Marketing Case Analysis

This marketing case analysis report examines the challenges faced by Pitstop Pty Ltd, a rapidly expanding firm. Key issues include a lack of a monitoring system for workplace hazards, high absenteeism due to poor working conditions, storage problems, insufficient staff training on safety procedures, and concerns about brand image in relation to safety. The report proposes solutions such as implementing a comprehensive WHSMS, including consultation with employees, enhanced training programs, clear responsibility and accountability frameworks, effective communication channels, and robust reporting mechanisms. It also recommends addressing operational risks through risk assessment and control measures, and improving the overall performance of the WHSMS through regular audits and performance reviews. The analysis highlights the importance of integrating safety practices into the company culture and management systems to ensure a safe and productive work environment.

Running head: MARKETING CASE ANALYSIS 1
Marketing Case Analysis
Author’s Name
Institutional Affiliation

MARKETING CASE ANALYSIS 2
Executive summary
Pitstop firm has recorded tremendous transformation over the past couple of years. In fact, the
company aims at tripling the company operations to multistore enterprise from single hand-on
within the next five years. Currently, the management board are advocating for different reforms
regarding the company operation while terming the current strategies as obsolesce and thus,
encouraging for the new mechanism. Therefore, this report will provide analysis and design
WHSMS which will create a conducive work environment for the employees while at the same
taking into consideration their healthcare risks and safety as the priority. Furthermore, this report
aims at giving recommendations on how to handle customers, visitors, and suppliers. This report
will also embark on developing organizational policies, training schemes as well as
implementation changes. Moreover, there is need to incorporate WHSMS plan within a work
frame of four months and must be done after holding a meeting and consultation with Pitstop key
stakeholders.
Possible Causes
Lack of Monitor System
Currently, there is no proper channel for dealing with hazards in the company since one
person is not in a position to address the emerging issues in different sectors in the firm.
Therefore, the company has recorded a number of hazardous injuries in its daily operations. In
fact, lack of proper monitoring system has forced the operational manager to conduct manual
supervision which is tedious and time-consuming in the long run.
Absenteeism

MARKETING CASE ANALYSIS 3
There are rampant cases of absenteeism in the company, and this is triggered by lack of
morale among the employees and poor working environment which has resulted in poor health
safety. Therefore, most employees’ fears for their health and thus, lowering the company
productivity as well as destroying cultivate and long term work relationship.
Storage Problems and Challenges
Although the unwanted chemicals in the store have been separated and eliminated, the
major problem is that there is no proper channel of removing the leftovers from the leading store.
Additionally, some of the products are supplied in bulky and thus, affecting the transportation
and lifting operations. Lack of stress mats for the operators in the cash office also poses a major
challenge and therefore, the workers in the office have to tolerant standing on the floors made of
concrete for more than seven hours.
Lack of Staff Training
Another essential problem in the company is that there is no proper training, supervision
as well as cost control in accordance with workers health safety in the enterprise. Extensively,
there is little usage and emphasis on the personal protective devices and equipment among staff
members. Therefore, workers have the risk of suffering from disorders such as eye problems and
earing related challenges. The storeroom too lacks precautionary posters and alarms for
emergency as well as visible and outlined work safety procedures. In fact, the primary cause of
this issue is lack of induction and staff noticeboard for informing the workers on the safety
measures and induction process for new employees.
Brand Image

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Another fundamental problem faced by the company is the way of balancing the bad
press and the health safety to ensure that the public doesn’t tarnish the firm. This issue arises due
to the expansion plan which the company management has put in place. Therefore, the worry is
the legal responsibility and framework of curbing the issues and handling the hazardous
substances.
Exploring Possible Solutions
Currently, the company is facing a crisis as far as the absenteeism is concerned and
therefore, there is need to work on it in the meantime. The possible remedy to the crisis is to
initiate motivation related programs at the department levels. The motivation roles may include
and not limited to the cash award, promotions, and scholarships for the top performers for each
sector. Secondly, lack of proper training is an immerse issue which one cannot underrate based
on the impact which it has on the productivity. Most staffs are not well conversant with the
existing company safety and precautions, and thus, there is need to work on the possible remedy
to the crisis which will entail proper orientation of new staff as well as educating members on the
safety measures and their impacts on the individual health.
Conclusions and Recommendations
In conclusion, Pitstop firm has reported great and significant transformation and high
productivity in the last five years. However, the major challenge is that the company still faces
pertinent problems which are not limited to legal operation measures, management crisis as well
as brand image and related environmental challenges. The key recommendations which one can
table for consideration to the general manager on WHS include

