking.
 Experience with digital tools, platforms: It is the important skills which must be
required for the marketers in today world are leveraging social media channels as well as
apps and the company websites In order to meet the various demand of the potential
customers, the marketer must be integrated with the right use of digital tools.
 Critical thinking and Problem-solving skills: These are the skills which invite the
dynamic thinking so that the specific problem can be resolved in order to completion of
the various task in a systematic manner. Problem-solving skills helps the marketer to
overcome from the various challenges in order to meet the effectiveness of the
enterprises.
Knowledge required for the Marketing professional-
 Theoretical and principle aspects of marketing: A marketing professional must have the
good command on the theories and principles of marketing so that they can use in the
practical world in order to perform the several operations based on certain
principles(Cieślik and van Stel, 2017). It helps in getting the things done in a approached
manner. It is the best way of creating the good impact on others by having theoretical
knowledge.
 Information technology: As the marketing is moving towards digitalization so it is
necessary for the marketer to have the knowledge of digital marketing which includes,
Search engine optimization, Pay per click and content creation so that they can meet the
changing technologies in the field of marketing.
Evaluation
After completing my graduation, I believe that the job role which suits my skills,
knowledge and interest is the job position of marketing executive in Sainsbury as I have depth
knowledge in the field of marketing and also familiar with the core concept of the marketing. It
will help in doing my job and I can give the guidance to my collogue in order to promote the
various goods and services in an effective manner. Marketing is the area where the individual

must haver the convincing power in order explain all the required information to the customer so
that they can convince the individual to make the purchase the goods and services and in relation
to this I have the convening power by which I can influence someone to buy the products. The
reason behind choosing the marketing profession is that I am having the several skills that will
helps in my job as I am good at problem-solving by which I can figure out the easy way to
resolve the several problems. I am having the basic spreadsheet skills by which I can use the
operate the excel and store the huge data in a single document and also make the power point
presentation in order to advertise the products in front of large audience. As I have chosen the
marketing field because this will best suits with my skills and knowledge in order to perform the
marketing job. Retailing industry is the one which is dealing in wide range of products so as a
marketing executive, I can promote the products and services of the company in order to increase
the sale of the company and this will help in meeting the objective of the company. I am
considering the job opportunities over others as I believe that I have the convincing power in
order to sell the products and services in the large group of customers and I am having good
knowledge of artificial intelligence in order to run the whole operation.
CONCLUSION
It is analysed from the above discussion that retailing industry have the many job options
for the marketing professional and I can make the best sue of my several skills and knowledge in
order to get the desired job for the career development. There are various tends in the retailing
industry like social commerce, AR-Powered experience and establishment of stores from online
to offline mode in order to serve the large group of customers. A marketer must have the critical
thinking and problem-solving skills so that they can handle the various changes within the
organisation and also must have the capability to figure out the needs of the target market so that
company can produce the goods and services that can satisfy the respective demand of the
customer.

REFERENCES
Books and Journals
Cieślik, J. and van Stel, A., 2017. Explaining university students’ career path intentions from
their current entrepreneurial exposure. Journal of Small Business and Enterprise
Development.
Deegan, C., 2017. Twenty five years of social and environmental accounting research within
Critical Perspectives of Accounting: Hits, misses and ways forward. Critical
Perspectives on Accounting, 43, pp.65-87.
Hutchinson, J., 2018. Career guidance in five English independent schools. British Journal of
Guidance & Counselling, 46(1), pp.51-65.
Kolb, M., Fröhlich, L. and Schmidpeter, R., 2017. Implementing sustainability as the new
normal: Responsible management education–From a private business school's
perspective. The International Journal of Management Education, 15(2), pp.280-292.
Pisarik, C.T., Rowell, P.C. and Thompson, L.K., 2017. A phenomenological study of career
anxiety among college students. The Career Development Quarterly, 65(4), pp.339-352.
Ransbotham, S. and et. al., 2017. Reshaping business with artificial intelligence: Closing the gap
between ambition and action. MIT Sloan Management Review, 59(1).
Skinner, J., Edwards, A. and Smith, A.C., 2020. Qualitative research in sport management.
Routledge.
Zubenko, G.S., Sommer, B.R. and Cohen, B.M., 2018. On the marketing and use of
pharmacogenetic tests for psychiatric treatment. JAMA psychiatry, 75(8), pp.769-770.
Appendix
In this report, primary and secondary research is conducted in which books and journals has been
refereed for conducting secondary research and interview has been taken of employees and the
questions asked are as follows:
According to you, do you have the understanding of the job role of marketing manager in
retail industry.?
Marketing manager is responsible for analysing the various needs and demand of the
target market so that the company can manufacture the goods in accordance of satisfying the
needs of the potential customers.
As per your perspective, what is the recent change which have impacted the retail
industry ?
Several change in the retailing industry is the social commerce, AR-Powered experience,
launching of physical stores in the large market. These are the aspect which needs to be
considered by the company in order to adopt the change.

What is your opinion in regard to the change and what have been most affected in the
retail industry ?
In the opinion of respondent, change is the aspect that can take the organisation to the higher
growth and retaining industry is facing the huge competition in the market as many competitors
has entered in the market so company has to adopt the change in order to meet the high
competition in the market.
What are skills required to become the successful marketing manager ?
After evaluating the interview, Marketing manager must have the capabilities to identify
the needs and wants of the potential customer and also must have the critical thinking and
problem solving skills so that they can handle the various issues that is associated within the
organisation.
According to you, what is the importance of marketing manager in retail industry ?
After conducting the interview, It is analysed that Marketing manager play an important
role in advertising the products and services of the company in order to increase the overall sale
of the company.
Job Advertisement
Marketing executive required
Mareketing department
Applicants are invited for the post of non-food manager and they must possess the skills of
handling non-food team along with dealing with customers.
Eligible candidates must have following skills to apply-
Graduation with 65% from recognised university.
Minimum working experience of 1 year.
Must have good communication skills.
Time-scales
Inviting applications from candidates 15 - 27 January, 2020
Short listing of applications 8- 10 February, 2020
Interview date 15-18 February, 2020