Business Channel Creation: Marketing Strategies for Headphones

This report provides a comprehensive analysis of marketing strategies essential for creating effective business channels to disseminate headphone products to the target audience. It emphasizes the importance of identifying target consumers and selecting the appropriate media for product channelization. The report highlights the significance of agile marketing strategies, tactical approaches, and a combination of offline and online marketing activities. It explores social media marketing, particularly leveraging platforms like Facebook, LinkedIn, and YouTube, to reach teens and office workers. The report also discusses the viability of wholesale channels, targeting universities and corporate organizations, and the role of advertising through media, trade shows, and promotional materials like flyers and coupons. References to academic papers support the strategies.

BUSINESS CHANNEL

Task 3
The promotional strategies and marketing is an essential tool to be employed for creating an
effective business channels for dissemination of product to the target audience. The creation of
business channel begins with identification of target consumers and available medium for
channelizing the product effectively. It is very important that marketing of headphones imbibe
agile marketing strategy to reach to the target consumers through tactical approach for
marketing. The teams must identify and focus collective efforts and engage combination of
offline activities of marketing as well as online activities marketing.
The Social Media marketing for business channel creation
The advent of technological advancement and widespread use of internet has triggered multiple
avenue options for creating business channels and marketing the product. Moreover the teens
are more inclined towards social media platforms hence it will be an ideal platform to cater to the
target consumers (Chong et al. 2017).
To social media platforms like Facebook, LinkedIn, YouTube, and so on provides opportunity to
aptly display the headphones virtually highlighting its features with help of interesting graphics.
The exclusive contents highlighting features of the headphone is also an additional advantage
apart from reaching and interacting with consumers directly through virtual medium. The office
goers are also well hooked to the internet and can be easily approached through Social media
platforms (Yang and Gabrielsson, 2017).
It is essential that social media platforms are utilized for improving brand awareness and
generating further leads. It also important to identify channels used by the target audience and
calculating number of social media platforms that can be managed efficiently. It provides a cost
efficient and faster medium to advertise the headphones and reach the target audience directly.
Supplying through wholesale channels
The supply of headphones to universities and corporate organisation in wholesale is also a viable
option for increasing the leads for enhancing the sale. The corporate organisations can be
approached directly for making direct and wholesale offers as they are continuously on a lookout
for corporate gift options. The headphones will also help in increasing employee concentration
towards work and increase productivity (Tiwari and Yadav, 2017).

The universities can also be approached with wholesale offers in order to enhance the focus of
the students and motivate them towards studies. The wholesale or bulk buying will also help in
providing lucrative offers and discount which will benefit both the parties. The wholesale
channels is a viable options for catering to large number of customers and generating further
leads with complete product satisfaction. This will also provide further advertisement of the
product.
Advertisement of the headphones for creating different avenues for business channels
The poplar medium of advertisement, media getaways and endorsement provide an excellent
opportunity to reach the audience. The vendor trade show also provides a booth for displaying
the product and highlighting the features of the headphones (Shareef et al. 2016). The trade
show is attended by entrepreneurs who can be interested in buying the headphones as corporate
gifts for increasing employee motivation and concentration. Educational workshops, flyers,
handouts and coupons are other lucrative options to reach potential consumers specifically at the
point of congregation.

References
Chong, A.Y.L., Ch’ng, E., Liu, M.J. and Li, B., (2017). Predicting consumer product demands
via Big Data: the roles of online promotional marketing and online reviews. International
Journal of Production Research, 55(17), pp.5142-5156.
Shareef, M.A., Dwivedi, Y.K. and Kumar, V., (2016). Mobile marketing channel. In Mobile
Marketing Channel (pp. 25-45). Springer, Cham.
Tiwari, A. and Yadav, S., (2017). EMERGING TRENDS IN ADVERTISING MEDIA
CONSUMPTION: A SOURCE OF BUSINESS PROMOTION. International Journal of
Management Research and Reviews, 7(10), pp.958-966.
Yang, M. and Gabrielsson, P., (2017). Entrepreneurial marketing of international high-tech
business-to-business new ventures: A decision-making process perspective. Industrial Marketing
Management, 64, pp.147-160.