Construction Industry: Marketing and Client Relationships

This project examines marketing strategies within the construction industry, focusing on the approaches of R.L. Maynard Ltd. and Murrill Construction Ltd. The assignment explores the competitive landscape of the UK construction sector, highlighting the impact of low barriers to entry and the need for effective marketing. It analyzes how companies adopt client-based and project performance marketing strategies to attract and retain clients. The project concludes that the high level of competition necessitates extensive marketing and advertising efforts. References to relevant marketing practices are included, providing a comprehensive overview of the subject.