Marketing Communication Report: Case Study, Strategies, and Examples

This report delves into the realm of marketing communication, exploring various strategies and their practical applications. It begins by defining marketing communication and its significance in building brand awareness and customer relationships. The report then examines diverse methods, including digital marketing and promotional events, highlighting their effectiveness in reaching target audiences. A case study featuring 'Ozwide Dream Clean' illustrates how these strategies can be implemented in real-world scenarios, showcasing the impact of promotional events on customer engagement and satisfaction. The report concludes by emphasizing the importance of understanding customer needs and leveraging marketing communication to address their concerns, ultimately leading to improved customer service and business growth. The document is a valuable resource for students studying marketing, providing insights into effective communication techniques and their practical implementation.

Marketing Communication

Table of Content
Marketing communication
Methods of marketing communication
Example
Conclusion

Marketing Communication
The marketing communication is a method which is used
to educate the targeted customers about the products or
the services which an organization has to offer to them.
The marketing communication helps an organization to
make the customers aware about them and tells them
about the benefits the customers can get through their
services and products offered. Through effective
marketing communication methods, an organization can
increase their customer base, their sales and revenue
along with their market share and growth. It also helps in
the expansion process of organization.

Various Methods for Marketing
Communciation
Digital marketing: The Ozwide Dream Clean can also
use the digital marketing for their marketing purpose.
The digital marketing is an activity which uses the
digital platforms and internet for marketing about the
organization. Through digital marketing the
organization can target the huge mass of people at a
single time. This method is very effective in
performing the marketing activity also it does not that
costly for any organization.

Cont..
Promotional events: The Ozwide Dream Clean can
organize various promotional events at the public place
where they can market their products or services
offered to the public by interacting with them. This can
also help the company in building a good relation with
the public.
Newspapers: The company can also perform the
marketing communication through printing their ads in
newspapers. A lot of population is in a habit of reading
newspaper and they also get attracted by seeing these
advertisements in them.

Example
This is Alia. Alia is a strong
independent working woman. She is a
financial analyst in a big MNC. She
brought a house from her own savings
and lives alone. Alia is very tense about
cleaning his own house as she is very
busy in her office related work only and
does not get a single minute free for her
home cleaning. Once she went out in a
mall. There is saw an event in which the
guys where promising about cleaning
services.

Cont..
The moment she reaches near to that
event she noticed a huge crowd being
entertained by a bunch of people or say
agent. Suddenly an agent went to her and
explain the cleaning services which they
provide to customers. The agents were
belongs to a company name, Ozwide
dream clean. Alia within a second booked
the service for very next day and gave her
home address.

Cont..
The very next day the employees from the company were
at his door step at time and being their cleaning work. By
that time Alia was busy doing her office work. After
finishing of work, Alia found that her house got super neat
and clean and looks more beautiful now. She gets very
happy with the service and decided to call these people
again and again for deep cleaning.

Conclusion
Like Alia, there could be more number of people who can
get attracted by promotional event method of marketing
communication. This method is very useful in knowing the
take about the customers on the services and also to know
about the issues which they face regarding cleaning. This
will give them an opportunity to satisfy the customers by
providing the services which can solve their cleaning
problems. That’s how the marketing communication can be
effective method to perform.