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One, introducing Health Safety practices in the company by advocating for compliance
with the regulations set by St. John's ambulance which includes training staff on how to adhere
to the safety measures. Some of the safety measure which includes having first kits, installation
of emergency buttons as well as strict adherence to the work procedures. Furthermore, it is
important to integrate current management systems using WHSMS channels. The policies
include combining Pitstop management laws with ISS buyout stores and this aims at adopting
alternative measures which are more efficient but less expensive. Finally, it worth recommending
the National Safety Council of Australia to come on board and educate managers on how to
handle the WHS obligation and responsibilities since the training will offer the company an
opportunity to improve on health care and thus, increasing productivity.
Recommendation Improvement of the WHS Management System
Due to the growing and development of new Pitstop Pty Ltd brunches, a larger number of
populations get employed to work at the company in various sectors. The company employee's
diverse group of people ranging from nationality, gender age as well as race. Therefore, the
industry plays a vital role in driving the economy of the country. However, due to the emergence
of new Pitstop Pty Ltd brunches, employment of large group of people as well as the
establishment of new management, several changes should be made to help protect the worker
health and safety hence preventing unnecessary injuries and death. Therefore, the following
recommendation should be put in place to help reduces damages, injuries and losses by Pitstop
Pty Ltd and ensures that there is an improvement of the WHS management system.
Consultation
Pitstop Pty Ltd should ensure that there is consultation between the company leadership
and the employee so that effective management of the work health and safety can be employed

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within the organization. The firm should ensure that there is continuous consultation with the
employee because the process enables the workers to contribute their opinion about how the
implementation of the safety practices as well as different system design to make health, safety
as well as the welfare of the employee is taken into consideration. Involvement of employees in
various levels plays a vital role in making sure that there is a safe working place.
Moreover, Pitstop Pty Ltd should ensure that relevant information about health; safety
and welfare of workers are shared using effective channels that can reach everybody within the
firm. The employee should be given the opportunity to express their opinion as well as making
timely contribution to the resolution concerning workers health, safety, and welfare in the
workplace. The primary procedure for consultation should be conducted in accordance with
health and safety representatives which is in line with 2011 worker health and safety act
Training and Proficiency
The Pitstop Pty Ltd in discussion with the employees should come up with training needs
in line with competently performing work activities that include health and safety teaching. The
organization should determine the competencies, teachings, as well as experience needed by the
workers as well as other staff to ensure safe performance of various responsibilities within the
workplace. Job description plays an important role in outlining specific competencies and
qualification that is required. For example, in the scenario that requires employees to operate
machine during the construction of infrastructure, specialized training as well as qualification
play major role in the reduction of injuries and death. Moreover, for additional worker health
safety, additionally training first aid officers together with safety support officers should be
readily available in the workplace. Consequently, programs for training on worker health and
safety should be organized and run annually.

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Responsibility and Accountability
To ensure workers and staff members of the Pitstop Pty Ltd are safe, the organization
should employ Worker Health and safety policies. The policy defines as well as communicate
responsibility and holding into account, the CEOs, managers, head of workers union and
employees injuries and damages in various departments.
The manager and workplace health safety have authority in ensuring that WHSMS
demands are established, implemented as well as maintenance carried out in accordance with the
2001 occupational health and safety act. Additionally, reports concerning the performance of
WHSMS should be done to Pitstop Pty Ltd so as to enable review thereby necessitating WHSMS
improvement.
Communication
Pitstop Pty Ltd WHS, safety and welfare documentation as well as health and safety
information should be communicated to the employees, staff, contractors and other visitors using
the following channels
 Website for workplace health and safety
 Induction programs for employees health and safety conducted online
 Induction programs for contractors health and safety did online
 Emailing of employees, staff, and targeted correspondence
 Employee publication
 Safety signage
 Safe working procedures as well as safety manuals
Reporting

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Pitstop Pty Ltd should come up with the following reporting regular measures on health
and safety presentation.
 Inspection of health and safety of workplace
 Hazards, accident and incident reports
 Reports of the injuries, health, and safety to the Pitstop Pty Ltd company
 Audits on health and safety of WHSMS should be done
 Injured employees and staff members should be reported for compensation
Documentation
Pitstop Pty Ltd should have a wide range of WHSMS documentation easily available and
accessible to the employees and staff members to the health and safety workplace website.
Policy, as well as work health and safety documents, should be developed on the requirement by
the new legislation. Changes in new teachings, procedures, as well as trends that have been
identifying in the hazard, accidents and incidents reports, should be review frequently so that can
remain relevant and current.
Managing of Operational Risk
The company should come up with the procedure for managing operational risk like
identification of risk control, risk assessment as well as evaluation of effective control measures
as documented in the WHS risk control methods. For example, the firm should conduct annual
safety audits to evaluate WHS Management system effectiveness. Moreover, workplace
inspection should also be conducted with the help of safety support officers to identify hazards
that exist within the workplace (Mathews, & Corbo, 2014).
Report on the Performance of the WHS Management System.
Executive Summary

