Detailed Analysis of Coca-Cola's Marketing Strategies and Products

This report provides an analysis of Coca-Cola's marketing strategies, focusing on the product mix, particularly the Diet Coke product. The report highlights the company's approach to marketing, including its product development and target audience. The report discusses the challenges that the company faces and the factors that influence its marketing decisions. The report also examines the importance of product specification and the impact of artificial sweeteners in the product. The report is supported by several references and sources. The report offers insights into the marketing of a major beverage brand and its strategies for success. The report covers aspects of the marketing mix, the product's features, and the company's strategies.

“Have a Coke and a Smile” INTRODUCTION
Marketing mix is a set of tactics that helps marketer in the development of marketing plan which focusses on multiple areas of marketing, one of which is product mix.
Marketing Mix Element: Product
Coca-Cola is a manufactured company which manufactures various
type of products such as coke, spirit, Cavan, Afri-cola along with
variants i.e. Caffeine free Coca-Cola Zero sugar. It is introduces on
May 8, 1886. Organization also has own website “coca-cola.com”.
The main vision of the organization to give the value of each type
of customers by offering healthy beverage.
Specification of the diet Coke
 There is one of the best product of the company is “Diet coke”. It is most
effective product of the company and liable for the peoples.
 Diet coke is sugar free and non-caloric soft drink in which contains
artificial sweeteners beside of sugar.
 The slogan of the diet coke is “Have a Coke and a Smile”. The main goal
of the slogan to attract large number of the customers from the product
specification.
 Organization targets diabetic and calorie concerned people who don't want
to intake calorie.
 The specification of the diet coke is that it contains low caloric regimen
around 1.3 kilocalorie which is less than regular soft drink such as 142
kilo calories. Beside of this it keeps artificial sweeteners' aspartame and
less sweet rather than sugar and mannitol.
 It is a effective product strategy of the Coca-Cola Company which is
promoted by government as well.
Problems face
 Organization can face the problem if they use product
strategy wrong like political issues and socio-cultural factor
can give negative impact on the company profile.
Organization uses artificial sweeteners for manufacturing
sugar free coke which is bleached by chemicals. Later on
organization uses saccharin for blending with artificial
sweeteners.
REFERENCES
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Cola in just 100 years. History of Medicine. 6(2). p.63.
 Karfopoulou, E and et.al.,2017. Dietary patterns in weight loss maintenance: results from the MedWeight study. European journal of nutrition. 56(3).
pp.991-1002.
 Samaniego-Vaesken, M and et.al., 2017. Iron intake and dietary sources in the Spanish population: findings from the ANIBES study. Nutrients, 9(3), p.203.
 Piggin, J., and et.al., 2019. Do the Olympic Games promote dietary health for spectators? An interdisciplinary study of health promotion through
sport. European Sport Management Quarterly. 19(4). pp.481-501.
 Aranceta-Bartrina, J and et.al., 2017. Low Adherence to Dietary Guidelines in Spain, Especially in the Overweight/Obese Population: The ANIBES Study.