Marketing Challenges and Solutions: Case Study and Analysis

This assignment presents a case study that examines marketing challenges and potential solutions. It requires an analysis of the key marketing issues, followed by a comparative evaluation of alternative solutions, considering various environmental factors. The assignment emphasizes the importance of quantitative and qualitative analysis to justify the chosen solution. Finally, it calls for the development of a specific, measurable, achievable, relevant, and time-bound (SMART) marketing plan to implement the selected alternative. The goal is to provide a practical approach to problem-solving in marketing, using a structured framework for decision-making and planning.

1. A description of what you believe to be the key marketing issue(s)/challenge(s) facing this
organization, and justification in 2-3 sentences. Do not summarize the facts of the case. (3
points)
2a.The pros and cons of alternative solution 1 to address these marketing issues/challenges.
2b.The pros and cons of alternative solution 2 to address these marketing issues/challenges.
Status quo or doing nothing or hiring a marketing consultant or doing more marketing
research are not options. Be sure to consider ALL relevant environmental variables: sociocultural,
technological, economic, demographic, natural, regulatory (legal), political, and competitive. (7
points)
3. Identify the best alternative (do not combine above alternative solutions) and defend your choice
using:
a. Quantitative Analysis (of the data given in the case). Copying and pasting case tables is not
quantitative analysis (4 points)
b. Qualitative Analysis (does your decision stay within the mission and strengths of the company?) (3
points)
4. Develop a specific plan for implementing the chosen alternative. Your plan should be specific,
measurable, achievable, relevant, and time-bound. (3 points).