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The WHSMS can be described as part of the organizational general system of
management that is used to manage the health and safety of workers. WHSMS entails range of
component starting from policy, procedures, planning activities, resources as well as different
activities. Pitstop Pty Ltd established WHSMS for general benefits for staff and employees
community. Implementation of the WHSMS by the firm ensures that there are systematic
methods in the management of the worker health and safety that is associated with the company
The report on performance worker health and safety management system (WHSMS)
reviews the effectiveness in securing the health and safety of working people within the
workplace. The report indicates that WHSMS outline the fundamental element that is required by
employees and staff members to ensure the successful running of the organizational activities.
Additionally, the report looks at the barriers, challenges, and solutions that prevent for the
efficient performance of the WHSMS in ensuring that safety and health of the workers within the
Pitstop Pty Ltd firm are put into risk. The report also looks at the WHSMS poor performance
areas within the organization and explores potential solution to the bad performance (Barnshaw,
& Letukas, 2010 p. 490).
Analysis
Targets of WHSMS performance outline a detailed measured performance condition
arising from the Worker Health and Safety Objectives that require being met to realize those
aims. Moreover, MHSMS Performance indicators are processes that examine whether goals have
been achieved. The indicators include rates, ratios or indices reflecting how best the WHS
management methods are operating. The indices include a reduction in the injuries, death rates
and employee absenteeism from the worker. Moreover, reduction in the number of hazards,
incidents as well as near miss reported indicates the positive performance of WHSMS.

MARKETING CASE ANALYSIS 10
Examination and consultations with WHS experts have acknowledged various kinds of
barriers to WHSMS success. These relate mainly to the way that WHSMS are being applied in
the Pitstop Pty Ltd. Perhaps due to the increasing popularity, introduction always occurs under
discouraging circumstances. Various barriers have contributed to the ineffective performance of
the WHSMS thereby putting the health and safety of employees and staff of the company at a big
risk. The following barriers lead to poor performance of WHSMS.
1. The incorrect audit tools usage (whereby the tool are being governed by illogical
management objectives, as well as being conducted without sound auditor skills,
standards, and criteria)
2. Failure to meet essential conditions for WHSMS success (by not modifying structures to
organizational requirements, imposition without discussion, poor senior management
commitment as well as the poor involvement of employee).
Therefore, the report proposes the following solution to bits of help solves the challenges
hindering effective performance of the WHSMS.
Holding of Discussions
A dialogue between controlling of employees on safety as wealth health-related issues,
intended at exchanging opinions, establishing the employees' views, taking them opinions into
contemplation, as well as endeavoring to reach an agreement, to foster participation,
involvement, and cooperation
Induction
Induction is the practice of bringing in new workers to the firm which include the
employee, supervisors as well as the senior members of the organization enables taking place m
familiarise with the technologies and the process taking place in an organization. Therefore,

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induction will help the workers and staff to be well equipped with the idea on how to use audit
tool entirely.
Governance
Defining each person role, responsibility, as well as accountability within the
occupational health and safety, plays a critical role in ensuring workplace health and safety.
Good governance will ensure that the problems of poor senior management commitment as well
as the inadequate involvement of employee are resolved.
Conclusion
Within the Pitstop Pty Ltd firm, through WHSMS, the areas with leading causes of poor
performance were found to cover three broad areas: technical area, cultural as well as
governance. The report identified various causes that lead to poor performance as follows.
Technical problems were caused by poor identification of the risk and ineffective risk
management defense systems. Moreover, cultural problems were caused by the poor motivation
of workers, bad attitude of the worker towards their duty. Finally, the report identified that bad
governance was as a result of the poor strategy in management of the machine and lack of well-
established monitoring and evaluation methods (Barnshaw, & Letukas, 2010 p. 490).
Recommendation
The report recommends that poor performance as a result of the technical problem can be
resolved through timely identification of risk and the necessary measure was taken resolve
injuries and death caused by the problem. Additionally, training of workers to enable them has
adequate knowledge on the technology. Moreover, the issue of governance can be resolved
through assigning each role there fostering accountability and responsibility. Finally, the cultural

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problem can be solved through giving a motivational talk to the workers to uplift their attitude.
Therefore, if the recommendation is carefully implemented, the performance of the system
because through training on employees, they will be able to operate the machine effectively and
efficiently thereby ensuring the smooth running of the system. Good governance helps in
enhancing the effective function of the system since each, and every person has a responsibility
proper maintenance is done thereby leading to the proper performance of the system. Moreover,
proper governance also allows for inclusive participation that enables staff members as well as
the employees leading to proper decision-making on how to improve the system leading to
improvement of its performance.