Marketing Strategies: Coca-Cola, Pepsi, and Marketing Plan

This report provides a comprehensive analysis of Coca-Cola's marketing strategies, focusing on the marketing mix (product, price, place, promotion, people, process, and physical evidence) in comparison to Pepsi. It includes an introduction to marketing concepts, a detailed examination of Coca-Cola and Pepsi's marketing plans, and a comparison of their approaches. The report further presents a marketing plan for a new Coca-Cola fruit juice product, incorporating SWOT analysis, market evaluation, marketing budget, marketing tactics, STP analysis, return on investment analysis, and consumer response. It concludes with strategic actions, measuring progress, and references, offering insights into the company's competitive positioning and future strategies. The report highlights the importance of understanding market segments, consumer behavior, and the effective application of the marketing mix to achieve organizational goals.

Marketing
Essentials
Activity 2

Table of content
• Introduction
• Marketing mix of different companies
• Marketing mix of Burberry and Armani
• Marketing plan
• Conclusion
• References

Introduction
In the modern era, marketing is a process of absorbing expected
customers and clients in products and services. For this presentation
selected company is Coca Cola which was introduced by John Stith
Pemberton. It is American based multinational company and dealing in
soft drinks and other products. The main aim of the presentation to
present procedure of marketing to accomplish goal of organization and
determine various strategies. There is a prepared marketing plan that
applies 7Ps to gain more advantage

Marketing mix of different companies
This defines a group of different
variables that are using by
company to combine and control
to target market to get desired
response The main aim of
marketing mix to spread out
their business as well as
profitability by using factors of
marketing mix.

Marketing mix of Coca Cola
and Pepsi
The plan of marketing different of both companies Coca cola and Pepsi.
Both are famous as brands and listed into Forbes list as “The world's
most valuable Brands”. The position of Coca Cola is on 4th place and
Pepsi in on 28th. Hence, it is understand that both companies preparing
effective strategy in order to compare difference with rivals.

Continued...
Product
Coca Cola – Company has a number of goods collection such as various
kinds of energy drinks, cola drinks, and healthy juices etc.. It is leading
to soda in almost 200 countries. In present time coca cola is also known
as the famous drink of all time due to number of drinks such as coca cola
classic.
Pepsi - Pepsi is the largest soft drink player in overall world and applies
several strategies and tactics to compete in a competitive environment.

Continued...
Price
On the basis of Price as well as Coca Cola it is getting that both are facing
competition in the market. Both companies compete to each other that is
known as oligopoly. To conduct business activities into perfect market
need to set good pricing power. The pricing strategy of company mainly
based on the competition because Coke and Pepsi are almost perfect
substitutes.

Continued...
Place:
In present time both companies Coca cola as well as Pepsi are dealing into
different countries approx 200 all over the world. with the help of super
markets, cafes, vending machines, gas stations, movie theaters and so on.
Hence, it is recognized that there is not big variation among availability of
Coke and Pepsi.

Continued...
Promotion
Coca Cola: Due to fierce competition at the place of market they are
applying different types of policies to fulfil requirement of large number
of consumers.
Pepsi: This company includes different promotional strategies like sales,
promotion, direct marketing and public relations.

Continued...
People
Coca Cola: In the context of older days a company concerned about their
clients and them selves but in modern era they are connected with employees,
shareholders, press or media, associates and common people are important to
accomplish organizational goals and objectives.
Pepsi: There are consisting those people or staff members that connected
with them. Pepsi is multinational company so they have many employees,
consumers, competitors and shareholders who plays significant role to
accomplish organizational goals and objectives.

Continued...
Process
Coca Cola: Coca Cola is most successful organisation due to interact in
directly manner and transact with clients regarding to several methods and
tools.
Pepsi: To conduct various operations of Pepsi focus on their two essential
sources for production and then deliver to ultimate consumer base by retail
chain to meet with large client base and select different allocator that can
reach at large consumer base.

Continued
Physical Evidence
Coca Cola: There are defining about the those factors that affect to
purchasing power of consumer regarding to products and services.
Pepsi: It is defined that merchandise and services of this company
attract to big amount of clients. It is recognised through their look
and logo is person decent to make its own position in market.