Contemporary Marketing: Analyzing Ethical Dilemmas of Organ Sales

This essay delves into the contemporary marketing challenges surrounding organ sales, human trafficking, and the black market trade of human organs. It begins by defining organ sales and highlighting the growing global demand for transplants, which unfortunately fuels illegal activities like organ trafficking. The essay addresses controversial issues such as organ donation consent and transplants from disabled infants. Furthermore, it includes a literature review emphasizing the importance of nurses' knowledge and behavior towards organ donation. The essay recommends stricter government control and emphasizes the need to inform research and evidence-based practices, suggesting that critical marketing plays a vital role in addressing these challenges. The document concludes by stating the references used.

Contemporary
Marketing
Challenges

Cover Content
• Introduction
• About organ sale
• Human organ trafficking
• Black marketing of organ sale
• Controversial issues
• Literature review
• Recommendation
• Justification
• References

Introduction
Marketing is known as one of the key element for
an organisation in order to conduct any of the
business activity. It is for the sustainability and
encourages the business in a desire manner by
fulfilling the needs and wants of respective
customers.

About organ sale
Organ sale or trade is considered as sale of
human body parts, tissues or other things for the
motive of transplantation. Because of global
demand for healthy organs for the transplant, are
far exceeding the large number day by day.

Human Organ Trafficking
It is said to be illegal organ sale is a kind of
widespread organised criminal offence where
inner organs such as Kidney's are illegally
obtained and sales for transplantation.

Black market organ trade
In entire parts of the body, the highest demand is
for kidney and black market trafficking are
fulfilling the needs. Around 7000 kidney's are
obtained illegally in every year as per the report
by global financial integrity.

Controversial issues:
• Organ donation
• Donor consent
• Transplant from endmost disabled infants

Literature reviews
Some of the reviews have suggested that the
knowledge and behaviour of nurse towards organ
donation in different parts of the countries.

Benefits of development of a market for
human organ
It has been seen that the above argument which
are provided to discussed in very much effective
and that draws the intention of most of the
people.

Recommendation
The government must asked for the person
whether they are liable to donate their organ
with their own mind sets. Full control of those
criminal who are making bad situation.

Justification
The critical marketing is to inform the research an
d evidence base, as well as upstream and
downstream activity is discussed.

References
Boone, L. E. and Kurtz, D. L., 2013. Contemporary
marketing. Cengage learning.
Catterall, M., Maclaran, P. and Stevens, L. eds., 2013.
Marketing and feminism: Current issues and research.
Routledge.